YS LeadGen – Popup Builder, Popup Maker & Form Builder for WordPress | Lead Generation, vs stepFORM

This plugin gives an opportunity to automate the stepFORM survey — just allow access anf choose the form from the list. stepFORM is a builder for creating forms, quizzes, and various online surveys. It enables you to collect customer contact data, conduct step-by-step surveys, offer automatic calculations of services or goods costs. Building a form occurs in a visual mode, without the need for special skills or support expenses. Development in the builder is performed very quickly and easily; it’s enough to select, add, and configure the necessary elements, after which you can use the resulting form and receive potential leads from it! Ready templates | Knowledge base | Video tutorials | Ask support questions | Our blog stepFORM – a professional service for creating online forms of any complexity Main advantages Creating forms without programming knowledge Create a form for any task in a convenient constructor simply by dragging and dropping elements. From a simple feedback form to a full-fledged calculator with complex calculations and logical conditions. The result is indistinguishable from a solution developed by a professional web developer! Our users have used the service for the following purposes: Feedback form Appointment form Interview registration OSAGO (Motor Insurance) calculator for websites Mortgage calculation calculator Quiz for calculating the cost of assembling a computer Construction cost calculator House construction quiz Stretch ceiling selection quiz Calorie norm calculation calculator Detailing center appointment form Employee satisfaction survey form Photo session appointment form Wedding invitation form Cake order calculator form Event evaluation form Personal Income Tax (PIT) calculator Loan calculator Plastic windows calculator File upload form Service quality survey 18 Built-in Elements for Placement Inside the Builder The builder already includes all the necessary elements for creating various forms. Place elements inside the form for information collection, complex forms with multiple calculations, and even a shopping cart with the ability to add several products and subsequent payment. Here is the full list of elements for use: Multiple Choice — allows the user to select multiple items in it. Settings allow specifying the minimum and maximum number of items to choose from. Perfect for choosing additional services, options, products, etc. Single Choice — most often used for choosing the main service or only one option from several presented. Image Choice — allows the user to choose an answer option with an attached image. By default, you can only choose one answer option, but if necessary Dropdown — intended for selecting one item from many. Unlike single choice, it allows hiding many elements, making it more compact. Range — allows the user to select a number with a slider from a given range. Its settings allow choosing a numerical segment and assigning a step. Shopping Cart — this widget is unique and allows creating mini-shops using various configurations inside the form with subsequent sending of notifications by email, Telegram, or to a CRM system and even receiving payment. Formula — designed for creating calculations based on selected parameters in the form. Supports logical expressions, as well as more than 20 mathematical functions! Text Input — a standard field for entering text. Can be used for entering a small amount of text. Also allows setting an input mask to facilitate user entry. Numeric Input — a field for entering a number, which can later participate in the calculations of your formulas. Email — a field intended for entering an email address. Validation settings are already technically set, and entering an incorrect email address is not possible. Mobile Phone — like the email input field, it has technically set validation settings. Supports validation for more than 10 countries. Date and Time — fields for choosing a date in the form of a calendar and time. If necessary, time can be disabled. File Upload — allows users to upload files of different formats. The element includes fine-tuning of the formats of uploaded files. You can prohibit or allow the upload of certain file formats. Rating — used for collecting feedback by choosing the number of stars. Button — allows placing a button with an assigned action. Includes printing the form, sending the form, going to the payment page, or opening a link when pressed. Image — in this element, you can place your image in jpg, jpeg, png, gif, and svg formats. Message — is ordinary text with the possibility of styling (boldness, size, color, etc.). Code — provides the possibility of placing your own code: HTML, CSS, JavaScript. Design a layout that suits your website or brand Use ready-made color schemes or create your own with a variety of design settings. You can change the design of every element placed in the form. Not enough built-in design settings 🤔? You can always add your own CSS styles directly in the builder. Accept payments within the form Set up integration with one of six possible payment systems and receive payments after the forms are filled out. Want to save responses only after successful payment? With Stripe or PayPal, you can save information after filling it out only in case of successful payment by the user. Receive responses in an internal CRM All responses go into a convenient internal CRM system. It allows you to export received responses, as well as create custom statuses and mark them as they are processed. Don’t want to use our CRM? Connect integration with Bitrix24 and receive them automatically after your forms are filled out. Get notifications about form submissions You can connect a notification to the form via email, through webhooks, SMS messages to your phone numbers, notifications in Telegram personal messages or group, as well as the ability to save them inside Firebase. Choose the most convenient way for you to receive notifications and don’t miss a single request! Use a library of ready-made templates It features over 100 different templates on various topics. Starting from simple feedback collection forms to complex calculators with multiple formulas. Whether to take a ready-made template or use it as a basis is up to you. Forms are adapted for all types of devices After creating a form, it automatically adapts to any device screens. You don’t need to separately think about mobile or tablet versions of forms, the builder will do everything for you. You can immediately see how your created form will look on different devices right inside the builder. Collect statistics on form visits Forms can be integrated with analytics services. There are 5 services to choose from, which will help you conduct analytics on form visits and achievements of already planned goals/events within the builder. Starting from the opening of the form and ending with the filling of specific forms, and then sending the form itself. Full list of stepFORM features Drag and drop builder. 7-day test drive. 18 types of fields. Forms are adaptive to any devices. Logical branching Ability to create multi-page forms (quizzes) Payment acceptance through PayPay, Stripe, YooKassa, Robokassa, WalletOne and YooMoney Attaching your own domain Using forms on a site or via a link Free tariff and the possibility of receiving an individual one Flexible design settings Built-in anti-spam protection Ability to export received responses Using forms by sending a link to it Possibility to place forms inside VK groups Friendly support stepFORM Integrations Stripe PayPal Wix Webflow OpenCart Shopify Drupal NetCat SquareSpace MODX Telegram Webhook reCaptcha uKit Google Tag Manager Firebase Joomla

Powerful Free Version | Optional PRO Upgrade | Pricing Most website visitors leave without signing up, subscribing, or buying anything. YS LeadGen helps you turn more of them into email subscribers, leads, and customers — using popups and forms you build yourself, right inside WordPress. No coding. No monthly subscription. No limit on how many people sign up. Why WordPress users pick YS LeadGen: ✅ A real free plugin, not a demo – the free version isn’t a limited trial; you can run full campaigns with it ✅ No limit on subscribers – your email list can grow as big as you want, and it still costs nothing ✅ Your leads stay on your own website – names and emails are saved in your WordPress database, not sent to another company by default ✅ Nothing extra to sign up for – no separate account, no other website to log into; everything happens in your WordPress dashboard ✅ 13+ ways to reach visitors – popups, slide-ins, forms, spin wheels, quizzes, and more, all in one plugin ✅ PRO available if you want more – a one-time payment (not a subscription) unlocks extra templates and advanced tools, whenever you’re ready Build Beautiful Popups with an Easy Visual Builder YS LeadGen comes with an intuitive drag-and-drop-style builder that lets you create custom popup and form designs in minutes. Add text, images, countdown timers, and buttons while previewing your changes live. No coding, no confusion — just simple, visual control over how your campaign looks and behaves. Every design is fully responsive, so your popups look great on desktop, tablet, and mobile. Choose from Multiple Campaign Types YS LeadGen gives you the flexibility to design campaigns that fit your goals: Lightbox popups for email opt-ins and offers Exit intent popups for visitors about to leave Floating bar / announcement bars for site-wide messages and promo codes Corner slide-ins that don’t cover the page Inline signup forms placed directly inside your content Spin-to-win coupon wheels for interactive offers Multi-step forms that break long forms into easy steps Quizzes that deliver a personalized result Countdown timers that create urgency around a sale Content lockers for gated content and downloads Social proof popups showing recent activity Video popups for YouTube, Vimeo, or self-hosted video Floating badge buttons that open a popup on click Each style feels modern and non-intrusive, keeping visitors engaged without hurting their experience. Every campaign is fully responsive out of the box, and since phones don’t have a mouse to track, mobile exit intent uses a fast scroll-up gesture or back-button tap instead — so you don’t lose that last chance to convert on mobile traffic. Smart Targeting & Trigger Controls You decide exactly where, when, and to whom your campaigns appear. Use smart targeting options like: Page-level targeting – show on specific pages, posts, categories, or WooCommerce products Device targeting – show or hide on mobile, tablet, or desktop Location targeting – target visitors by country or city Traffic source targeting – target visitors from a specific search engine, ad, or referral On-site retargeting – stop showing offers to visitors who already converted Rule combinations – combine conditions with AND/OR logic Trigger your campaigns with behavior-based controls such as: Exit intent – when a visitor is about to leave Time delay / scheduling – after a set amount of time, or during a scheduled period Scroll depth – after a visitor reaches a chosen percentage of the page Click trigger – on a button, link, image, or menu item These options let you build campaigns that appear at the right moment without annoying your audience. Built for WooCommerce If you run a WooCommerce store, YS LeadGen helps you engage shoppers at the moments that matter most: Cart triggers – show a popup when a product is added to the cart Checkout triggers – display a message when shoppers reach checkout Cart value rules – trigger campaigns based on cart value or selected products Dynamic coupons – generate and apply a discount code on signup Cart recovery emails – follow up with shoppers who leave without buying Product recommendations – show related products or bestsellers inside a campaign Add a countdown timer to any campaign to push flash sales and limited-time offers over the line, and schedule campaigns with set start and end times so seasonal promotions run automatically — even while you’re offline. Forms and Payments Use the built-in form tools to collect exactly the information your business needs: Custom form fields – build contact and lead forms with the fields you choose Direct payments – collect payments inside a form via Stripe, PayPal, or Square Test mode – test payment forms before going live Works with other form plugins – add popup triggers and tracking to Contact Form 7, WPForms, Gravity Forms, or Fluent Forms Stunning Templates for Every Campaign No design experience? No problem. YS LeadGen includes a large library of pre-made templates crafted to look professional and convert effectively. Every template is customizable with your own branding, colors, and fonts, so you can launch a polished campaign in minutes instead of hours. Browse the full template library to see what’s available. Measure Success with Detailed Analytics YS LeadGen’s analytics dashboard helps you track performance in real time, including: Campaign analytics for views, conversions, and leads Cart recovery and coupon performance for WooCommerce Form performance and conversion rates Centralized lead management across all your campaigns These insights help you optimize designs, adjust targeting, and continuously improve results. Integrate with Your Favorite Tools YS LeadGen connects seamlessly with the tools you already use: Email marketing – Mailchimp, HubSpot, Brevo, Klaviyo, ActiveCampaign, MailerLite, Kit, GetResponse, AWeber, Drip, and Omnisend Webhooks – send lead data to Zapier, Make, or other services Analytics – track campaign events in Google Analytics 4 Page builders – Elementor, Divi, Gutenberg, Bricks, Beaver Builder, and Oxygen These integrations help you sync data, manage leads, and automate follow-ups — saving time while improving marketing results. Privacy and Trust Built In GDPR cookie consent – a built-in banner can block tracking scripts until a visitor consents Age verification – an optional age-check gate for restricted content or products Spam protection – Google reCAPTCHA helps block unwanted bot submissions A/B testing – compare two versions of a campaign to see which converts better Built for Your Whole Team, Powered by Your Own Data Business owners capture leads and recover lost sales. Designers build fully branded popups that match the site. Developers manage every campaign directly in WordPress — with no separate SaaS platform required. All of it runs on your own WordPress database. Subscriber and lead data stays on your site, not an outside company’s servers, so there’s no monthly bill that grows with your list and no subscriber limit, ever. YS LeadGen is also built for speed: popup code only loads on pages with an active campaign, so every other page on your site loads exactly as fast as it did before. What’s Free vs. What’s in PRO The free plugin is not a limited trial. It includes real campaign building with no subscriber cap, so most people can run their entire lead generation strategy on the free version alone — PRO is there if you want extra templates or automation later. Included free, no time limit: Visual popup and form builder Lightbox, exit intent, floating bar, slide-in, and inline campaigns Spin-to-win, quiz, content locker, and video popups Countdown timers and campaign scheduling Page-level, device, and location targeting Exit intent, scroll, click, and time-delay triggers Full WooCommerce cart and checkout triggers Custom form builder with payment fields Campaign analytics and lead management dashboard GDPR cookie consent and age verification A/B testing Email marketing and webhook integrations PRO adds (one-time lifetime pricing, no subscription): Extra premium templates and design assets Advanced automation and AI-assisted features Priority support See the full pricing breakdown for details. PRO is entirely optional — most users never need to upgrade to run effective campaigns. Try It, Then Decide The live demo lets you build a real campaign in your browser — no account required. The documentation includes step-by-step setup guides, and the template library gives you hundreds of ready-made designs to launch faster. Grow your list, capture more leads, recover lost sales, and keep full ownership of your data — all from inside WordPress. Privacy YS LeadGen runs entirely on your WordPress website. The plugin does not collect personal information unless you configure forms or connect third-party services. Depending on the integrations you enable, visitor information may be processed by third-party email marketing platforms or marketing services that you choose to connect. You remain in full control of your website data, customer information, and marketing campaigns. Review your website’s privacy policy and applicable regulations to ensure compliance with local privacy laws.