Schema vs Schema Package – Structured Data & Rich Snippets Tool for SEO

Like Schema plugin? Consider leaving a 5 star review. Super fast, light-weight plugin for adding schema.org structured data markup in recommended JSON-LD format automatically to WordPress sites. Enhanced Presentation in Search Results By including structured data appropriate to your content, your site can enhance its search results and presentation. Check out the Plugin Homepage for more info and documentation. What is Schema markup? Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. So, Schema is not just for SEO reasons, it’s also for the benefit of the searcher. Schema.org Structured Data Demo & Examples View our Live Structured Data Demo examples site. View WordPress Grade site. Schema Key Features Easy to use, set it and forget it, with minimal settings. [Premium] Support for different schema.org types. Enable Schema types at once per post type or post category. [Premium] Enable Schema types anywhere you want on your site content. [Premium] Customize source data of schema.org properties. Valid markup, test it in Google Structured Data Testing Tool. Output JSON-LD format, the most recommended by Google. Reuse data saved in post meta, which is created by other plugins. Extensible, means you can extend its functionality via other plugins, extensions or within your Theme’s functions.php file. Note: some features are Premium. Which means you need Schema Premium to have those features. Get Schema Premium here! Free vs Premium See: a Free vs Premium comparison. Free Plugin Extensions Schema Review: Extend Schema functionality by adding review and rating Structured Data functionality for Editors and Authors. Schema Default Image: Add ability to set a default WordPress Featured image for schema.org markup. Premium Plugin Extensions Schema for WooCommerce: Integration for WooCommerce. Schema FAQ Block: Add FAQ Block. ( FAQPage Demo ). Schema How-To Block: Add How-To Block. Schema Rating: Allow site visitors to submit rating ( Demo ). Schema Reviews: Allow site visitors to submit reviews ( Demo ). Supported Google/Schema Markups Knowledge Graph Logos Company Contact Numbers Social Profile Links Style Your Search Results: Enable Sitelinks Search Box Show Your Site Name in Search Supported Schema.org Types Creative Work Article enabled on Pages BlogPosting enabled on Posts NewsArticle Report ScholarlyArticle TechArticle Blog to markup Blog posts list page. WPHeader to markup Web Page Header. WPFooter to markup Web Page Footer. BreadcrumbList to markup Breadcrumbs. CollectionPage to markup Categories Archives. CollectionPage to markup Tags Archives. ItemList to markup Post Type Archives. AboutPage to markup the About page. ContactPage to markup the Contact page. Person enabled on Author pages VideoObject enable automatically on all videos embedded with oEmbed. Supports VideoPress, YouTube, TED, Vimeo, Dailymotion, and Vine. AudioObject enable automatically on all audio embedded with oEmbed. Supports SoundCloud, and Mixcloud. Premium Supported Schema.org Types Schema Premium has additional support for schema.org types, including: Article Blog Posting Event FAQPage HowTo Course SpecialAnnouncement Job Posting Local Business Person Product Recipe Review Service Software Application WebPage Schema.org Markup Examples View our Live Structured Data Demo examples. Supported Plugins Schema plugin integrates and/or play nicely with (not necessarily a full integration): Yoast SEO AMP plugin (Automattic’s Accelerated Mobile Pages) Accelerated Mobile Pages – AMP for WP WPRichSnippets The SEO Framework WPBakery Page Builder ThirstyAffiliates [Premium] WooCommerce: Schema for WooCommerce extension. Easy Digital Downloads (EDD) Supported Themes The plugin should work fine with any well coded WordPress theme, however these themes were tested and works properly with the plugin. Genesis 2.x Thesis 2.x Divi Premium support schema.press team does not always provide active support for the Schema plugin on the WordPress.org forums, as we prioritize our email support. One-on-one email support is available to people who bought Schema Premium only. Note that the premium Schema Plugin also has several extra features too, including the option to enable more schema.org types, set content location target for markup, and map schema.org properties, so it is well worth your investment! Developers? Feel free to fork the project on GitHub and submit your contributions via pull request.

The main purpose of the Schema Package is to automate the creation of schema markup (JSON-LD) for websites. Instead of manually entering the same information twice — once in the actual content and again in the Schema Package Generator metabox or other custom fields. Schema Package simplifies the process. It achieves this by integrating with plugins or themes that generate content, ensuring compatibility and automation. Home | Knowledge Base | Help & Support | Testimonials | Premium We have automated the creation of schema markup (JSON-LD) for some of the plugins listed below. If your plugin is not on the list, please request or contact us, and we will automate it as well. In some cases, automation isn’t enough and requires manual data entry. For such situations, we’ve provided the Schema Package Generator — a powerful, minimalistic, popup-style interface that allows you to smoothly enter data for all schema types, one by one. Schema Package Key Features Unlimited Schema: There is no restriction on the number or type of schema you can add. You can select multiple schema types per page or post and customize them to match your content for maximum flexibility. Singular Schema: Easily apply different schema types to singular posts as per your content requirements. Learn More Schema Mapping: Effortless schema mapping. Quickly select post meta fields, search custom fields, and map them to schema properties with a user-friendly interface. Learn More Schema Mapping for Advanced Custom Fields : Seamlessly map singular schema properties with the Advanced Custom Fields plugin, enhancing automation flexibility for schema implementation. Learn More Targeting: Target your selected Singular schema types based on your needs, such as posts, pages, custom post types, taxonomies, etc. Learn More Carousel Schema: Choose various schema types according to your requirements and automate them for detailed JSON-LD views. Learn More Custom Schema: Custom Schema lets you add your own JSON-LD markup to individual posts or across your entire site, giving you full control and advanced flexibility beyond built-in schema types. Carousel Targeting: Target your selected Carousel schema types based on your needs, such as categories, tags, Product categories, taxonomies, etc. Schema Package Generator: Select different kinds of schema based on your needs. Schema Package Generator Control Center: Enable SPG based on selected post types, taxonomies or author profile. JSON-LD Format: Schema Package only supports JSON-LD Format as recommended by most of the Search Engines. Like Google, Bing, Yahoo etc. Manage Conflict: If two or more schema plugins used on same website. They may conflict and throw error in schema validator tool. Using Schema Package keep required schema markup. Knowledge Graph: Add organization or personal details (like name, logo, and social profiles) to help search engines generate a rich Knowledge Graph panel for your brand. Learn More Easy To Use UI: No need to reload schema package dashboard again and again to complete setup. It’s a single-page dashboard which is very fast in navigation. Compatibility: Automate schema markup for the plugins who generate schema related contents. You can find the compatibility list down the order. Subscription & Paywalled Content: Add structured data for subscription-based or paywalled content to help search engines understand access restrictions. Learn More Schema Mapping for Secure Custom Fields : Seamlessly map singular schema properties with the Secure Custom Fields plugin, enhancing automation flexibility for schema implementation. Learn More Schema Mapping for Custom Fields : Seamlessly map singular schema properties with the core WordPress Custom Fields , enhancing automation flexibility for schema implementation. JSON-LD Render Method: Controls how JSON-LD schema markup is injected into your site (e.g., server-side rendering vs. client-side injection). Multiple Size Images: Generates two additional versions of the featured image for every post in different sizes based on search engine recommendations. Dynamic Placeholders: Automatically replace placeholders (like %%post_title%%, %%date_published%%) with actual post or site data when generating schema markup. Learn More JSON-LD in Rest API: Include the generated Schema.org JSON-LD markup in WordPress REST API responses for supported post types. Useful for headless setups or external integrations. Minified JSON-LD: Removes unnecessary spaces and line breaks, reducing page size and improving loading speed without changing the schema data. MicroData Cleaner: Since JSON-LD is the preferred format for structured data, Schema Package helps remove any legacy microdata injected by themes or plugins, ensuring your markup stays clean and consistent. Skip Schema Markup on Noindex: Prevents schema markup (JSON-LD) from being added to pages marked as noindex by SEO plugins, ensuring cleaner indexing and better SEO compliance. RDFa Cleaner: Since JSON-LD is the preferred format for structured data, Schema Package helps remove any legacy RDFa injected by themes or plugins, ensuring your markup stays clean and consistent. Default Data Option: Set global fallback values for schema fields to prevent errors and save time when dynamic data is missing. Delete Data on Uninstall: Option to remove all Schema Package plugin data from the database when Schema Package plugin is uninstalled, ensuring a clean removal. Multisite Support: Schema Package fully supports WordPress Multisite networks, allowing you to manage and deploy schema markup across all sites effortlessly. Fast Help & Support: If you are unable to find any features related to schema package or found any bug. Please contact us, Schema Package team would try to solve it quickly. Schema Package for LLMO (AI Search) AI-Ready Structured Data: Generates clean and precise JSON-LD markup that helps AI platforms like ChatGPT, Perplexity, Claude, and Google AI Overview understand your content with higher accuracy. LLMO Supported (Large Language Model Optimization): Built to optimize your website for AI-driven search experiences, ensuring large language models correctly interpret your pages, products, and content. Future-Proof SEO: Keeps your site compatible with both traditional search engines and next-generation AI search systems that depend heavily on structured data. Enhanced AI Crawling Signals: Provides well-structured markup that improves how AI crawlers such as GPTBot, PerplexityBot, and CCBot index your content. Ecommerce AI Boost: Adds complete Product Schema including pricing, availability, ratings, SKU, GTIN, and more to increase the chances of your products appearing inside AI-powered product recommendations and buying guides. Schema Package Premium Features Take your schema & structured data to the next level with Schema Package Premium: WooCommerce Variable Product Automation Learn More Healthcare Schema Types & Automation Learn More Carousel Schema Single, all-in-one-page list Learn More Multilingual Schema Markup Support Learn More Advanced ACF Mapping Learn More Advanced SCF Mapping Learn More RealEstate Schema Types & Automation Schema Markup Setup & Error Clean Up 24/7 Priority Support Premium Features on Demand …and more! Learn more Schema Package Supported Schema Types The Schema Package plugin supports a wide range of Schema.org types, covering various industries and use cases. Below is the complete list: 1. Organization & Business Organization LocalBusiness HealthAndBeautyBusiness BeautySalon HairSalon DaySpa LegalService VacationRental Corporation NGO GovernmentOrganization EducationalOrganization MedicalOrganization SportsOrganization SportsTeam Store ClothingStore Airline Consortium School LibrarySystem NewsMediaOrganization PerformingGroup WorkersUnion 2. Website & Content WebSite WebPage Article Report NewsArticle BlogPosting Guide DiscussionForumPosting CreativeWork VisualArtwork FAQPage HowTo BreadcrumbList ItemList OfferCatalog CollectionPage LiveBlogPosting QAPage TechArticle Comment SiteNavigationElement Certification 3. E-commerce & Products Product Offer AggregateOffer Brand Review AggregateRating Service FinancialProduct MemberProgram 4. Events Event BusinessEvent EducationEvent Festival MusicEvent SportsEvent TheaterEvent VisualArtsEvent ExhibitionEvent CourseInstance 5. Jobs & Employment JobPosting Occupation EmployeeRole WorkBasedProgram 6. People & Personal Profiles ProfilePage Person Author Celebrity Teacher Parent Patient Musician Actor Athlete Politician 7. Health & Medical ( Premium ) MedicalOrganization Hospital Physician Clinic MedicalProcedure MedicalTherapy MedicalCondition Drug DietarySupplement ExercisePlan 8. Recipes & Food Recipe Cookbook Menu Restaurant CafeOrCoffeeShop FoodEstablishment Bakery BarOrPub FastFoodRestaurant IceCreamShop FoodService 9. Real Estate & Property RealEstateListing Apartment House SingleFamilyResidence 10. Travel & Transportation Flight Trip TouristTrip TaxiService 11. Education & Courses EducationalOrganization School CollegeOrUniversity Course CourseInstance LearningResource 12. Media & Entertainment Book Movie TVSeries MusicAlbum MusicPlaylist MusicRelease VideoObject AudioObject BroadcastService CableOrSatelliteService 13. Technology & Software SoftwareApplication MobileApplication WebAPI 14. Visual & Image Content ImageObject MediaGallery ImageGallery Photograph Schema package automation and compatibility with plugins. WooCommerce Simple Job Board Brands for WooCommerce Perfect Brands for WooCommerce Ryviu – Product Reviews for WooCommerce Customer Reviews for WooCommerce Site Reviews YITH WooCommerce Brands Add-On Ultimate Reviews Yotpo: Product & Photo Reviews for WooCommerce Accordion By PickPlugins Quick and Easy FAQs Accordion FAQ Easy Accordion Arconix FAQ kk Star Ratings WooCommerce Event Manager WP Event Manager WP-PostRatings Rank Math Yoast SEO All in One SEO The SEO Framework Squirrly SEO SmartCrawl SEO SEOPress Advanced Custom Fields (ACF®) Secure Custom Fields Smart Custom Fields Absolute Reviews Rate My Post – Star Rating Plugin by FeedbackWP Meta Box WPGraphQL MasterStudy LMS WordPress Plugin Translate Multilingual sites – TranslatePress (Premium) Polylang (Premium) WP Multilang (Premium) WPML (Premium) Weglot (Premium) Important Notes on Schema Markup & Validation The Schema package is a tool for adding schema markup to websites according to search engine guidelines and validating it using tools recommended by Search Engines. It does not guarantee that your content will appear in search engine results as you desire. It entirely depends on the Search Engines. Here are some schema and structured data markup validator tools that can help you validate and troubleshoot your markup: 1. Google Rich Results Test The “Google Rich Results Test” does not validate all types of schema.org markup. It is primarily designed to test the types of schema markup that can generate rich results in Google search, such as Product, Recipe, Event, FAQ and others related to search features. While it can validate whether your structured data is correctly implemented for rich results, it doesn’t support every schema.org type. For example, it may not check more general types like Service, Organization, or CreativeWork, unless they are directly relevant to a rich result display. 2. Schema Markup Validator The “Schema Markup Validator” by Google validates all schema.org types, not just those that are eligible for rich results. This tool checks whether your structured data is correctly implemented according to the schema.org specifications, regardless of whether the type is eligible for rich results. Important Note About LLMO (AI Search) AI search tools like ChatGPT, Gemini, and Perplexity currently do not provide official documentation on how they read or rank structured data. Unlike Google Search, the LLM ecosystem is still new and evolving. However, most AI platforms appear to rely on standard SEO signals, good content, clean site structure, and valid Schema.org markup. Schema Package focuses on generating high-quality, standards-based JSON-LD that helps AI systems better understand your content. Still, there is no guarantee that adding schema will directly improve visibility in AI search results. Our goal is simply to make your site technically prepared based on current best practices as the LLM landscape continues to grow. Report Bug or Contribute fix Encounter an issue with Schema Package? or wanted to contribute. Kindly visit Schema Package repository on GitHub. Please be aware that GitHub is not a support forum, but rather a streamlined platform for effectively addressing and solving problems. Support & Documentation For help, documentation, and tutorials, visit our official website: Knowledge Base Help & Support Inside WordPress, you can also go to: Schema Package → Settings → Help & Support WordPress REST API The Schema Package uses the WordPress REST API to power its single-page application dashboard. If you’re unable to access the Schema Package dashboard, it’s likely that your site is blocking the REST API, or another plugin has restricted access. Please ensure the WordPress REST API is enabled for the Schema Package to function properly. External Services Schema Package uses the following external services: 1. Ryviu API Schema Package connects to Ryviu API to fetch product reviews. It is needed to generate Reviews schema markup for WooCommerce product. It sends the user’s site url when Ryviu option is enabled inside automation metabox and “Ryviu – Product Reviews for WooCommerce” plugin is active. This service is provided by “Ryviu”: terms of use, privacy policy. 2. YouTube API Schema Package connects to YouTube API to get video details. It is needed to generate VideoObject schema markup. It sends youtube video url from posts when VideoObject schema is selected. This service is provided by “YouTube Inc”: terms of use, privacy policy. 3. Google API Schema Package connects to Google API to get video details. It is needed to generate VideoObject schema markup. It sends youtube video vid got from youtube api, api key and part ( ‘contentDetails, snippet, statistics’ ) when VideoObject schema is selected. This service is provided by “Google Inc”: terms of use, privacy policy. 4. Yotpo API Schema Package connects to Yotpo API to fetch product reviews. It is needed to generate Reviews schema markup for WooCommerce product. It sends product id, api key when Yotpo option is enabled inside automation metabox and “Yotpo: Product & Photo Reviews for WooCommerce” plugin is active. API gets store url and api key from Yotpo settings option This service is provided by “Yotpo”: terms of use, privacy policy. 5. Gravatar API Schema Package connects to Gravatar API to validate author avatar. It sends the author’s email in hashkey. Validate the author’s avatar which included in schema markup. This service is provided by “Gravatar”: terms of use, privacy policy. 6. YouTube Image Schema Package connects to YouTube Image to get video thumbnail. It sends youtube video vid got from youtube api when VideoObject schema is selected. This service is provided by “YouTube Inc”: terms of use, privacy policy. Credits Schema Package uses the following third-party libraries: React – A JavaScript library for building user interfaces Link: https://github.com/reactjs/react.dev License: MIT Babel – A JavaScript compiler Link: https://babeljs.io/ License: MIT Webpack – A module bundler for JavaScript applications Link: https://webpack.js.org/ License: MIT Semantic UI – A fast, small, and feature-rich JavaScript and CSS library. Link: http://github.com/semantic-org/semantic-ui/ License: MIT React Router – Declarative routing for React Link: https://github.com/remix-run/react-router License: MIT Query String – Parse and stringify URL query strings Link: https://github.com/sindresorhus/query-string License: MIT Aqua-Resizer – Resize WordPress images on the fly, …