TrafficGuard PPC Fraud Prevention vs UFP Identity

Competitors clicking on ads, bot traffic and click farms are just some of the ways that your PPC budget could be wasted on fraud. Using TrafficGuard’s PPC protection, you can stop click fraud in real-time and ensure that every dollar of your GoogleAds budget generates genuine advertising engagement, delivering to your bottom line. When you are using TrafficGuard’s PPC Protection, your Google Ads campaigns result in: Genuine ad engagements – No more bots, clicks farms or competitors clicks draining your ad spend. Just genuine advertising engagement. More customers – Campaigns that reach real people who have the potential to become real customers. Faster growth – With more budget going towards attracting actual customers, you can scale your advertising confidently to achieve faster business growth More time – TrafficGuard removes the burden of blacklist management from your Search Marketing team so that they can spend their time on growth-focussed initiatives. TrafficGuard PPC Protection Features Real time click protection TrafficGuard’s PPC protection stops click fraud in real-time, automatically blocking malicious IPs and devices from seeing your ads. Blacklists are automatically updated by TrafficGuard via the Google Ads API. Superior fraud mitigation TrafficGuard’s PPC protection has been developed by the same team of dedicated engineers and data scientists behind TrafficGuard’s enterprise ad fraud solutions, delivering you an unprecedented level of PPC protection. Detailed reporting At any given moment, get a comprehensive view of your GoogleAds traffic and types of fraud detected at the click, campaign and organisation levels. Expert support Our customer success team is available to answer any questions and offer support for your TrafficGuard PPC protection implementation. About TrafficGuard TrafficGuard’s PPC protection leverages the sophistication of our enterprise ad fraud prevention solution to now protect PPC campaigns on Google Ads. TrafficGuard processes in excess of 3 trillion data points a month. That data is continuously strengthening the machine learning models that operate across all of our products, including TrafficGuard PPC Protect. We have a data science and engineering team that lives and breathes ad fraud prevention – building the most comprehensive solution specifically to address the problem of ad fraud. Learn more about TrafficGuard’s comprehensive fraud mitigation for brands, agencies and ad networks at trafficguard.ai

UFP Identity is the only dynamic security platform created for e-commerce sites, design agencies and developers that simplifies login authentication. If there is a token, we support it. UFP Identity supports a wide variety of secure tokens enabling faster, more streamlined access to your websites all the while protecting user accounts from being compromised and preventing spam enrollments to your website. Our challenge UFP Identity set out to solve a huge technical challenge: To protect (I mean really, really make private!) online user’s personal info, make the process to access any number of websites at once really easy, and stop bad guys from hacking your stuff. Our technology platform includes: Strongest level of password authentication and encryption! Spam protection preventing unwanted user account creation Account-compromise protection Threat level adjustment to heighten login protection for your users Seamless token integration (password, Yubico, OTP, various OATH tokens, one-time codes to phone/email/irc) Quicker logins for your users. By the way we’re building a mobile app for that. Universal password support for websites that use UFP Identity. This means login credentials can work on multiple websites. Real-time monitoring of every login ensures your users are your users Reporting tool for website administrators details every login transaction and outcome (coming soon!) Multiple tokens to single account Multiple accounts to single account Certificate Signing Request The Certificate Signing Request requires a private/public key pair and the private key is encrypted with a secret key. In order to create a good secret key the plugin attempts to get good random data from /dev/urandom. If this fails, the plugin makes an attempt to securely retrieve random data from https://www.random.org Enrolling users Activating this plugin by installing the certificate will upload information about your users to our servers. We only enroll the username, email and hashed password over a private SSL connection using 2048 bit keys. We will never use any information about your users for any purpose other than authentication and verification. We will never use the email for any purpose other than resetting credentials or authentication. We will never sell or give up any of the information about your users. Telemetry We send telemetry data to our servers over an SSL connection with 2048 bit keys. This telemetry data only contains data that we would otherwise get with a successful install of the UFP Identity plugin. The telemetry can be turned off by adding an option ‘identity_telemetry_enabled’ => ‘no’. Location Information We make a call to http://freegeoip.net/json/ to get location information for the Certificate Signing Request. This is to help pre-populate the required fields and minimize the amount of work you need to do. We only do this once, upon install.