YITH WooCommerce Gift Cards vs Discount Rules and Dynamic Pricing for WooCommerce

The easy way to sell gift cards in your shop According to a study by Allied Market Research, gift cards turnover will register a record of $16 billion by 2028. And, by 2030, gift cards sold online will reach the $1.1 trillion threshold. Gift cards are a powerful marketing tool to increase sales (especially during the holidays) and build customer loyalty over time. Think about it: it could be a Christmas gift for a friend, a birthday gift for a family member, or Christmas bonuses for your employees… a gift card is always the best choice! By offering your customers the opportunity to purchase a gift card that can be redeemed in your store, you can gain new customers (those who receive the gift card will know about your products and place an order, which means you will be able to push them to buy again and build their loyalty over time) and significantly increase your revenue. YITH WooCommerce Gift Cards is an easy and free solution to start selling gift cards in your e-commerce store. How does it work? You only have to install the plugin, create your first gift card and publish it: a few-minutes process that will let you start offering gift cards immediately to your customers. The user’s interface is very easy and inspired by Amazon’s one: your customers can choose one of the amounts you set, select an image to customize the gift card (our plugin is the only one that lets you upload an unlimited image gallery!), insert the receiver’s details, add a message and, finally, purchase the gift card like any other product on your ecommerce store. Main features Create unlimited virtual gift cards. A virtual gift card will be sent to the recipient email address Create unlimited physical gift cards with one or multiple fixed amounts. Physical gift cards can be printed and shipped to the customers The admin can create, edit and disable the gift cards manually from the backend Create a gallery of images to assign to specific gift cards or specific categories of gift cards. (Example: Christmas, Thanksgiving, Wedding, etc.) The user can enter the sender’s name and a customized message The user can choose one of the images available in the gallery Send automatically the gift card via email to the recipient The admin can verify the email sending status of the gift code Show the ‘apply gift card code’ form in Cart and Checkout pages Allow user to use the gift card to pay the order even if its balance doesn’t cover the total amount Allow user to use the gift card as many times as they want, based on the available balance Allow the user to verify the status and the amount of the gift cards he/she owns The admin can update the gift card balance from the backend without creating a new order The admin has access to a table with all gift cards (to check balance, related orders and so on) Check the live demo > Need more? Get premium! Free version of our plugin works like a charm, but the premium one is a very powerful tool to increase sales and conversions. With the premium version you can: Generate and send multiple gift cards through a bulk action Import and export gift cards into a CSV file Set an optional expiration date for the gift card (gift card will expire on a specific date, like January 01, or after a specific time after the purchase, like 3 months after) Manage stock of each gift card product Enable an optional QR code in gift cards Allow users to specify more recipients for the same gift card (an email with a code of the same amount will be sent to each recipient) Allow users to choose a delivery date and time for the gift card Allow users to upload or drag & drop a custom image or photo to customize the gift card in the modal window Allow users to enter a custom gift card amount (and optionally set the minimum amount that users can enter) Attach a PDF to gift card email (and customize the PDF name) Notify the sender via email when the gift card is delivered to recipient Notify the sender via email when the recipient uses the gift card for a purchase in your shop Choose the position of form in Cart and Checkout pages Allow users to enter the gift card code into the standard coupon code field (instead of showing two different forms in cart and checkout) Set a minimum requested amount in the cart to apply the gift card and exclude specific categories from gift card redemption Create and sell a gift card linked to a specific product of the shop: the gift card will be of the same value of the product that will be recommended in the email Choose the action to trigger when the gift card order gets the “Cancelled” status or it is refunded: suspend or disable the gift card (in this case, it cannot be used for any other purchases) Integrations Compatibility with YITH WooCommerce Multi Vendor: users can apply the gift card codes only on products of vendors to which the gift cards have been assigned by the global admin Integration with WC Smart Coupons: convert Store Credit / Gift Certificate coupons created with it into new Gift Cards Integration with YITH Multi Currency Switcher for WooCommerce Integration with YITH Booking and Appointment for WooCommerce GET PREMIUM VERSION HERE with a 100% Money Back guarantee > Documentation Please, read the official documentation of YITH WooCommerce Gift Cards to learn more about all plugin features. Translators Want to add a new language to our YITH WooCommerce Gift Cards? Learn how to contribute in this page.

Discount Rules and Dynamic Pricing for WooCommerce (formerly Easy WooCommerce Discounts) is the most complete free WooCommerce discount plugin and dynamic pricing tool. Create bulk discounts, quantity discounts, BOGO deals (buy one get one free), category discounts, storewide percentage discounts, cart-total offers, and auto-apply coupons — all without writing a single line of code. It’s a proven sales strategy for increasing average order value, reducing cart abandonment, and driving ecommerce conversions without manually re-pricing a single product. Whether you need a buy 2 get 1 free or buy 3 get 1 free deal, a WooCommerce dynamic pricing rule, a scheduled flash sale, a cart total discount, a category-wide sale, or a WooCommerce coupon that applies automatically — the free version handles every core scenario from a single admin panel, for simple and variable products. Need advanced features like wholesale pricing, user role-based pricing, conditional pricing, tiered pricing, live price display, purchase history rules, checkout fees, or product bundle discounts? Those are available in the PRO version. LIVE DEMO (Front-End) | LIVE DEMO (Back-End) | Ask a Question | Documentation | Video Playlist | GET PRO — UP TO 75% OFF ✅ Free Version Features Product Discounts Bulk / Quantity Discount — volume discounts by quantity tier Category Coupon and Category Discount — % or fixed off entire categories Percentage Discounts — storewide or per-product Storewide and scheduled discounts BOGO — Buy One Get One Free — Buy 1/2/3 Get 1, Buy X Get Y, and more Exclude products from any rule Cart & Order Discounts Cart Discount Rules — e.g. 20% off sitewide on Black Friday Cart/order total discounts — e.g. spend $100, get 15% off Auto-apply and manual coupons — no code entry needed, or activate with a specific code Display & Notifications Quantity / bulk pricing table — shown automatically on the product page, or anywhere via [wccs_bulk_table] Product page messages — inform customers of active rules before they add to cart “You Saved” display — total savings shown in cart and at checkout Rules analytics — track rule impressions and performance in the dashboard Discount templates — pre-built rule templates to launch your first discount in minutes Shipping Free shipping by cart total, weight-based and scheduled methods Shipping method rules — show/hide by cart total, weight, item count, or date BUY PRO UP TO 75% OFF → 📦 WooCommerce Bulk Discount & Quantity Discount A WooCommerce bulk discount (or quantity discount) automatically lowers the per-unit price as customers buy more — a proven way to increase average order value and clear inventory faster. Also called tiered pricing. Basic bulk pricing tiers are free and unlimited; advanced per-tier percentages and role-based tiers are in PRO. Buy 1–5 units → 0% off (regular price) Buy 6–10 units → 10% off Buy 11–20 units → 20% off Buy 21+ units → 30% off Volume kick discounts: reward the entire order once a quantity threshold is hit — e.g. buy 10+, and all 10 units get 20% off retroactively, not just the units past the 10th. A distinct alternative to standard tiered pricing when you want an all-or-nothing volume incentive. The redesigned quantity pricing table — with pre-built themes and a live settings preview — displays automatically on the product page, or anywhere via [wccs_bulk_table]. 📖 Tutorial | 🎥 Video 🏷️ WooCommerce Category Discount A WooCommerce category discount applies a percentage or fixed discount to an entire product category in one step — no editing individual products. Combine with date ranges or a minimum cart total, apply to multiple categories at once, and exclude specific products. Ideal for seasonal sales and clearance events. Set a percentage discount on any category (e.g. 20% off all “Winter Jackets”) Set a fixed amount discount on any category (e.g. $10 off all “Accessories”) 📖 Tutorial | 🎥 Video 🛒 WooCommerce BOGO Deals — Buy One Get One Free BOGO deals are one of the highest-converting promotions in e-commerce, and every common variation is free for simple and variable products. The free item adds to cart automatically, no manual step needed. Category-based and variation-based BOGO rules are in PRO. Buy 1 Get 1 Free — Classic buy one get one free Buy 2 Get 1 Free — Buy two, get the third at no cost Buy 3 Get 1 Free — Perfect for multi-pack promotions Buy X Get Y — Buy product A and receive product B free or at a discount Buy One Get One 50% Off — Buy one item, get the second at half price Buy 2X Get 1Y Free — cross-product reward, e.g. buy 2 shampoos, get 1 conditioner free Buy 3, Cheapest Free — automatically discounts the lowest-priced item in the cart BOGO use cases: Cosmetics and personal care — buy one shampoo, get conditioner free Food and grocery — buy 3, pay for 2 multi-pack deals Apparel — buy two shirts, get one free to clear end-of-season stock SaaS or digital products — buy one license, get a second at no charge 📖 Tutorial | 🎥 Video 💲 WooCommerce Dynamic Pricing WooCommerce dynamic pricing changes prices and discounts automatically based on conditions you set — no manual editing, no coupon codes. Free: quantity-based, cart-total, date-based, and category-based dynamic pricing. PRO adds live price display, role-based (wholesale/VIP) conditional pricing, purchase-history pricing, and advanced tiered pricing rules. Quantity-based dynamic pricing (more items = lower price per unit) Cart-total dynamic pricing (spend $X, get Y% off) Date-based dynamic pricing (flash sales and scheduled promotions) Category-based dynamic pricing (automatic discounts on entire product categories) 📖 Tutorial | 🎥 Video 📊 WooCommerce Tiered Pricing (PRO) Tiered pricing — also called volume pricing or volume discounts — gives progressively larger discounts as customers buy more. Basic quantity tiers are free; advanced per-tier percentages, role-based tiers, and attribute conditions are in PRO: e.g. 5% off at 5 units, 12% off at 10, 20%+5% wholesale off at 20+. PRO tiered pricing example: Quantity 1–4: regular price Quantity 5–9: 5% off Quantity 10–19: 12% off Quantity 20+: 20% off — plus an additional 5% off for wholesale user role 📖 Tutorial 🔖 WooCommerce Scheduled Discounts & Flash Sales Free version: schedule any rule with a start/end date, run it on specific days, or repeat it weekly — perfect for flash sales, Black Friday, and holiday promotions. PRO adds a countdown timer on product pages to drive urgency. 📖 Tutorial 🎫 WooCommerce Coupon & Auto-Apply Coupon Turn discount rules into auto-applied WooCommerce coupons — no code entry, less cart abandonment. Auto-apply coupons — applied automatically at checkout when conditions are met Manual coupons — activate a rule only when a specific code is entered Cart/order total coupons — e.g. apply a coupon when a customer spends over $100 Scheduled coupons — activate and deactivate automatically on set dates PRO: smart coupons, shareable URL coupons (auto-apply + optionally add products to cart), and user role coupon templates 📖 Tutorial | 🎥 Video 💳 WooCommerce Checkout Fee (PRO) Add conditional surcharges at checkout — a PRO feature. Base fees on payment method, shipping postcode, cart weight, or specific products. Use a negative value to give a checkout discount instead. 📖 Tutorial 🚚 WooCommerce Shipping Rules Free: free shipping by cart total, weight-based methods, scheduled shipping, and rules to show/hide shipping methods. PRO unlocks the full condition library (shipping zone, customer role, purchase history, and more) plus the Shipping Discount addon for percentage/fixed discounts on any shipping method. 📖 Tutorial | 🎥 Video ⭐ PRO Version Features BUY PRO UP TO 75% OFF → PRO unlocks every advanced conditional pricing scenario: Live price display — real-time updates as quantity changes Advanced tiered & role-based pricing — wholesale, VIP, purchase-history conditions Advanced BOGO — Buy X Get X, category & variation-based, 🎁 gift emoji on free items Auto Add Products to Cart addon — free gift at a spending threshold Bundle & Mix and Match discounts — fixed bundle pricing, or “Any 3 for $60” style mix-and-match deals from a product pool Variation & attribute discounts First order & sign-up discounts — reward new customers automatically Recurring discounts for WooCommerce Subscriptions Checkout fees & payment method discounts Smart coupons & URL coupons — share a link that auto-applies a coupon WooCommerce Countdown Timer on product pages Usage restrictions — limit how often a rule can fire, per store or per user Shipping Discount addon — % or fixed discounts on any shipping method Every PRO rule can combine any condition from our full library: customer role & purchase history, cart contents & totals, shipping zone, payment method, product categories/attributes/tags, and more. See the full condition list → 📚 Tutorials & Video Tutorials Every feature above links directly to its own step-by-step guide and video. For the complete library, visit All Tutorials or our YouTube Playlist. 🎉 Our Other Plugins Product Bundles — Free | Pro Product Badge, Label & Countdown Timer — Free | Pro SideCart & Upsell — Free | Pro AI Content Writing & WhatsApp Chat — Free | Pro