Yoast SEO – Advanced SEO with real-time guidance and built-in AI vs WP Ultimate CSV Importer – WordPress CSV, XML & Excel Import

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees. Yoast SEO: the #1 WordPress SEO plugin Since 2008, Yoast SEO has helped site owners get their content found. More than 10 million websites now run it, from small local businesses to some of the most visited sites on the web. Our mission is SEO for everyone. You should not need a specialist, a big budget, or a technical background to give your content a fair chance of being discovered. Yoast SEO gives you everything you need to manage your on-site SEO. The Yoast SEO Premium plugin and its extensions unlock more advanced and AI-powered tools. Ready for search, and ready for AI People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both. Schema.org structured data, so search engines and AI systems can understand what your content is actually about. Premium outputs significantly more schema types, including the E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) that help AI systems understand who you are. Schema aggregation for NLWeb (Premium), which combines your site’s structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request. Turn it on with a single toggle. LLMs.txt management, to guide how large language models interact with your content, including manual control over which pages are included. Bot blocker (Premium), to control which AI crawlers can use your content for training, including GPTBot, CCBot, and Google-Extended. Abilities API, so AI tools, dashboards, and automated workflows can read your SEO, readability, and inclusive language scores directly. Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach. Real-time guidance while you write SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after. Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first. Quick and easy setup Setting up Yoast SEO is quick and straightforward. No technical background required. Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site. Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools. AI tools built into your workflow Yoast’s AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves. Yoast AI Generate: creates five SEO-friendly titles and meta descriptions instantly, with one-click regeneration for more options. Yoast AI Optimize: suggests improvements to keyphrase placement, including introduction, distribution, and density, with the option to apply or dismiss each edit. Yoast AI Summarize: generates a quick summary of your post to place anywhere in the block editor, so readers grasp the value fast. Yoast AI Content Planner (Premium): suggests five site-specific post ideas and builds a structured starter draft the moment you open a new post. Ideas are grounded in your own site, not generic topics, so your team never begins from a blank page. Bulk editor with AI drafts: review and fix titles, meta descriptions, and focus keyphrases across your whole site from one workspace, with search and status filters and a dedicated view per content type. The bulk editor is free. With Premium, select what needs work and AI drafts the metadata, including social sharing titles and descriptions, for you to approve. All AI tools included: no extra accounts, no separate credit purchase, no hidden costs. Content analysis and optimization SEO analysis to guide your keyword targeting, with up to 5 keyphrases in Premium and support for 20+ languages. Readability analysis for clear, engaging, user-friendly writing. Inclusive language analysis, so your content is more considerate and accessible. SERP previews for both desktop and mobile results. HowTo and FAQ blocks with built-in schema support. Breadcrumbs block for improved navigation. Semrush integration for keyword research directly inside Yoast SEO. Wincher integration to track keyword performance from your dashboard. Elementor integration for optimization inside your favorite builder. Technical SEO, handled for you Yoast SEO takes care of much of your site’s technical SEO automatically, which frees you to focus on your content. Automated meta tag optimization right out of the box. Canonical URLs to prevent duplicate content issues. Advanced XML sitemaps for clear site indexing. Deep Schema.org integration to improve how search engines and AI systems understand your site. Complete breadcrumb control for visitors and crawlers. Performance improvements that help reduce load times. Crawl settings to manage how bots access your site and reduce unnecessary server load. Every update delivers ongoing technical SEO enhancements automatically. Keep your website in perfect shape Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site’s SEO health: Cornerstone content tools to organize and prioritize your key pages. Front-end SEO inspector to view and edit titles, descriptions, and schema live. SEO roles to delegate plugin access securely across your team. Regular 2-week update cycle, so you stay compatible with the latest SEO standards and search engine changes. Powerful integrations Yoast SEO works seamlessly with popular WordPress tools: Google Site Kit: access insights from Search Console, Analytics, and PageSpeed inside WordPress. Advanced Custom Fields (ACF): combine with ACF Content Analysis for Yoast SEO for advanced field optimization. Elementor: use full Yoast SEO functionality inside Elementor’s editor. Algolia: improve internal search accuracy and performance. Semrush: discover and optimize for high-value keywords. Wincher: track keyword positions and trends in Google Search. Jetpack: manage SEO and social previews in one place. Easy Digital Downloads (EDD): improve digital product visibility with integrated schema. Mastodon: verify your website on Mastodon with Yoast SEO Premium. WooCommerce: optimize ecommerce SEO with the dedicated WooCommerce extension. Yoast SEO Premium: AI-powered SEO for WordPress Yoast SEO Premium builds on everything above with advanced automation, AI tools, and professional support. It helps you optimize efficiently for both traditional search and AI-driven discovery. What it helps you tackle: Keeping pace with algorithm changes and AI search. Reaching the right audience. Automating redirects, crawl controls, and internal linking. Finding orphaned content and improving your site structure. Getting expert help when you need it. Premium highlights: AI-generated titles and meta descriptions, page by page or in bulk. AI Content Planner, so you never open a blank page. Smart internal linking suggestions to strengthen your site structure. Social previews for Facebook and X. Redirect manager with bulk tools, CSV import and export, and automatic prompts when you move or delete content. Bot blocker for AI crawlers, including GPTBot, CCBot, and Google-Extended. Schema aggregation for NLWeb, plus significantly more schema types than free. IndexNow integration, so search engines hear about your updates the moment you publish. Front-end SEO inspector for real-time editing. SEO workouts for orphaned and cornerstone content. Task list, unlocked in full, showing what to work on next with priority levels and time estimates. Google Docs add-on, so writers can run the full Yoast analysis before content ever reaches WordPress. One seat included. 24/7 premium support from SEO specialists. Included at no extra cost: Yoast Local SEO: help nearby customers find you, with local schema, a store locator, and opening hours management. Yoast Video SEO: help Google understand your videos, with video sitemaps and schema. Yoast News SEO: help your news content get discovered in Google News and Top Stories. Yoast WooCommerce SEO: advanced SEO for online stores Yoast WooCommerce SEO builds on Yoast SEO Premium with ecommerce-specific tools for your store’s visibility. Key ecommerce features: WooCommerce-specific XML sitemap that excludes non-shopping content. Product structured data for rich results, including price, reviews, and availability. Canonical URL management to prevent duplicates. Ecommerce-focused content analysis for GTINs, SKUs, and short descriptions. AI Generate for ecommerce: optimized titles and meta descriptions for product and category pages, at page level or drafted in bulk for products and categories. What that gets you: Better product visibility through automated structured data. More efficient crawling for large catalogs. Time saved through metadata templates and automation. Metadata across your whole catalog without editing rows one at a time. Built for WooCommerce, trusted by thousands of online stores worldwide. For developers Yoast SEO is built with developers in mind. With modern APIs, hooks, and a unified indexables system, you can extend or integrate SEO functionality across custom themes, plugins, or headless setups. REST API Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data. Learn more about the REST API. Surfaces API Access SEO data directly in code via YoastSEO()->meta->for_current_page(). Supports titles, descriptions, canonicals, and schema. Read the Surfaces API documentation. Metadata API Use the Metadata API to filter, override, or extend meta tags with WordPress hooks such as wpseo_title, wpseo_metadesc, and wpseo_canonical. Schema API The Schema API lets you modify or extend Schema.org graph pieces, including Article, Organization, Person, Breadcrumb, and WebPage entities. Abilities API integration Let AI tools, dashboards, and automated workflows read Yoast SEO data programmatically, including SEO, readability, and inclusive language scores for recent posts. Block editor compatibility Yoast SEO integrates directly with the WordPress block editor. It outputs schema for HowTo and FAQ blocks by default, and you can extend schema for custom blocks. Indexables At the core of Yoast SEO lies the indexables system, unifying all SEO data for faster queries and consistent metadata across outputs. Ongoing support and education Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin. We are committed to helping you grow your SEO skills: Yoast SEO Academy: free and premium SEO courses, included in all paid plans. Yoast SEO blog, newsletter, and webinars. Yoast SEO Update podcast for the latest SEO insights. Bug reports on GitHub, for issue tracking rather than support. Yoast SEO: built to make search optimization accessible, reliable, and ready for the future of AI search.

WP Ultimate CSV Importer is a powerful WordPress import plugin for importing data from CSV, XML and Excel files into WordPress. Bulk import posts, pages, custom post types, users, WooCommerce products, images, taxonomies, custom fields, ACF fields and other WordPress data without manually creating records one by one. Whether you need to import a CSV into WordPress, upload thousands of WooCommerce products, migrate content from another CMS, import an affiliate product feed, populate custom post types, or transfer data from spreadsheets into WordPress, WP Ultimate CSV Importer provides a visual field-mapping workflow without requiring code. Prepare your data using Microsoft Excel, Google Sheets, LibreOffice, CSV, XML or other spreadsheet/data tools, upload your file, map the source columns to WordPress fields, validate the data and run the import. What Can You Import Into WordPress? WP Ultimate CSV Importer can import: WordPress posts WordPress pages Custom post types WooCommerce products WordPress users WooCommerce customers with the free add-on Categories Tags Custom taxonomies Custom fields and post meta Advanced Custom Fields (ACF) JetEngine fields and Custom Content Types MetaBox fields Pods fields Toolset Types fields Featured images Product images and galleries Media library files SEO metadata Multilingual content Affiliate product feeds Directory and listing data LMS content Membership data And more Import files can be provided as CSV, XML, XLS, XLSX, TSV and other supported formats. Import WooCommerce Products From CSV, XML or Excel Need to bulk import products into WooCommerce? WP Ultimate CSV Importer lets you map spreadsheet columns to WooCommerce product fields and import large product catalogs without manually creating products. Import data such as: Product name Product description SKU Regular price Sale price Stock quantity Stock status Categories Tags Attributes Featured image Product gallery images Taxonomies Product metadata Additional WooCommerce import capabilities are available through the free Import WooCommerce Suite add-on. Install Import WooCommerce Suite The WooCommerce add-on extends the importer for: Simple products Variable products Product variations Grouped products External / affiliate products WooCommerce orders WooCommerce customers WooCommerce coupons WooCommerce reviews WooCommerce refunds Additional WooCommerce data Advanced operations, record updates and other resource-intensive WooCommerce workflows are available in WP Ultimate CSV Importer Pro. Import CSV Files Into WordPress Have data stored in a CSV file? Upload the CSV file, choose the WordPress content type, and map each CSV column to the appropriate WordPress field. You can import: Titles Content Excerpts Authors Publish dates Post status Categories Tags Taxonomies Featured images Custom fields SEO metadata Custom post types The visual mapping interface allows you to connect your CSV columns with WordPress fields without writing PHP code. Import Excel Files Into WordPress WP Ultimate CSV Importer supports importing data directly from Excel spreadsheets, including XLS and XLSX files. This is useful when your product catalog, customer list, content database or other WordPress data is already maintained in Excel. Upload your spreadsheet, map its columns and import the records into WordPress. Import XML Files Into WordPress Import structured XML data into WordPress without manually converting the file to CSV. XML imports can be mapped to: Posts Pages Custom post types WooCommerce products Categories Tags Taxonomies Custom fields Images Other supported WordPress fields This is particularly useful when migrating content or consuming feeds supplied by third-party systems. Import Google Sheets Data Into WordPress You can import data from a publicly accessible Google Sheets CSV URL. Publish the required Google Sheets tab as CSV, copy the public URL and use Upload from External URL in WP Ultimate CSV Importer. This provides a convenient workflow for teams maintaining import data in Google Sheets. Import WordPress Users Bulk import WordPress users from CSV, XML or Excel. Map fields including: Username Email First name Last name Password User role Display name User metadata For additional WordPress user and WooCommerce customer metadata support, install the free Import Users & Customers with Meta add-on. Install Import Users & Customers with Meta Import ACF Fields From CSV WP Ultimate CSV Importer integrates with Advanced Custom Fields (ACF). The free plugin supports importing supported ACF field types including Basic, Choices, jQuery and WYSIWYG fields. Advanced ACF fields such as repeaters, galleries, flexible content, relationship fields and additional complex field types are available with WP Ultimate CSV Importer Pro. Import Custom Post Types and Custom Fields Import data into custom post types created by WordPress themes, plugins or custom development. Examples include: Events Property listings Business directories Job listings Portfolios Courses Membership records Classified listings Product catalogs Map your source data to post fields, custom fields, taxonomies and supported third-party plugin fields. Import JetEngine Data WP Ultimate CSV Importer supports JetEngine fields and JetEngine Custom Content Types (CCTs). JetEngine CCT import and export compatibility is included in the free ecosystem. Advanced JetEngine operations, record updates and scheduled workflows are available in Pro. Import Images From URLs Import images while importing WordPress content or WooCommerce products. Your CSV, XML or spreadsheet can contain image URLs. WP Ultimate CSV Importer can download supported remote images into the WordPress Media Library and associate them with imported content. Use image imports for: Featured images WooCommerce product images Product galleries Post images Media library imports You can also map image metadata such as alt text and titles to improve media organization and SEO. Bulk Import WordPress Media Need to move or create a large media library? Import images using external URLs, local files (desktop) or supported media upload workflows. Failed media imports are recorded in logs so problematic images can be identified and imported again. Import Data Without Creating Broken Records WP Ultimate CSV Importer includes Pre-Flight Validation to analyze import files before records are written to WordPress. The validator can identify problems such as: Invalid file structures Encoding problems Inconsistent column counts Malformed delimiters Missing required values Other import-file problems The File Health Score provides a quick indication of whether your import file is ready. Review the reported issues, correct the source file and validate it again before beginning a large import. Resume Interrupted WordPress Imports Large imports can sometimes be interrupted by PHP execution limits, server resource limits, browser interruptions or network problems. The Auto Recovery and Resume feature saves import progress so interrupted imports can continue from the appropriate point rather than forcing you to restart the entire operation. This is especially useful when importing large product catalogs, media libraries or thousands of WordPress records. Save and Reuse Import Mapping Templates Don’t map the same spreadsheet every time. Save frequently used field mappings as Mapping Templates and reuse them when importing files with the same structure. Mapping templates can significantly reduce setup time for recurring manual import jobs. Import Dashboard and Logs Monitor WordPress imports from the importer dashboard. The dashboard provides visibility into import activity using: KPI cards Import statistics Activity information Import logs Summary logs Failed media logs Use the Log Manager to troubleshoot import failures and review completed imports. AI-Assisted WordPress Imports WP Ultimate CSV Importer supports integrations with AI services including: OpenAI / ChatGPT Google Gemini Anthropic Claude AI-assisted import workflows can help generate or enhance supported content during the import process. Pro provides additional AI content assistance for workflows such as category suggestions, SEO titles, meta descriptions and translations with human review. Import Affiliate Product Feeds WP Ultimate CSV Importer can be used to create and maintain websites powered by affiliate or supplier datafeeds. Map feed fields to: WordPress fields WooCommerce product fields Product attributes Categories Taxonomies Custom fields Images This makes the importer suitable for building: Affiliate stores Product catalogs Price comparison websites Supplier-driven WooCommerce stores Datafeed-powered WordPress websites Migrate Content to WordPress Moving from another CMS or ecommerce platform? If your source system can provide its content as CSV, XML or another supported structured format, WP Ultimate CSV Importer can map that data into WordPress. Typical migration workflows include: Shopify to WooCommerce Magento to WooCommerce Wix to WordPress Squarespace to WordPress Blogger to WordPress Drupal to WordPress Joomla to WordPress Custom CMS to WordPress Another database or application to WordPress Export the content from your source platform, prepare the resulting data and map it to the appropriate WordPress fields. WordPress to WordPress Migration WP Ultimate CSV Importer also provides a Migration and One-Click Import workflow for transferring supported content between WordPress websites. The export side of the migration requires the free WP Ultimate Exporter add-on. Install WP Ultimate Exporter Export the required WordPress data using the Migrate option and import the generated migration bundle into the destination website. Read the Migration & One-Click Import documentation WP Ultimate CSV Importer Ecosystem WP Ultimate CSV Importer is the core import plugin. Extend it with free companion plugins when additional modules are required. WP Ultimate Exporter Export supported WordPress data to CSV, XML and Excel. Download WP Ultimate Exporter Import WooCommerce Suite Extend WooCommerce import support for products, variations, orders, customers, coupons, reviews, refunds and other supported WooCommerce records. Download Import WooCommerce Suite Import Users & Customers with Meta Import WordPress users and WooCommerce customers with additional metadata. Download Import Users & Customers with Meta Popular Plugin Integrations WP Ultimate CSV Importer integrates with many popular WordPress plugins and ecosystems. Custom Fields Advanced Custom Fields (ACF) JetEngine MetaBox Pods Toolset Types Custom Field Suite CMB2 CPT UI TotalPress WooCommerce WooCommerce WooCommerce Product Bundles WooCommerce Billing & Shipping Information YITH Barcodes YITH Cost of Goods PPOM SEO Yoast SEO Rank Math All in One SEO SEOPress Slim SEO Multilingual WPML Polylang Polylang for WooCommerce LMS LearnPress LifterLMS MasterStudy LMS Directories and Listings Business Directory Plugin Advanced Classifieds & Directory Pro GeoDirectory WP Job Manager Community and Membership BuddyPress bbPress WP-Members Members WPComplete Other Integrations SureCart Easy Digital Downloads Elementor Templates Featured Image from URL (FIFU) Post Expirator WP Customer Reviews Exmage Events Calendar ChatGPT / OpenAI And more View supported third-party integrations Free vs Pro The free version is designed for powerful manual WordPress data imports. Use it to import supported: Posts Pages Custom post types Users Taxonomies Media Simple WooCommerce product data Supported ACF fields JetEngine CCTs Supported third-party fields CSV files XML files Excel files Google Sheets data Images Affiliate datafeeds The free ecosystem can be extended using the Import WooCommerce Suite, Import Users & Customers with Meta and WP Ultimate Exporter add-ons. Updating existing records is a Pro feature. Upgrade to WP Ultimate CSV Importer Pro when you need advanced operations such as: Update existing WordPress records Advanced WooCommerce update workflows Scheduled imports Recurring imports FTP/SFTP automation Google Sheets scheduled imports Advanced ACF fields Advanced custom field plugin support Advanced WooCommerce operations Failed Record Retry Queue Spreadsheet Live Editor Cloud storage imports – Google Drive, Microsoft OneDrive Page builders External database migration – MySQL import, MariaDB import, PostgreSQL import, and SQL Server import REST API Webhooks API key management Advanced filtering Advanced exports Scheduled exports Google Sheets exports Mapping Template Import/Export Database optimization tools Priority support Explore WP Ultimate CSV Importer Pro Try WP Ultimate CSV Importer Pro Want to test the advanced features before upgrading? Create a Private Pro Trial Open the Live Demo Trusted by WordPress Publications WP Mayor WP Mayor has reviewed WP Ultimate CSV Importer Pro as a WordPress data import and migration solution. Read the WP Mayor review Kinsta Kinsta has featured WP Ultimate CSV Importer Pro in its coverage of WooCommerce product export and migration tools. Read the Kinsta article Documentation and Tutorials WP Ultimate CSV Importer Documentation Sample CSV and XML Files