If-So Dynamic Content – Elementor & All Page Builders Personalization vs Visibility Logic for Elementor

Looking for a simple yet powerful display conditions or visibility control solution (that actually works with page caching)? If-So is the premier conditional logic and personalization plugin for WordPress. It lets you dynamically show, hide, or swap content based on who your visitor is, where they are located, and how they interact with your site. While generic visibility add-ons break under strict server caching or force you to exclude pages from your cache, If-So is built from the ground up to deliver fast, cache-immune marketing automation across all page builders. 🚀 Key Features at a Glance If-So is the most comprehensive geotargeting, personalization and conditional logic plugin for WordPress. It combines enterprise-level features with a simple, no-code setup: Simple Setup – Configure and launch your first campaign in under 60 seconds. No coding. For All Page Builders – Universal shortcode system brings dynamic functionality to any editor or theme setup. Elementor and Gutenberg Integration – For quick element, widget, and block visibility control. 360° Geolocation Solution – Highly accurate IP-to-location, HTML5 geolocation, and visitor self-selection. Advanced Conditional Logic – Unlimited visibility rules based on visitor data. WooCommerce Integration – Target buyers by location, cart items, history, or total spend. Built-in Analytics & A/B Testing – Track real-time views, measure conversions, and optimize. Behavioral Segmentation – Assign visitors to dynamic audiences and deliver a cohesive, personalized journey across multiple pages. 🌍 360° Geolocation – Straight Out of the Box Deliver highly accurate localized experiences with absolutely no setup required. Enjoy ultimate flexibility in determining a visitor’s location by combining premium IP-to-location mapping, a precise HTML5 geolocation API, and user self-selection forms. Show, Hide, or Swap Content: Instantly personalize text, banners, images, or pricing fields for specific countries, cities, states, or continents. Geolocation Redirects: Automatically route visitors to country-specific landing pages or localized subdomains. Geo-Blocking: Restrict, lock, or grant access to specific elements or pages based on geographic regions. Geo Pop-ups: Trigger lightweight, location-specific pop-up overlays tailored directly to local audiences. And more; take your personalization further with advanced options like Dynamic Keyword Insertion (Geo DKI), auto-local time displays, timezone-based scheduling, and more. Discover all geolocation capabilities >> 🛠️ Elite Visibility Control for All Page Builders Compatible with any page builder and WordPress setup, If-So offers deep visual integration for top editors alongside a flexible shortcode system for everything else: Elementor Native – Adds a dedicated “If-So Display Conditions” tab to every widget, section, column, or flexbox container. Gutenberg Native – Set smart conditional visibility rules directly on core WordPress blocks. For All Page Builders – Use dynamic triggers and shortcodes to easily apply conditional content inside Divi, Bricks, Breakdance, and more. 🧪 Built-In A/B Testing & Conversion Analytics Run split tests on any page element and measure exactly which version converts better — directly inside WordPress, no third-party tools required. Test Anything – Headlines, CTAs, images, entire sections, pop-ups, or any trigger-based content element. Built-In Conversion Tracking – Define your own conversion goals and measure results per version, right inside your dashboard. Two Report Views – Analyze results by conversion goal or by trigger, depending on what question you’re trying to answer. Cache-Compatible – Tests run reliably even on fully cached sites, with no impact on page speed. Learn more about A/B Testing >> WHY MARKETING EXPERTS CHOOSE IF-SO 100% Page Cache Immune: Unlike generic visibility plugins that break when caching is enabled, If-So uses advanced page-load handling to ensure dynamic content renders perfectly alongside WP Rocket, LiteSpeed, Cloudflare, or server-level caching. Built-In A/B Testing & Analytics: Run split tests on any page element and track exactly which version converts — views, conversions, and conversion rate per version, right inside your WordPress dashboard. No Google Analytics setup required. Zero Complex Rules: Create advanced multi-layered personalization loops in under 60 seconds without writing a single line of code. HOW IT WORKS Using Elementor or Gutenberg Select any widget, element, or block in your editor. Open the If-So Conditions panel on the side menu. Choose your condition (e.g., Geolocation -> Country is United States) and input the variation. Using Any Other Page Builder Go to the If-So dashboard and click Add New Trigger. Select your target rules and enter the personalized version. Define your default fallback content. Copy the shortcode and place it anywhere on your layout. WHICH CONDITIONS CAN BE SET WITH IF-SO? 🎯 Powerful Display Conditions & Personalization Rules Choose from our massive library of native conditions to target your audience. You can combine multiple rules using smart conditional logic to build the ultimate personalized user experience. 🌍 Geotargeting: * Country-level detection – Target visitors by country. * City-level precision – Personalize down to specific cities. * State & Region tracking – Adapt content by state or province. * Continent grouping – Apply broad rules for entire continents. * IP Address & Ranges – Filter or target specific IP networks. 📣 Traffic & Marketing: * UTM Parameters – Target by Source, Medium, Campaign, and Content. * Google Ads Campaigns – Personalize dynamically via GCLID tracking. * Referral Site URL – Display content based on the originating site. * Search Engine Referrers – Adapt for Google, Bing, or Yahoo traffic. * URL Query Strings – Read custom parameters straight from the URL. 👤 Visitor Behavior: * Logged-in Status – Swap elements for members vs. public guests. * WordPress User Roles – Tailor views for Admins, Authors, or Customers. * New vs. Returning – Welcome fresh eyes or reward repeat visitors. * Page View Frequency – Trigger shifts based on site interaction history. * Dynamic A/B Testing – Set automated split percentage distribution. 🕒 Time & Context: * Exact Date & Time – Schedule time-sensitive sales or deadlines. * Weekly Schedules – Set recurring hours or daily specials. * Local Time Zone – Display schedules aligned with the visitor’s clock. * Current Page Path – Set contextual triggers for specific sections. * Custom Sessions – Store temporary parameters during user visits. 💻 Technology & Data: * Device Type – Optimize explicitly for Mobile, Tablet, or Desktop. * Browser & OS – Target Chrome, Safari, iOS, Android, and more. * Language Detection – Read browser languages automatically. * Cookies & Local Storage – Hook into your own custom browser data. 🔌 E-Commerce & Extensions: * Show/Hide Products by Location – Restrict or display specific items based on regional availability. * WooCommerce Cart Products – Target specific items chosen by shoppers. * WooCommerce Cart Value – Upsell dynamically based on total cart value. * WooCommerce Order History – Identify and reward high-value lifetime buyers. * Membership Tiers – Native rules for MemberPress, Wishlist, and PMPro. * Advanced Data Sync – Seamlessly read fields from ACF, Forms, and LearnDash. 👤 Behavioral Audiences & User Segmentation Don’t just personalize a single element — build a cohesive user journey. If-So allows you to automatically assign visitors into predefined audiences based on their location, traffic source, or on-site interactions. Once grouped, you can deliver tailored content variations across multiple pages throughout their entire session. Learn more about Audiences >> 🚀 Powerful Extra Features Discover the advanced tools that make If-So the ultimate conversion optimization suite for WordPress: Dynamic Keyword Insertion (DKI) – Drop real-time values instantly into your text blocks. Display the visitor’s city/country, capture UTM parameters, or show auto-localized event times using smart shortcodes. See DKI options >> User Self-Selection Forms – Let visitors choose their own experience. Embed intuitive dropdown filter forms that allow users to select their own segment or target audience choice. Learn more >> Conditional Pop-ups – Launch lightweight, high-converting overlays that trigger dynamically based on any chosen If-So targeting condition. Learn more >> Dynamic Content from CSV – Scale your personalization effortlessly. Manage thousands of geo-targeted locations, regional details, or translation variables using a simple spreadsheet upload. Learn more >>

Visibility Logic adds powerful conditional display conditions to every Elementor widget, section, and container. Control exactly who sees what, when, and on which device — without writing a single line of code. Hidden elements are completely removed from the HTML (not just hidden with CSS), keeping your pages fast and your content secure. When to use Visibility Logic Restrict content to logged-in users, specific roles, or subscribers Schedule content to appear during a sale, event, or launch window Personalize pages based on user meta, ACF custom fields, or device type Show/hide elements for Desktop, Tablet, or Mobile visitors A/B test layouts by showing different content to different user segments Hide empty sections automatically when all child widgets are hidden Free Conditions ACF Fields (NEW) — Show/hide based on Advanced Custom Fields values on the current post or page. 7 operators: is empty, is not empty, equals, not equals, contains, is true, is false. Device Type (NEW) — Target Desktop, Tablet, or Mobile users with server-side User-Agent detection. Hidden elements are fully removed from HTML. User Role — Logged in, logged out, or specific roles (Administrator, Editor, Subscriber, custom roles). User Meta — Show/hide based on any user meta field value. Date & Time — Schedule visibility with “from” and “to” dates. Perfect for sales, events, and time-limited content. Browser Type — Target Chrome, Firefox, Safari, Edge, Opera, iPhone, Android, and more. Flexbox Containers — Full support for Elementor’s Flexbox containers, classic sections, and nested containers. Hide When Empty — Automatically hide a parent section/container when all child widgets are hidden by visibility conditions. PRO Conditions Advanced ACF — Repeater fields, options page, term meta, user fields, specific post/user sources, AND/OR logic with 17 operators. Language — Show/hide based on current language. Supports WPML, Polylang, and TranslatePress. URL Parameters — Standalone query string conditions with repeater support and 9 operators. Geo Location — Display elements based on visitor’s country using MaxMind geolocation. Dynamic Conditions — Use all Elementor Pro Dynamic Tags as visibility conditions. WooCommerce — Restrict content based on order history, active subscriptions, or customer status. Easy Digital Downloads — Restrict based on purchase history or subscription status. Advanced User Meta — Multiple user meta conditions with AND/OR logic. Post & Page, Taxonomy — Show/hide based on current post type, specific pages, or taxonomy terms. Archive — Conditions based on post type archives and taxonomy archives. IP & Referrer — Target visitors by IP address or referral source. WordPress Conditional Tags — Use any WordPress conditional tag as a visibility condition. Fallback Content — Replace hidden elements with a custom text message or an Elementor template. Copy/Paste — Right-click to copy visibility settings between widgets or sections. Get Visibility Logic Pro and unlock all conditions. How it works Edit any page with Elementor Select a widget, section, or container Go to the Visibility tab (or Advanced → Visibility Control) Enable conditions and configure your display rules Save — elements are shown or hidden on the live site based on your rules More from StaxWP BuddyBuilder — BuddyPress Builder for Elementor — Build stunning BuddyPress communities with Elementor. Elementor Addons & Widgets — Powerful widgets to help you build stunning pages. Woo Addons for Elementor — Elementor enhancements for WooCommerce. Privacy Policy We use Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us troubleshoot problems faster and make product improvements. Found a bug? Report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team helps validate, triage, and handle any security vulnerabilities. Credits This plugin implements some functionality similar to: * Dynamic Content for Elementor (GPL v2 or later)