W3 Total Cache vs WP-Optimize – Cache, Compress images, Minify & Clean database to boost page speed & performance

W3 Total Cache (W3TC) improves the SEO, Core Web Vitals and overall user experience of your site by increasing website performance and reducing load times by leveraging features like content delivery network (CDN) integration and the latest best practices. W3TC is the only web host agnostic Web Performance Optimization (WPO) framework for WordPress trusted by millions of publishers, web developers, and web hosts worldwide for more than a decade. It is the total performance solution for optimizing WordPress Websites. BENEFITS Improvements in search engine result page rankings, especially for mobile-friendly websites and sites that use SSL At least 10x improvement in overall site performance (Grade A in WebPagetest or significant Google PageSpeed improvements) when fully configured Improved conversion rates and “site performance” which affect your site’s rank on Google.com “Instant” repeat page views: browser caching Optimized progressive render: pages start rendering quickly and can be interacted with more quickly Reduced page load time: increased visitor time on site; visitors view more pages Improved web server performance; sustain high traffic periods Up to 80% bandwidth savings when you minify HTML, minify CSS and minify JS files. KEY FEATURES Compatible with shared hosting, virtual private / dedicated servers and dedicated servers / clusters Transparent content delivery network (CDN) management with Media Library, theme files and WordPress itself Mobile support: respective caching of pages by referrer or groups of user agents including theme switching for groups of referrers or user agents Accelerated Mobile Pages (AMP) support Secure Socket Layer (SSL/TLS) support Caching of (minified and compressed) pages and posts in memory or on disk or on (FSD) CDN (by user agent group) Caching of (minified and compressed) CSS and JavaScript in memory, on disk or on CDN Caching of feeds (site, categories, tags, comments, search results) in memory or on disk or on CDN Caching of search results pages (i.e., URIs with query string variables) in memory or on disk Caching of database objects in memory or on disk Caching of objects in memory or on disk Caching of fragments in memory or on disk Caching methods include local Disk, Redis, Memcached, APC, APCu, eAccelerator, XCache, and WinCache Minify CSS, Minify JavaScript and Minify HTML with granular control Minification of posts and pages and RSS feeds Minification of inline, embedded or 3rd party JavaScript with automated updates to assets Minification of inline, embedded or 3rd party CSS with automated updates to assets Defer non-critical CSS and JavaScript for rendering pages faster than ever before Defer offscreen images using Lazy Load to improve the user experience Browser caching using cache-control, future expire headers and entity tags (ETag) with “cache-busting” JavaScript grouping by template (home page, post page etc) with embed location control Non-blocking JavaScript embedding Import post attachments directly into the Media Library (and CDN) Leverage our multiple CDN integrations to optimize images WP-CLI support for cache purging, query string updating and more Various security features to help ensure website safety Caching statistics for performance insights of any enabled feature Extension framework for customization or extensibility for Cloudflare, WPML and much more Reverse proxy integration via Nginx or Varnish Image Converter extension provides modern image format conversion (e.g., WebP, AVIF) from common image formats (on upload and on demand) W3 Total Cache Pro Features With over a million active installs, W3 Total Cache is the most comprehensive WordPress caching plugin available and has robust premium features that help deliver an exceptional user experience. Full Site Delivery: Serve your entire site from a Content Delivery Network (CDN), ensuring faster load times worldwide. Fragment Cache: Optimize the caching of dynamic content while still improving performance. REST API Caching: Speed up your headless WordPress site by caching REST API calls. Eliminate Render-Blocking CSS: Ensure your CSS doesn’t hold up page loading, providing faster initial paint. Delay Scripts: Improve performance by delaying the loading of non-essential scripts until they are needed. Preload Requests: Boost page performance by preloading critical resources before they’re requested. Remove CSS/JS: Clean up unnecessary CSS and JavaScript files that slow down your pages. Lazy Load Google Maps: Load Google Maps only when it’s visible, reducing unnecessary requests. WPML Extension: Optimize performance on multilingual sites powered by WPML. Caching Statistics: Get detailed insights on cache usage and performance improvements. Purge Logs: Keep your site clean by automatically purging unnecessary cache logs. 30-Day Money-Back Guarantee Try W3 Total Cache Pro risk-free with our 30-day money-back guarantee. If you’re not satisfied, we will refund your purchase. PAGESPEED SCORE IMPROVEMENTS To help you understand the impact of individual features on your website’s performance, we’ve tested each feature separately to see its effect on Google PageSpeed scores. While optimal results come from configuring several different caching tools together, the following individual features also show significant improvements on their own: Remove Unused CSS/JS This feature removes CSS and JavaScript files that are not needed for the current page, reducing the load time. Added over 27 points to the Google PageSpeed score (Before: 57.2 / After: 86.7) Reduced the Potential Savings From Unused JavaScript from 127.5 KiB to 84 KiB View the test results Full Site Delivery Full Site Delivery optimizes the delivery of your entire site, enhancing the server response time. Added a 99% performance enhancement to the Average Server Response Time (Before: 3413 ms / After: 34 ms) View the test results Eliminate Render Blocking CSS This feature eliminates CSS that blocks the rendering of your page, speeding up the initial load time. Added over 17 points to the Google PageSpeed score (Before: 53.75 / After: 71) Reduced the Potential Savings From Render-Blocking Resources by over 94% (Before: 2432.5 ms / After: 125 ms) Improved the Largest Contentful Paint time by over 56% (Before: 7s / After: 3.04s) View the test results Delay Scripts Delay Scripts postpones the loading of certain scripts until they are needed, reducing initial load times. Added 14 points to the Google PageSpeed Performance score (Before: 54.25 / After: 68.5) Reduced the Time Third-Party Code Blocked The Main Thread For by 62% (Before: 825 ms / After: 197.5 ms) View the test results Rest API Caching This feature caches API responses, reducing server load and speeding up API interactions. Reduced the Average Server Load by 40% (Before: 0.62 / After: 0.37) Sped up API Responses by 84.5% (Before: 968ms / After: 150ms) Reduced the Average Server Load by 24% under during a major traffic spike (Before: 34.55 / After: 26.19) View the test results Modern Image Formats Converts images to modern formats like WebP or AVIF, which are more efficient and faster to load. Added over 9 points to the Google PageSpeed score (Before: 84.67 / After: 93.83) View the test results Lazy Load Google Maps Delays the loading of Google Maps until the user interacts with them, reducing initial load time. Added 10 points to the Google PageSpeed score (Before: 66 / After: 76) Reduced the Total Blocking Time Performance score by 72% (Before: 287.5 ms / After: 80 ms) View the test results Speed up your site tremendously, improve core web vitals and the overall user experience for your visitors without having to change your WordPress host, theme, plugins or your content production workflow. What users have to say: Read testimonials from W3TC users. Who do I thank for all of this? It’s quite difficult to recall all of the innovators that have shared their thoughts, code and experiences in the blogosphere over the years, but here are some names to get you started: Steve Souders Steve Clay Ryan Grove Nicholas Zakas Ryan Dean Andrei Zmievski George Schlossnagle Daniel Cowgill Rasmus Lerdorf Gopal Vijayaraghavan Bart Vanbraban mOo [villu164] (https://www.wordfence.com/threat-intel/vulnerabilities/researchers/villu164) Please reach out to all of these people and support their projects if you’re so inclined.

MORE THAN A CACHING PLUGIN WP-Optimize is trusted by more than 1 million WordPress website owners to boost performance and reduce page load times to improve your site’s user experiences and SERP rankings in Google. It does this in four clever ways: 1. It caches your site Caching is the process of storing a temporary HTML version of your site on the server so it can be retrieved more quickly for the user. It’s a sure-fire way to ensure web pages load at lightning-fast speed. Turn it on in just one click. 2. It compresses images Large images can really impact page speed load times. WP-Optimize makes it easy to identify and compress images to your preferred lossy / lossless settings in a couple of clicks. 3. It cleans the database Your WordPress database stores everything that you need, plus some things that you don’t. WP-Optimize cleans and optimizes the database to speed up your site and save server resources. 4. It minifies On top of its three main features, WP-Optimize Cache also has the more advanced minification feature. Together with caching, minification dramatically improves performance and page speed load time. 1. CACHE YOUR SITE Turn on caching in just one click: WP-Optimize automatically and optimally configures itself for your WordPress site. Turn it on in one-click or refine its settings if you prefer. More cache features: Cache preloading: This feature emulates a visit to your site, meaning cached files are served straight away, speeding up your site from the very first visit. GZIP Compression: When the server isn’t configured to do so, WP-Optimize delivers HTML, CSS and JS files to the user’s browser as smaller, compressed files, reducing the size of pages and style sheets by up to 90%! Preload key requests: Recommended by Google to improve page speed times. Critical resources (things like font files) get loaded first, so the page loads much faster [Premium]. Use cache settings to: Serve cached content to logged in users: Turn this on if content stays the same for logged in users (or turn on and exclude URLs where content does change e.g. my account areas). Exclude content from cache: Exclude by URL, conditional tags, browser agent strings or list cookies that should prevent caching when set (advanced user settings). Deliver device-specific cache: Serve separate cache files to desktop and mobile devices . This ensures that responsive features e.g. desktop and mobile menus are cached separately and served correctly. User per role cache: Useful if your website delivers different content to different user roles. e.g. an e-commerce site that displays different content to resellers or consumers [Premium]. User specific cache: Serves separate cache files to individual users. Useful for websites with personalised content e.g. Learning management systems [Premium]. Cache purging permissions: Select which user roles are allowed to purge the cache e.g. admin only or perhaps a ‘teacher’ role in an LMS setting only [Premium]. 2. COMPRESS IMAGES Lossy or lossless compression options: Choose between maximum space saving, best image quality or somewhere in-between. WebP conversion: Recommended by Google, WebP can achieve up to 34% smaller file sizes compared to JPEG and up to 26% compared to PNG. Auto-compress: Check a box and every new image you upload will automatically be compressed to your preferred lossy / lossless settings. Bulk compression: Compress every existing image on your site with the press of a button. Restore original: Gone too far? Revert images back to their original in one click. Retain EXIF image data: Check a box to retain EXIF image data during compression. Lazy Load: Webpages load much faster by loading web parts gradually, when they’re needed vs simultaneous loading of everything, all at once [Premium]. Delete orphaned images: Identify and delete unused images from your WordPress website, saving disk space [Premium]. Delete unused image sizes: WordPress creates multiple sizes for every uploaded image causing the uploads folder to become bloated. Scan for image sizes not in use and remove them to save further disk space [Premium]. 3. CLEAN AND OPTIMIZE THE DATABASE Cleans-up database tables, post revisions, auto draft posts, trashed posts, spam, trashed comments and more. Choose what to optimize or it’s one click to clean out the lot. Schedule clean-ups: So you can set and forget. Choose from daily, weekly, fortnightly or monthly. Flexible clean-up schedules: You may wish to optimize database tables more frequently than you remove unapproved comments (for example). Choose the specific time and day when tasks should run [Premium]. Retain a set number of weeks’ data during clean-ups: Just in case you need to retrieve something. Back up before clean-ups: If you delete something you shouldn’t, restore it in a couple of clicks with UpdraftPlus. Power tweak – Turbo boost for WooCommerce: Unique to WP-Optimize, this power tweak boosts performance by replacing a slow query in WooCommerce with two much more efficient queries. E-commerce sites transacting high numbers of orders stand to gain here [Premium]. Power tweak – Boost performance by indexing the postmeta table: This unique power tweak works by allowing the WordPress postmeta table to be indexed, improving performance [Premium]. 4. MINIFY AND COMBINE HTML, CSS AND JAVASCRIPT Minify in just one click: Minifies HTML, JavaScript and CSS. Toggle on or off or customise each one under ‘settings’. Customise minification: Minify only (removing unnecessary code e.g line breaks and white spacing) or minify and merge. Apply the same or different settings to HTML, CSS and JavaScript. Asynchronous loading: Choose non-critical CSS and JavaScript files to load in the background and independently of other resources e.g. analytics or pixel scripts. Loading asynchronously eliminates render blocking and improves page speed. Exclude files from being minified: Specify CSS and JavaScript files to exclude from minification. Optimize fonts: Optimize Font Awesome and Google Fonts. Inline the font files, inherit from CSS settings or load CSS / Javascript asynchronously instead. Preload assets: WP-Optimize visits each web page on your site so the code is minified and preloaded for real life users, right from their very first visit. Preload key requests: Recommended by Google to improve page speed times. Critical resources (things like font files) get loaded first, so the page loads much faster. WHY WP-OPTIMIZE? It’s brought to you by TeamUpdraft, the team behind the world’s most trusted backup, migration and restoration plugin. It’s easy to use. It packs a punch for a free plugin. WP-Optimize brings the best cache and optimization technology together into one single, seamless plugin to make your WordPress site fast, lean and efficient. PREMIUM FEATURES AT A GLANCE Our free version of WP-Optimize Cache is great, but we also have an even more powerful Premium version with extra features that offer the ultimate in freedom and flexibility: Multisite Support: extends database optimisations so they function for multiple WordPress sites at a time. If you manage more than one website, you will need WP-Optimize Cache Premium. Flexibility and Control: gives you the power to optimize select individual tables or a particular combination of tables on one or more WordPress websites, rather than having to optimize all database tables. Deleting unused and unwanted images: removes orphaned images from your WordPress site, plus images of a certain, pre-defined size. Sophisticated Scheduling: offers a wide range of options for scheduling automatic optimization. Specify an exact time and run clean-ups daily, weekly, fortnightly or monthly and perform any number of additional once off optimizations. Seamless Graphical User Interface: for superb clarity in scheduling and managing of multi-site optimizations. WP-CLI support: provides a way to manage optimizations from command-line interface if you have lots of sites Lazy Loading: load only the images and part of a web-page when it is visible to the user so they can see something very quickly. Optimization Preview: gives users the ability to preview, select and remove data and records available for optimization from the database. Preload key requests: preload assets such as web fonts and icon fonts, as recommended by Google PageSpeed Insights. Premium support – caching is one of the most complex things you can do for a website, so premium support offers you peace of mind there’s someone to talk quickly to if you need any technical answers or help configuring the optimizations of cache settings for your website. Translations Translators are welcome to contribute to the plugin. Please use the WordPress translation website.