Supan Reputation – Review Requests & Customer Feedback vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Supan Reputation is a WordPress reviews plugin that helps you collect more 5-star reviews on Google, Yelp, and Facebook. Send branded review request emails to customers (manually or automatically after WooCommerce orders), draft AI responses to incoming reviews, and log received reviews from any platform — all from inside wp-admin. Most customers who loved your service will never leave a review — not because they didn’t want to, but because no one asked at the right moment. Supan Reputation fixes that. Configure your Google, Yelp, and Facebook review links once, write a personalised email template, and the plugin handles the rest — sending polite, perfectly-timed review requests automatically when WooCommerce orders complete, or manually with two clicks. Add an AI response drafter for replying to reviews and a Reviews Inbox for logging incoming feedback. More reviews. Less chasing. All from wp-admin. Key Features Automated review request emails — trigger on WooCommerce order completion with a configurable delay (default: 24 hours after purchase) Google, Yelp, and Facebook integration — set your review profile URLs once; every email links directly to your preferred platform Manual send in two clicks — enter a customer name and email to send a request instantly, no WooCommerce required AI response drafter — paste any customer review and get a professional, personalised reply drafted in seconds Reviews inbox — log received reviews with platform, rating, and sentiment tags for easy tracking Custom email templates — personalise the message with your brand voice using {name} merge tags Request tracking dashboard — see total sent, this month, delivered, and response rate in real time WooCommerce review schema — AggregateRating + Review JSON-LD for Google rich snippets About the name: “Supan” (スパン) is a Japanese loanword meaning “span” — the arc or spectrum of connections. It reflects the family of Supan plugins for WordPress site management. Source Code The full React/TypeScript source for the compiled JavaScript assets is included directly in this plugin under the src/ directory. Build tooling configuration is in vite.config.ts. To regenerate the compiled assets from source: Install Node.js and pnpm Run pnpm install in the plugin root Run pnpm build to produce build/suparep.js External services This plugin connects to the Supan API, a third-party service hosted on Google Cloud Run, to send review request emails, draft AI responses to customer reviews, log received reviews, and (when WooCommerce is installed) schedule automatic review requests after order completion. The Supan API is operated by Ganda Tech Services Pty Ltd, the same author as this plugin. The plugin cannot send review request emails, draft responses, or log reviews without this connection because the email delivery, AI drafting, and storage all happen server-side on the Supan API. No outbound email or AI logic runs locally inside WordPress. Endpoint: https://gts-seo-engine-711239021998.australia-southeast1.run.app Fields the plugin transmits (every request): api_key (your Supan API key, stored encrypted in wp_options), and — only on Settings save — api_url, license_key (optional paid-tier identifier), and woo_auto_request (boolean for WooCommerce auto-send). Per-request fields are listed below by action. What is sent, and when: When you click Send Request in the dashboard (or fill the Send Request form): the plugin sends the customer’s first name, the customer’s email address, the platform you selected (Google / Yelp / Facebook), and your API key. This is needed so the Supan API can send a personalised review request email to that customer with a link to your review page. When a WooCommerce order completes and Auto-send is enabled: the plugin sends the customer’s first name, email, and your API key after the configured delay (default 24 hours). The order line items, prices, and payment data are NEVER transmitted — only the customer’s name and email. When you click Draft AI Response on a received review: the plugin sends the review text, the reviewer’s name, your business name, and your API key. The Supan API forwards this to Claude Haiku and returns a draft reply for you to edit before sending. The drafted reply is not stored remotely. When you click Save Review in the Reviews Inbox: the plugin sends the review text, platform, rating, sentiment tag, and your API key. The review is stored against your API key on the Supan API so the Reviews Inbox tab can re-render it later. When you save Settings: the plugin sends your selected platform URLs (Google review URL, Yelp business URL, Facebook page URL), the email template content, and the auto-send delay hours, plus your API key. This is needed so the Supan API can use the right links and copy when sending review requests on your behalf. No request is sent automatically from a public-facing page. Every API call is triggered either by an explicit admin action in wp-admin or by a backend WooCommerce hook firing on order completion (which is itself opted-in via Settings). Data that is NOT sent: WordPress user accounts (other than the recipient’s name + email), passwords, comments, post content, IP addresses, payment data, order line items, or any customer who has not been explicitly selected to receive a review request. Third-party service: Supan API by Ganda Tech Services Pty Ltd. Terms of service: https://spectra.cchk.info/terms Privacy policy: https://spectra.cchk.info/privacy

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.