YS LeadGen – Popup Builder, Popup Maker & Form Builder for WordPress | Lead Generation, vs WS Form LITE – Drag & Drop Contact Form Builder

Create Professional, Mobile-Friendly, Accessible Forms for WordPress – For Free! WS Form LITE is a powerful, feature-rich form builder that lets you create fully styled, responsive, and accessible forms. Unlike other plugins, WS Form LITE includes premium-quality features at no cost, such as unlimited forms, customizable styling, submission exporting, and robust anti-spam protection. Perfect for websites of all sizes, WS Form LITE empowers you to build smarter forms with ease. Choose from single-click templates or build your own form for WordPress using the unique drag and drop form editor. Create Beautiful Forms with Ease WS Form LITE includes an incredibly powerful and intuitive form styler, enabling you to design stunning forms directly within WordPress. Whether you’re matching your site’s branding or building custom layouts from scratch, WS Form’s Styler gives you full control over the appearance of your forms, no coding required. Included Features Unlimited Forms Unlimited Submissions Unlimited Styles Accessibility Friendly CaptchaFox Clean HTML 5 Code Cloudflare Turnstile Captcha Data Sources Drag and Drop Layout Editor Elementor Angie Integration Framework Friendly (Bootstrap, Foundation) GDPR Ready Google reCAPTCHA hCaptcha MCP Server Mobile Friendly Multiple Tab Forms Responsive Forms Section Library Send Unlimited Emails Single Click Templates Styler Translation Variables How to Create a Form in WordPress Go to WS Form > Add New. Choose a template or start from a blank form. Use the drag-and-drop editor to add fields. Click “Publish” and embed the form using your preferred page builder. Page Builders Add forms to your website using your favorite WordPress page builder: Beaver Builder Block Editor (Gutenberg) Breakdance Bricks Classic Editor Divi 4 Divi 5 Elementor Etch Oxygen For other builders simply use the WS Form shortcode! Spam Protection WS Form includes a powerful, multi-layer spam protection system to block unwanted submissions automatically. You get both built-in defenses and integrations with leading anti-spam services. Built-in Defenses Honeypot to silently trap bots WordPress NONCE validation Field validation (client-side and server-side) Duplicate submission detection and blocking IP rate limiting and throttling Keyword, domain, user agent, and IP blocking rules Optional server-side custom validation hooks Anti-Spam Fields and Integrations AbuseIPDB Akismet CaptchaFox Clearout Cloudflare Turnstile Google reCAPTCHA hCaptcha Works alongside third-party services such as CleanTalk and OOPSpam Multilingual Forms and Translation Translate your forms using your favorite multilingual plugin, or create different forms per language: Polylang TranslatePress Weglot WPML Manual translation Upgrade to PRO This plugin is the free LITE edition of WS Form PRO. The PRO edition comes with unrivaled additional features: 65+ Feature Rich Field Types Calculated Fields Cascading Select, Checkbox and Radio Fields Conditional Logic Conversational Forms Data Encryption Debug Console E-Commerce Repeatable Sections Save Progress Signatures Statistics Track Visitors … and more! Upgrade to WS Form PRO. PRO Integrations Airtable Akismet Amazon S3 AutomatorWP ActiveCampaign Authorize.Net Accept AWeber Bento Brevo (Sendinblue) Campaign Monitor Clearout Constant Contact ConvertKit dotdigital Drip Dropbox Fluent CRM Freshdesk GetResponse Google Address Google Drive Google Map Google Sheets Groundhogg HighLevel HubSpot iContact InstaWP Klaviyo Laposta LeadConnector Mailchimp MailerLite MailPoet Mailster Make Modula Mollie Moosend Notion OpenAI PayPal Checkout PDF Pipedrive Post Management Salesforce Slack Stripe Elements Twilio User Management Webex WooCommerce WP Fusion Zapier Zendesk Zoho CRM …. or use the Webhook action to integrate with your own custom APIs or external systems. PRO Custom Field Plugin Compatibility ACF ACPT JetEngine Meta Box Pods Toolset Theme / Framework Support WS Form is compatible with all WordPress themes, and also outputs native HTML for the following front-end frameworks: Bootstrap 5+ Bootstrap 4.1-4.5.x Bootstrap 4.0 Bootstrap 3.x Foundation 6.4+ Foundation 6.0-6.3.1 Foundation 5.x Performance WS Form was built with enterprise level performance in mind. WS Form does not interfere with the loading of other page or post content on your website and isolates submission records to ensure as your website grows your page load speed is not affected. All form code is HTML 5 compliant and if your website theme uses a framework such as Bootstrap or Foundation WS Form automatically outputs code to suit that framework. This means your form loads as fast as possible without any unnecessary overhead typically found in other form plugins for WordPress. Click here to learn more about the WSForm performance features. Extensive Field Types WS Form comes complete with all the field types you need to build a contact form. Upgrade to WS Form PRO to take advantage of all the form field types available, including: Color Picker Date / Time File Upload Google Address Google Map Google Routing hCaptcha HTML Legal Media Capture (Includes QR code reader) Message Previous Tab / Next Tab Price Progress Bar Range Slider Rating reCAPTCHA Save Signature Validation … and more! For Developers WS Form PRO comes with a unique debug console that provides you with rapid, form population capabilities (perfect for form testing!), as well as comprehensive event and error logging. 3rd Party Use WS Form includes the following third party components: Date Format by Jacob Wright – Used for formatting server and post dates on the public JavaScript interface. Intl-Tel-Input – Used for international telephone input Select2 – Used for AJAX select dropdowns CanIUse.com – Used for linking to field and field attribute compatibility pages Coloris – Used for the color picker in the styler External Services WS Form uses the following API endpoints to provide services within the plugin: AbuseIPDB https://api.abuseipdb.com/api/v2/ This endpoint is called when AbuseIPDB spam protection is enabled to check the submitter IP address, and optionally to report an IP when a submission is marked as spam. Terms of Use / Privacy Policy CaptchaFox https://api.captchafox.com/siteverify This endpoint is called when a form is submitted to validate a CaptchaFox field. Terms of Use / Privacy Policy Google reCaptcha https://www.google.com/recaptcha/api/siteverify This endpoint is called when a form is submitted to validate a reCaptcha field. Terms of Use / Privacy Policy hCaptcha https://hcaptcha.com/siteverify This endpoint is called when a form is submitted to validate an hCaptcha field. Terms of Use / Privacy Policy Turnstile https://challenges.cloudflare.com/turnstile/v0/siteverify This endpoint is called when a form is submitted to validate a Turnstile field. Terms of Use / Privacy Policy WS Form – Knowledge base popular articles https://wsform.com/plugin-support/knowledgebase_content.php This endpoint is called when the support sidebar is opened to show popular knowledge base articles. Terms of Use / Privacy Policy WS Form – Knowledge base search https://wsform.com/plugin-support/knowledgebase_search.php This endpoint is called when a knowledge base search is performed in the support sidebar to return knowledge article results. Terms of Use / Privacy Policy WS Form – Support ticket requests https://wsform.com/plugin-support/contact.php This endpoint is called when a support ticket request is submitted in the support sidebar to create the support ticket and return the ticket ID. Terms of Use / Privacy Policy WS Form – Deactivation feedback requests https://wsform.com/plugin-support/deactivate_feedback.php This endpoint is called when deactivation feedback is submitted to provide your feedback to WS Form. Terms of Use / Privacy Policy WS Form – Select, checkbox and radio presets https://cdn.wsform.com/plugin-support/preset.json This endpoint is called when the preset option is selected for a select, checkbox or radio field to return the available presets and preset data (e.g. List of countries). Terms of Use / Privacy Policy Support Need help? Check out our extensive knowledge base. For support, please visit the WS Form LITE support forum.

Powerful Free Version | Optional PRO Upgrade | Pricing Most website visitors leave without signing up, subscribing, or buying anything. YS LeadGen helps you turn more of them into email subscribers, leads, and customers — using popups and forms you build yourself, right inside WordPress. No coding. No monthly subscription. No limit on how many people sign up. Why WordPress users pick YS LeadGen: ✅ A real free plugin, not a demo – the free version isn’t a limited trial; you can run full campaigns with it ✅ No limit on subscribers – your email list can grow as big as you want, and it still costs nothing ✅ Your leads stay on your own website – names and emails are saved in your WordPress database, not sent to another company by default ✅ Nothing extra to sign up for – no separate account, no other website to log into; everything happens in your WordPress dashboard ✅ 13+ ways to reach visitors – popups, slide-ins, forms, spin wheels, quizzes, and more, all in one plugin ✅ PRO available if you want more – a one-time payment (not a subscription) unlocks extra templates and advanced tools, whenever you’re ready Build Beautiful Popups with an Easy Visual Builder YS LeadGen comes with an intuitive drag-and-drop-style builder that lets you create custom popup and form designs in minutes. Add text, images, countdown timers, and buttons while previewing your changes live. No coding, no confusion — just simple, visual control over how your campaign looks and behaves. Every design is fully responsive, so your popups look great on desktop, tablet, and mobile. Choose from Multiple Campaign Types YS LeadGen gives you the flexibility to design campaigns that fit your goals: Lightbox popups for email opt-ins and offers Exit intent popups for visitors about to leave Floating bar / announcement bars for site-wide messages and promo codes Corner slide-ins that don’t cover the page Inline signup forms placed directly inside your content Spin-to-win coupon wheels for interactive offers Multi-step forms that break long forms into easy steps Quizzes that deliver a personalized result Countdown timers that create urgency around a sale Content lockers for gated content and downloads Social proof popups showing recent activity Video popups for YouTube, Vimeo, or self-hosted video Floating badge buttons that open a popup on click Each style feels modern and non-intrusive, keeping visitors engaged without hurting their experience. Every campaign is fully responsive out of the box, and since phones don’t have a mouse to track, mobile exit intent uses a fast scroll-up gesture or back-button tap instead — so you don’t lose that last chance to convert on mobile traffic. Smart Targeting & Trigger Controls You decide exactly where, when, and to whom your campaigns appear. Use smart targeting options like: Page-level targeting – show on specific pages, posts, categories, or WooCommerce products Device targeting – show or hide on mobile, tablet, or desktop Location targeting – target visitors by country or city Traffic source targeting – target visitors from a specific search engine, ad, or referral On-site retargeting – stop showing offers to visitors who already converted Rule combinations – combine conditions with AND/OR logic Trigger your campaigns with behavior-based controls such as: Exit intent – when a visitor is about to leave Time delay / scheduling – after a set amount of time, or during a scheduled period Scroll depth – after a visitor reaches a chosen percentage of the page Click trigger – on a button, link, image, or menu item These options let you build campaigns that appear at the right moment without annoying your audience. Built for WooCommerce If you run a WooCommerce store, YS LeadGen helps you engage shoppers at the moments that matter most: Cart triggers – show a popup when a product is added to the cart Checkout triggers – display a message when shoppers reach checkout Cart value rules – trigger campaigns based on cart value or selected products Dynamic coupons – generate and apply a discount code on signup Cart recovery emails – follow up with shoppers who leave without buying Product recommendations – show related products or bestsellers inside a campaign Add a countdown timer to any campaign to push flash sales and limited-time offers over the line, and schedule campaigns with set start and end times so seasonal promotions run automatically — even while you’re offline. Forms and Payments Use the built-in form tools to collect exactly the information your business needs: Custom form fields – build contact and lead forms with the fields you choose Direct payments – collect payments inside a form via Stripe, PayPal, or Square Test mode – test payment forms before going live Works with other form plugins – add popup triggers and tracking to Contact Form 7, WPForms, Gravity Forms, or Fluent Forms Stunning Templates for Every Campaign No design experience? No problem. YS LeadGen includes a large library of pre-made templates crafted to look professional and convert effectively. Every template is customizable with your own branding, colors, and fonts, so you can launch a polished campaign in minutes instead of hours. Browse the full template library to see what’s available. Measure Success with Detailed Analytics YS LeadGen’s analytics dashboard helps you track performance in real time, including: Campaign analytics for views, conversions, and leads Cart recovery and coupon performance for WooCommerce Form performance and conversion rates Centralized lead management across all your campaigns These insights help you optimize designs, adjust targeting, and continuously improve results. Integrate with Your Favorite Tools YS LeadGen connects seamlessly with the tools you already use: Email marketing – Mailchimp, HubSpot, Brevo, Klaviyo, ActiveCampaign, MailerLite, Kit, GetResponse, AWeber, Drip, and Omnisend Webhooks – send lead data to Zapier, Make, or other services Analytics – track campaign events in Google Analytics 4 Page builders – Elementor, Divi, Gutenberg, Bricks, Beaver Builder, and Oxygen These integrations help you sync data, manage leads, and automate follow-ups — saving time while improving marketing results. Privacy and Trust Built In GDPR cookie consent – a built-in banner can block tracking scripts until a visitor consents Age verification – an optional age-check gate for restricted content or products Spam protection – Google reCAPTCHA helps block unwanted bot submissions A/B testing – compare two versions of a campaign to see which converts better Built for Your Whole Team, Powered by Your Own Data Business owners capture leads and recover lost sales. Designers build fully branded popups that match the site. Developers manage every campaign directly in WordPress — with no separate SaaS platform required. All of it runs on your own WordPress database. Subscriber and lead data stays on your site, not an outside company’s servers, so there’s no monthly bill that grows with your list and no subscriber limit, ever. YS LeadGen is also built for speed: popup code only loads on pages with an active campaign, so every other page on your site loads exactly as fast as it did before. What’s Free vs. What’s in PRO The free plugin is not a limited trial. It includes real campaign building with no subscriber cap, so most people can run their entire lead generation strategy on the free version alone — PRO is there if you want extra templates or automation later. Included free, no time limit: Visual popup and form builder Lightbox, exit intent, floating bar, slide-in, and inline campaigns Spin-to-win, quiz, content locker, and video popups Countdown timers and campaign scheduling Page-level, device, and location targeting Exit intent, scroll, click, and time-delay triggers Full WooCommerce cart and checkout triggers Custom form builder with payment fields Campaign analytics and lead management dashboard GDPR cookie consent and age verification A/B testing Email marketing and webhook integrations PRO adds (one-time lifetime pricing, no subscription): Extra premium templates and design assets Advanced automation and AI-assisted features Priority support See the full pricing breakdown for details. PRO is entirely optional — most users never need to upgrade to run effective campaigns. Try It, Then Decide The live demo lets you build a real campaign in your browser — no account required. The documentation includes step-by-step setup guides, and the template library gives you hundreds of ready-made designs to launch faster. Grow your list, capture more leads, recover lost sales, and keep full ownership of your data — all from inside WordPress. Privacy YS LeadGen runs entirely on your WordPress website. The plugin does not collect personal information unless you configure forms or connect third-party services. Depending on the integrations you enable, visitor information may be processed by third-party email marketing platforms or marketing services that you choose to connect. You remain in full control of your website data, customer information, and marketing campaigns. Review your website’s privacy policy and applicable regulations to ensure compliance with local privacy laws.