Tracking and Consent Manager – WP Full Picture vs VisitStats

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

VisitStats is a lightweight, privacy-first analytics plugin for WordPress. All your data stays in your own WordPress database — we never see it, no third party sees it. Why VisitStats? No cookies, no consent banner needed. Tracking is GDPR-friendly by default. Self-hosted. All data lives in your WordPress database. No external service, no Automattic, no Google. Lightweight. Frontend tracker is under 2KB. Loads asynchronously. Won’t slow your site. Zero setup. Install, activate, done. No theme edits, no tag manager, no JS snippets. Built for WordPress. Reports appear inside your WordPress dashboard — no separate app to log into. Recommended for sites with up to ~10,000 daily pageviews (around 95% of WordPress sites). For very high-traffic sites, consider dedicated analytics services. What you get (all free, all the time): Real-time visitor count — see who’s on your site right now Pageviews, unique visitors, sessions Top pages Top traffic sources (direct, search, social, AI, referral) Top referrers — actual URLs sending you traffic Device breakdown (desktop, mobile, tablet) Browser & operating system detection Configurable data retention from 1 day up to 1 year Date range views: today, 7 days, 30 days, 90 days, 1 year Engagement signals (scroll depth, time on page) Cookieless visitor identification using daily-rotating salt + SHA-256 hashing Bot filtering with built-in bot signature detection Optional administrator / logged-in user exclusion Honors Do Not Track browser signal Automatic data pruning to keep your database lean Rate-limited tracking endpoint protects against abuse IP anonymization before hashing — actual IPs never stored Privacy by design VisitStats never: Sets cookies Stores IP addresses Sends data to third parties Fingerprints visitors Tracks across days Visitor identification uses a daily-rotating salt hashed with the (anonymized) IP and User Agent to count unique visits within a 24-hour window. The salt regenerates every 24 hours, making cross-day tracking impossible. This is the same approach used by Plausible Analytics and Fathom Analytics. For developers Clean REST API at /wp-json/visitstats/v1/ Filter hooks for customizing behavior (rate limiting, bot detection, etc.) PSR-style class organization No external dependencies — pure WordPress core