Queryn – AI-powered Product Search for WooCommerce vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Queryn transforms the way customers search your WooCommerce store. Instead of typing exact product names or SKUs, shoppers can describe exactly what they want in plain language — and Queryn’s AI engine translates that into precise results in real time. Powered by the world’s leading AI providers (OpenAI, Google Gemini, and Anthropic Claude), Queryn intelligently parses natural-language queries into structured WooCommerce filters: categories, tags, product attributes, price ranges, and custom meta fields — all without touching a single line of template code. Video Overview “Show me red running shoes under $80” → Queryn automatically filters by color attribute, category, and max price. “Organic coffee beans above $20” → Queryn finds the right category and sets a minimum price filter. “Hello World” → Queryn finds your blog post titled Hello World alongside any matching products — normal search is never broken. Search Scope — Products, Posts, and Pages Together Queryn is smart about when to restrict results to products and when to search broadly: Filter-based queries (price, category, tags, attributes) always search WooCommerce products only, because those filters are product-specific. Keyword-only queries search across all post types you configure — products, blog posts, pages, and any custom post types — so shoppers never hit a dead end just because no product matches. You control exactly which post types are included in keyword searches from the Search Scope section on the General settings tab. WooCommerce products are always included and cannot be deselected. Apply AI Search On — Control API Costs The new Apply AI Search On setting lets you restrict when the AI engine is triggered: All search pages (default) — AI processes every search query site-wide. WooCommerce pages only — AI is triggered exclusively when a search is submitted from a WooCommerce page (shop, product categories, product tags). Searches from blog pages, contact pages, or any non-WooCommerce context skip the AI call entirely and fall back to standard WordPress search — saving API credits for queries that actually matter. Your existing WordPress search behaviour is fully preserved. Queryn only modifies the main search query when a valid AI provider is configured and active. If the API key is missing, the plugin is inactive, or the AI call fails, WordPress falls back to its standard search without any interference. Why Queryn? Higher Conversion Rates — Shoppers who find products faster buy more. Natural language search removes friction from the discovery process. Zero Configuration Required — Queryn reads your existing WooCommerce categories, tags, and attributes automatically. No mapping, no manual setup. No Broken Search — Keyword searches that don’t match any product will still surface blog posts, pages, and other content — shoppers are never shown an empty results page unnecessarily. Provider Flexibility — Switch between OpenAI, Google Gemini, and Anthropic Claude without losing your other API keys. Pre-configure all three and swap with one click. Smart Caching — AI responses are cached for one hour, dramatically reducing API usage and keeping your store fast. Privacy First — Only store taxonomy data (category names, tag names, attribute values) is sent to the AI. No customer PII, no order data. Supported AI Providers OpenAI The industry standard for conversational AI. Queryn supports GPT-4o, GPT-4o Mini, and GPT-4 Turbo — choose the model that best fits your budget and accuracy needs. Google Gemini Google’s multimodal AI family. Queryn supports Gemini 2.5 Pro, Gemini 2.5 Flash, and Gemini 2.5 Flash Lite. Gemini 2.5 Flash offers the best balance of speed, accuracy, and cost for most stores. Anthropic Claude Anthropic’s safety-focused models deliver outstanding instruction-following and structured output. Queryn supports Claude Sonnet 4.6, Claude Haiku 4.5, and Claude Opus 4.7. What Gets Filtered Queryn extracts the following from a shopper’s search query and applies them directly to WP_Query: Product Categories — mapped from your store’s product_cat taxonomy Product Tags — mapped from your store’s product_tag taxonomy Product Attributes — all pa_* attribute taxonomies (color, size, material, etc.) Price Range — minimum price, maximum price, a range, or an exact price (“priced at $15”) Custom Meta Fields — any public meta key registered on your products Keyword — the core product term extracted for text-based title matching (intent words like “show me” or “find” are automatically ignored) Privacy & Third-Party Services Queryn connects to the AI provider you configure. By enabling a provider, you agree to their terms of service and privacy policy: OpenAI: openai.com/policies/privacy-policy Google Gemini: policies.google.com/privacy Anthropic: anthropic.com/privacy Data sent to the provider consists solely of your store’s taxonomy structure (category names, tag names, attribute values, and public meta keys) and the shopper’s search query. No personal customer data, email addresses, or order information is ever transmitted.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.