Tracking and Consent Manager – WP Full Picture vs Simple Google Analytics Tracking

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

Simple Google Analytics Tracking allows you to add Google Analytics to your WordPress site with only the Tracking ID. Once the Tracking ID is input the Google Analytics code is added automatically with your Tracking ID. Simple Google Analytics Tracking does not track Editors and Administrators by default to prevent extra page views from showing up in your reports. Editors and Administrators can be allowed through the sgat_output_ga_code filter. Filters sgat_output_ga_code: used to override the default user tracking setting. Example Usage: add_filter( 'sgat_output_ga_code', 'sgat_override_user_settings' ); function sgat_override_user_settings() { return true; } sgat_tracking_id: used to add the Tracking ID programmatically. Example Usage: add_filter( 'sgat_tracking_id', 'sgat_custom_ga_tracking_id' ); function sgat_custom_ga_tracking_id( $tracking_id ) { $tracking_id = 'UA-123456-7'; return $tracking_id; } sgat_tracker_create_fields : Used to modify the information when creating the Google Analytics tracker. Example Usage: add_filter( 'sgat_tracker_create_fields', 'sgat_custom_tracker_create_fields' ); function sgat_custom_tracker_create_fields( $fields ) { $fields['siteSpeedSampleRate'] = 50; return $fields; } sgat_after_tracker : Used to add additional Google Analytics calls after the main tracker output. Example Usage: add_action( 'sgat_after_tracker', 'sgat_after_tracker_functionality’ ); function sgat_after_tracker_functionality() { echo "ga('send', 'event', 'MyCategory', 'MyAction', 'MyLabel', 50);"; }