Side-by-side comparison · 24 data points
Rank without begging Google. AI-powered SEO that actually helps you win. Trusted by rebels, creators, and pros in 150+ countries.
| Semrush Content Toolkit | SEO Plugin by Squirrly SEO | |
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| Description | ||
| Screenshots | — | — |
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| Developer | — | — |
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| Metric | Semrush Content Toolkit | SEO Plugin by Squirrly SEO |
|---|---|---|
| Rating | 2.6 ★ | ★ 4.6 ★ |
| Total reviews | 5 | ★ 676 |
| Active installs | — | 40,000+ |
| Free plan | — | — |
| Built for Shopify | — | — |
Based on the data on this page, SEO Plugin by Squirrly SEO is the stronger choice for most WordPress Plugin Directory merchants — 4.6★ vs Semrush Content Toolkit's 2.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. SEO Plugin by Squirrly SEO has the larger user base (676 reviews vs 5), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Semrush Content Toolkit's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to SEO Plugin by Squirrly SEO; mid-market and enterprise merchants with specific feature requirements should evaluate both — Semrush Content Toolkit's 5-review base may include the workflow context that matches your specific use case better than SEO Plugin by Squirrly SEO's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Semrush Content Toolkit audit • SEO Plugin by Squirrly SEO audit
| Keyword | Semrush Content Toolkit | SEO Plugin by Squirrly SEO |
|---|---|---|
| customer service | Not ranked | #316 |
SEO Plugin by Squirrly SEO has the higher average rating (4.6★ from 676 reviews) compared to Semrush Content Toolkit (2.6★ from 5 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Semrush Content Toolkit fits better if you prioritize broader integrations; SEO Plugin by Squirrly SEO is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory marketplace. SEO Plugin by Squirrly SEO has more onboarding documentation maturity (676 reviews vs 5), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Semrush Content Toolkit typically suits early-stage and growth-mode stores based on its review-base composition (5 reviews). SEO Plugin by Squirrly SEO aligns more with early-stage and growth-mode stores (676 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Semrush Content Toolkit and SEO Plugin by Squirrly SEO both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Semrush Content Toolkit" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
