Plausible Analytics vs Statnive – Privacy-first Analytics + Revenue Reports for WooCommerce

Plausible Analytics is a simple, lightweight and privacy-friendly WordPress analytics plugin and a Google Analytics alternative for WordPress. Understand your website stats, traffic, content and conversions with a clean analytics dashboard that doesn’t slow down your WordPress site or require complex setup. No cookies. No consent banners. Fully compliant with GDPR, CCPA and PECR. Live Demo. You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with no credit card required. We’re completely independent, self-funded, bootstrapped and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us. Visit our website for full details. Why WordPress users choose Plausible Most analytics tools are complex, slow and difficult to use. Plausible is built to be simple, fast and easy to understand. “I use Plausible for traffic analytics. Privacy-friendly, no cookie banner needed, lightweight script that doesn’t slow down the page.” — Joost de Valk, founder of Yoast SEO “I really like the simplicity of the dashboard, not bloated with countless options and tabs. I know exactly where to look.” — Tomzur, co-founder of Kinsta Here are the main reasons that WordPress users love Plausible. Simple analytics dashboard for WordPress Get all your key metrics in a single, clear dashboard. See traffic, top pages, referrers and conversions at a glance without digging through multiple reports or menus. Check your traffic within your WordPress dashboard and get all essential insights on one page in one minute. Lightweight analytics that won’t slow your WordPress site Built for speed, Plausible adds almost no weight to your pages. Our script is at least 54 times smaller than Google Analytics. Your site stays fast, your visitors get a better experience, and your analytics won’t impact performance. More accurate analytics you can trust Get a clearer picture of your traffic, even when visitors use ad blockers or privacy tools. First-party tracking option helps bypass blockers No data sampling or estimation Count more real visitors compared to traditional analytics tools Features a real time dashboard, that’s actually real time Your stats reflect what’s actually happening on your site, not partial or distorted data. Read about our accuracy practices. WordPress analytics without cookies or consent banners Plausible comes with in-built privacy and compliance with various laws around the world such as GDPR, CCPA, etc. No cookies No personal data collection No persistent identifiers No cross-site or cross-device tracking Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU. You can track your traffic without showing cookie consent banners. Track events, content, marketing campaigns and revenue Understand how people use your site and what drives results. Track: Engagement and behavior — scroll depth, bounce rate and time on page Content performance — top pages, entry pages, authors, categories and taxonomies Events (no code needed) — outbound links, file downloads, form submissions, site searches, 404 pages and affiliate link clicks Marketing campaigns — analyze traffic from UTM-tagged campaigns across ads, email and social Custom events — define your own goals and conversions without writing code Revenue and funnels — track purchases, conversion rates and customer journeys Built-in WooCommerce and Easy Digital Downloads analytics Plausible provides automated WooCommerce and Easy Digital Downloads analytics solutions to track conversions, revenue and attribution. Track activities like adding to cart, removing from cart, entering checkout and completing a purchase Track revenue and conversions automatically View the full purchase funnel from product view to checkout Measure cart abandonment and drop-off points Understand which channels drive sales Shareable and client-friendly dashboards Your stats are private by default but can be shared. Public dashboards via custom links Private links with optional password protection Team access with user roles Open source and transparent Plausible is open source software. You can inspect and verify the code on GitHub. We’re an independent, bootstrapped company funded by our customers, not by advertising or data collection. Your data stays yours. If you’re happy to manage your own infrastructure, you can self-host Plausible too. Smooth transition from Google Analytics Switching from Google Analytics is simple and you won’t lose the insights that matter. Plausible gives you all the essential metrics in a clean, easy-to-use dashboard, including real-time traffic, top pages, referrers and campaign performance. No complicated configuration, no learning curve, just clear insights from day one. Import your historical stats from Google Analytics and learn how to get the most out of your Plausible experience. Built for WordPress Plausible fits naturally into how WordPress sites are built and managed: Works with any WordPress theme Compatible with caching and performance plugins Works with multilingual sites built with WPML, with each language domain on its own dashboard No need to edit theme files or use tag managers Simple setup with no coding required View your stats directly in your WordPress dashboard Google Analytics alternative for WordPress If you’re looking for a simpler and more privacy-friendly alternative, Plausible offers everything you need without the complexity. No overwhelming reports or menus No data sampling No complex configuration One intuitive dashboard No GDPR, CCPA, PECR, etc., compliance headaches Who is this for? Bloggers, publishers and content creators who want to understand which posts perform best, where traffic comes from, and how readers engage Businesses and marketers tracking conversions, campaigns, and growth across SEO, ads, email and social channels WooCommerce and digital store owners who want simple revenue tracking, funnels and insights into customer journeys Agencies and freelancers managing multiple WordPress sites and sharing clean, client-friendly dashboards Product teams and startups measuring user behavior, key events and conversion funnels without complex setup Privacy-conscious site owners who want analytics without cookies, personal data collection or consent banners Anyone switching from Google Analytics who wants a simpler, faster and more intuitive analytics experience Features Easy setup and integration Automatically includes tracking code in your site header Simple plugin settings page with onboarding guide Works with caching plugins and CDNs Proxy support to bypass ad blockers and improve stats accuracy Import your historical Google Analytics stats Our product is updated several times per week and with our WordPress plugin you always have access to all the latest features WordPress-specific tracking Automatically track post authors, categories and custom taxonomies for deeper content insights Enable Enhanced Measurements to track file downloads, outbound links, affiliate clicks, form submissions, site searches and 404 error pages automatically Track events without coding using CSS classes directly in the WordPress editor No JavaScript knowledge required — everything can be configured from the plugin settings Disable tracking for admin users or selected user roles Ecommerce and conversions WooCommerce and Easy Digital Downloads integration Revenue tracking Conversion tracking and funnels Campaign tracking with UTM parameters Integrate with Google Search Console for search queries data within Plausible dashboard Insights and reporting One-page dashboard with all key metrics View your Plausible stats directly in your WordPress dashboard (you can grant access to other user roles too) Email and Slack reports Traffic spike notifications Filter and segment by any metric For more information: How to setup Plausible Analytics WordPress plugin. Pricing Plausible Analytics is a subscription-based service. Free 30-day trial No credit card required No data selling or tracking We’re funded by our customers, not by collecting or selling personal data.

The privacy-first analytics plugin for WordPress, with an Ask me! tab that turns your top questions into one-click answers. See exactly who visits your site, where they come from, what they do, and on WooCommerce stores how that converts into revenue. No cookies, no third-party trackers, no visitor data sent anywhere. All analytics and revenue data live in your own WordPress database. Just ask. No reports to dig through. Most analytics dashboards make you learn the tool before you can answer a question. Statnive’s Ask me! tab flips that around. Pin your 5 favourite questions and the answers fill in the moment the page loads. Browse 10 category tabs (Traffic, Pages, Referrers, Geography, Devices, Real-time, Engagement, Revenue, Events, Campaigns) and click any question to expand the live answer with the same date range you set everywhere else. Owners typically open Statnive to ask: How much traffic this week? Where is my traffic coming from? Which pages get the most views? What countries are my visitors from? Is my traffic mobile or desktop? How many people are on my site right now? What’s my best landing page? How much organic search traffic? Did my campaign work? Is my tracking working? Every answer is computed locally from your WordPress database. No AI, no LLM, no third-party API, no question ever leaves your server. The same SQL that powers the dedicated reports answers the Ask me! cards, so the numbers always match what the reports show. Open source under GPLv2. Self-hosted in your own database — nothing ever leaves your server. Install, activate, open Statnive — your dashboard fills up within minutes. No tracking code to paste, no account to create. If WooCommerce is active, existing orders are auto-imported in the background so the Revenue Report fills in within minutes. Why Statnive? No cookies. No fingerprinting. No third-party transfers. Designed to support GDPR, CCPA, and APPI compliance. Honors GPC and DNT server-side, integrates with the WordPress Consent API. Daily-rotating salted hashes — cross-day and cross-site tracking are mathematically impossible. One plugin for analytics AND WooCommerce revenue — no separate add-on, no separate license, no clutter, no upsells. Key Features Ask me! tab — 120 owner questions across 10 categories, answered straight from your database. Pin the 5 you ask most so they sit at the top of every visit. Search by keyword, jump to the question, see the answer. No AI, no third-party API, no data leaves your server. WooCommerce Revenue Report — Net revenue, orders, AOV, conversion rate, refund rate (with period-over-period deltas) · revenue by channel (8 channels including AI Assistants) · top products · cart→checkout→purchase funnel with named drop-off rates. Built on WooCommerce 8.5+ Order Attribution; HPOS + Block Checkout compatible; read-only against WooCommerce. Zero-touch backfill for existing stores — On a WooCommerce store with existing orders, Statnive auto-imports your history in the background via Action Scheduler the first time you open the Revenue Report. No CLI required (but wp statnive wc-backfill is also available). Real-time — Active visitor count, active pages, live pageview feed. Smart channel grouping — Direct, Organic Search, Social Media, Email, Referral, Paid Search, Paid Social, and a dedicated AI Assistants channel for ChatGPT, Claude, Gemini, Perplexity, Copilot, NotebookLM, Meta AI, Le Chat, Deepseek, You, iAsk, Jasper, and Writesonic. Custom events + engagement — Link clicks (and tagged button clicks via statnive-event-* classes), form submissions, downloads, outbound links, time on page, scroll depth. Bot vs human separation — Real visitors and automated traffic in distinct buckets. Geography in tiers — Zero-config timezone country mapping; optional CDN headers; optional one-click DB-IP city download (free); optional MaxMind GeoLite2. Configurable retention — 30 / 90 / 180 / 365 days, or Forever. Daily WP-Cron purge. WordPress Privacy API — Personal-data export and erase registered automatically. WP-CLI — wp statnive cron run for sites with DISABLE_WP_CRON; wp statnive wc-backfill for manual WooCommerce imports. Source code at github.com/statnive/statnive. Learn more at statnive.com. External Services This plugin connects to two third-party services, both opt-in via explicit user action. No visitor data is ever sent to either service. MaxMind GeoLite2 (optional) Used to download the MaxMind GeoLite2-City database for high-accuracy visitor geolocation. Requires a free MaxMind account and a license key the user pastes into Settings → GeoIP. Accuracy: approximate city/region only — not for identifying individuals or households. Source: MaxMind (https://www.maxmind.com), downloaded from https://download.maxmind.com/app/geoip_download When: Weekly via WP-Cron, only after the user enables GeoIP and configures a license key Data sent: License key + standard HTTP request headers. No visitor data is transmitted. Data received: GeoLite2-City.mmdb file, stored in your wp-content/uploads/statnive/ directory Purpose: Approximate visitor geolocation (country / region / coarse city) Sign up for a MaxMind account: https://www.maxmind.com/en/geolite2/signup Get your license key: https://www.maxmind.com/en/accounts/current/license-key MaxMind Privacy Policy: https://www.maxmind.com/en/privacy-policy MaxMind Terms of Use: https://www.maxmind.com/en/terms-of-use MaxMind GeoLite2 EULA: https://www.maxmind.com/en/geolite2/eula This product includes GeoLite Data created by MaxMind, available from https://www.maxmind.com. DB-IP IP-to-City Lite (optional) Used to download the free DB-IP IP-to-City Lite database. No account, no license key, no EULA. Accuracy: approximate city/region only — not for identifying individuals or households. Source: DB-IP (https://db-ip.com), downloaded from https://download.db-ip.com/free/ When: One-shot user click “Enable city-level geography” on the Geography page, then monthly via WP-Cron for refresh Data sent: Standard HTTP request headers only (no visitor data, no account, no key) Data received: dbip-city-lite-YYYY-MM.mmdb.gz file, decompressed to your wp-content/uploads/statnive/ directory Purpose: Approximate visitor geolocation (city / region / country) DB-IP Terms: https://db-ip.com/tos.php DB-IP Privacy Policy: https://db-ip.com/privacy.php License: CC-BY 4.0 GeoIP data © DB-IP under CC-BY 4.0. No visitor data is ever sent to any external service. All analytics data remains in your WordPress database. Privacy Policy All analytics data stays in your WordPress database. Raw IPs are used only for the optional GeoIP lookup and are never persisted. Statnive registers with the WordPress Privacy API for personal-data export and erasure.