Smush – Image Optimization, Compression, Lazy Load, WebP & CDN
Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.
Top keywords
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YLabs Connector for WPWriter
Create content on demand or run an auto-blogging schedule. WPWriter generates complete, SEO-optimized WordPress posts, pages, and images using your own AI API keys — with no token markup. Most AI writing plugins charge you per word or lock you into expensive subscriptions that include hidden AI costs. WPWriter uses a BYOK (Bring Your Own Key) model: connect your OpenAI, Anthropic (Claude), or Google (Gemini) API key and pay the AI providers directly at their standard rates. You keep full control over your AI costs. With auto-blogging, build a topic queue, choose your templates and AI models, schedule content runs, and control whether completed posts stay as drafts or publish only after configured quality checks pass. Get started free — 15 AI-generated posts and 20 AI-generated images to try the product. No credit card required. What Can You Do With WPWriter? AI Content Creation — Generate complete, publish-ready articles and pages with a guided wizard: content settings, design settings, media selection, and generation Auto-Blogging — Schedule content from a topic queue with draft-first review or quality-gated auto-publishing controls AI Image Generation — Create stunning images with DALL-E, Imagen, Nanobanana (Gemini-powered realistic images), Stability AI, and more — with built-in optimization and batch upload AI SEO Optimization — Automatically generate SEO titles, descriptions, and supported focus keywords with AI, supporting Yoast SEO, Rank Math, and All in One SEO AI Content Improvement — Improve, expand, and rewrite existing posts with AI assistance AI Image Enhancement — Upscale, enhance, or reimagine existing images Site Content Health — Monitor SEO performance, identify weak pages, and get actionable improvement recommendations Content Ideas — Get AI-powered topic suggestions tailored to your niche Content & Design Templates — Use built-in templates or create your own for consistent content style and HTML design across posts Shortcode Embedding — Embed contact forms, videos, product grids, or any WordPress shortcode into AI-generated content Featured Image Management — Upload, optimize, and set featured images with automatic resizing and quality control Multi-Site Management — Manage multiple WordPress sites from one WPWriter dashboard Post Type Conversion — Convert posts to pages or pages to posts with a single click Category & Tag Management — Create and organize taxonomies directly from WPWriter WordPress 7.0 Connector Key Import — Explicitly import an AI key already saved in Settings → Connectors instead of entering it twice Content for Any Scenario WPWriter uses customizable prompt templates to create content for virtually any type of page: Articles & Blog Posts — Expert pieces, friendly advice, technical guides, creative storytelling, SEO-balanced articles Product Pages — Feature showcases, comparisons, quick overviews with specs Pages with Forms & Media — Contact pages, service pages with quote forms, video tutorial pages Home Pages — Landing pages with compelling copy and structured layouts Custom Content — Write your own prompt or customize existing templates Every template is open-source and free to use. Modify them or build your own from scratch. 50+ AI Models Supported Choose the right model for each task — from fast and affordable to maximum quality: Text & Content: * Claude (Anthropic) — Opus 4.6, Sonnet 4.5, Haiku 4.5, and more * Gemini (Google) — 2.5 Pro, 2.5 Flash, 2.0 Flash, and more * GPT (OpenAI) — GPT-4o, GPT-4.1, o3, o4-mini, and more Image Generation: * Nanobanana (Gemini) — Superior realistic images, our top recommendation * Imagen 4 Ultra / Imagen 4 (Google) — High-quality generation * DALL-E 3 / DALL-E 2 (OpenAI) — Versatile AI image creation Why Pure HTML Instead of a Page Builder? WPWriter generates clean, semantic HTML — no Elementor, WPBakery, or Divi dependency. This means: Faster page loads — No extra CSS/JS frameworks, just clean HTML styled by your theme Better SEO — Search engines easily parse lightweight HTML without page builder bloat No plugin lock-in — Your content works with any theme and survives plugin changes Lower hosting costs — Less server resources needed to render pages WordPress 7.0 Connector Key Import On WordPress 7.0 and later, you can explicitly import a database-stored OpenAI, Anthropic, or Google API key that you already saved in Settings → Connectors. WPWriter validates the selected key before saving it. Keys configured on the server through environment variables or PHP constants are not imported. Security Token-based authentication — no WordPress passwords stored or transmitted Pairing codes expire after 10 minutes Each connection can be individually revoked All API requests are authenticated and validated Supports multiple simultaneous WPWriter account connections External Service Disclosure This plugin connects to WPWriter (wpwriter.com) to enable content management features. When connected: Your site URL and connector authentication details are associated with your WPWriter account so authenticated site-management requests can be made Content you create, sync, publish, or schedule through auto-blogging is transmitted between WPWriter and your WordPress site as required to perform those actions On WordPress 7.0+, if you explicitly choose Import from WordPress, the selected database-stored AI provider key from Settings → Connectors is transmitted to WPWriter and stored encrypted in your WPWriter account for AI requests Keys supplied to WordPress through environment variables or PHP constants are not imported by this feature WPWriter Terms of Service WPWriter Privacy Policy