SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments vs China Payments Plugin | Accept WeChat Pay, Alipay & UnionPay | Chinese Checkout Optimization

The New Way To Sell Anything On WordPress! ★★★★★ eCommerce on WordPress has evolved and so have the tools. SureCart brings a modern, intuitive approach to selling online. It’s lightweight, flexible, and built to work seamlessly with your existing WordPress setup. Whether you’re selling digital products, subscriptions, services, or physical goods, you can launch a fully functional store without complexity. What’s New | Blog | Docs | Video Tutorials | Get Help | Community Start With a Completely Free Store With SureCart’s free plan, you can create a store with full core functionalities: unlimited products, flexible checkout customization, subscription support, and powerful built-in features, without needing a stack of add-ons. Scale when you’re ready. No forced upgrades. No unnecessary bloat. What Makes SureCart Different? SureCart was built to give WordPress users a modern alternative to traditional ecommerce plugins. Most WordPress ecommerce solutions run entirely inside your website. As stores grow, this can introduce performance issues, database bloat, plugin conflicts, and caching complications. SureCart takes a fundamentally different approach. SureCart consists of two parts: the plugin and the platform. The plugin connects your WordPress site to the SureCart platform — a cloud-based ecommerce engine designed specifically to handle payments, subscriptions, taxes, and checkout processing at scale. Instead of placing all ecommerce processing load on your website, SureCart handles heavy operations on its own infrastructure. This reduces strain on your server, improves reliability, and minimizes conflicts with themes, caching systems, or other plugins. Because of this architecture, you get: A lighter WordPress footprint Reduced database bloat Fewer plugin conflicts Compatibility with caching systems Built-in security, backups, and infrastructure handling The result is a smoother ecommerce experience with less technical overhead and fewer moving parts to manage. Who Is SureCart For? Each year we send all of our users a survey, so here are the 2025-26 results of who is using SureCart. Subscription-Based Businesses: SureCart is ideal for coaches, course creators, membership sites, and SaaS companies that rely on recurring revenue and need powerful subscription management with built-in retention tools. Service-Based Businesses: Perfect for web agencies, legal firms, and local businesses that charge through subscriptions, installment plans, or one-time setup fees with flexible billing built right into the checkout. Digital Product Creators & Developers: Built for selling ebooks, printables, creative assets, and digital downloads and increasingly trusted by WordPress software developers who leverage SureCart’s built-in licensing system. Physical Product Stores: Great for merchants who want a simple way to launch an online store, manage orders and fulfillment, and increase average order value with built-in cart abandonment recovery, order bumps, and post-purchase upsells. Agencies & Freelancers: Instead of turning down eCommerce projects due to complexity, agencies are confidently taking on more online store clients. SureCart makes setup and ongoing management simple and their clients love the experience. Nonprofits & Fundraisers: Ideal for charities and causes that need flexible donation forms while also having the ability to sell merchandise, event tickets, or other products, all from one streamlined checkout experience. Traditional Storefront Wanting to add a traditional online store to your websites? This is where you have a shop page to showcase all of your products, product pages, cart, then checkout? SureCart has all the features for selling products this way on your website. These include product variations, product collection, coupons, inventory tracking, shipping calculations, product fulfillment, product returns, and customer area. Product Pricing Options (Now with Dynamic Pricing) SureCart gives you flexible, conversion-focused pricing control without duplicating products or creating complex checkout flows. Instead of being limited to one price per product, you can attach multiple pricing options to a single product and let customers choose what works best for them. You can offer: One-time payments Subscription payments (daily, weekly, monthly, yearly, etc.) Installment plans Free trials Paid trials Setup fees Setup discounts “Name your own price” Dynamic Pricing (New) SureCart also includes built-in Dynamic Pricing, allowing prices to automatically adjust at checkout based on real conditions. You can: Apply discounts when cart subtotal exceeds a threshold Add conditional fees based on user role or customer type Offer bulk/quantity discounts Reward logged-in customers with special pricing Run BOGO-style offers without duplicating products Pricing updates instantly at checkout exactly where buying decisions happen. This makes it easier to increase average order value (AOV), reward loyal customers, and run smarter promotions without adding extra plugins. Advanced Subscription Management & Retention for WordPress Selling a subscription is the easy part. Managing renewals, reducing churn, and maximizing lifetime value is where subscription businesses actually grow. SureCart goes beyond basic recurring payments by giving you built-in tools to actively manage and retain subscribers and not just collect payments. Flexible Subscription Setup With SureCart, you can: Create flexible billing intervals (daily, weekly, monthly, yearly, or custom) Offer free trials and paid trials Add setup fees or setup discounts Create installment-style subscription payments Apply Dynamic Pricing rules to subscription products Offer multiple pricing options on a single subscription product Reduce Churn From Failed Payments One of the biggest causes of subscription churn is failed payments. SureCart includes built-in dunning management that: Automatically retries failed payments Sends advanced pre-payment reminders Notifies customers about payment issues Helps recover revenue that would otherwise be lost This helps keep subscribers active without requiring third-party add-ons. Reduce Voluntary Cancellations The second major source of churn is subscribers choosing to cancel. SureCart’s Subscription Saver feature helps reduce cancellations and gives you insights into why customers leave. You can: Offer upgrade or downgrade paths with automatic proration Allow customers to pause subscriptions instead of cancelling Reactivate cancelled subscriptions Let customers change payment methods Allow changes to billing dates Provide self-service management via customer dashboards Instead of forcing cancellations, you give customers flexible options that keep revenue flowing. Built-In Management Without Extra Extensions Many WordPress setups require multiple add-ons to manage subscriptions effectively. SureCart includes subscription logic, retention tools, and email notifications natively. Because SureCart is cloud-based and API-driven, subscription processing is handled reliably without adding heavy processing load to your WordPress site. This gives you greater control over subscriber experience, retention, and recurring revenue, all from a single platform. The Best WooCommerce Alternative SureCart is the WooCommerce alternative WordPress users have been asking for! We highly respect WooCommerce and how it has paved the way for adding an online store to WordPress. But it’s not ideal for everyone. It would cost you $2,849 per year, per store, in WooCommerce add-ons to get the same features SureCart offers out of the box! And your store would be more prone to plugin conflicts, security vulnerabilities, constant updates required for each plugin, and a potentially slower website. (These are reasons told to us by SureCart merchants that switched from WooCommerce) There are cases where using WooCommerce may be the only choice for your store due to their deep ecosystem of paid add-ons and payment gateways if you have very specific requirements. Where SureCart’s approach is different. Everything is built in, no add-on required. Everything is made easier, your site will run faster, we are there to support you, you are never alone. SureCart Features These are just some of the key features SureCart users love. Multiple Payment Processors, Express Checkout ApplePay & GooglePay: Easily connect to Stripe, PayPal, Razorpay, and Mollie with support for 135+ currencies, 45+ countries, and dozens of payment methods including cards, wallets, bank debits, and more. You can use multiple processors on a single checkout form. Also, you can optionally accept ApplePay or GooglePay express checkout options. Powerful Payment Options: One-time payments, subscriptions, subscriptions with free trials, setup fees, payment plans (installments), pay what you want, donations. SureCart covers most ways you may want to be paid, all included for free. Most Complete Subscription Payments System: There is a lot more to subscriptions than simply rebilling on an interval. SureCart’s subscription engine is second to none. With our extensive subscription payments options, you can sell your subscriptions how you want. But SureCart goes beyond other ecommerce platforms by offering prorated upgrades or downgrades. So if you are offering a monthly subscription or an annual subscription and your buyer wants to upgrade, SureCart can prorate the upgrade. Built-In Product Reviews SureCart includes a native product review system so you can collect and display verified customer feedback without installing a separate reviews plugin. You can enable star ratings with written feedback, moderate and approve reviews, and display them directly on product and checkout pages. Reviews are managed inside your SureCart dashboard and work seamlessly with your products and pricing options, helping build trust at the point of purchase without adding extra plugins or complexity. Dynamic Pricing SureCart includes built-in Dynamic Pricing so you can automatically adjust prices at checkout based on real conditions without duplicating products or creating complex coupon rules. You can apply discounts or fees based on cart subtotal, product quantity, customer type, user role, or other checkout conditions, and pricing updates instantly where purchase decisions happen. Dynamic Pricing works seamlessly with one-time payments and subscription products, giving you more flexibility to increase average order value and run smarter promotions without adding extra plugins. Order Bumps & Upsell Funnels: SureCart merchants have more profitable stores due to a full suite of revenue optimization features. Generate more revenue with one-click order bumps, post purchase one-click upsells, and cart abandonment recovery. Affiliate Platform: Generate more sales by adding an affiliate program. Easily launch an affiliate program in just a few minutes. You can customize each aspect of your affiliate program, including lifetime commissions, custom affiliate rates, affiliate coupons, and more. Self Service Customer Area (Subscription Upgrades / Downgrades): With our highly customizable customer area, you can have full control on what a customer sees and is able to do. For example, you can let your customers change their personal details, password, access secure digital downloads, update credit cards on file, upgrade a subscription, downgrade a subscription. All with a beautiful and modern user experience. Customizable Shopping Experience: Customize product pages, shop pages, cart, and customer dashboard using an intuitive and powerful drag and drop editor that utilizes the WordPress block editor. Flexible Checkout Form Builder: Create a completely custom checkout form. In fact, create as many as you like. There is no other ecommerce platform with this much customizability. Simply drag and drop fields, price choosers, donation choosers, check boxes, and other parts to create the perfect checkout form. Coupon Discounts: Incentivizing buyers with a coupon discount is a great way to increase sales. You can easily create unlimited coupons as well as automatically add coupons with a URL parameter. Secure digital file delivery: Selling digital downloads? This could be software, printables, ebooks, you name it and SureCart can deliver it securely to your buyers. Slide-out Cart: If you want to sell your products or services using a traditional cart allowing buyers to add items then checkout, you will love SureCart’s beautiful and lightning fast slide-out cart. Complete EU Compliance: If you are an EU-based merchant, you know there are very strict requirements regarding VAT, how you display the prices inclusive of VAT, what information is on invoices, how invoices need to be numbered, etc. SureCart has you covered. Integrate & Automate: The most important part of an ecommerce platform is how it integrates with other plugins and external platforms. SureCart offers integrations with many WordPress plugins, so you can use SureCart for all of your ecommerce. Seamless Scaling: With other ecommerce plugins, if you get an influx of buyers for that big sale or promotion, unless you have high-powered and high cost hosting, your website will be slow or worse, it will crash. Since SureCart is platform based, when you get an influx of new buyers, you have nothing to worry about because we take care of the scaling for you. Real-time VAT & Sales Tax Calculations: Other ecommerce platforms let you integrate with expensive tax calculation services, usually costing $50 per month and up. Not with SureCart, we are fully integrated with TaxJar, and we pay for the calculations, so you don’t have to. And the setup is a breeze. SureCart Integrations Recommended OttoKit SureDash SureMembers Astra Starter Templates Analytics Google Analytics Facebook Pixel Analytics WP Conversion Bridge Independent Analytics Kadence Insights Automation OttoKit Bit Flows Zapier WPFusion Bit Integrations Flowmattic Integrately Omnisend Pabbly Connect Thrive Automator viaSocket Booking & Events LatePoint Pie Calendar Community / Network SureDash BuddyBoss GamiPress Omnisend Courses & Online Learning SureDash LearnDash LifterLMS Masteriyo TutorLMS Data Management WP Ultimate CSV Importer Design & Theme Astra Bricks Builder Starter Templates Block Editor (Gutenberg) Kadence Cloud Meta Box Advanced Custom Fields JetEngine Elementor Spectra Website Builder Divi Builder Beaver Builder Thrive Architect Oxygen Builder Themes SureCart works with any theme, including: Astra Theme Avada Blocksy Divi Theme Flatsome GeneratePress Kadence Theme Neve OceanWP Spectra One Theme Membership SureMembers MemberPress Other Integrations Presto Player AffiliateWP OttoKit Integrations SureCart also integrates with OttoKit, which is like Zapier for WordPress. OttoKit integrates with over 500 apps and services. These will require you to add the OttoKit plugin to your website to integrate with: ActiveCampaign ConvertKit FluentCRM Google Sheets GoHighLevel Klaviyo MailChimp MailGun Restrict Content Pro SendinBlue Slack The Events Calendar Twilio Webhooks WhatsApp Zoom See the full list Join The SureCart Facebook Group Join our Facebook group community: Learn the tricks and techniques that other SureCart users are using to grow their business. Also, get exciting insider information on upcoming feature releases. Want to contribute to the plugin? You may now contribute to the plugin on Github: SureCart WordPress Plugin on Github Terms And Conditions Privacy Policy

Accept WeChat Pay, Alipay & UnionPay via Stripe with a checkout flow fully optimized for Chinese customers. Localize your entire checkout to Simplified Chinese, display prices in CNY alongside your store currency, and accept the payment methods Chinese shoppers trust most. WooCommerce, MemberPress, LifterLMS, and Simple Membership are supported. 💳 ACCEPT WECHAT PAY, ALIPAY & UNIONPAY VIA STRIPE Accept WeChat Pay, Alipay, or UnionPay card payments with the powerful Stripe.com integration. We’ve implemented the best practices for accepting WeChat Pay via dynamic QR codes, Alipay redirection, and inline UnionPay card entry for Chinese customers. ✅ PERFECT FOR: eCommerce stores selling to China. English teachers working with Chinese students. Selling Memberships to Chinese customers. Anybody who wants to accept WeChat Pay or Alipay and can register for a Stripe account in a Stripe supported country. 🔌 POWERFUL INTEGRATIONS WooCommerce MemberPress LifterLMS Simple Membership Payment Page 🤝 FAMILIAR CHINESE PAYMENT METHODS Offering local payment methods is vital to a successful China-focused business, so we’ve made it easy to accept UnionPay cards, WeChat Pay, and Alipay with the power of the Stripe API. UnionPay card details are entered inline on your checkout page — no redirects needed. 🌐 2 DEFAULT CURRENCY OPTIONS WeChat Pay and Alipay support your Stripe account default currency and can display either the default or the CNY equivalent on checkout. Our currency conversion integration gives you even more flexibility. 🔒 SECURE & ENCRYPTED PAYMENTS Stripe integration ensures payment details are processed securely and privately no matter where you’re located. The plugin also prevents payment if you don’t have SSL enabled on your site. 🆘 TOP-NOTCH SUPPORT Get red-carpet support from the Gaucho Plugins team. Just submit a ticket. Supported Stripe Payment Methods Alipay (Free) WeChat Pay (Free) UnionPay Cards (Free) — inline card entry on checkout Free Integrations WooCommerce MemberPress LifterLMS Simple Membership Please read more about free and pro features below. FREE FEATURES One-time Alipay payments. One-time WeChat Pay payments. UnionPay card payments with inline card entry (no redirect). Integrations with WooCommerce, MemberPress, LifterLMS, and Simple Membership. Stripe Connect for easily connecting your Stripe account w/o API keys. PRO FEATURES Remove 2% Transaction Fee — keep more of every sale. Chinese Checkout Localization — automatically translate your entire WooCommerce checkout, cart, and storefront into Simplified Chinese (简体中文). Buttons, labels, error messages, and more — all localized. Multi-Currency Display (CNY) — show prices in both your store currency and Chinese Yuan (¥ CNY) side-by-side, so Chinese customers instantly understand pricing. Real-Time Currency Conversion — live exchange rate conversion to CNY displayed throughout shop, cart, and checkout. Checkout Optimizations Dashboard — toggle localization and multi-currency features on/off from a dedicated Optimizations tab in the plugin settings. Demos WooCommerce Checkout MemberPress Checkout LifterLMS Checkout Simple Membership Demo 🌱 PLANS & PRICING > 🚧 ROADMAP > 🆘 SUPPORT > WooCommerce Setup Video Are you selling to Chinese customers? This is the perfect plugin for business owners or entrepreneurs who want to accept WeChat Pay or Alipay payments from Chinese customers. Stripe.com supports WeChat Pay and Alipay payments, meaning you don’t have to set up a WeChat Official Account or register your business in China in order to accept WeChat Pay. Now, you can easily charge Chinese consumers using a payment method familiar to them and then have the funds deposited into your domestic bank account associated with Stripe. Simple and easy! WeChat Pay, Alipay & UnionPay Payments Work Seamlessly Desktop UX: WeChat Pay generates a QR code for the end-user to scan using their mobile device Alipay payments redirect the user to Alipay’s website, which displays a QR code for the same mobile payment process or to login to the user’s Alipay account, then automatically redirects the end-user back to your selected thank you page upon payment completion UnionPay card details are entered directly on your checkout page via a secure Stripe-powered inline card form — no redirect needed. Users are redirected to the Thank You page Mobile UX: WeChat users must generate the code on another device and scan it with their WeChat app. A notification pops up on the form notifying them to do this. Alipay users are redirected to the corresponding payment website on their mobile browsers to complete payment. UnionPay card entry works seamlessly on mobile with a responsive inline form. Users are redirected to the Thank You page Please note You must have a verified Stripe.com account in a supported Stripe country to use this plugin. Alipay and WeChat payments can only be accepted from Alipay and WeChat accounts that have been identity verified. Stripe cannot presently accept payments from unverified Alipay and WeChat accounts, but this may be subject to change. WeChat Pay supports one-time payments from Chinese customers. Stripe + Alipay support one-time payments from Chinese customers out of the box. The plugin does not support recurring Alipay payments. China Payments Plugin requires you to Connect your Stripe account in order to function properly for TEST or LIVE payments. If you have any problems or need installation support, we kindly request you please contact us for support BEFORE leaving negative feedback. We will do our best to resolve your issue or use your feedback to improve future releases. ⭐️ SAVE 35% WITH CHINA PLUGINS BUNDLE ⭐️ Like the plugins? China Plugins Bundle covers eCommerce, uptime, and speed optimization to ensure your China-based website visitors have the best possible experience on your website. SAVE 35% | LEARN MORE CHINA PAYMENTS PLUGIN Easily accept WeChat Pay and Alipay payments from Chinese customers. DOWNLOAD FREE | WEBSITE BLOCKED IN CHINA Check if your site is available from mainland China servers. DOWNLOAD FREE | WEBSITE SPEED IN CHINA Run website speed tests from mainland China servers. DOWNLOAD FREE | WEBSITE GAUCHO PLUGINS PORTFOLIO Payment Page: Start accepting payments in a beautiful payment form in less than 60 seconds Split Pay Plugin: Split WooCommerce payments across multiple connected Stripe accounts. Login for Stripe Customer Portal: Create an Account login area for your Stripe customers. Gyta Buyback: Create a trade-in / buyback business using WooCommerce. Version Info: Show WP, PHP, MySQL & Web Server Versions in the WP-Admin Dashboard. China Payments Plugin: Accept WeChat Pay and Alipay payments from Chinese customers. Blocked in China: Check if your website is available in the Chinese mainland. Speed in China: Check your website’s speed in the Chinese mainland. External Services This plugin connects to the following external services when you connect your Stripe account and process payments. Stripe (api.stripe.com) This plugin uses the Stripe API to accept WeChat Pay, Alipay, and UnionPay payments, connect your Stripe account, and process checkout transactions. Payment and customer data required to complete checkout is sent to Stripe according to your Stripe account configuration. Stripe Terms of Service Stripe Privacy Policy Freemius (api.freemius.com, freemius.com) This plugin includes the Freemius SDK for premium licensing and updates. Data is sent to Freemius when you opt in through the Freemius connect screen. Freemius Terms of Service Freemius Privacy Policy