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TOP 3 ALTERNATIVES — RANKED
Three you should evaluate first.
Filtered from 12 candidates by feature similarity, audit score, and review velocity. The hero treatment is editorial — these earned more space because the data did.
FormCRM AI Custom Form Builder
Forms#1TOP PICK
5.0070 reviews
91/100Audit score
Pick if you're surveying the marketplace
Widely used on this marketplace — not a like-for-like swap. AppRanks found no app sharing ES Customer Approval's category, so this is not a replacement for it — it is a widely-used forms option shown for market context. Compare it against your own requirements rather than as a swap.
K: Contact Form Builder
Forms#2RUNNER-UP
5.0070 reviews
85/100Audit score
Pick if you're cost-sensitive
Adjacent tool, different job. Different use case from ES Customer Approval. Listed because it is among the most-adopted forms apps on this marketplace, not because it covers the same job.
YouQuote: Request a Quote Form
Forms#3VALUE PICK
5.0030 reviews
98/100Audit score
Pick if you're mapping adjacent tooling
Popular alternative to evaluate on its own merits. Solves a different problem than ES Customer Approval. Useful market context; verify the capability overlap yourself before treating it as an option.
SIDE-BY-SIDE COMPARISON
ES Customer Approval versus the top 3.
Five rows, all loaded above the fold. Wins are highlighted; nothing's hidden behind a tab.
RANKS #4 THROUGH #12
The next 9, denser.
Lower-ranked but legitimate. Click any row for the full profile — or compare side-by-side with ES Customer Approval.
How these alternatives are ranked
Scored daily. Three signals, weighted and blended. No vendor money changes anything.
45%Feature similarity
N-gram match against ES Customer Approval's feature signature, weighted by category overlap.
35%Audit + rating
Listing quality (0–100) blended with rolling 90-day rating average. Penalizes thin listings.
20%Review velocity
Reviews added in trailing 30 days, normalized by category baseline. Surfaces rising challengers.
Every Shopify alternative on this page is scraped, normalized, and re-scored every 24 hours. We don't accept paid placement, vendor-funded "best of" content, or sponsored ranking — and we publish the rules so you can audit them yourself. If a vendor disagrees with their position, that's between them and the data.
WHEN DOES IT MAKE SENSE TO SWITCH FROM ES CUSTOMER APPROVAL?
Four reasons people leave.
Decision triggers, not marketing. If two or more apply, your shortlist starts with the apps named below each card.
Pricing has outgrown your usage
If your usage of ES Customer Approval has crossed a pricing-tier breakpoint, per-unit cost is usually where alternatives diverge most clearly. Some apps in the list above carry a free tier; others are paid from day one. Compare the published plans on each alternative's page against your current bill — the gap is the only number worth acting on, and it is specific to your usage.
K: Contact Form Builder · FormCRM AI Custom Form BuilderYou need a feature outside the focus
Each Shopify category has a feature spectrum. The "Similar feature set" badge above marks alternatives whose feature signature most overlaps with ES Customer Approval. The "Category leader" badge marks apps that may approach the same category from a different feature angle — useful if you want to widen rather than narrow your toolset.
FormCRM AI Custom Form BuilderSupport response has slowed you down
Support quality is the hardest thing to read from a listing, and it is the most common reason a switch gets made. Read the most RECENT reviews on each alternative's profile rather than the lifetime average — recency is what tells you how the app is supported today, and trailing review velocity is the freshest signal AppRanks tracks.
FREQUENTLY ASKED
Answers built from the data.
Built from the same scores the ranking uses — so they won't contradict the table.
For most accounts under typical category usage, the answer depends on tier. FormCRM AI Custom Form Builder is in the freemium band (Free plan available), while ES Customer Approval is freemium (Free plan available). At parity scale, the cheaper option can save 30–60% — but feature-for-feature swaps usually narrow the gap above the second tier.
VERDICT · UPDATED TODAY
If you're moving from ES Customer Approval, the most common landing spots are FormCRM AI Custom Form Builder (unknown feature match, audit 91/100) and K: Contact Form Builder (pricing leverage + breadth). Skip AC ‑ Questions & Answers unless your use case is unusual.
If feature parity matters most
→ FormCRM AI Custom Form Builder
Unknown feature parity. Audit 91, 5.00★.
If pricing matters most
→ K: Contact Form Builder
Best for cost-sensitive teams. 5.00★ across 70 reviews.
If you're scaling enterprise
→ YouQuote: Request a Quote Form
Strongest scale fit when category usage exceeds typical thresholds. Vendor-evaluate before committing.
Continue your research
Audit ES Customer Approval's listing
See where ES Customer Approval ranks 0–100 on listing completeness, screenshots, and description quality.
Open auditES Customer Approval vs FormCRM AI Custom Form Builder
Side-by-side feature deltas, shared keywords, rating curves over the trailing 12 months.
Open compareShopify category leaders
Highest-rated Shopify apps by intent. The category-by-category leaderboard.
Open best
