Route ‑ Shipping Protection
All About Route Route offers a connected suite of post-purchase solutions for online retailers. With Route, merchants can optimize their post-purchase experience, increase customer lifetime value, and differentiate their brand by offering customers: Package tracking built for the needs of modern consumers. Order protection against loss, theft, or damage. Genuine customer engagement from purchase to delivery. With these solutions, Route transforms the post-purchase journey from an undervalued afterthought into a loyalty-generating customer experience. Benefits of Route Don’t leave the last mile of your customer experience to chance in the hands of third-party carriers. By adding Route’s post-purchase solutions to the customer experience, online merchants: Take control of the brand experience from checkout to delivery. Increase conversion, loyalty, and customer retention. Reduce support costs, claims resolution time, and frustration. Give customers confidence and peace of mind at checkout. Get valuable insights into claims filed by customers. How Package Tracking Works When Route is installed, Track is implemented automatically. Your store will instantly have the ability to bring package tracking to life with immersive web and mobile experiences for customers who use the Route app, even if they didn’t purchase protection. With Track, merchants can customize their unique brand profile and add branded content to shipping notifications (coming soon!). It’s a direct path to increase customer engagement, meet modern expectations, and keep shoppers informed as their purchases go from warehouse to doorstep. How Package Protection Works Once Route is installed on your store, customers will be able to add package protection against loss, theft, and damage right on the checkout page. Protection is free for merchants and costs customers up to 2% of their cart total (with a minimum of $.98) when they opt in. Should an issue arise, customers can quickly file claims through a link sent via email or directly in the Route app. Once a claim is submitted, Route jumps into action. Based on the merchant’s preference, Route will either refund the purchase or reorder the same products for the customers—ultimately creating a second sale for the merchant. Customer claims are swiftly resolved while merchants save time and retain more revenue. Ready to Download? Add Route in Minutes To add Route to your store, simply click the “download” button. Next, you’ll be asked to authorize the connection between your store and Route. This allows us to install the Route widget on your cart page, giving you immediate access to Protect and Track. Adding Route to your store doesn’t require any coding knowledge. In most instances, Route can be up and running in minutes. If you have any questions, we’re more than happy to help! Click here to reach our support team. Support If you have suggestions/questions about Route, you can write us so we can provide you assistance.
Smush – Image Optimization, Compression, Lazy Load, WebP & CDN
Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.
