RentPress for Websites vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Meet RentPress for Apartments RentPress for Apartments is a powerful, extendable plugin that helps you market apartments and rental properties. Build a high-performance online leasing office. Transform your WordPress website into an incredible apartment marketing tool. Delivering enterprise-level quality and features, all backed and used by industry veterans with a deep understanding of digital marketing best practices and the online rental market. Supercharge your RentPress experience by connecting data feeds from Yardi RentCafe, Entrata, RealPage, MRI MarketConnect, Funnel, and AppFolio. Contact 30 Lines for a subscription. Get started quickly by enabling our out-of-the-box page templates. Or code your own templates using RentPress to import property data. A variety of shortcodes are also available. Included Gutenberg blocks help effortlessly build powerful search pages for floor plans and properties. With these flexible blocks, easily add filters and search results to any page and maintain a cohesive design. RentPress is built by the award-winning team at 30 Lines who also offer apartment websites, email marketing tools, and targeted content to further enhance any property’s online presence. Don’t see your preferred property management system? Looking for an integration in the plugin? Let us know you’re interested! Build Your Online Leasing Office Single or multi-property websites can quickly take advantage of real-time pricing and availability with RentPress. With one click, add property listings and floor plan pages with information from property management software. Showcase apartment layouts, and show the property location on a map. Add in a photo gallery using a shortcode. Build landing pages for any marketing campaigns. Easily enable a properties search page with the Search Page template. Display all properties across a portfolio, then search and filter by beds, price, and pets. Shoppers can find properties by location with a “Cities” taxonomy. Automatically organize properties by city, add romance copy and a picture to represent the city, and you’re ready for neighborhood leasing. All RentPress page templates report full Schema Markup, helping search engines get a better understanding of your website and your properties. All RentPress page templates report Google Analytics Events for all shopper actions. Get Started Quickly RentPress is designed to let you get started in a flash. Check out our video showing the 3-minute set up process. For more information, check out our article Get Started with RentPress. RentPress Add-ons RentPress: Gravity Forms Add-on extends the RentPress experience to Gravity Forms to send guestcards directly into popular multifamily CRMs: Yardi RentCafe Entrata Knock Funnel Anyone Home Learn more about RentPress: Gravity Forms Add-on here » — RentPress: Amenities Manager Add-on lets you fine tune the visibility and syncing of amenities from property management software. Take control of when and where amenities update plus choose to hide amenities altogether. RentPress: Amenities Manager Add-on works with all supported systems. Learn more about RentPress: Amenities Manager Add-on here » Integrations Google Analytics The templates and shortcodes included with RentPress can provide deep Events reporting for shopper interactions. With the Google analytics platform GA4, you can unlock a deeper level of understanding of how shoppers are navigating through apartment inventory. For more information see Understanding RentPress + Google Analytics Integration. Google Maps Add a Google Map of properties on a search page to allow shoppers to browse by location. Learn more about RentPress: Google Maps integration here » Mapbox Embed a Mapbox based map of your properties on a search page to allow shoppers to browse by location. Learn more about RentPress: Mapbox integration here » Engrain SightMap The included templates bring a deep integration with Engrain’s SightMap perfect for any property or floor plan pages. Let shoppers see the exact location of their future apartments inline. For more information see SightMap for RentPress Integration —

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.