ShopMagic – email automation vs StoreCustomizer – A plugin to Customize all WooCommerce Pages

ShopMagic – email automation is a WooCommerce extension that allows store owners to create automated emails and actions triggered by store and customer events. The ShopMagic – email automation plugin provides a system for building email automations using events, optional filters, and actions. It can be used to send follow-up emails, transactional notifications, reminders, and internal messages related to WooCommerce orders, customers, and site activity. ShopMagic – email automation runs entirely inside WordPress and WooCommerce. All data remains in the site database and is not sent to external services unless explicitly configured by the site administrator (for example, through integrations). The plugin is designed to be extensible and can be enhanced with add-ons or custom code to support additional events, filters, and actions. Key Features AI-powered interface – Create email automations using prompts and reduce setup time. Ready-to-use WooCommerce automation recipes – Pre-built email workflows for common WooCommerce scenarios. WooCommerce follow-up emails – Automatically send post-purchase emails such as review requests or product recommendations. Email automation for WooCommerce order statuses – Trigger emails based on order status changes, including links to products or external review platforms. Custom transactional emails for WooCommerce – Create and send customized emails for all order statuses, including pending payment and cancelled orders. Support for custom WooCommerce order statuses – Build automations and emails for custom statuses added by other plugins. Product-specific email content – Create different email designs and messages depending on the purchased product. Welcome emails – Send automated welcome emails for new orders or newly created customer accounts. Internal emails and notifications – Send emails to store staff or administrators about selected store events. Mailchimp integration – Automatically add customers to Mailchimp lists during checkout. Customer lists and segmentation – Create and manage multiple lists for newsletters, promotions, or product announcements. GDPR-compliant email lists – Support for opt-in and opt-out lists with unsubscribe links. Advanced guest customer handling – View and target customers who placed orders without creating an account. Email queue system – Optimized email queue for reliable delivery and store performance. Email history and logs – Full visibility into sent emails and executed actions. Abandoned cart recovery – Free add-on to recover abandoned WooCommerce carts and lost revenue. WooCommerce SMS notifications – Free Twilio integration add-on for sending SMS notifications. Cross-sell and related product emails – Promote related or cross-sell products using automated emails. UTM parameter support – Add tracking parameters to email links for Google Analytics. Reliable email delivery – Use ShopMagic as a WooCommerce email customizer when default emails are not sent correctly. Newsletter and reminder automation – Send newsletters, pre- and post-purchase emails, and cart reminders from WordPress. Extensible with add-ons – Integrations with Twilio, Gravity Forms, Contact Form 7, Slack, WooCommerce Memberships, Bookings, Subscriptions, and Google Sheets. How It Works Automations in ShopMagic – email automation are built using three components: 1. Event Defines when the automation is triggered. Examples include: Order status change New order created Customer account creation 2. Filter (optional) Defines conditions that must be met for the automation to run. Filters can be used to limit automations to: Specific products or categories Selected order statuses Specific customer data If no filter is added, the automation runs globally for the selected event. 3. Action Defines what happens when the event occurs and conditions are met. Actions can include: Sending an email Adding a customer to a list Triggering an integration Emails in ShopMagic – email automation can be customized using placeholders that insert dynamic WooCommerce and customer data. Getting Started Install and activate the ShopMagic plugin. Create a new automation in WooCommerce → Automations. Choose an event and add an email action. Save the automation — emails will be sent automatically. A step-by-step guide is available in the documentation and video tutorial. Documentation ShopMagic comes with an extensive docs for both store owners and staff as well as developer docs aimed to help with extending ShopMagic with new features. Help and support ShopMagic is backed by a friendly and professional support team ready to answer your questions and help you along the way. We also have an extensive documentation site available. For support requests, please use the official plugin forums at WP.org. If you’re looking for faster support via email, we encourage you to purchase ShopMagic PRO, which comes with 1-on-1 priority email support. Is there a PRO version? Glad you asked. Core functionalities of ShopMagic are free forever. However, we developed some add-ons which you can use to enhance your eCommerce possibilities: These are paid add-ons for ShopMagic PRO. Delayed Actions – Create post-purchase emails, i.e. with a 1-week delay or anniversary email 365 days after the initial purchase. Delay WooCommerce emails by minutes, hours, days, or weeks. Review Requests – Adds review requests with direct links to products purchased for customers to review. Personalized Coupons – Adds the ability to create personalized coupon codes for customers and send them automatically. Advanced Filters – Ability to segment your customers with advanced filters, for example, order total, product category, payment or shipping method, and more. Manual Actions – Manually trigger one-time emails. Suitable for newsletters, product announcements, or any emails you want to send manually. WooCommerce Subscriptions Integration – Allows creating automations based on subscription events, such as payments or status changes. WooCommerce Memberships Integration – Allows creating automations based on membership events, such as status changes or before expiry. WooCommerce Bookings Integration – Let you crate automation based on booking events like status changes or before expiry. Gravity Forms – Let you create automation based on user or customer form submission. You may use the forms to gather feedback in WordPress or information from WooCommerce customers and send the data to Google Sheets. Post to Slack – allows you and your team to stay up to date with what’s happening in your store right in Slack. Webhooks – allows using WooCommerce webhooks to integrate ShopMagic automations with external services or systems via REST API. ShopMagic for Flexible Subscriptions – allows creating automations based on Flexible Subscriptions events, such as new subscriptions, status changes, upcoming renewals, trial ending, or subscription expiry, with advanced filters and subscription-specific placeholders. Upgrade to ShopMagic PRO Upgrade to ShopMagic PRO now to get all the add-ons with all PRO features in one affordable package and get the priority e-mail support! Built with developers in mind Extensible, adaptable, and open source. We made sure that ShopMagic is easy to extend and adapt to the needs of your clients. The ShopMagic API makes it possible for developers to extend ShopMagic by: Creating custom events, filters, actions, and placeholders. Creating custom templates for sending emails. Integrating with other plugins and web applications. Overriding default plugin behavior. ShopMagic in a nutshell WooCommerce email automation plugin for WordPress Create automated follow-up and transactional emails Customize WooCommerce email templates and content Send product-specific and order-based emails Support for custom WooCommerce order statuses WooCommerce review request and reminder emails Cross-sell and related product emails Abandoned cart recovery with a free add-on Email queue, logs, and automation history AutomateWoo alternative for WooCommerce stores Data use policy Learn about Use of Data Policy by WP Desk Plugins

Previously known as “WooCustomizer” Are you tired of creating child themes or adding multiple plugins to customize your WooCommerce ecommerce store? WooCommerce offers a lot of action and filter hooks to further customize WooCommerce… the only problem is, you need to add your own custom php code snippets to edit all the different WooCommerce elements. Introducing StoreCustomizer, a free WooCommerce customizer plugin, and your answer to customizing all WooCommerce store and product pages, cart page, checkout page and also your user account pages. StoreCustomizer Requires the WooCommerce Plugin to be active on your ecommerce store StoreCustomizer DOES NOT override WooCommerce templates, the plugin simply adds extra design options, WooCommerce addons and advanced shop functionality to your existing ecommerce pages which are designed by the theme you are using. If something does not work, Get in contact and we’ll help as best we can. StoreCustomizer Top Features ✅ Add Login / Logout menu item to a selected WP/theme menu area ✅ Add Product sales statistics for Admin users on the WooCommerce shop page ✅ Customize WooCommerce Shop & Product Pages by editing or removing elements ✅ Edit font size and color for WooCommerce Shop & Product pages & Cart/Checkout elements ✅ Customize the design of all WooCommerce buttons for Shop & Product pages & Cart/Checkout pages ✅ Edit ‘On Sale’ banners text and colors for WooCommerce products ✅ Edit User Account tabs and tab content headings ✅ Edit or Remove Product Page Tabs and edit tab headings ✅ Add a ‘Continue Shopping’ button to your store product pages ✅ Remove basic checkout fields on WooCommerce Checkout page ✅ Add a ‘Back to Shop’ button to your cart page ✅ Add “New Product” badges to products created within a specified number of days ✅ Auto / Ajax Update Cart when amount is changed on cart page ✅ Auto Update WooCommerce Cart when user edits product amounts ✅ Edit Cart & Checkout buttons & add return to shop buttons ✅ Select the login redirect page or logout redirect page and edit the menu item text ✅ ‘Add To Cart’ Increments – Set Min & Max values for ‘Add To Cart’ inputs, plus the increment value  Plus lots more StoreCustomizer is useful because  No more creating a child theme to add WooCommerce code snippets  Offers extra design options and functionlaity for WooCommerce that your theme doesn’t  All settings built into the WordPress Customizer so you can edit WooCommerce visually in a live environment  StoreCustomizer is built to be lightweight… adding only the code that is needed, when it’s needed  We offer dedicated support for those extra elements you need help with, even if StoreCustomizer can’t do it  Plus lots more Fast & Intuitive StoreCustomizer is built to be a fast & lightweight, easy to work with WooCommerce extension for customizing WooCommerce. With all the settings built into the WordPress Customizer, you can easily customize WooCommerce visually in the live environment of the WP Customizer… See your changes happen as you edit WooCommerce settings. StoreCustomizer only includes the code that is activated to ensure that StoreCustomizer is lightweight and fast for when you customize WooCommerce pages. STORECUSTOMIZER PRO StoreCustomizer does not exclude or offer half premium functionality to try get you to upgrade, all Pro features are standalone to the free version, to enhance WooCommerce even more! User 5 Star Rating: This is by far in the top 3 of WP plugins, from all points of view: functionality, GUI, reliability, options… you name it. The only reason I don’t put it on the 1st place is because I just don’t know what other great plugins are out there but, on my personal book, this is definetely number one. For sure it’s worth every penny. See if StoreCustomizer Pro offers what you want: Try Out The StoreCustomizer Pro Settings Below are the Premium features you’ll get with StoreCustomizer Pro to enhance WooCommerce even more, to help you increase sales and create a beautiful online eCommerce store. **Included with StoreCustomizer Pro:**  Catalogue Mode for WooCommerce Easily remove the ‘Add to Cart’ and Purchase functionality from your WooCommerce shop, turning your online store into a beautiful online WooCommerce catalogue. Set WooCommerce Catalogue Mode for the time being, or leave it on permanently. Apply Catalogue Mode settings to all WooCommerce products, only selected products, or only for users that are not logged in, prompting users to create an account and log in to purchase your store products. See Video Overview  Product Quick View for WooCommerce Let users browse quicker through your online WooCommerce store with Product Quick View for WooCommerce. Give your users the option to quickly preview your products and easily ‘Add to Cart’, or browse the image gallery from within a quick view popup on your WooCommerce Shop page, or click through to the Product Single page after they’ve seen it all. Product Quick View for WooCommerce offers a neat popup on Product and Category Shop pages, and comes with extra settings to configure the popup and make the Product Quick View popup suit your WooCommerce store design. See Video Overview  WooCommerce Ajax Product Search Help users to browse through and find your WooCommerce products quicker with WooCommerce Ajax Search. Add a simple Ajax Product Search anywhere using a shortcode, and configure the settings to display a prediction of your WooCommerce products when your users start typingin the Ajax Search bar. Add multiple Ajax Search bars as widgets anywhere on your site, or simply click to add an Ajax Search to the top of your WooCommerce Shop page & configure the settings to fit your WooCommerce store design. See Video Overview  Menu Cart for WooCommerce Your theme doesn’t offer a neat WooCommerce Menu Cart in the main navigation area? Simply turn on Menu Cart for your WooCommerce store and select which menu you’d like to display a WooCommerce cart in, or add a Cart items anywhere using the Menu Cart shortcode. Set the cart to display only on WooCommerce Shop pages or to only show if the cart contains products. Your store shoppers can easily and quickly view their WooCommerce shopping cart with an optional drop down basket/mini cart, they can add or remove WooCommerce Cart products or checkout from the WooCommerce Menu Cart. See Video Overview  WooCommerce Custom Thank You Pages The after purchase Thank You page for WooCommerce is a very powerful place to get your users to sign up to your newsletter, show how to use the products they’ve just bought, or to advertise other products you sell online that they might be interested in… They have just purchased something from you so they do already trust you and want your products. You can choose to redirect your customer to your new default Custom WooCommerce Thank You page, redirect them to different Custom Thank You pages depending on the products they’ve just bought, or to different Custom Thank You pages depending how they purchased the products and what payment method they used on your WooCommerce store. Build your own Custom Thank You pages for WooCommerce using the default Gutenberg editor, Elementor, Beaver Builder, SiteOrigin or any other page builder you choose. See Video Overview  HandHeld Menu Bar StoreCustomizer Pro also offers a new, neat handheld (mobile) footer navigation bar to help your users easily navigate your products or website, or proceed to the cart or checkout pages, and aimed to help users convert better when browsing your website on mobile or tablet devices. Easily include the StoreCustomizer Ajax Search functionality within this new mobile navigation bar, and give your users an even easier way to browse around your WooCommerce store. Handheld Footer Bar comes with default WooCommerce page links and search bar functionality included, as well as the option to add your own custom links and change the design colors too. See Video Overview  Custom Product Badges Do you want fancy badges for your WooCommerce Products? The next Pro feature coming with StoreCustomizer is custom Product Badges for WooCommerce. WooCommerce Product Badges will let you easily add great looking product badges to your WooCommerce shop and product pages, plus extra features to customize the badges to suit your online WooCommerce store. See Video Overview Extra Pro Features include  Add new WooCommerce user Account tabs – Build a new page with the WP editor and add it as the Account Dashboard page.  WooCommerce Direct Checkout – Remove your store cart page and send customers straight to checkout, plus the option to include the cart on the checkout page.  WooCommerce Sticky ‘Add to Cart’ – An ‘Add to Cart’ banner that slides into view once the standard add-to-cart button has scrolled out of view.  Add Plus & Minus increment buttons to the Product Single page ‘Add To Cart’ input View StoreCustomizer Pro features & see videos on what each premium feature offers. Related Products by Kaira Theme Site Kit: An all-in-one toolkit for essential WordPress site features. Blockons: Advanced editor blocks and site addons for your WordPress site. Linkt: Affiliate and Custom link tracking and management. Translations Translations currently available for StoreCustomizer: – Dutch – (nl_NL) – Italian – (it_IT) – French – (fr_FR) – Spanish – (es_ES) – Swedish – (sv_SE) We’re always needing new translations, so please contact us here if you are willing to help translate StoreCustomizer into a language that we don’t have yet.