RescueFill vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

68% of visitors who start your form never finish it. RescueFill captures their email the instant they type it — before they leave — and gives you a complete toolkit to bring them back automatically. No code. No complex setup. Works with Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Elementor Forms, and any HTML form on your site. Learn more at rescuefill.com | Pro Addon How to Capture Leads BEFORE They Hit Submit 🚀 What the Free Plugin Includes Real-time Lead Capture The tracker fires the moment a visitor types their email. Leads are saved silently in the background — zero impact on page speed, fully async. Dashboard See your recovery rate, total abandoned leads, recovered leads, and a live feed of recent activity — all from one clean screen. Audience Lists Create unlimited colour-tagged lists (e.g. “US Leads”, “High Value”, “Newsletter Opt-in”) to segment leads for targeted campaigns. Broadcast Campaigns Send targeted recovery emails to any audience list via your site’s built-in WordPress SMTP. Template tags include {name}, {email}, {recovery_link}, {site_name}, and more. Lead Management Full leads table with email search, status filter (Active / Abandoned / Recovered / Submitted), list filter, inline assign, and bulk assign. REST API Full CRUD REST API under /wp-json/rescue/v1/ for programmatic access to leads, lists, campaigns, and settings. ⚡ Pro Addon — Everything in Free, Plus: The optional RescueFill Pro addon (rescuefill-pro) extends the free plugin with advanced automation features: ⚡ Free vs Pro Features Free Version Includes: ✔ Real-time lead capture ✔ Dashboard & analytics ✔ Audience list segmentation ✔ Broadcast email campaigns (via SMTP) ✔ Lead management table (search, filter, status) ✔ Full REST API access Pro Version Adds Advanced Capabilities: ✔ IP Geolocation (country, city, region detection) ✔ Multi-step drip email sequences ✔ Visual drag-and-drop funnel builder ✔ Location-based automatic list assignment ✔ Email API integrations (Brevo, SendGrid) ✔ Webhook integrations (Zapier, Make, n8n, CRM tools) ✔ CSV & JSON export (up to 50,000 records) ✔ Multi-sequence campaign flows ✔ A/B testing for campaigns ✔ GDPR / CCPA consent mode ✔ White-label / Agency features 👉 Get RescueFill Pro → 📊 Visual Funnel Builder (Pro) Build n8n-style automation canvases with drag-drop nodes: ⚡ Trigger — fires when a lead is abandoned 📧 Send Email — personalised email with merge tags ⏰ Wait / Delay — pause for minutes, hours, or days 🔀 Condition — branch Yes/No on country, status, email, or any lead field 📋 Assign List — move the lead to a segment 🔗 Webhook — POST to Zapier, Make, n8n, HubSpot, or any URL 🏁 End — mark enrollment complete Ready-made templates: Welcome Sequence (3 emails over 3 days) and Abandoned Lead Recovery (conditional branching). 🔗 Webhook Integrations (Pro) Connect to 12+ apps with one-click webhook setup: Automation: Zapier, Make (Integromat), n8n CRM: HubSpot, Salesforce, ActiveCampaign Notifications: Slack Email Marketing: Mailchimp, Google Sheets SMS: Twilio Custom: any HTTP endpoint with HMAC signature verification Webhook events: lead.created, lead.abandoned, lead.recovered, lead.submitted, email.sent, list.assigned 📧 Email Sending Providers WordPress SMTP (Free) Works with any WordPress SMTP plugin. Send recovery and campaign emails using your existing email setup. Brevo (Sendinblue) (Pro) Use Brevo’s transactional email API for improved deliverability and performance. SendGrid (Pro) Designed for high-volume email sending with advanced analytics and reliability. 🏆 Supported Form Plugins Works out of the box with Contact Form 7, WPForms (Lite & Pro), Gravity Forms, Ninja Forms, Elementor Forms, Formidable Forms, and any HTML with an email field. 🔐 Privacy & GDPR GDPR Mode (Pro) — requires explicit consent before tracking IP tracking on/off toggle Location tracking on/off toggle Data retention: auto-purge old leads after configurable days Right to deletion: delete individual leads from the admin 🛠 Developer Friendly Full REST API: GET/POST/PATCH/DELETE for leads, lists, campaigns, settings WordPress action hooks: rescue_lead_saved, rescue_lead_abandoned, rescue_lead_recovered Filter hooks: rescue_allow_list_auto_assign_rules, rescue_list_auto_assign_rules, RESCUE_js_data Pro funnel API: /wp-json/rfpro/v1/funnels/* GPLv2 licensed — full source code available External Services This plugin connects to the following third-party services when configured: ip-api.com — IP Geolocation (Pro addon only) Used to automatically detect the country, region, and city of each lead based on their IP address. Only called when a new lead is saved and geolocation is enabled. Service URL: https://ip-api.com | Privacy Policy: https://ip-api.com/docs/legal Disable in: Pro addon → Settings → Advanced → Disable IP Geolocation

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.