Smush – Image Optimization, Compression, Lazy Load, WebP & CDN vs Promptor

Try AI on your website in under 60 seconds — no API key required. See real answers from your own content. No setup, no configuration, no credit card. Promptor turns your WordPress site into an AI-powered sales assistant that answers questions, recommends services, and captures leads — all based on your actual content. Unlike generic chatbots, Promptor reads your pages and posts. It knows what you offer, speaks in your context, and helps visitors take the next step. New in 2.0: a completely redesigned admin, a beautiful new chat widget, and dark mode for both. Choose Light, Dark, or Auto and everything follows — the panel you work in and the chat your visitors see. Live Demo See Promptor in action: https://promptorai.com/demo Experience how the AI answers real questions, recommends services, and captures leads. See it working instantly Activate the plugin and start the free trial (no API key needed) Select up to 3 pages to train the AI on Ask a question and see a real answer from your own content That’s it. No sign-ups. No configuration. No credit card. What’s New in 2.0 A brand-new chat widget — Softer message bubbles, a refreshed header and polished recommendation cards, in the brand colors you already chose Dark mode, everywhere — Light, Dark, or Auto for both your admin panel and the chat your visitors see A redesigned admin — One consistent panel with clear navigation, so every screen feels like part of the same product Knowledge bases as cards — Browse them in a visual grid and manage, sync or copy a shortcode from one place Save & Sync in one click — A guided flow that sets up a knowledge base for you, without hunting through menus Answers in plain language — See what a visitor asked, what Promptor answered, and every service, product, article and FAQ it recommended, each one a link Everything you already set up — your colors, knowledge bases, leads and settings — carries over exactly as it was. What Promptor does for your business Answers visitor questions 24/7 — based on your actual pages, posts, and services Captures leads inside the chat — visitors share their details naturally during conversation Turns visitors into leads — guide users toward booking, inquiry, or purchase Responds in the visitor’s language — the AI automatically matches the language of the question Who is Promptor for? Service businesses that lose leads to slow response times Founders who need to qualify leads outside business hours Local businesses that want to answer common questions automatically Agencies adding AI-powered engagement to client websites WooCommerce stores recommending products through conversation (Pro) Free Features No API Key Trial — Start instantly with 25 free AI queries, no OpenAI account needed Mini Knowledge Base — Train AI on up to 3 pages during trial or with your own API key Suggested Questions — Onboarding generates sample questions so you see results immediately Real Content Answers — AI responds based on your actual pages, not generic training Save & Sync — Pick your pages and Promptor builds the knowledge base for you in one click Lead Capture — Collect visitor contact information directly inside the chat Lead Inbox — View recent inquiries in the WordPress admin Plain-Language Answer Details — See exactly what was asked, answered and recommended, with links AI Cost Guardrails — Set daily and monthly spending limits with automatic model fallback Shortcode Widget — Place [promptor_search] anywhere on your site Quick Start Wizard — Step-by-step onboarding gets you running in minutes Streaming Answers — Replies type out live, word by word Answers in Any Language — The AI replies in the language your visitor writes in Dark Mode — Light, Dark, or Auto for both the admin panel and the chat widget Brand Customization — Adjust colors, heading, subtitle and placeholder text to match your site How It Works Step 1: Start the trial or connect your API key Activate the plugin and choose: try instantly with 25 free queries, or enter your OpenAI API key for unlimited use. Step 2: Select pages to train on Pick the pages that describe your business. The AI reads them and uses the content to answer visitor questions accurately. Step 3: Add the widget to your site Place the [promptor_search] shortcode on any page. Visitors start asking questions and the AI responds based on your content. Upgrade to Pro The free version is fully functional. Pro removes limits and adds tools for scaling: Unlimited Knowledge Base — Train AI on all your pages, posts, products, and PDFs Website Crawler — Automatically index your entire site Popup Widget — Floating chat button on every page WooCommerce Integration — Product recommendations, add-to-cart, inventory awareness Analytics Dashboard — Track queries, leads, conversion rates, and revenue AI Lead Scoring — Automatically classify leads as Hot, Warm, or Cold Email and Slack Alerts — Get notified when new leads arrive Webhooks — Connect to Zapier, Make, or custom automation White Label — Remove “Powered by Promptor” branding Learn more about Pro Privacy and Data Handling OpenAI API: When using your own API key, user queries and selected content are sent to OpenAI to generate responses. During the free trial, queries are routed through a Promptor-managed proxy that uses OpenAI on your behalf. Review OpenAI’s Terms of Use and Privacy Policy. Telemetry (Optional): The free version includes optional anonymous telemetry to help improve the plugin. It is disabled by default and requires explicit opt-in. When enabled, only aggregate statistics are collected (setup progress, KB counts, query totals). No personally identifiable information is ever collected. See our Privacy Policy. External Services This plugin connects to external services to provide its functionality. 1. OpenAI API Purpose: Generate AI chat responses and semantic embeddings Data Sent: User queries, selected page content, API key (when using your own key) When: Every chat interaction and knowledge base sync Terms: OpenAI Terms of Use Privacy: OpenAI Privacy Policy 2. Promptor Trial Service (Free Trial Only) Purpose: Provide AI responses during the free trial without requiring an API key Data Sent: User queries and selected page content (routed through a managed proxy) When: During trial chat interactions only Privacy: Promptor Privacy Policy 3. Promptor Telemetry API (Optional, Disabled by Default) Purpose: Collect anonymous usage statistics to improve the free version Data Sent: Setup status, KB counts, query/lead totals (numbers only), plugin/WP/PHP versions, anonymous UUID Data NOT Sent: Site URLs, IP addresses, emails, content, queries, or any PII When: Twice daily via WP-Cron, only when explicitly enabled Control: Enable/disable anytime in Settings > Telemetry Privacy: Promptor Privacy Policy

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.