Smush – Image Optimization, Compression, Lazy Load, WebP & CDN vs Smart Forms & Calculators By Embed Sheets

EmbedSheets turns an ordinary WordPress page into something people actually use. Build a quote calculator, a booking form, a multi-step survey or a pricing estimator in a visual drag-and-drop builder, then drop it onto any page, post or sidebar with a single shortcode. No code. No developer. No theme conflicts. Every form and calculator you make is responsive, fast, and styled to match your website. Answers, leads and orders are collected for you, and you can see them without leaving your WordPress dashboard. Start from a ready-made template instead of a blank page. Browse hundreds of free form and calculator templates and have a working version on your site in minutes. Why website owners choose EmbedSheets Most form plugins collect answers. EmbedSheets does something with them. A visitor types their roof size and sees their solar savings. They pick a service and see the price before they enquire. They answer six questions and get a personalised recommendation with their name on it. That is the difference between a contact form nobody fills in and a tool people share. Interactive results, not just a thank-you page. Show a figure, a table, a chart or a written recommendation the moment somebody answers. Multi-step forms with a progress bar. Long forms get abandoned. Six short steps do not. Real formulas, not simple sums. Percentages, tiered pricing, loan repayments, date maths and conditional logic – the kind of thing a spreadsheet does. Use your existing spreadsheet as the calculation engine. Already have the maths worked out in Excel or Google Sheets? Connect the spreadsheet instead of rebuilding it. Your answers are written into the cells you choose, your own formulas run exactly as they always have, and the results come back to the page. Years of spreadsheet work become a web calculator without rewriting a single formula. Conditional logic. Show a question, a whole step, or a result only when it is relevant. Every lead captured. Names, emails, answers and results, stored and exportable. PDF results, downloaded or emailed. Add a button and visitors save or print a PDF of their own figures. Or have it emailed automatically the moment they submit – to them, to you, or to both. Your own PDF design, from a Google Doc. Lay a quote, a report or a proposal out in Google Docs exactly as you want it, mark where each answer belongs, and connect it. Every visitor then receives that document filled in with their own details – properly branded, not a generic printout. Payments. Take a deposit or a full payment as part of the form. Exclusive features you will not find in an ordinary form plugin Live calculations as people type. Results update instantly – no page reload, no submit button needed. Charts and data tables built from the answers. Turn a repayment schedule or a cost breakdown into something readable. A formula builder for non-developers. Financial, date and logical functions, checked as you write them so a broken formula never reaches your visitors. Reusable variables. Set a tax rate or a markup once and use it everywhere. Change it in one place. Save-and-continue. Capture the lead partway through, before somebody abandons a long form. Design controls that match your brand. Colours, fonts, spacing, corners, shadows and layout – per element if you want it. Works on every screen. Choose a different layout for desktop, tablet and mobile. Unique widgets you can drop into any form These are the parts that turn a form into a tool: Google Maps – let people place a pin on their property or your service area. Google Distance – work out the distance or drive time between two addresses, and price the job from it. Google Reviews – show your real reviews inside the form, where they build trust. Payment Form – collect a deposit or a full payment. Appointment & Calendly – let people book a slot without leaving the page. Product Cards – show what you sell, with pictures and prices, and let people choose. Rating Card – collect a star rating or a satisfaction score. Image Choices & Button Choices – questions people answer by looking, not by reading a dropdown. Input Table – a small grid for quantities, rooms, or line items. File Upload – let people attach a photo, a plan or a document. Embed PDF, Video, Loom or any iframe – explain something in place, without sending anybody away. API Connector – pull a live figure from another service into your calculation. Image Slider, Address, Phone (international), Country, Date and Time – the fields a real enquiry needs. Bring the spreadsheet you already trust You do not have to choose between a spreadsheet and a website. If your pricing, quoting or eligibility logic already lives in Excel or Google Sheets, connect it and keep using it. Upload an Excel file to Google Drive, open it as a Google Sheet, and point the calculator at it. The spreadsheet stays the single source of truth: change a rate in the sheet and every calculator using it is updated, with nothing to republish. It suits the cases a simple form cannot reach – tiered pricing, lookup tables, regional rates, multi-year projections – because the work is already done and it is already correct. Send people away with something to keep An answer on screen is forgotten by the afternoon. A document is not. Let visitors download or print their results as a clean PDF, from a button you place wherever it makes sense. Email the PDF automatically when somebody submits, so the quote is in their inbox before they have closed the tab. Use your own design. Build the layout in Google Docs – your logo, your terms, your wording – and connect it as the template. Each PDF arrives personalised with that visitor’s answers and results. For a quote, an estimate or a proposal, this is the difference between an enquiry and a document somebody can take to a decision. Free calculator templates Every template below is free to use. Open one, make it yours, and put it on your website. Loan Repayment & Amortization Calculator – monthly payments with a full amortization schedule. Loan Repayment Estimator – a quick repayment figure for lenders and brokers. Solar Estimate & Lead Generation Calculator – system size, costs, incentives and 25-year savings. Roofing Cost Calculator – price a roof from area, pitch and materials. Paint Coverage Calculator – how much paint a room needs, and what it costs. Savings and ROI Calculator – show a customer what they get back. See all calculator templates Popular free form templates Contact Us Form Template – a short, clean contact form that works anywhere. Job Application Form Template – collect applications with a CV upload. Email Newsletter Signup Form – grow your list without a third-party pop-up. Club Membership Application Form – memberships with rules and consent shown in full. Market Research Survey – a multi-step survey people finish. Blood Donor Screening Form – a four-step health screening questionnaire. Football Team Registration Form – sign players up for a season. Dance Class Registration Form – classes, times and partner details. Guest List Signup Form – collect names for an event. Guest List Form with Image Layout – the same, with a photo beside it. See all form templates Who it is for Trades and home services – roofers, solar installers, painters, builders: quote a job before the phone call. Finance and property – brokers, lenders, agents: repayments, affordability and returns. Clinics and practices – bookings, intake forms and screening questionnaires. Agencies and consultants – pricing estimators that qualify a lead while it is still warm. Schools, clubs and events – registrations, surveys and guest lists. Online shops – configurators, delivery pricing and made-to-measure quotes. How it works 1. Build it. Open the visual builder, start from a template or a blank page, and drag in the questions and results you want. 2. Make it yours. Change the wording, the colours and the maths. See exactly what a visitor will see as you work. 3. Add it to WordPress. Copy the shortcode and paste it into any page, post or widget area. That is the whole installation. Need a hand at any point? The help centre walks through every step with examples.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.