Serve Static – Automatic WordPress Static Page generator vs W3 Total Cache

Serve Static provides a very efficient, simple and fast way of implementing static page caching in WordPress. It will generate static HTML copies of your webpages which will be then served using your server rewrite rules. This feature will bypass the whole PHP process and render only a simple HTML file without having to interect with the PHP, or MySQL for getting your page’s design or content. This plugin is really handy and helpful if your webpages are mainly static, like websites of Blogs, portfolios, company portfolios, service, and many more. This plugin doesn’t support any dynamic content caching, that means, all none of your dynamic content will be showing in the frontend, rather, a static version of that content will be showing. This plugin also comes with home-made HTML, CSS and JS minification features, which you can use to auto-minify the static files. This ensures more lightness of the HTML pages, and more boost to your page speed. Also, you can auto-warm the cache using the Warm feature, which will stimulate a visit on all your pages, to create the static files before they are served to your visitors. Usage After activating the plugin, it will try to modify your .htaccess file. If this is not possible for some reason, make sure to enter the rules by yourself. NOTE: without these .htaccess rules, the static files won’t be served or created. Note that, this is only applicable if you are using a Apache/Litespeed server. # BEGIN Serve Static Cache RewriteEngine On RewriteBase / RewriteCond %{HTTP_COOKIE} !(^|;\s*)wordpress_logged_in_.*$ [NC] RewriteCond %{REQUEST_URI} !^/(elementor|vc_row|fl_builder|fl-theme-builder) [NC] RewriteCond %{REQUEST_URI} !^/wp-admin/ [NC] RewriteCond %{REQUEST_METHOD} GET RewriteCond %{QUERY_STRING} ^$ [NC] RewriteCond %{DOCUMENT_ROOT}/wp-content/serve-static-cache/$1/index.html -f RewriteRule ^(.*)$ /wp-content/serve-static-cache/$1/index.html [L] # END Serve Static Cache If you the website installed on a sub-folder, like such that “https://test.com/domain1”, is your main domain of your WordPress site, you need to use a different .htaccess code. The plugin will automatically do that for you, but incase you need to do it manually, below is the format you need to follow. # BEGIN Serve Static Cache RewriteEngine On RewriteBase / RewriteCond %{HTTP_COOKIE} !(^|;\s*)wordpress_logged_in_.*$ [NC] RewriteCond %{REQUEST_URI} !^/(elementor|vc_row|fl_builder|fl-theme-builder) [NC] RewriteCond %{REQUEST_URI} !^/wp-admin/ [NC] RewriteCond %{REQUEST_METHOD} GET RewriteCond %{QUERY_STRING} ^$ [NC] RewriteCond "WP_CONTENT_DIR"/serve-static-cache/"sub-folder domain without slashes"/$1/index.html -f RewriteRule ^(.*)$ /"sub-folder domain without slashes"/wp-content/serve-static-cache/"sub-folder domain without slashes"/$1/index.html [L] # END Serve Static Cache The value of the WP_CONTENT_DIR should be something like: “/home/test.com/public_html/staging/wp-content” The value of the “sub-folder domain without slashes” should be your folder where WordPress is installed. So, if the WordPress is installed in “https://test.com/staging”, you should enter “staging”. When using a nginx server, make sure to add the following rules: # BEGIN Serve Static Cache location / { if ($http_cookie !~* "wordpress_logged_in_") { set $cache_uri $request_uri; if ($request_uri ~* "^/(elementor|vc_row|fl_builder|fl-theme-builder)") { set $cache_uri "null cache"; } if ($request_uri ~* "^/wp-admin/") { set $cache_uri "null cache"; } if ($request_method = GET) { set $cache_uri "null cache"; } if (-f $document_root/wp-content/serve-static-cache$cache_uri/index.html) { set $cache_file $document_root/wp-content/serve-static-cache$cache_uri/index.html; } if ($cache_file) { rewrite ^ /wp-content/serve-static-cache$cache_uri/index.html break; } } } # END Serve Static Cache This plugin creates static HTML versions of your pages/posts, or literally any custom post types, and serves them to your non-logged-in visitors. This is an awesome way to make your website blazing fast, and not even one request is made to PHP to request your pages. Anytime a Static page/post/any custom post type is updated, the cache of that specific page is automatically cleared, and regenerated. So, you do not have to worry about regenerating the cache eac time after making changes to your content. This plugin is also well-integrated with frontend post rating plugins as well, so that when any rating is added, the cache gets regenerated automatically. If you are using any rating plugins that are not working with this plugin, kindly let me know in the support forum. This plugin heavily relies on CRON to process it’s functionalities. So please make sure either your server-level cron or WordPress Cron is running and working. If not, this plugin will show errors in the Admin Notices to help you direct to the problem. If there are still many issues, kindly share in the plugin support thread. By default, this plugin automatically works with Apache and Litespeed servers, and everywhere .htaccess rules is functional. But to make this plugin work with NGINX, you will be needing to add some rules to your nginx.conf or site.conf file. An appropiate admin notice will be shown to you accordingly, kindly follow those instructions. This plugin is supposed to work with all the form builder plugins like WP Forms, Ninja Forms. If you face any issues while using any form plugin, kindly let me know in the thread, and I will try to make it compitable. Performance Converting your website to a static webpage can drastically improve your performance and page speed. Serve Static eliminates all requests made to your database and ultimately reducing the first time to byte, total blocking time and many more. This is especially impactful for websites that have mainly static pages, and use long pages with a lot of graphs, sliders, and other load-heavy resources like animations. Reduce hosting bandwidth Using Serve Static to serve static HTML pages of your website really cuts a great cost in your bandwidth usage, as this doesn’t hit the MySQL server for your visitors, but instead serves delivers a cached, minified HTML copy. This releases much of your cost, alongside the page boost. We are working on features like “hosting your Static pages in a third party CDN, and serving those to your visitors”. If you are interested to see this feature in soon, let me know by opening a supprt thread! NOTE Caching is fully disabled for Administrators, or any logged-in users. Static Cache will only be served to logged-out visitors of your site. Note that, the Static Cache can only be regenerated by using the buttons in the admin toolbar, or in the Settings page. After the cache is Flushed, the cache is NOT regenerated when someone visits the pages. This is done so that none of the personalized content gets saved in the HTML caches. This plugin may not work as expected with a caching plugin like WP Rocket or W3 Total Cache. So make sure the URLs of the static pages are excluded from the specific plugins. For example, when using WP Rocket, you need to navigate under Settings > WP Rocket > Advanced Rules > Never Cache URLs, and enter the URLs to the pages you want to serve as Static. When using W3 Total Cache, navigate under Performance > Page cache > Advanced > Never cache the following pages.

W3 Total Cache (W3TC) improves the SEO, Core Web Vitals and overall user experience of your site by increasing website performance and reducing load times by leveraging features like content delivery network (CDN) integration and the latest best practices. W3TC is the only web host agnostic Web Performance Optimization (WPO) framework for WordPress trusted by millions of publishers, web developers, and web hosts worldwide for more than a decade. It is the total performance solution for optimizing WordPress Websites. BENEFITS Improvements in search engine result page rankings, especially for mobile-friendly websites and sites that use SSL At least 10x improvement in overall site performance (Grade A in WebPagetest or significant Google PageSpeed improvements) when fully configured Improved conversion rates and “site performance” which affect your site’s rank on Google.com “Instant” repeat page views: browser caching Optimized progressive render: pages start rendering quickly and can be interacted with more quickly Reduced page load time: increased visitor time on site; visitors view more pages Improved web server performance; sustain high traffic periods Up to 80% bandwidth savings when you minify HTML, minify CSS and minify JS files. KEY FEATURES Compatible with shared hosting, virtual private / dedicated servers and dedicated servers / clusters Transparent content delivery network (CDN) management with Media Library, theme files and WordPress itself Mobile support: respective caching of pages by referrer or groups of user agents including theme switching for groups of referrers or user agents Accelerated Mobile Pages (AMP) support Secure Socket Layer (SSL/TLS) support Caching of (minified and compressed) pages and posts in memory or on disk or on (FSD) CDN (by user agent group) Caching of (minified and compressed) CSS and JavaScript in memory, on disk or on CDN Caching of feeds (site, categories, tags, comments, search results) in memory or on disk or on CDN Caching of search results pages (i.e., URIs with query string variables) in memory or on disk Caching of database objects in memory or on disk Caching of objects in memory or on disk Caching of fragments in memory or on disk Caching methods include local Disk, Redis, Memcached, APC, APCu, eAccelerator, XCache, and WinCache Minify CSS, Minify JavaScript and Minify HTML with granular control Minification of posts and pages and RSS feeds Minification of inline, embedded or 3rd party JavaScript with automated updates to assets Minification of inline, embedded or 3rd party CSS with automated updates to assets Defer non-critical CSS and JavaScript for rendering pages faster than ever before Defer offscreen images using Lazy Load to improve the user experience Browser caching using cache-control, future expire headers and entity tags (ETag) with “cache-busting” JavaScript grouping by template (home page, post page etc) with embed location control Non-blocking JavaScript embedding Import post attachments directly into the Media Library (and CDN) Leverage our multiple CDN integrations to optimize images WP-CLI support for cache purging, query string updating and more Various security features to help ensure website safety Caching statistics for performance insights of any enabled feature Extension framework for customization or extensibility for Cloudflare, WPML and much more Reverse proxy integration via Nginx or Varnish Image Converter extension provides modern image format conversion (e.g., WebP, AVIF) from common image formats (on upload and on demand) W3 Total Cache Pro Features With over a million active installs, W3 Total Cache is the most comprehensive WordPress caching plugin available and has robust premium features that help deliver an exceptional user experience. Full Site Delivery: Serve your entire site from a Content Delivery Network (CDN), ensuring faster load times worldwide. Fragment Cache: Optimize the caching of dynamic content while still improving performance. REST API Caching: Speed up your headless WordPress site by caching REST API calls. Eliminate Render-Blocking CSS: Ensure your CSS doesn’t hold up page loading, providing faster initial paint. Delay Scripts: Improve performance by delaying the loading of non-essential scripts until they are needed. Preload Requests: Boost page performance by preloading critical resources before they’re requested. Remove CSS/JS: Clean up unnecessary CSS and JavaScript files that slow down your pages. Lazy Load Google Maps: Load Google Maps only when it’s visible, reducing unnecessary requests. WPML Extension: Optimize performance on multilingual sites powered by WPML. Caching Statistics: Get detailed insights on cache usage and performance improvements. Purge Logs: Keep your site clean by automatically purging unnecessary cache logs. 30-Day Money-Back Guarantee Try W3 Total Cache Pro risk-free with our 30-day money-back guarantee. If you’re not satisfied, we will refund your purchase. PAGESPEED SCORE IMPROVEMENTS To help you understand the impact of individual features on your website’s performance, we’ve tested each feature separately to see its effect on Google PageSpeed scores. While optimal results come from configuring several different caching tools together, the following individual features also show significant improvements on their own: Remove Unused CSS/JS This feature removes CSS and JavaScript files that are not needed for the current page, reducing the load time. Added over 27 points to the Google PageSpeed score (Before: 57.2 / After: 86.7) Reduced the Potential Savings From Unused JavaScript from 127.5 KiB to 84 KiB View the test results Full Site Delivery Full Site Delivery optimizes the delivery of your entire site, enhancing the server response time. Added a 99% performance enhancement to the Average Server Response Time (Before: 3413 ms / After: 34 ms) View the test results Eliminate Render Blocking CSS This feature eliminates CSS that blocks the rendering of your page, speeding up the initial load time. Added over 17 points to the Google PageSpeed score (Before: 53.75 / After: 71) Reduced the Potential Savings From Render-Blocking Resources by over 94% (Before: 2432.5 ms / After: 125 ms) Improved the Largest Contentful Paint time by over 56% (Before: 7s / After: 3.04s) View the test results Delay Scripts Delay Scripts postpones the loading of certain scripts until they are needed, reducing initial load times. Added 14 points to the Google PageSpeed Performance score (Before: 54.25 / After: 68.5) Reduced the Time Third-Party Code Blocked The Main Thread For by 62% (Before: 825 ms / After: 197.5 ms) View the test results Rest API Caching This feature caches API responses, reducing server load and speeding up API interactions. Reduced the Average Server Load by 40% (Before: 0.62 / After: 0.37) Sped up API Responses by 84.5% (Before: 968ms / After: 150ms) Reduced the Average Server Load by 24% under during a major traffic spike (Before: 34.55 / After: 26.19) View the test results Modern Image Formats Converts images to modern formats like WebP or AVIF, which are more efficient and faster to load. Added over 9 points to the Google PageSpeed score (Before: 84.67 / After: 93.83) View the test results Lazy Load Google Maps Delays the loading of Google Maps until the user interacts with them, reducing initial load time. Added 10 points to the Google PageSpeed score (Before: 66 / After: 76) Reduced the Total Blocking Time Performance score by 72% (Before: 287.5 ms / After: 80 ms) View the test results Speed up your site tremendously, improve core web vitals and the overall user experience for your visitors without having to change your WordPress host, theme, plugins or your content production workflow. What users have to say: Read testimonials from W3TC users. Who do I thank for all of this? It’s quite difficult to recall all of the innovators that have shared their thoughts, code and experiences in the blogosphere over the years, but here are some names to get you started: Steve Souders Steve Clay Ryan Grove Nicholas Zakas Ryan Dean Andrei Zmievski George Schlossnagle Daniel Cowgill Rasmus Lerdorf Gopal Vijayaraghavan Bart Vanbraban mOo [villu164] (https://www.wordfence.com/threat-intel/vulnerabilities/researchers/villu164) Please reach out to all of these people and support their projects if you’re so inclined.