TagFlow for GTM vs Putler – Simple WooCommerce Analytics for your Store

TagFlow for GTM is a powerful, lightweight, and robust Google Tag Manager implementation designed specifically to bridge the gap between complex tracking schemas and easy setup. With just a few clicks, your WordPress and WooCommerce site can push enterprise-level, highly accurate DataLayer events straight to GTM. Whether you need to fire simple outbound link clicks or track complex WooCommerce purchase metrics like true Customer Lifetime Value (LTV), returning customer status, and Enhanced Conversions payloads, TagFlow for GTM has you covered with zero coding required. Key Features Universal GTM Injection: Automatically drops your GTM and (noscript) snippets efficiently without modifying your theme files. Global Variables: Pushes essential details like pageTitle, pageCategory, userRole, and post IDs seamlessly on every single page load. WooCommerce/EDD Integration: Full Google Analytics 4 (GA4) schemas for advanced e-commerce activities. Universal Form Tracking: 1-click DataLayer integration for 12 popular form plugins. Engagement Tracking: Automatically track user behavior like Scroll Depth, YouTube video plays, and Vimeo video progress. The Ultimate WooCommerce Tracker (Built for GA4 & Ads) TagFlow for GTM comes fully equipped with a robust WooCommerce DataLayer built to match high-end modern tracking schemas. It supports the entire customer journey: * view_item_list (Shop and Category Pages) * select_item (Product link clicks from grids) * view_item (Detailed Product Page View) * add_to_wishlist (Deep Integration with YITH Wishlist) * add_to_cart (Supports both standard and AJAX actions) * view_cart * remove_from_cart * begin_checkout * add_shipping_info * add_payment_info * purchase (Includes fallback handling for guest users and Enhanced Conversions data) Supported Form Plugins You can conditionally enable or disable JavaScript execution for the following forms to save page speed: * Contact Form 7 (CF7) * Elementor Forms * WPForms * Gravity Forms * Forminator * Fluent Forms * Ninja Forms * HubSpot Forms * Jet FormBuilder * GoHighLevel Forms * Typeform * JotForm Form tracking implementation credit: LeoMeasure. Why Choose TagFlow for GTM? Our purchase payload includes advanced customer object structuring. Not only does it pass standard transaction info, but it computes new_customer status, ongoing order_count, and cumulative lifetime_value metrics out of the box so you can build better Lookalike Audiences dynamically in Meta and Google Ads! TagFlow for GTM is built and maintained by Tracking With Shadin. External services This plugin relies on the Google Tag Manager (GTM) service to function optimally. Service: Google Tag Manager (provided by Google LLC). Usage: It is used to load and manage tracking tags and scripts on your website dynamically. Data Sent: When enabled, the plugin sends your GTM Container ID to Google’s servers to fetch the container script. It also pushes website interaction data (events, product details, anonymized user attributes) to the local browser dataLayer which is then processed by GTM based on your container configuration. Terms of Service: Google Tag Manager Terms of Service Privacy Policy: Google Privacy Policy

A simple WooCommerce analytics plugin that provides detailed reports, insights, exports, segments, subscriptions & GA4 integration all in one place. All your WooCommerce and GA4 data in one place Putler is the all-in-one WooCommerce reporting plugin that provides you with detailed reports and actionable insights across Products, Sales, Customers, Subscriptions, and Website Traffic. You can also connect your GA4 data to Putler and see both store and website analytics in one place. Additionally, Putler can help you track multiple WooCommerce stores from one centralized dashboard. Note: Putler is a paid service, but you can try it free for 14 days – no credit card required. Putler is built to grow your WooCommerce business, offering advanced features like: ✅ Advanced eCommerce analytics & reports ✅ Key subscription metrics (MRR, churn, LTV) ✅ Multistore reporting ✅ Personalized product insights & customer analytics ✅ Forecasting & goal tracking ✅ Advanced segmentation & funnels ✅ GDPR-compliant, privacy-first reporting See Putler in action to get a clearer picture. Requirements Permalink Structure: Your WordPress site must use a human-readable permalink structure to connect via the WooCommerce REST API. Go to WordPress Dashboard > Settings > Permalinks and choose any option other than Plain. For more details, see the WooCommerce REST API Requirements. Features 🎯 Advanced WooCommerce Analytics Real-time reports on orders, customers, products, refunds, and subscriptions GA4 integration for a complete performance view 200+ eCommerce KPIs, including net sales, MRR, churn, active subscriptions, and forecasts Real-time transaction tracking for up-to-the-minute insights Unified dashboard for WooCommerce + Shopify + Stripe + Etsy + PayPal + others Advanced product analytics, including top-selling products, products bought together, and product variation trends Market-level insights, such as top-performing countries and the best times to run discounts. 🚀 Built for Growth Advanced customer segmentation using RFM analysis Built-in sales forecasting and goal tracking Conversion funnel insights to identify bottlenecks and boost revenue Easy CSV exports & Mailchimp integration for targeted campaigns 💡 Multi-Store Made Simple Connect multiple WooCommerce stores and other platforms Consolidate reports or drill down per store Multi-currency & timezone support for global WooCommerce sellers Intuitive search & filtering for quick insights Start your free 14-day trial today — no credit card required. ❤️ Why WooCommerce Sellers Love Putler? ⭐⭐⭐⭐⭐ “Better Than Baremetrics! Tried various platforms like Baremetrics. Putler is great for combining sales stats and getting customer data sorted across multiple payment platforms, especially PayPal and Stripe. Great dashboard and excellent support.” — Jake (@hnsight_wor) ⭐⭐⭐⭐⭐ “Best tool out there for WooCommerce-based business. It’s the best option in value for money and ease of integration. Customer service solves problems at lightning speed.” — Saluda (@saluda) ⭐⭐⭐⭐⭐ “WooCommerce / eBay / PayPal / Stripe reporting solution since 2017. Consolidates sales from various sources in one place. Responsive support always listens and implements improvements. The platform keeps evolving.” — Amigamod (@amigamod) ⭐⭐⭐⭐⭐ “All my Woo sales and customer analytics consolidated in one place. Used every day for years. Fast and effortless sales research, powerful customer segmentation and data consolidation across WooCommerce, PayPal, and Stripe.” — Fishbottle (@fishbottle) Join thousands of WooCommerce sellers across 100+ countries who trust Putler – Get started now! 👥 Who can benefit from Putler? Store Owners → Unified revenue dashboard & actionable KPIs Marketers → Customer segmentation, funnel tracking & campaign insights Finance Teams → Forecasting, refunds tracking & subscription revenue growth 🏆 What makes Putler better than other WooCommerce analytics plugins ✔️ WooCommerce Real-time Reports → Unlike GA4 (ExactMetrics) and others, Putler gives fast, unified, and accurate real-time reports for all your WooCommerce stores. ✔️ Multi-store & Multi-platform Support → Manage all your stores and platforms in one dashboard. Competitors like Metorik and Metrilo have limited capabilities, and GA4 doesn’t support this at all. ✔️ Sales Forecasting & Goal Tracking → Putler predicts future revenue, trends, and growth patterns—something GA4 and Metrilo lack. ✔️ Subscriptions & Refunds Analytics → Get complete insights into subscriptions, refunds, churn, and recurring revenue—more advanced than GA4 and Metrilo. ✔️ GDPR & Privacy-first Reporting → Putler is fully GDPR-compliant and secure, unlike GA4 and most competitors. ✔️ Advanced Customer Segmentation → Go beyond basic metrics with RFM-based segmentation, behavioral insights, and smart targeting. ✔️ Lightweight & Optimized for WooCommerce → Putler is fast, efficient, and purpose-built for WooCommerce—no unnecessary bloat. Start your free 14-day trial today — unlock insights that GA4 misses! 💬 Got Questions? We’re Here for You! Stuck with setup, have queries, or need a feature explained? Our friendly support team is just a click away. Contact Support — we usually respond within 24 hours. Or visit our Knowledge Base for quick answers. External Services Putler uses secure token-based authentication to access your store’s order, customer, product, subscription, and related eCommerce data for the purpose of providing analytics and reporting. All data is sent over [encrypted, secure channels.] (https://www.putler.com/data-security/) Want to know more? You can review Putler’s policies here: 1. Terms of Service 2. Privacy Policy 3. Third Party Service Info