Converter for Media – Optimize images | Convert WebP & AVIF vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Speed up your website using our ease image optimizer by serving WebP and AVIF images. By replacing files in standard JPEG, PNG and GIF formats with WebP and AVIF formats, you can save over a half of the page weight without losing quality. After installing the plugin, you can optimize your entire Media Library with a single click — no further action required. When image optimization finishes, every visitor will automatically receive new images with significantly reduced file sizes. As of today, over 95% of users use browsers that support the WebP format. The loading time of your website depends to a large extent on its weight and the level of image optimization. Using our WebP Converter, now you can and speed up it in a few seconds without much effort! This will be a profit both for your users who will not have to download so much data, but also for a server that will be less loaded. Remember that a better optimized website also affects your Google ranking. Image optimization is very important. AVIF support Now in the PRO version you can use AVIF as the output format for your images. The AVIF format is a new extension — is the successor to WebP. Images converted to the AVIF format weigh about 50% less than images converted only to the WebP format, while maintaining better image quality. Enjoy peace of mind knowing that AVIF is supported by over 90% of browsers. And if any visitor has an older browser, our plugin will automatically fall back to WebP — so every user gets fast, high-quality images without a hitch. Unlock the magic of AVIF in our PRO version — upgrade today for unparalleled image performance. How does this work? When a browser tries to load an image file, the plugin checks if it supports the AVIF format (if enabled in the plugin settings). If so, the browser will receive the equivalent of the original image in the AVIF format. If it does not support AVIF, but supports the WebP format, the browser will receive the equivalent of the original image in WebP format. In case the browser does not support either WebP or AVIF, the original image is loaded. This means full support for all browsers. A guide on how to test whether the plugin is working properly can be found here. Additional information If you have just installed the plugin, you can optimize images with one click. Image size will be smaller after generate AVIF and WebP! New images that will be added to the Media Library will be converted automatically. Our image optimizer does not modify your original images in any way. This means security for you and your files. Files converted to AVIF and WebP format are saved in a separate directory: /wp-content/uploads-webpc/. You lose nothing – if you had to remove the plugin, it will remove everything after itself. It does not leave any trace, so you can check it with ease. Convert WebP and AVIF – it is the future of image optimization! Optimize images and raise your website to a new level now! Install the plugin and enjoy the website that loads faster by image optimization. Surely you and your users will appreciate it. Converting images to WebP and AVIF simultaneously guarantees the lowest weight of your images and compatibility with all browsers. By using the AVIF format you will reduce the weight of your images even more compared to WebP. Support for additional directories You can convert WebP and AVIF, and optimize images not only from /uploads directory but also from /plugins and /themes directories. This allows full integration with WebP and AVIF formats! Development of the plugin If you love our plugin, leave a ★★★★★ review on WordPress.org — it really makes our day and helps others discover it! Please also read the FAQ below. Thank you for being with us!

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.