Wholesale for WooCommerce vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Wholesale for WooCommerce is a WooCommerce wholesale plugin that lets you run retail (B2C) and B2B wholesale from a single store, no second website, no separate checkout. Add wholesale prices to simple and variable products, create quantity-based tiered pricing, and onboard wholesale buyers through a dedicated registration form, all from your existing WooCommerce dashboard. Whether you’re searching for a WooCommerce wholesale prices plugin, a WooCommerce B2B plugin, or a simple way to add bulk pricing and a wholesaler role to your store, this free plugin gets a working wholesale setup running in minutes. 🔍 Live Demo | 📄 Documentation | ⭐ Get Pro Why Store Owners Choose This WooCommerce Wholesale Plugin One store, two audiences. Sell retail and wholesale from the same WooCommerce install with no duplicate catalog. Wholesale pricing that just works. Set fixed or percentage-based wholesale prices at the product or variation level in a couple of clicks. Reward bulk buyers automatically. Quantity-based tiered pricing gives wholesale customers a built-in reason to order more. Control who sees what. Wholesale prices stay hidden from guests and retail shoppers, visible only to approved, logged-in wholesaler-role customers. Real wholesale onboarding. A dedicated wholesale registration form with auto or manual approval turns interested buyers into approved wholesale accounts. Built to scale. REST API access and HPOS (High-Performance Order Storage) compatibility keep the plugin fast as wholesale orders grow. Key Features (Free Version) Wholesale Pricing — Set fixed or percentage-based wholesale prices on any product and product variation. Wholesale prices are only visible to logged-in wholesaler-role customers. Tiered Pricing — Create quantity-based discount tiers. Encourage bulk orders with automatic price breaks as customers add more to their cart. Wholesale Registration Form — Customers submit a registration request to become a wholesaler. Auto-approve or manually review each request. Email notifications keep users informed at every step. REST API — Manage wholesale products, prices, and user roles programmatically. Integrate with external services and automate wholesale operations. HPOS Compatible — Optimized for WooCommerce High-Performance Order Storage. Faster order processing and improved database efficiency. Hide Retail Prices — Optionally hide retail prices from guest users or non-wholesale customers. Control exactly who sees what on your store. Save Price Display — Show customers how much they’re saving with a discount amount displayed alongside the wholesale price. Mobile Optimized — Fully responsive. Wholesale pricing and registration work seamlessly on mobile devices. Translation Ready — .PO/.MO file support. Customize all frontend labels to match your language and brand. Feature List Add fixed or percentage wholesale prices to products Add wholesale prices to product variations (simple & variable) Tiered pricing with quantity-based discounts Wholesale prices visible only to Wholesaler-role customers Display discount/save amount alongside product price Wholesale user registration form with auto/manual approval Email notifications for registration requests Hide retail prices from non-wholesale users REST API for managing wholesale products and user roles HPOS (High-Performance Order Storage) compatible Mobile responsive and translation ready Who Is This Wholesale Plugin For? Manufacturers & suppliers who want a B2B wholesale price list buyers can order from directly Distributors & resellers who need quantity-based bulk pricing Retailers adding a wholesale program to an existing WooCommerce store Food, beauty, health & FMCG brands offering exclusive rates to salons, cafes, or retail partners Print, custom & made-to-order businesses that need role-based wholesale pricing Upgrade to Wholesale for WooCommerce Pro The free version gets your wholesale pricing, tiered discounts, and wholesaler registration up and running. Wholesale for WooCommerce Pro turns that foundation into a complete AI-powered B2B ecommerce platform for stores that need multiple buyer tiers, quote-based selling, and deeper control over pricing, tax, shipping, and access. Flagship Pro features: AI Assistant for B2B Store Management — Manage wholesale pricing, roles, registrations, products, and quotes using plain-language prompts, with Suggest Only, Apply After Approval, or Auto Apply permission modes. Product Table for Bulk Ordering — Let B2B buyers search, filter, compare, and add multiple products to cart from one table-based page, with optional one-page checkout and a mini cart. Request a Quote (RFQ) — Buyers add products to a quote basket, submit their own offered price, receive a downloadable quote PDF, and convert accepted quotes straight into an order. Unlimited Wholesale User Roles — Create as many buyer tiers as you need (Wholesaler, Distributor, Reseller, VIP Buyer), each with its own pricing, tax rules, shipping, and payment options. Advanced Tiered & Cart Discounts — Global, category, and product-level tiered pricing, plus cart-total discounts that reward larger orders automatically. Private Wholesale Store — Hide your entire catalog and pricing from retail visitors and require admin approval before buyers can log in and shop. Advanced Registration Form Builder — Drag-and-drop custom fields, Tax ID collection, file uploads, and reCAPTCHA spam protection on your wholesale sign-up form. Tax, Shipping & Payment Control by Role — Tax-exempt specific roles, restrict shipping methods and payment gateways per wholesale tier, and set minimum order quantity or subtotal rules. Wholesale Dashboard & Analytics — Track net/gross revenue, average order value, top customers, and order status from one B2B dashboard. CSV Import/Export — Bulk manage wholesale prices and products instead of editing them one by one. Requisition Lists, Backend Order Pricing & Subscription Support — Buyers save purchase lists for reorder, admins apply wholesale pricing on manually created orders, and recurring wholesale billing works via WooCommerce Subscriptions. See the full Pro feature comparison and upgrade → Compatibility Wholesale for WooCommerce works alongside the plugins you already use, including WooCommerce Cart & Checkout Blocks, HPOS, WPML, and Loco Translate. Pro adds deeper integrations with Currency Switcher, B2B Invoice Payment, Bulk Order Form, Sales Agent, and WooCommerce Subscriptions.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.