SureCart – Ecommerce Made Easy For Selling Physical Products, Digital Downloads, Subscriptions, Donations, & Payments vs StoreCustomizer – A plugin to Customize all WooCommerce Pages

The New Way To Sell Anything On WordPress! ★★★★★ eCommerce on WordPress has evolved and so have the tools. SureCart brings a modern, intuitive approach to selling online. It’s lightweight, flexible, and built to work seamlessly with your existing WordPress setup. Whether you’re selling digital products, subscriptions, services, or physical goods, you can launch a fully functional store without complexity. What’s New | Blog | Docs | Video Tutorials | Get Help | Community Start With a Completely Free Store With SureCart’s free plan, you can create a store with full core functionalities: unlimited products, flexible checkout customization, subscription support, and powerful built-in features, without needing a stack of add-ons. Scale when you’re ready. No forced upgrades. No unnecessary bloat. What Makes SureCart Different? SureCart was built to give WordPress users a modern alternative to traditional ecommerce plugins. Most WordPress ecommerce solutions run entirely inside your website. As stores grow, this can introduce performance issues, database bloat, plugin conflicts, and caching complications. SureCart takes a fundamentally different approach. SureCart consists of two parts: the plugin and the platform. The plugin connects your WordPress site to the SureCart platform — a cloud-based ecommerce engine designed specifically to handle payments, subscriptions, taxes, and checkout processing at scale. Instead of placing all ecommerce processing load on your website, SureCart handles heavy operations on its own infrastructure. This reduces strain on your server, improves reliability, and minimizes conflicts with themes, caching systems, or other plugins. Because of this architecture, you get: A lighter WordPress footprint Reduced database bloat Fewer plugin conflicts Compatibility with caching systems Built-in security, backups, and infrastructure handling The result is a smoother ecommerce experience with less technical overhead and fewer moving parts to manage. Who Is SureCart For? Each year we send all of our users a survey, so here are the 2025-26 results of who is using SureCart. Subscription-Based Businesses: SureCart is ideal for coaches, course creators, membership sites, and SaaS companies that rely on recurring revenue and need powerful subscription management with built-in retention tools. Service-Based Businesses: Perfect for web agencies, legal firms, and local businesses that charge through subscriptions, installment plans, or one-time setup fees with flexible billing built right into the checkout. Digital Product Creators & Developers: Built for selling ebooks, printables, creative assets, and digital downloads and increasingly trusted by WordPress software developers who leverage SureCart’s built-in licensing system. Physical Product Stores: Great for merchants who want a simple way to launch an online store, manage orders and fulfillment, and increase average order value with built-in cart abandonment recovery, order bumps, and post-purchase upsells. Agencies & Freelancers: Instead of turning down eCommerce projects due to complexity, agencies are confidently taking on more online store clients. SureCart makes setup and ongoing management simple and their clients love the experience. Nonprofits & Fundraisers: Ideal for charities and causes that need flexible donation forms while also having the ability to sell merchandise, event tickets, or other products, all from one streamlined checkout experience. Traditional Storefront Wanting to add a traditional online store to your websites? This is where you have a shop page to showcase all of your products, product pages, cart, then checkout? SureCart has all the features for selling products this way on your website. These include product variations, product collection, coupons, inventory tracking, shipping calculations, product fulfillment, product returns, and customer area. Product Pricing Options (Now with Dynamic Pricing) SureCart gives you flexible, conversion-focused pricing control without duplicating products or creating complex checkout flows. Instead of being limited to one price per product, you can attach multiple pricing options to a single product and let customers choose what works best for them. You can offer: One-time payments Subscription payments (daily, weekly, monthly, yearly, etc.) Installment plans Free trials Paid trials Setup fees Setup discounts “Name your own price” Dynamic Pricing (New) SureCart also includes built-in Dynamic Pricing, allowing prices to automatically adjust at checkout based on real conditions. You can: Apply discounts when cart subtotal exceeds a threshold Add conditional fees based on user role or customer type Offer bulk/quantity discounts Reward logged-in customers with special pricing Run BOGO-style offers without duplicating products Pricing updates instantly at checkout exactly where buying decisions happen. This makes it easier to increase average order value (AOV), reward loyal customers, and run smarter promotions without adding extra plugins. Advanced Subscription Management & Retention for WordPress Selling a subscription is the easy part. Managing renewals, reducing churn, and maximizing lifetime value is where subscription businesses actually grow. SureCart goes beyond basic recurring payments by giving you built-in tools to actively manage and retain subscribers and not just collect payments. Flexible Subscription Setup With SureCart, you can: Create flexible billing intervals (daily, weekly, monthly, yearly, or custom) Offer free trials and paid trials Add setup fees or setup discounts Create installment-style subscription payments Apply Dynamic Pricing rules to subscription products Offer multiple pricing options on a single subscription product Reduce Churn From Failed Payments One of the biggest causes of subscription churn is failed payments. SureCart includes built-in dunning management that: Automatically retries failed payments Sends advanced pre-payment reminders Notifies customers about payment issues Helps recover revenue that would otherwise be lost This helps keep subscribers active without requiring third-party add-ons. Reduce Voluntary Cancellations The second major source of churn is subscribers choosing to cancel. SureCart’s Subscription Saver feature helps reduce cancellations and gives you insights into why customers leave. You can: Offer upgrade or downgrade paths with automatic proration Allow customers to pause subscriptions instead of cancelling Reactivate cancelled subscriptions Let customers change payment methods Allow changes to billing dates Provide self-service management via customer dashboards Instead of forcing cancellations, you give customers flexible options that keep revenue flowing. Built-In Management Without Extra Extensions Many WordPress setups require multiple add-ons to manage subscriptions effectively. SureCart includes subscription logic, retention tools, and email notifications natively. Because SureCart is cloud-based and API-driven, subscription processing is handled reliably without adding heavy processing load to your WordPress site. This gives you greater control over subscriber experience, retention, and recurring revenue, all from a single platform. The Best WooCommerce Alternative SureCart is the WooCommerce alternative WordPress users have been asking for! We highly respect WooCommerce and how it has paved the way for adding an online store to WordPress. But it’s not ideal for everyone. It would cost you $2,849 per year, per store, in WooCommerce add-ons to get the same features SureCart offers out of the box! And your store would be more prone to plugin conflicts, security vulnerabilities, constant updates required for each plugin, and a potentially slower website. (These are reasons told to us by SureCart merchants that switched from WooCommerce) There are cases where using WooCommerce may be the only choice for your store due to their deep ecosystem of paid add-ons and payment gateways if you have very specific requirements. Where SureCart’s approach is different. Everything is built in, no add-on required. Everything is made easier, your site will run faster, we are there to support you, you are never alone. SureCart Features These are just some of the key features SureCart users love. Multiple Payment Processors, Express Checkout ApplePay & GooglePay: Easily connect to Stripe, PayPal, Razorpay, and Mollie with support for 135+ currencies, 45+ countries, and dozens of payment methods including cards, wallets, bank debits, and more. You can use multiple processors on a single checkout form. Also, you can optionally accept ApplePay or GooglePay express checkout options. Powerful Payment Options: One-time payments, subscriptions, subscriptions with free trials, setup fees, payment plans (installments), pay what you want, donations. SureCart covers most ways you may want to be paid, all included for free. Most Complete Subscription Payments System: There is a lot more to subscriptions than simply rebilling on an interval. SureCart’s subscription engine is second to none. With our extensive subscription payments options, you can sell your subscriptions how you want. But SureCart goes beyond other ecommerce platforms by offering prorated upgrades or downgrades. So if you are offering a monthly subscription or an annual subscription and your buyer wants to upgrade, SureCart can prorate the upgrade. Built-In Product Reviews SureCart includes a native product review system so you can collect and display verified customer feedback without installing a separate reviews plugin. You can enable star ratings with written feedback, moderate and approve reviews, and display them directly on product and checkout pages. Reviews are managed inside your SureCart dashboard and work seamlessly with your products and pricing options, helping build trust at the point of purchase without adding extra plugins or complexity. Dynamic Pricing SureCart includes built-in Dynamic Pricing so you can automatically adjust prices at checkout based on real conditions without duplicating products or creating complex coupon rules. You can apply discounts or fees based on cart subtotal, product quantity, customer type, user role, or other checkout conditions, and pricing updates instantly where purchase decisions happen. Dynamic Pricing works seamlessly with one-time payments and subscription products, giving you more flexibility to increase average order value and run smarter promotions without adding extra plugins. Order Bumps & Upsell Funnels: SureCart merchants have more profitable stores due to a full suite of revenue optimization features. Generate more revenue with one-click order bumps, post purchase one-click upsells, and cart abandonment recovery. Affiliate Platform: Generate more sales by adding an affiliate program. Easily launch an affiliate program in just a few minutes. You can customize each aspect of your affiliate program, including lifetime commissions, custom affiliate rates, affiliate coupons, and more. Self Service Customer Area (Subscription Upgrades / Downgrades): With our highly customizable customer area, you can have full control on what a customer sees and is able to do. For example, you can let your customers change their personal details, password, access secure digital downloads, update credit cards on file, upgrade a subscription, downgrade a subscription. All with a beautiful and modern user experience. Customizable Shopping Experience: Customize product pages, shop pages, cart, and customer dashboard using an intuitive and powerful drag and drop editor that utilizes the WordPress block editor. Flexible Checkout Form Builder: Create a completely custom checkout form. In fact, create as many as you like. There is no other ecommerce platform with this much customizability. Simply drag and drop fields, price choosers, donation choosers, check boxes, and other parts to create the perfect checkout form. Coupon Discounts: Incentivizing buyers with a coupon discount is a great way to increase sales. You can easily create unlimited coupons as well as automatically add coupons with a URL parameter. Secure digital file delivery: Selling digital downloads? This could be software, printables, ebooks, you name it and SureCart can deliver it securely to your buyers. Slide-out Cart: If you want to sell your products or services using a traditional cart allowing buyers to add items then checkout, you will love SureCart’s beautiful and lightning fast slide-out cart. Complete EU Compliance: If you are an EU-based merchant, you know there are very strict requirements regarding VAT, how you display the prices inclusive of VAT, what information is on invoices, how invoices need to be numbered, etc. SureCart has you covered. Integrate & Automate: The most important part of an ecommerce platform is how it integrates with other plugins and external platforms. SureCart offers integrations with many WordPress plugins, so you can use SureCart for all of your ecommerce. Seamless Scaling: With other ecommerce plugins, if you get an influx of buyers for that big sale or promotion, unless you have high-powered and high cost hosting, your website will be slow or worse, it will crash. Since SureCart is platform based, when you get an influx of new buyers, you have nothing to worry about because we take care of the scaling for you. Real-time VAT & Sales Tax Calculations: Other ecommerce platforms let you integrate with expensive tax calculation services, usually costing $50 per month and up. Not with SureCart, we are fully integrated with TaxJar, and we pay for the calculations, so you don’t have to. And the setup is a breeze. SureCart Integrations Recommended OttoKit SureDash SureMembers Astra Starter Templates Analytics Google Analytics Facebook Pixel Analytics WP Conversion Bridge Independent Analytics Kadence Insights Automation OttoKit Bit Flows Zapier WPFusion Bit Integrations Flowmattic Integrately Omnisend Pabbly Connect Thrive Automator viaSocket Booking & Events LatePoint Pie Calendar Community / Network SureDash BuddyBoss GamiPress Omnisend Courses & Online Learning SureDash LearnDash LifterLMS Masteriyo TutorLMS Data Management WP Ultimate CSV Importer Design & Theme Astra Bricks Builder Starter Templates Block Editor (Gutenberg) Kadence Cloud Meta Box Advanced Custom Fields JetEngine Elementor Spectra Website Builder Divi Builder Beaver Builder Thrive Architect Oxygen Builder Themes SureCart works with any theme, including: Astra Theme Avada Blocksy Divi Theme Flatsome GeneratePress Kadence Theme Neve OceanWP Spectra One Theme Membership SureMembers MemberPress Other Integrations Presto Player AffiliateWP OttoKit Integrations SureCart also integrates with OttoKit, which is like Zapier for WordPress. OttoKit integrates with over 500 apps and services. These will require you to add the OttoKit plugin to your website to integrate with: ActiveCampaign ConvertKit FluentCRM Google Sheets GoHighLevel Klaviyo MailChimp MailGun Restrict Content Pro SendinBlue Slack The Events Calendar Twilio Webhooks WhatsApp Zoom See the full list Join The SureCart Facebook Group Join our Facebook group community: Learn the tricks and techniques that other SureCart users are using to grow their business. Also, get exciting insider information on upcoming feature releases. Want to contribute to the plugin? You may now contribute to the plugin on Github: SureCart WordPress Plugin on Github Terms And Conditions Privacy Policy

Previously known as “WooCustomizer” Are you tired of creating child themes or adding multiple plugins to customize your WooCommerce ecommerce store? WooCommerce offers a lot of action and filter hooks to further customize WooCommerce… the only problem is, you need to add your own custom php code snippets to edit all the different WooCommerce elements. Introducing StoreCustomizer, a free WooCommerce customizer plugin, and your answer to customizing all WooCommerce store and product pages, cart page, checkout page and also your user account pages. StoreCustomizer Requires the WooCommerce Plugin to be active on your ecommerce store StoreCustomizer DOES NOT override WooCommerce templates, the plugin simply adds extra design options, WooCommerce addons and advanced shop functionality to your existing ecommerce pages which are designed by the theme you are using. If something does not work, Get in contact and we’ll help as best we can. StoreCustomizer Top Features ✅ Add Login / Logout menu item to a selected WP/theme menu area ✅ Add Product sales statistics for Admin users on the WooCommerce shop page ✅ Customize WooCommerce Shop & Product Pages by editing or removing elements ✅ Edit font size and color for WooCommerce Shop & Product pages & Cart/Checkout elements ✅ Customize the design of all WooCommerce buttons for Shop & Product pages & Cart/Checkout pages ✅ Edit ‘On Sale’ banners text and colors for WooCommerce products ✅ Edit User Account tabs and tab content headings ✅ Edit or Remove Product Page Tabs and edit tab headings ✅ Add a ‘Continue Shopping’ button to your store product pages ✅ Remove basic checkout fields on WooCommerce Checkout page ✅ Add a ‘Back to Shop’ button to your cart page ✅ Add “New Product” badges to products created within a specified number of days ✅ Auto / Ajax Update Cart when amount is changed on cart page ✅ Auto Update WooCommerce Cart when user edits product amounts ✅ Edit Cart & Checkout buttons & add return to shop buttons ✅ Select the login redirect page or logout redirect page and edit the menu item text ✅ ‘Add To Cart’ Increments – Set Min & Max values for ‘Add To Cart’ inputs, plus the increment value  Plus lots more StoreCustomizer is useful because  No more creating a child theme to add WooCommerce code snippets  Offers extra design options and functionlaity for WooCommerce that your theme doesn’t  All settings built into the WordPress Customizer so you can edit WooCommerce visually in a live environment  StoreCustomizer is built to be lightweight… adding only the code that is needed, when it’s needed  We offer dedicated support for those extra elements you need help with, even if StoreCustomizer can’t do it  Plus lots more Fast & Intuitive StoreCustomizer is built to be a fast & lightweight, easy to work with WooCommerce extension for customizing WooCommerce. With all the settings built into the WordPress Customizer, you can easily customize WooCommerce visually in the live environment of the WP Customizer… See your changes happen as you edit WooCommerce settings. StoreCustomizer only includes the code that is activated to ensure that StoreCustomizer is lightweight and fast for when you customize WooCommerce pages. STORECUSTOMIZER PRO StoreCustomizer does not exclude or offer half premium functionality to try get you to upgrade, all Pro features are standalone to the free version, to enhance WooCommerce even more! User 5 Star Rating: This is by far in the top 3 of WP plugins, from all points of view: functionality, GUI, reliability, options… you name it. The only reason I don’t put it on the 1st place is because I just don’t know what other great plugins are out there but, on my personal book, this is definetely number one. For sure it’s worth every penny. See if StoreCustomizer Pro offers what you want: Try Out The StoreCustomizer Pro Settings Below are the Premium features you’ll get with StoreCustomizer Pro to enhance WooCommerce even more, to help you increase sales and create a beautiful online eCommerce store. **Included with StoreCustomizer Pro:**  Catalogue Mode for WooCommerce Easily remove the ‘Add to Cart’ and Purchase functionality from your WooCommerce shop, turning your online store into a beautiful online WooCommerce catalogue. Set WooCommerce Catalogue Mode for the time being, or leave it on permanently. Apply Catalogue Mode settings to all WooCommerce products, only selected products, or only for users that are not logged in, prompting users to create an account and log in to purchase your store products. See Video Overview  Product Quick View for WooCommerce Let users browse quicker through your online WooCommerce store with Product Quick View for WooCommerce. Give your users the option to quickly preview your products and easily ‘Add to Cart’, or browse the image gallery from within a quick view popup on your WooCommerce Shop page, or click through to the Product Single page after they’ve seen it all. Product Quick View for WooCommerce offers a neat popup on Product and Category Shop pages, and comes with extra settings to configure the popup and make the Product Quick View popup suit your WooCommerce store design. See Video Overview  WooCommerce Ajax Product Search Help users to browse through and find your WooCommerce products quicker with WooCommerce Ajax Search. Add a simple Ajax Product Search anywhere using a shortcode, and configure the settings to display a prediction of your WooCommerce products when your users start typingin the Ajax Search bar. Add multiple Ajax Search bars as widgets anywhere on your site, or simply click to add an Ajax Search to the top of your WooCommerce Shop page & configure the settings to fit your WooCommerce store design. See Video Overview  Menu Cart for WooCommerce Your theme doesn’t offer a neat WooCommerce Menu Cart in the main navigation area? Simply turn on Menu Cart for your WooCommerce store and select which menu you’d like to display a WooCommerce cart in, or add a Cart items anywhere using the Menu Cart shortcode. Set the cart to display only on WooCommerce Shop pages or to only show if the cart contains products. Your store shoppers can easily and quickly view their WooCommerce shopping cart with an optional drop down basket/mini cart, they can add or remove WooCommerce Cart products or checkout from the WooCommerce Menu Cart. See Video Overview  WooCommerce Custom Thank You Pages The after purchase Thank You page for WooCommerce is a very powerful place to get your users to sign up to your newsletter, show how to use the products they’ve just bought, or to advertise other products you sell online that they might be interested in… They have just purchased something from you so they do already trust you and want your products. You can choose to redirect your customer to your new default Custom WooCommerce Thank You page, redirect them to different Custom Thank You pages depending on the products they’ve just bought, or to different Custom Thank You pages depending how they purchased the products and what payment method they used on your WooCommerce store. Build your own Custom Thank You pages for WooCommerce using the default Gutenberg editor, Elementor, Beaver Builder, SiteOrigin or any other page builder you choose. See Video Overview  HandHeld Menu Bar StoreCustomizer Pro also offers a new, neat handheld (mobile) footer navigation bar to help your users easily navigate your products or website, or proceed to the cart or checkout pages, and aimed to help users convert better when browsing your website on mobile or tablet devices. Easily include the StoreCustomizer Ajax Search functionality within this new mobile navigation bar, and give your users an even easier way to browse around your WooCommerce store. Handheld Footer Bar comes with default WooCommerce page links and search bar functionality included, as well as the option to add your own custom links and change the design colors too. See Video Overview  Custom Product Badges Do you want fancy badges for your WooCommerce Products? The next Pro feature coming with StoreCustomizer is custom Product Badges for WooCommerce. WooCommerce Product Badges will let you easily add great looking product badges to your WooCommerce shop and product pages, plus extra features to customize the badges to suit your online WooCommerce store. See Video Overview Extra Pro Features include  Add new WooCommerce user Account tabs – Build a new page with the WP editor and add it as the Account Dashboard page.  WooCommerce Direct Checkout – Remove your store cart page and send customers straight to checkout, plus the option to include the cart on the checkout page.  WooCommerce Sticky ‘Add to Cart’ – An ‘Add to Cart’ banner that slides into view once the standard add-to-cart button has scrolled out of view.  Add Plus & Minus increment buttons to the Product Single page ‘Add To Cart’ input View StoreCustomizer Pro features & see videos on what each premium feature offers. Related Products by Kaira Theme Site Kit: An all-in-one toolkit for essential WordPress site features. Blockons: Advanced editor blocks and site addons for your WordPress site. Linkt: Affiliate and Custom link tracking and management. Translations Translations currently available for StoreCustomizer: – Dutch – (nl_NL) – Italian – (it_IT) – French – (fr_FR) – Spanish – (es_ES) – Swedish – (sv_SE) We’re always needing new translations, so please contact us here if you are willing to help translate StoreCustomizer into a language that we don’t have yet.