OptinCraft – Drag & Drop Optins & Popup Builder for WordPress vs PopupAlly

PRO – Up to 65% OFF | Roadmap Grab attention, capture leads, and boost conversions fast. OptinCraft makes building high-converting optins & popups effortless with a simple drag-and-drop canvas builder in a fully WordPress-friendly environment. No coding, just results. Build Beautiful Popups with Drag & Drop Simplicity OptinCraft comes with an intuitive drag & drop builder that lets you create custom optin & popup designs easily. You can add text, images, countdown timers, and buttons while previewing your changes live. No coding, no confusion: just simple, visual control over your popup’s look and behavior. Every design is 100% responsive, so your popups look great on desktop, tablet, and mobile. Choose from Multiple Popup Styles OptinCraft gives you flexibility to design Popups that fit your campaign goals perfectly. You can use: Lightbox popups for email subscriptions or offers Floating bar popups for announcements or notifications Slide-in popups to promote new deals Sidebar popups for persistent visibility Each popup style feels modern and non-intrusive, keeping your visitors engaged without hurting their experience. Drag & Drop Canvas Builder in the Shadow of Gutenberg At first glance, it feels like you’re working in Gutenberg but it’s actually a powerful drag & drop canvas editor that works like Canva. Every click, every move flows naturally, letting creativity take the lead. Interesting, right? Mobile-specific Popups That Perform A large number of traffic comes from mobile users. OptinCraft ensures your popups are fully optimized for mobile screens, loading fast and displaying beautifully. You can even create mobile-specific popups to deliver device-targeted experiences. That means smoother engagement, better conversions, and a more enjoyable browsing experience for every visitor. Multi-Step Campaign A Multi-Step Campaign guides prospects through a structured journey that increases engagement and conversions by breaking the opt-in process into simple, intentional steps. Instead of asking for too much information upfront, OptinCraft captures micro-commitments first, then uses conditional logic and smart segmentation to deliver highly relevant messages and follow-ups. This approach reduces friction, improves lead quality, and allows you to personalize nurturing sequences based on user behavior and intent, resulting in higher opt-in rates, stronger trust, and better overall campaign performance. Smart Targeting & Trigger Controls OptinCraft gives you complete control over where, when, and to whom your popups appear. Use smart targeting options like: Device targeting (desktop, mobile, tablet) Page-level targeting (show popups on specific pages) Conditional display (custom rules for visibility) Target new visitors or returning visitors (PRO) Geo-location targeting (PRO) Trigger your popups with behavior-based controls such as: On page load After inactivity Click count Page Scrolled (PRO) On page exit intent optin (PRO) Custom selector click (PRO) On hover (PRO) These options let you build campaigns that appear at the right time without annoying your audience. Create Urgency with Timers and Schedules You can boost conversions by adding countdown timers to your popups. Perfect for flash sales or limited-time offers, timers add urgency and drive instant action. OptinCraft also lets you schedule popups with specific start and end times. Run seasonal promotions, limited-time events, or recurring announcements even when you’re offline. Stunning Templates for Every Campaign No design experience? No problem. OptinCraft includes a bunch of pre-made templates crafted to look professional and convert effectively. Each template is customizable with your branding, colors, and fonts. You can use Google Fonts to personalize your popups and match your website style. These ready templates save hours of design work and help you launch beautiful popups in minutes. Measure Success with Detailed Analytics OptinCraft’s powerful analytics dashboard helps you track performance in real-time. You can view: Campaign analytics for impressions, clicks, and conversions Device-wise data to see which popups perform best on mobile or desktop Country-wise analytics Page-wise and browser-wise analytics These insights help you optimize your designs, adjust targeting, and continuously improve your campaigns. Integrate with Your Favorite Tools OptinCraft connects seamlessly with your existing favorite tools, making automation easy. Available integrations include: Email Notification (Free) WooCommerce (PRO) EDD (Easy Digital Downloads) (PRO) SureCart (Upcoming) FluentCart (Upcoming) Mailchimp (PRO) Zoho CRM (PRO) FluentCRM (PRO) HubSpot (Upcoming) ActiveCampaign (Upcoming) MailPoet (Upcoming) Kit (formerly ConvertKit) (Upcoming) MailerLite (Upcoming) Google Sheets (PRO) Webhook (PRO) Zapier (Upcoming) Pabbly (Upcoming) FlowMattic (Upcoming) Slack (Upcoming) WPML (Upcoming) These integrations help you sync data, manage leads, and automate follow-ups, saving time while improving marketing efficiency. Seamless Compatibility with Popular Page Builders OptinCraft works hand-in-hand with your favorite design tools. Whether you’re crafting pages with Elementor, Gutenberg, Bricks, Beaver Builder, Brizy, Oxygen, Breakdance, or Divi, OptinCraft integrates flawlessly to fit your workflow. No clunky add-ons, no style mismatches, just seamless harmony between your design vision and conversion goals. Build and launch campaigns directly within your existing page builder environment, ensuring perfect alignment across your entire website. A/B Testing Made Simple Find what converts best with A/B testing. Test different headlines, designs, triggers, or layouts and see which one performs better. This feature helps you understand your audience’s behavior and optimize campaigns for maximum conversions. (Upcoming) You can deliver personalized experiences, increase engagement, and drive long-term results. Free Features You’ll Love Drag & Drop Popup builder Lightbox, floating bar, slide-in, and sidebar popups Mobile-specific popups Newsletter popup Countdown timers Conditional display Device and page-level targeting Campaign analytics Google Fonts support On-page load & inactivity triggers Campaign duplicate Multi-device responsive design Verification code / One-time password (OTP) (Upcoming) Built for Performance and Simplicity OptinCraft is optimized for speed and built with clean code that won’t slow down your website. Every popup loads fast and adjusts smoothly to your layout. The user-friendly dashboard ensures even beginners can create campaigns without confusion. With constant updates and improvements, OptinCraft stays aligned with modern WordPress standards. Get in Touch With Us Join Our Facebook Community | Facebook Page | LinkedIn Privacy Policy OptinCraft uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements. Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure a great user experience for all our users. Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case. Learn more about how Appsero collects and uses this data.

If you’re looking to grow your list, then PopupAlly is the no-fluff free WordPress popup plugin for you. With built-in advanced features this lightbox popup plugin allows you to build your list as people are about to exit your website. Exit-intent popups allow you to capture lost visitors and have been shown to increase conversion by over 300%. PopupAlly allows you to create advanced popup signup forms in under 5 minutes, even if you don’t know code. PopupAlly’s visual editor allows you to customize the look-and-feel of your popups with an instant preview, saving you lots of time. Beyond popups, with PopupAlly you can also design an optin box that’s embedded anywhere on your site like in your sidebar, below your blog posts, or under your header as a horizontal opt-in. Premium Support The AccessAlly Team does not monitor the WordPress.org forums for the free popup plugin, but you’ll find our extensive tutorials will help you get started fast! Hands-on concierge email support is available to PopupAlly Pro plugin customers. Click here to see why we created the premium version with all of the extra feature requests we received! It’s even more intuitive and quick to design beautiful drag-and-drop customized popups and multiple types of embedded opt-ins, too. It’s well worth your investment! How PopupAlly Can Help You Build Your List Faster Let’s take a look at the different features that make PopupAlly worth adding to your site… and the many ways that this free popup and optin box plugin can help you build a strong subscriber base. Mobile Friendly Popups and Opt-in Forms PopupAlly and PopupAlly Pro are both mobile responsive, which means that you don’t have to worry about bad user experience for those on tablets or mobile phones. With PopupAlly, each template comes in 3 sizes that are easily tweaked to look good on smaller screens. With PopupAlly Pro, you can add an unlimited number of screen sizes, so if you wanted to show a totally different opt-in form or popup on a different device – you could do that! Horizontal Opt-In Forms Ever wanted to have a horizontal optin form across the top, bottom, or below the navigation section on your WordPress website? Now you can! With PopupAlly you can use the horizontal optin box template and have people joining your list without taking up a ton of real estate on your site. Plus, PopupAlly is compatible with any theme – so it will look good and fit with your existing set up. Time Delay and Exit-Intent Popups Not sure about using a popup on your site? With PopupAlly, you can choose when a popup appears… whether it’s after a certain amount of time of your site, or right before someone is about to leave. The exit intentionality feature is extremely effective, because it doesn’t interrupt your readers and visitors but it helps you capture their attention and their email address, before it’s too late! Why PopupAlly Should Be The Popup Plugin You Choose “PopupAlly should be THE popup that people install. It’s so much nicer and less intrusive than all of the other popups I’ve seen… even on big name sites. They should totally have PopupAlly instead of the one they have!” – Davina Fear Why You Should Consider Upgrading to PopupAlly Pro If you’ve been using our free PopupAlly plugin, then you already love the awesome exit intent functionality and the ability to create popups as well as embedded opt-ins… and you might be wondering what’s included in our premium version to justify the upgrade? We have a full side by side comparison of the two versions here. On top of the incredibly flexible drag-and-drop design templates that allow you to customize your opt-ins to your heart’s content… we’ve also included new ways to customize the user experience. You can create mini-surveys, have unlimited opt-ins, more polite popups, and much more. Click here to find out why you should consider the upgrade. Here’s a sneak peek at what new functionality you can expect when you upgrade: Drag-and-Drop Design Editor For Fully Customized Optin Forms Create Popups Of Any Shape (Circles, Transparent, You Name It!) Scroll Activated Box and Popups That Appear in Any Corner Click To Open Popups for a 2-step opt-in (shown to increase conversions!) Floating and Embedded Horizontal Optin Bars (Top or Bottom for a HelloBar Alternative) Smart-Subscriber Recognition For More Polite Popups Show Different Opt-Ins On Specific Pages And Blog Categories Reader Decision Points & “Yes Or No” aka Mini-Survey Popups Statistics Tracking and Split Testing Add Videos, Social Media Sharing Code, or Anything Else to Your Popups Customizable Popup “Contact Forms” With Any Number of Fields That Sends an Email Support for Multiple Languages Bonus Marketing and List Building Training Step-by-Step Video Tutorials, with One-on-One Email Technical Support PopupAlly Free WordPess Popup Plugin Is Compatible With All Major Email Marketing Providers PopupAlly is extremely flexible and integrates all of the major email marketing platforms, including and not limited to: MailChimp, AWeber, ConvertKit, Keap, Infusionsoft, Ontraport, ActiveCampaign, Drip, GetResponse, ConstantContact, CampaignMonitor, TotalSend, Emma, iContact, MailerLite, MadMimi, MailPoet, FeedBlitz, and any other email marketing systems that provides HTML opt-in code! Choosing The Right Email Automation Platform You do need to use an email marketing tool to collect email addresses through PopupAlly. If you haven’t yet picked an email marketing automation platform then you’ll benefit from our CRM comparison guide. Check out the video tutorial on how to integrate MailChimp and AWeber with PopupAlly: What Our Customers Love About PopupAlly Pro “I can’t believe I waited this long to get PopupAlly Pro. It’s leaps and bounds beyond and above anything else that I’ve tried. I’m just discovering it now but the features and display options are WAY cool. Thank you!” – Nathalie Guerin Check Out Our PopupAlly Step by Step Tutorials This simple popup plugin is pretty intuitive, but we’ve also written extensive step-by-step tutorials to help you get up and running faster so you can get back to business. With PopupAlly you can easily customize the look and feel of your lightbox popup, starting with the headline text, adding an image, and changing the colors to match your website’s design. Then you decide if you want the popups to appear after a timed delay, or right before someone is about to leave your site. You also decide how often your popup should re-appear if someone closes it, so it doesn’t annoy your visitors! Find Out Why PopupAlly Was Featured In Entrepreneur.com “PopupAlly resulted in a 32% increase in our conversion rate and more than tripled our email database in two months.” -Adam Callinan, Entrepreneur.com At AccessAlly, we understand what it’s like to outgrow your systems. We’ve helped 100,000+ business owners scale on their terms. In fact, AccessAlly provides training to over 2,578,387 end users. We’re proud to have created a combination of a MemberPress alternative and LearnDash alternative that to create both membership sites and online courses that scale. You can get in touch with us through our contact page. If you use one of the following email marketing platforms, then you’ll love AccessAlly’s membership sites integration and added functionality for: ActiveCampaign LMS ConvertKit Membership plugin Drip LMS Infusionsoft LMS Ontraport LMS Download AccessAlly‘s free WordPress popup plugin and increase your optin subscriber rate today!