Yoast SEO – Advanced SEO with real-time guidance and built-in AI vs Asset CleanUp

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees. Yoast SEO: the #1 WordPress SEO plugin Since 2008, Yoast SEO has helped site owners get their content found. More than 10 million websites now run it, from small local businesses to some of the most visited sites on the web. Our mission is SEO for everyone. You should not need a specialist, a big budget, or a technical background to give your content a fair chance of being discovered. Yoast SEO gives you everything you need to manage your on-site SEO. The Yoast SEO Premium plugin and its extensions unlock more advanced and AI-powered tools. Ready for search, and ready for AI People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both. Schema.org structured data, so search engines and AI systems can understand what your content is actually about. Premium outputs significantly more schema types, including the E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) that help AI systems understand who you are. Schema aggregation for NLWeb (Premium), which combines your site’s structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request. Turn it on with a single toggle. LLMs.txt management, to guide how large language models interact with your content, including manual control over which pages are included. Bot blocker (Premium), to control which AI crawlers can use your content for training, including GPTBot, CCBot, and Google-Extended. Abilities API, so AI tools, dashboards, and automated workflows can read your SEO, readability, and inclusive language scores directly. Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach. Real-time guidance while you write SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after. Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first. Quick and easy setup Setting up Yoast SEO is quick and straightforward. No technical background required. Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site. Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools. AI tools built into your workflow Yoast’s AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves. Yoast AI Generate: creates five SEO-friendly titles and meta descriptions instantly, with one-click regeneration for more options. Yoast AI Optimize: suggests improvements to keyphrase placement, including introduction, distribution, and density, with the option to apply or dismiss each edit. Yoast AI Summarize: generates a quick summary of your post to place anywhere in the block editor, so readers grasp the value fast. Yoast AI Content Planner (Premium): suggests five site-specific post ideas and builds a structured starter draft the moment you open a new post. Ideas are grounded in your own site, not generic topics, so your team never begins from a blank page. Bulk editor with AI drafts: review and fix titles, meta descriptions, and focus keyphrases across your whole site from one workspace, with search and status filters and a dedicated view per content type. The bulk editor is free. With Premium, select what needs work and AI drafts the metadata, including social sharing titles and descriptions, for you to approve. All AI tools included: no extra accounts, no separate credit purchase, no hidden costs. Content analysis and optimization SEO analysis to guide your keyword targeting, with up to 5 keyphrases in Premium and support for 20+ languages. Readability analysis for clear, engaging, user-friendly writing. Inclusive language analysis, so your content is more considerate and accessible. SERP previews for both desktop and mobile results. HowTo and FAQ blocks with built-in schema support. Breadcrumbs block for improved navigation. Semrush integration for keyword research directly inside Yoast SEO. Wincher integration to track keyword performance from your dashboard. Elementor integration for optimization inside your favorite builder. Technical SEO, handled for you Yoast SEO takes care of much of your site’s technical SEO automatically, which frees you to focus on your content. Automated meta tag optimization right out of the box. Canonical URLs to prevent duplicate content issues. Advanced XML sitemaps for clear site indexing. Deep Schema.org integration to improve how search engines and AI systems understand your site. Complete breadcrumb control for visitors and crawlers. Performance improvements that help reduce load times. Crawl settings to manage how bots access your site and reduce unnecessary server load. Every update delivers ongoing technical SEO enhancements automatically. Keep your website in perfect shape Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site’s SEO health: Cornerstone content tools to organize and prioritize your key pages. Front-end SEO inspector to view and edit titles, descriptions, and schema live. SEO roles to delegate plugin access securely across your team. Regular 2-week update cycle, so you stay compatible with the latest SEO standards and search engine changes. Powerful integrations Yoast SEO works seamlessly with popular WordPress tools: Google Site Kit: access insights from Search Console, Analytics, and PageSpeed inside WordPress. Advanced Custom Fields (ACF): combine with ACF Content Analysis for Yoast SEO for advanced field optimization. Elementor: use full Yoast SEO functionality inside Elementor’s editor. Algolia: improve internal search accuracy and performance. Semrush: discover and optimize for high-value keywords. Wincher: track keyword positions and trends in Google Search. Jetpack: manage SEO and social previews in one place. Easy Digital Downloads (EDD): improve digital product visibility with integrated schema. Mastodon: verify your website on Mastodon with Yoast SEO Premium. WooCommerce: optimize ecommerce SEO with the dedicated WooCommerce extension. Yoast SEO Premium: AI-powered SEO for WordPress Yoast SEO Premium builds on everything above with advanced automation, AI tools, and professional support. It helps you optimize efficiently for both traditional search and AI-driven discovery. What it helps you tackle: Keeping pace with algorithm changes and AI search. Reaching the right audience. Automating redirects, crawl controls, and internal linking. Finding orphaned content and improving your site structure. Getting expert help when you need it. Premium highlights: AI-generated titles and meta descriptions, page by page or in bulk. AI Content Planner, so you never open a blank page. Smart internal linking suggestions to strengthen your site structure. Social previews for Facebook and X. Redirect manager with bulk tools, CSV import and export, and automatic prompts when you move or delete content. Bot blocker for AI crawlers, including GPTBot, CCBot, and Google-Extended. Schema aggregation for NLWeb, plus significantly more schema types than free. IndexNow integration, so search engines hear about your updates the moment you publish. Front-end SEO inspector for real-time editing. SEO workouts for orphaned and cornerstone content. Task list, unlocked in full, showing what to work on next with priority levels and time estimates. Google Docs add-on, so writers can run the full Yoast analysis before content ever reaches WordPress. One seat included. 24/7 premium support from SEO specialists. Included at no extra cost: Yoast Local SEO: help nearby customers find you, with local schema, a store locator, and opening hours management. Yoast Video SEO: help Google understand your videos, with video sitemaps and schema. Yoast News SEO: help your news content get discovered in Google News and Top Stories. Yoast WooCommerce SEO: advanced SEO for online stores Yoast WooCommerce SEO builds on Yoast SEO Premium with ecommerce-specific tools for your store’s visibility. Key ecommerce features: WooCommerce-specific XML sitemap that excludes non-shopping content. Product structured data for rich results, including price, reviews, and availability. Canonical URL management to prevent duplicates. Ecommerce-focused content analysis for GTINs, SKUs, and short descriptions. AI Generate for ecommerce: optimized titles and meta descriptions for product and category pages, at page level or drafted in bulk for products and categories. What that gets you: Better product visibility through automated structured data. More efficient crawling for large catalogs. Time saved through metadata templates and automation. Metadata across your whole catalog without editing rows one at a time. Built for WooCommerce, trusted by thousands of online stores worldwide. For developers Yoast SEO is built with developers in mind. With modern APIs, hooks, and a unified indexables system, you can extend or integrate SEO functionality across custom themes, plugins, or headless setups. REST API Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data. Learn more about the REST API. Surfaces API Access SEO data directly in code via YoastSEO()->meta->for_current_page(). Supports titles, descriptions, canonicals, and schema. Read the Surfaces API documentation. Metadata API Use the Metadata API to filter, override, or extend meta tags with WordPress hooks such as wpseo_title, wpseo_metadesc, and wpseo_canonical. Schema API The Schema API lets you modify or extend Schema.org graph pieces, including Article, Organization, Person, Breadcrumb, and WebPage entities. Abilities API integration Let AI tools, dashboards, and automated workflows read Yoast SEO data programmatically, including SEO, readability, and inclusive language scores for recent posts. Block editor compatibility Yoast SEO integrates directly with the WordPress block editor. It outputs schema for HowTo and FAQ blocks by default, and you can extend schema for custom blocks. Indexables At the core of Yoast SEO lies the indexables system, unifying all SEO data for faster queries and consistent metadata across outputs. Ongoing support and education Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin. We are committed to helping you grow your SEO skills: Yoast SEO Academy: free and premium SEO courses, included in all paid plans. Yoast SEO blog, newsletter, and webinars. Yoast SEO Update podcast for the latest SEO insights. Bug reports on GitHub, for issue tracking rather than support. Yoast SEO: built to make search optimization accessible, reliable, and ready for the future of AI search.

WordPress themes and plugins often load CSS and JavaScript on pages that do not use them. A contact form may load on the homepage, a slider may load on a plain article, or store-related files may load outside the shop. Asset CleanUp shows you what each page loads and lets you unload what is not needed. This can reduce HTTP requests, page weight, and browser work while complementing your existing caching setup. Use Test Mode to validate changes as an administrator before they affect visitors. Asset CleanUp gives you precise, testable control over every optimization. A safer workflow, without giving up control The Dashboard keeps the technical detail experienced users need while guiding first-time users through Getting Started, Test Mode, and the central Overview page. Test changes before they affect visitors, then review and manage existing or leftover rules from one place. CSS and JavaScript management View loaded stylesheets and scripts, organized by their source. Unload unnecessary CSS and JavaScript on the homepage and on individual posts, pages, and custom post types. Manage assets from the Dashboard, the post/page edit screen, or the front-end view. Review unload rules, exceptions, asset attributes, page options, and leftover entries from the Overview page. Minify and combine supported CSS and JavaScript, including supported inline code. Preload selected CSS and JavaScript files when they need to be discovered earlier. Granular manual Critical CSS management Add, edit, and remove your own Critical CSS directly from the Dashboard. Keep manual CSS organized by supported page context instead of maintaining one large global block. Asset CleanUp does not automatically generate Critical CSS. It gives you a structured way to manage CSS that you prepare yourself. Fonts and resource loading Combine, preload, asynchronously load, or remove Google Fonts requests, with font-display and preconnect controls. Preload local font files and apply font-display. Add fetchpriority, loading, and decoding attributes to images using simple matching or regular expressions. Lazy-load images where appropriate. WordPress cleanup options Remove unused WordPress features such as Emojis, Dashicons for guests, and Comment Reply. Remove selected discovery links, metadata, and oEmbed resources from the document HEAD. Disable RSS feed links or feeds when they are not needed. Restrict or disable XML-RPC when your site does not rely on it. Strip supported HTML comments, with exceptions where required. Works with your caching setup, it does not replace it Asset CleanUp is not a page-caching plugin. It controls what WordPress outputs; a page cache, server cache, or CDN can then store and deliver the optimized result. After changing rules, clear every active cache layer. Avoid enabling the same minify or combine feature in multiple optimization plugins at the same time. Asset CleanUp Lite and Pro Lite includes page-level asset management, Test Mode, manual Critical CSS for supported contexts, resource-loading controls, and WordPress cleanup options. Go beyond individual CSS and JavaScript files with the Plugins Manager. Lite includes an interactive preview of the Plugins Manager (rules can be explored, but saved only in Pro). In Pro, it can prevent entire plugins from running on frontend or Dashboard pages where they are not needed, not merely remove their CSS and JavaScript. This can reduce PHP work, database queries, and potential conflicts before the page is generated. Asset CleanUp Pro also adds broader conditional rules, hardcoded asset management, device-specific rules, and advanced JavaScript attribute and placement controls. Documentation and support Read the Asset CleanUp documentation. Ask a question in the WordPress.org support forum. External Services and Privacy WordPress.org plugin icon service When an authorized administrator opens an Asset CleanUp Dashboard screen and the local plugin-icon cache is missing or incomplete, Asset CleanUp may request public plugin information from https://api.wordpress.org/plugins/info/1.2/. The request is used only to retrieve icons for active plugins displayed inside Asset CleanUp. It can include the corresponding WordPress.org plugin slugs and standard HTTP metadata, including the server IP address. Asset CleanUp does not intentionally include the site URL, administrator details, or site content. See the WordPress.org Privacy Policy. Google Fonts preload audit When an authorized administrator explicitly runs the Google Fonts preload audit, Asset CleanUp may request discovered Google Fonts stylesheets from https://fonts.googleapis.com/ and process font-file URLs from https://fonts.gstatic.com/. Requests can include the stylesheet URL and its font-family, variant, subset, or text parameters; the browser user-agent used by the audit; and standard HTTP metadata, including the server IP address. These requests are made only as part of the administrator-initiated audit. See the Google Privacy Policy. The following two Asset CleanUp-operated services are optional. Both are disabled by default and require an administrator to opt in from Asset CleanUp > Settings > Plugin Usage Preferences. Dashboard announcements When an administrator explicitly enables announcements, Asset CleanUp periodically requests the Asset CleanUp Lite announcements feed. The feed is used to show maintenance information, important update notices, optimization guides, and occasional product offers in the WordPress Dashboard. Asset CleanUp does not intentionally add the site URL, administrator details, or site content to this request. As with any HTTP request, the service receives the server IP address and standard HTTP metadata. When announcements are disabled, this feed is not requested. Optional usage tracking When an administrator explicitly enables usage tracking, Asset CleanUp sends an initial technical check-in and then no more than one check-in per week to the Asset CleanUp usage-tracking endpoint. The payload can include the PHP, WordPress, and Asset CleanUp versions; Asset CleanUp settings; first-use and review-notice state; server software; multisite status; the active theme name and version; active and inactive plugin file identifiers; and the WordPress locale. The site URL, administrator name, and administrator email are not intentionally included in the tracking payload. Disabling the setting stops future check-ins. The announcements and usage-tracking services are operated by the Asset CleanUp developer. See the privacy policy. CloudFront infrastructure is provided by Amazon Web Services and is also subject to the AWS Privacy Notice.