Side-by-side comparison · 24 data points
AI forms builder with file upload for contact forms, order forms, survey forms, B2B wholesale forms
| FormCRM AI Custom Form Builder | ES Customer Approval | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
Manage customer onboarding, customize forms and enhance security before they join your store.
| Metric | FormCRM AI Custom Form Builder | ES Customer Approval |
|---|---|---|
| Rating | ★ 5.0 ★ | 1.0 ★ |
| Total reviews | ★ 77 | 1 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | — |
| Review velocity (30d) | 7 new | — |
| Languages | 13 supported | 1 supported |
| Listed since | Sep 2024 | Feb 2025 |
Based on the data on this page, FormCRM AI Custom Form Builder is the stronger choice for most Shopify App Store merchants — 5.0★ vs ES Customer Approval's 1.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: FormCRM AI Custom Form Builder at Free plan available, ES Customer Approval at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to FormCRM AI Custom Form Builder; mid-market and enterprise merchants with specific feature requirements should evaluate both — ES Customer Approval's 1-review base may include the workflow context that matches your specific use case better than FormCRM AI Custom Form Builder's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: FormCRM AI Custom Form Builder audit • ES Customer Approval audit
| Listed |
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| Last updated | — | — |
|---|
| Keyword | FormCRM AI Custom Form Builder | ES Customer Approval |
|---|---|---|
| registration form | #6 | #96 |
| registration forms | #6 | #971 |
| custom form | #2 | #147 |
| custom forms | #2 | #147 |
| forms | #8 | #171 |
Not featured in any section recently.
No tracked changes.
| Signal | FormCRM AI Custom Form Builder | ES Customer Approval |
|---|---|---|
| Average rating | 5.0 ★ (77) | 1.0 ★ (1) |
| Rating distribution | 5100% 40% 30% 20% 10% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +2 | — |
| Reviews · last 30 days | +7 | — |
| Reviews · last 90 days | +25 | — |
Both FormCRM AI Custom Form Builder and ES Customer Approval offer paid plans only. FormCRM AI Custom Form Builder starts at Free plan available; ES Customer Approval starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
FormCRM AI Custom Form Builder has the higher average rating (5.0★ from 77 reviews) compared to ES Customer Approval (1.0★ from 1 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
FormCRM AI Custom Form Builder holds the higher average rating (5.0★ vs 1.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. FormCRM AI Custom Form Builder has the deeper published review base (77 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
FormCRM AI Custom Form Builder typically suits early-stage and growth-mode teams based on its published review base (77 reviews). ES Customer Approval typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
I'm only on the free plan, but it's been excellent. The form embedded easily on our site and matched our custom theme without any fuss. Support was fast and helpful too — they fixed a button placement issue for us quickly, even across time zones. We're already eyeing the premium plan as we grow.
Simple to use with plenty of options for building forms. The forms are responsive, and the support team is genuinely helpful, they even added a new feature after I requested it. Thank you!
Great app, easy access to the support.
exactly what i was looking for, works so well, the pricing is really fair compared to others and the support was amazing! i had a small issue and they had it fixed for me within 10 minutes ! can’t fault it at all
Great app. Love the multistep dynamic flow feature.
No reviews yet.
Migration support varies by app and category. FormCRM AI Custom Form Builder and ES Customer Approval both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from ES Customer Approval" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
