Loading content…
TOP 3 ALTERNATIVES — RANKED
Three you should evaluate first.
Filtered from 12 candidates by feature similarity, audit score, and review velocity. The hero treatment is editorial — these earned more space because the data did.
PDF Butler - Document Generation | PDF, Word, PPTX, Email & Excel Generator
Sales#1TOP PICK
5.00220 reviews
Not auditedAudit score
Pick if you're surveying the marketplace
Widely used on this marketplace — not a like-for-like swap. AppRanks found no app sharing Second Nature's category, so this is not a replacement for it — it is a widely-used sales option shown for market context. Compare it against your own requirements rather than as a swap.
Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More
Sales#2RUNNER-UP
5.00153 reviews
Not auditedAudit score
Pick if you're cost-sensitive
Adjacent tool, different job. Different use case from Second Nature. Listed because it is among the most-adopted sales apps on this marketplace, not because it covers the same job.
GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar
Sales#3VALUE PICK
5.00133 reviews
Not auditedAudit score
Pick if you're mapping adjacent tooling
Popular alternative to evaluate on its own merits. Solves a different problem than Second Nature. Useful market context; verify the capability overlap yourself before treating it as an option.
SIDE-BY-SIDE COMPARISON
Second Nature versus the top 3.
Five rows, all loaded above the fold. Wins are highlighted; nothing's hidden behind a tab.
RANKS #4 THROUGH #12
The next 9, denser.
Lower-ranked but legitimate. Click any row for the full profile — or compare side-by-side with Second Nature.
How these alternatives are ranked
Scored daily. Three signals, weighted and blended. No vendor money changes anything.
45%Feature similarity
N-gram match against Second Nature's feature signature, weighted by category overlap.
35%Audit + rating
Listing quality (0–100) blended with rolling 90-day rating average. Penalizes thin listings.
20%Review velocity
Reviews added in trailing 30 days, normalized by category baseline. Surfaces rising challengers.
Every Salesforce alternative on this page is scraped, normalized, and re-scored every 24 hours. We don't accept paid placement, vendor-funded "best of" content, or sponsored ranking — and we publish the rules so you can audit them yourself. If a vendor disagrees with their position, that's between them and the data.
WHEN DOES IT MAKE SENSE TO SWITCH FROM SECOND NATURE?
Four reasons people leave.
Decision triggers, not marketing. If two or more apply, your shortlist starts with the apps named below each card.
Pricing has outgrown your usage
If your usage of Second Nature has crossed a pricing-tier breakpoint, per-unit cost is usually where alternatives diverge most clearly. Some apps in the list above carry a free tier; others are paid from day one. Compare the published plans on each alternative's page against your current bill — the gap is the only number worth acting on, and it is specific to your usage.
Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More · PDF Butler - Document Generation | PDF, Word, PPTX, Email & Excel GeneratorYou need a feature outside the focus
Each Salesforce category has a feature spectrum. The "Similar feature set" badge above marks alternatives whose feature signature most overlaps with Second Nature. The "Category leader" badge marks apps that may approach the same category from a different feature angle — useful if you want to widen rather than narrow your toolset.
PDF Butler - Document Generation | PDF, Word, PPTX, Email & Excel GeneratorSupport response has slowed you down
Support quality is the hardest thing to read from a listing, and it is the most common reason a switch gets made. Read the most RECENT reviews on each alternative's profile rather than the lifetime average — recency is what tells you how the app is supported today, and trailing review velocity is the freshest signal AppRanks tracks.
FREQUENTLY ASKED
Answers built from the data.
Built from the same scores the ranking uses — so they won't contradict the table.
For most accounts under typical category usage, the answer depends on tier. PDF Butler - Document Generation | PDF, Word, PPTX, Email & Excel Generator is in the paid band (paid), while Second Nature is paid (paid). At parity scale, the cheaper option can save 30–60% — but feature-for-feature swaps usually narrow the gap above the second tier.
VERDICT · UPDATED TODAY
If you're moving from Second Nature, the most common landing spots are PDF Butler - Document Generation | PDF, Word, PPTX, Email & Excel Generator (unknown feature match, audit null/100) and Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More (pricing leverage + breadth). Skip Response Management from Full Circle Insights for Tracking Lead Lifecycles unless your use case is unusual.
If feature parity matters most
→ PDF Butler - Document Generation | PDF, Word, PPTX, Email & Excel Generator
Unknown feature parity. Audit null, 5.00★.
If pricing matters most
→ Kubaru: Fully Automated Round Robin Lead Assignment, Case Routing, and More
Best for cost-sensitive teams. 5.00★ across 153 reviews.
If you're scaling enterprise
→ GridMate: Inline Editing, Smart Related List & List View Grids, Multi Calendar
Strongest scale fit when category usage exceeds typical thresholds. Vendor-evaluate before committing.
Continue your research
Audit Second Nature's listing
See where Second Nature ranks 0–100 on listing completeness, screenshots, and description quality.
Open auditSecond Nature vs PDF Butler - Document Generation | PDF, Word, PPTX, Email & Excel Generator
Side-by-side feature deltas, shared keywords, rating curves over the trailing 12 months.
Open compareSalesforce category leaders
Highest-rated Salesforce apps by intent. The category-by-category leaderboard.
Open best
