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TOP 3 ALTERNATIVES — RANKED
Three you should evaluate first.
Filtered from 12 candidates by feature similarity, audit score, and review velocity. The hero treatment is editorial — these earned more space because the data did.
Shopify Sync by Unific
Commerce#1TOP PICK
5.0034 reviews
Not auditedAudit score
Pick if you want feature parity
Strongest fit on feature parity. The most direct functional swap. Shares commerce feature signature and comparable workflows — switch costs are usually lowest here.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP
Commerce#2RUNNER-UP
5.0024 reviews
Not auditedAudit score
Pick if you're cost-sensitive
Wider scope, slightly different focus. Wider feature surface than the source app's focus area. Useful if you're shopping commerce alongside adjacent capabilities you'd otherwise integrate separately.
Track Commissions | QuotaPath
Commerce#3VALUE PICK
5.0023 reviews
Not auditedAudit score
Pick if you live in workflows
Established alternative with the review depth to evaluate. Established option with the rating + review depth to be vendor-evaluated. Best when running this category at scale and you can't afford early-stage product surprises.
SIDE-BY-SIDE COMPARISON
FormPay by MakeWebBetter versus the top 3.
Five rows, all loaded above the fold. Wins are highlighted; nothing's hidden behind a tab.
RANKS #4 THROUGH #12
The next 9, denser.
Lower-ranked but legitimate. Click any row for the full profile — or compare side-by-side with FormPay by MakeWebBetter.
How these alternatives are ranked
Scored daily. Three signals, weighted and blended. No vendor money changes anything.
45%Feature similarity
N-gram match against FormPay by MakeWebBetter's feature signature, weighted by category overlap.
35%Audit + rating
Listing quality (0–100) blended with rolling 90-day rating average. Penalizes thin listings.
20%Review velocity
Reviews added in trailing 30 days, normalized by category baseline. Surfaces rising challengers.
Every HubSpot alternative on this page is scraped, normalized, and re-scored every 24 hours. We don't accept paid placement, vendor-funded "best of" content, or sponsored ranking — and we publish the rules so you can audit them yourself. If a vendor disagrees with their position, that's between them and the data.
WHEN DOES IT MAKE SENSE TO SWITCH FROM FORMPAY BY MAKEWEBBETTER?
Four reasons people leave.
Decision triggers, not marketing. If two or more apply, your shortlist starts with the apps named below each card.
Pricing has outgrown your usage
If your usage of FormPay by MakeWebBetter has crossed a pricing-tier breakpoint, per-unit cost is usually where alternatives diverge most clearly. Some apps in the list above carry a free tier; others are paid from day one. Compare the published plans on each alternative's page against your current bill — the gap is the only number worth acting on, and it is specific to your usage.
Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP · Shopify Sync by UnificYou need a feature outside the focus
Each HubSpot category has a feature spectrum. The "Similar feature set" badge above marks alternatives whose feature signature most overlaps with FormPay by MakeWebBetter. The "Category leader" badge marks apps that may approach the same category from a different feature angle — useful if you want to widen rather than narrow your toolset.
Shopify Sync by UnificSupport response has slowed you down
Support quality is the hardest thing to read from a listing, and it is the most common reason a switch gets made. Read the most RECENT reviews on each alternative's profile rather than the lifetime average — recency is what tells you how the app is supported today, and trailing review velocity is the freshest signal AppRanks tracks.
FREQUENTLY ASKED
Answers built from the data.
Built from the same scores the ranking uses — so they won't contradict the table.
For most accounts under typical category usage, the answer depends on tier. Shopify Sync by Unific is in the freemium band (Free plan available), while FormPay by MakeWebBetter is paid (Paid · from $19/mo). At parity scale, the cheaper option can save 30–60% — but feature-for-feature swaps usually narrow the gap above the second tier.
VERDICT · UPDATED TODAY
If you're moving from FormPay by MakeWebBetter, the most common landing spots are Shopify Sync by Unific (unknown feature match, audit null/100) and Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP (pricing leverage + breadth). Skip ERP Bridge: Sync SAP & any ERP unless your use case is unusual.
If feature parity matters most
→ Shopify Sync by Unific
Unknown feature parity. Audit null, 5.00★.
If pricing matters most
→ Howly | Workflow Mapping, Portal Audits, Reports, AI & MCP
Best for cost-sensitive teams. 5.00★ across 24 reviews.
If you're scaling enterprise
→ Track Commissions | QuotaPath
Strongest scale fit when category usage exceeds typical thresholds. Vendor-evaluate before committing.
Continue your research
Audit FormPay by MakeWebBetter's listing
See where FormPay by MakeWebBetter ranks 0–100 on listing completeness, screenshots, and description quality.
Open auditFormPay by MakeWebBetter vs Shopify Sync by Unific
Side-by-side feature deltas, shared keywords, rating curves over the trailing 12 months.
Open compareHubSpot category leaders
Highest-rated HubSpot apps by intent. The category-by-category leaderboard.
Open best
