Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

The Pixel Manager is the most complete conversion tracking plugin for WooCommerce. Set up Google Ads conversion tracking, Google Analytics GA4 e-commerce tracking, Meta/Facebook Pixel, TikTok Pixel, and more – in minutes, not hours. No coding required. Unlike Google Tag Manager (GTM), which requires significant technical expertise to configure WooCommerce e-commerce tracking correctly, the Pixel Manager provides a turnkey solution with over 12 years of development. It automatically handles edge cases like payment gateway redirects, order duplication prevention, and consent mode – all the things that take hours to get right with manual tag management. 🆕 New: Conversion tracking for OpenAI ads on ChatGPT OpenAI is rolling out advertising on ChatGPT, and the Pixel Manager is one of the first WooCommerce plugins to support it. The Pro version tracks your OpenAI ads with the browser pixel, a server-side Conversions API connection, and Advanced Matching – so you can measure exactly which purchases your ChatGPT ads drive, from day one. Also new: Microsoft Clarity heatmaps and session recordings (Pro, beta), and the rebuilt, faster Nova admin interface (free). 🚀 Endorsed by Google’s Tag Team This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough. says @dpackert24 This plugin was demonstrated to me by a Google Tagging Support person. ‘nough said 🙂 says @galbaras We’re using this for our biggest clients and it’s working great! says @wodobo Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users. says @chxz What makes the Pixel Manager different? Most WooCommerce tracking plugins only handle the basics: firing a conversion pixel on the thank you page. The Pixel Manager goes much further. It tracks the entire e-commerce customer journey – from product impressions and add-to-cart events through checkout and purchase – across all major advertising and analytics platforms simultaneously. This gives you complete data for conversion optimization, dynamic remarketing audience building, and accurate ROAS reporting. The Pro version adds server-side tracking (Conversion API / CAPI) that sends conversion data directly from your server to advertising platforms. This bypasses browser limitations like ad blockers, Safari ITP cookie restrictions, and network issues – typically recovering up to 30% more conversions that browser-only tracking misses. Our unique Automatic Conversion Recovery (ACR) feature goes even further by automatically identifying and recovering missed conversions nightly. Key Benefits ✅ Easy setup – just enter your tracking IDs and you’re done. ✅ Accurate e-commerce event tracking across all platforms. ✅ GDPR and CCPA compliant with Google Consent Mode v2. ✅ Works with 15+ consent management platforms out of the box. ✅ Lightweight – won’t slow down your WooCommerce store. ✅ Payment Gateway Accuracy Report – diagnose conversion tracking drops. ✅ Automatic Conversion Recovery (ACR) – recover lost conversions (Pro). ✅ OpenAI ads (ChatGPT) conversion tracking, browser and server-side (Pro). ✅ AI-ready – AI agents can safely configure the plugin through the WordPress Abilities API. Free Tracking Pixels Google Ads Pixel – conversion value tracking, dynamic remarketing, cart item data Google Analytics Pixel (GA4) – full Enhanced E-Commerce tracking Meta Ads Pixel (Facebook Pixel) – remarketing events and custom audiences Hotjar Pixel – heatmaps and session recordings Free Features Google Tag Gateway for Advertisers – first-party tracking through Google’s servers Google Consent Mode v2 – full compliance with EU, UK, and US privacy regulations Google Ads Dynamic Remarketing – build audiences based on product interactions Google Ads Cart Item Tracking – feed cart data to Smart Shopping and Performance Max campaigns Google Shopping New Customer Parameter – optimize for new customer acquisition GA4 Enhanced E-Commerce – track product impressions, add to cart, checkout steps, and purchases Meta Remarketing Events – ViewContent, AddToCart, InitiateCheckout, Purchase Basic Order Duplication Prevention – avoid counting the same conversion twice Customizable filters – fine-tune tracking output for your specific setup Lazy-loaded product list support – works with infinite scroll and AJAX product loading Payment Gateway Accuracy Report – identify which payment gateways cause conversion tracking drops Nova admin interface – rebuilt from the ground up, faster and cleaner, with a getting-started checklist for new installs Abilities API integration – AI agents (Claude, ChatGPT, and others) can discover, read, and safely update your tracking settings Opportunities – prioritized, actionable suggestions to improve your tracking and campaign performance Have a look at the full feature list over here. Premium Tracking Pixels Adroll Ads Contentsquare Statistics CrazyEgg Analytics Criteo Ads – retargeting and audience events through the Criteo OneTag (beta) GroundTruth Ads – omnichannel engagement and conversion tracking (beta) Hyros – ad attribution through the Hyros Universal Script with funnel milestone tags (beta) LinkedIn Ads Microsoft Ads (Bing Ads) – UET tag tracking and server-side conversions through the Microsoft Advertising Conversions API Microsoft Clarity – heatmaps and session recordings with e-commerce events (beta) Mixpanel – product analytics with the full shopping funnel, server-side purchases through the Ingestion API, session replay and user identification (beta) Nextdoor Ads – conversion tracking through the Nextdoor Universal Pixel (beta) OpenAI Ads – conversion tracking for ads on ChatGPT Outbrain Ads Pinterest Ads Reddit Ads Snapchat Ads Taboola Ads TikTok Ads Triple Whale – visitor journey tracking and marketing attribution (beta) X (Twitter) Ads VWO (Visual Website Optimizer) – A/B testing Premium Features Automatic Conversion Recovery (ACR) – automatically recover missed conversions nightly Server-side tracking (CAPI) – Meta, TikTok, Pinterest, Snapchat, Reddit, OpenAI, Nextdoor, Microsoft Ads, GA4 Measurement Protocol Advanced Order Duplication Prevention Google Ads Enhanced Conversions – first-party data for improved attribution Google Ads Conversion Adjustments – send refund data back to Google Ads Scroll Tracking – measure how far visitors scroll on your pages Automatic Phone and Link Click Tracking Have a look at the full feature list over here. Ready to recover lost conversions and get accurate tracking data? Visit sweetcode.com to learn more about the Pro version. Documentation Comprehensive setup guides, troubleshooting, and API references: Open the documentation News Consent Management The Pixel Manager integrates with all major Consent Management Platforms (CMPs) to ensure your tracking pixels respect visitor consent choices. It supports Google Consent Mode v2, including region-specific consent defaults for the EU, UK, and US states with privacy regulations. Compatible consent management plugins: Beautiful and Responsive Cookie Consent Cookiebot Cookie Confirm Cookie Script Complianz GDPR/CCPA Cookie Consent Cookie Notice Cookie Notice & Compliance for GDPR / CCPA Cookie Law Info FAZ Cookie Manager GDPR Cookie Compliance WP AutoTerms CookiePro by OneTrust Termly Iubenda WP Consent API WP Cookie Consent Please read the following for additional setup information Requirements List of requirements Security Review Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by Patchstack, a cybersecurity company specializing in WordPress security. The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.” Managed Vulnerability Disclosure Program We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. Report a vulnerability

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Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.