Smush – Image Optimization, Compression, Lazy Load, WebP & CDN vs Zavora 360

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.

This is the official Zavora 360 plugin, built and maintained by Royal Bengal AI — the team behind the Zavora 360 Virtual Receptionist platform at zavora360.royalbengal.ai. Zavora 360 is a Virtual Receptionist that answers your website visitors’ questions in real time using advanced voice technology. This plugin adds a floating “Talk to Us” button to your WordPress site — visitors click it, a small popup opens, and they’re talking to your custom-trained Virtual Receptionist within seconds. As of v1.2.0, you can also add a floating Chat button so visitors who prefer text get the same Virtual Receptionist in a chat window. The agent speaks the visitor’s language (English, Hindi, Bengali, Spanish, Arabic, French, and more), is trained on your own knowledge base, and is available 24/7. No phone calls needed — it all runs in the browser. What this plugin does Adds a floating “Talk to Us” voice button to every page of your site (configurable) Adds a floating Chat button alongside the voice button (v1.2.0+, independent toggle) Lets you place either surface mid-content with the [zavora_360] (voice) and [zavora_360_chat] (chat) shortcodes Customize each button’s color, label, position, and size independently Hide either button on specific pages, or only show on specific pages Auto-detects WooCommerce and lets you hide both buttons on cart/checkout Requires a Zavora 360 account This plugin is the WordPress connector for the Zavora 360 platform. You’ll need an account at zavora360.royalbengal.ai — the Free plan includes 10 minutes per month at no cost and no credit card. Privacy and data This plugin doesn’t collect or transmit any visitor data on its own. When a visitor clicks the button, a popup window opens pointing to the Zavora 360 platform (zavora360.royalbengal.ai). All voice processing happens there, under Zavora 360’s privacy policy. The plugin stores your API key and display preferences in your WordPress database (wp_options table). No visitor data is stored by the plugin. External services This plugin connects to the Zavora 360 platform, an external service provided by Royal Bengal AI. The connection is required for the plugin to function — without a valid Zavora 360 account and API key, the button will not load. The plugin does not contact any other third-party services. What the plugin sends to Zavora 360: When you save an API key on the settings page, the plugin makes a single GET request to https://zavora360.royalbengal.ai/api/external/widget-config with the API key in an X-API-Key header. This validates the key and fetches your account’s button configuration (label, color, position, size, plan, minute balance). The request also includes a User-Agent header in the form Zavora360-WP/{version}; {your-site-url}/ so the platform’s logs can distinguish plugin traffic from other API consumers. When a visitor clicks the Talk-to-Us button, a popup window opens at https://zavora360.royalbengal.ai/call?company={your-company-slug}. The browser handles the voice conversation directly with the platform from that point on — the plugin and your WordPress server are not involved in the conversation itself. What the plugin does NOT send: No visitor data (name, email, IP, behavior) is sent to Zavora 360 by the plugin. No post content, page content, or WordPress database content is sent. No data about your other WordPress plugins or theme is sent. The plugin makes no analytics, tracking, or telemetry calls of any kind. When the calls happen: The widget-config API call runs once when you save the API key on the settings page, and again whenever you click “Refresh config” on the same page. It does not run on visitor page loads — the configuration is cached in WordPress options. The popup-window URL is constructed in the browser when the visitor clicks the button. No server-side call from your WordPress site is made at click time. Terms and privacy: Zavora 360 terms of service: https://zavora360.royalbengal.ai/terms Zavora 360 privacy policy: https://zavora360.royalbengal.ai/privacy By using this plugin, you agree to the Zavora 360 terms of service. If you are subject to GDPR or similar privacy regulations, you should mention Virtual Receptionist usage in your own site’s privacy policy.