Smush – Image Optimization, Compression, Lazy Load, WebP & CDN vs ToolPress

ToolPress adds the third-party tools your site actually needs — chat widgets, tracking codes, custom HTML/CSS/JS, and CDN libraries — and puts them all in one dashboard. Turn on WhatsApp Chat, connect Google Tag Manager, or drop in a custom script, then use Conditions to control exactly where each one runs. No extra plugins, no editing theme files. Core Features and Integrations ToolPress provides a comprehensive suite of tools to enhance your website. Explore all available tools: 💬 Chat Widgets Integrate multiple chat providers to connect with your visitors through their preferred messaging platforms. WhatsApp Chat: Enable WhatsApp Chat to let visitors contact you instantly via their favorite messaging app. Tawk.to Chat: Add Tawk.to Chat for real-time customer support and live conversations directly on your site. 🛠️ Custom Code/ Scripts Inject custom code into your WordPress Header, Footer, and Body sections without any additional plugins. Custom HTML: Add your own HTML code snippets for advanced site customization and control. Easily inject HTML across your site without editing theme files. Custom CSS: Add custom CSS to style your site exactly how you want. Inject CSS globally or on specific pages without touching theme files. Custom JS: Add custom JavaScript for advanced interactivity, tracking, or integrations. Inject JS site-wide or conditionally, all from the dashboard. 📊 Analytics & Tag Management Centralize your website analytics and marketing tags without editing theme files or installing multiple tracking plugins. Google Tag Manager: Integrate Google Tag Manager to manage all your website tracking and marketing tags from a single dashboard. Google Tag (gtag.js): Add the gtag.js tracking code that powers Google Analytics (GA4) and Google Ads, deployed sitewide or only where you need it. HubSpot Tracking: Connect HubSpot Tracking for marketing automation and visitor analytics. 📚 Frontend Libraries (CDN) Load popular frontend libraries from fast CDN servers without manually adding scripts to your theme. Font Awesome: Instantly add scalable vector icons and social logos to your site for a modern look. Bootstrap: Use the world’s most popular CSS framework for responsive, mobile-first web design. Bootstrap Icons: Access a rich set of free, high-quality icons designed for Bootstrap projects. jQuery: Enhance interactivity and simplify JavaScript coding with the powerful jQuery library. ⬆️ Go to Top Give visitors on long pages a fast way back to the top. Go to Top Button: Show a floating back-to-top button that appears after visitors scroll, styled and positioned to your liking, with the same page, device, and user-role Conditions as every other tool. Conditions: Conditional Logic for Every Tool Every tool in ToolPress supports conditional logic. Optimize your site’s performance and target specific users by controlling exactly where your scripts load. Stop injecting code on pages where it isn’t needed! Page-Specific Loading: Enable tools only in the exact contexts they are required for maximum speed: Target individual pages, posts, or custom post types. Target key site areas like the Front Page, the main Blog Page, the Search Page, or the 404 Error Page. Target archive views, including Category, Tag, and Author archives. URL Matching: Load tools based on the current URL — match exactly, or use contains, starts with, ends with, or does-not-contain rules for fine-grained targeting. Device Targeting: Show or hide tools separately for mobile and desktop visitors. User Role Targeting: Control tool visibility by WordPress user role (Administrator, Editor, Subscriber, and any custom roles), not just logged-in status. User Status Targeting: Control tool visibility based on visitor authentication: Logged-In Users: Display or hide tools specifically for your registered members. Logged-Out Users: Target marketing or sign-up tools only at anonymous visitors. Safe Mode If a script ever misbehaves, Safe Mode lets you instantly disable all tool output from the Settings screen — no code editing, no FTP, no guesswork. Get your site back to a clean state in one click while you troubleshoot. Support & Documentation For guides, FAQs, and troubleshooting, visit our documentation Need help or have questions? Get support here External Services ToolPress connects to several third-party services to enable analytics, chat, and marketing integrations. Below is a list of external services, what data is sent, and links to their terms and privacy policies: Google Tag Manager Used for analytics and tag management. Sends your site’s Google Tag Manager ID to load scripts from Google servers. Data sent: Site ID, browser information, usage data. Service: Google Tag Manager Terms: Google Terms of Service Privacy: Google Privacy Policy Google Tag (gtag.js) Used for Google Analytics and marketing tags. Sends your site’s Google Tag ID to Google servers. Data sent: Site ID, browser information, usage data. Service: Google Tag Terms: Google Terms of Service Privacy: Google Privacy Policy HubSpot Tracking Used for marketing automation and analytics. Sends your HubSpot Tracking ID to HubSpot servers. Data sent: Tracking ID, browser information, usage data. Service: HubSpot Terms: HubSpot Terms of Service Privacy: HubSpot Privacy Policy Tawk.to Chat Used for live chat support. Sends your Tawk.to property and widget IDs to Tawk.to servers. Data sent: Property ID, Widget ID, browser information, chat data. Service: Tawk.to Terms: Tawk.to Terms of Service Privacy: Tawk.to Privacy Policy jsDelivr Used as a public CDN to serve libraries like jQuery, Font Awesome, Bootstrap, and other static assets. No user data is sent to jsDelivr by this plugin; it only requests public asset files by URL. Service: jsDelivr Project: jsDelivr GitHub Terms: jsDelivr Terms of Service Privacy: jsDelivr Privacy Policy

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.