Metorik – Reports & vs Pinny’s Simple SMTP – Lightweight SMTP Mailer

Connect your WooCommerce store to Metorik – the fast, friendly analytics, advanced reporting, and email marketing platform that helps you understand customers, grow sales, and make smarter decisions. Heads up: Metorik is a paid service. That said, you can try Metorik free for 30 days – no credit card required. Get started here: Try Metorik for free! What is Metorik? Metorik is an all-in-one reporting and marketing platform designed specifically for WooCommerce stores, and built to be super fast, intuitive, and incredibly powerful. From real-time analytics to customer segmentation and cohorts, costs and profit tracking, and even email automation and broadcasts – In just a few clicks, Metorik will help you understand your store’s data, and start making make more informed decisions every day. At a glance: ✅ Advanced Analytics & Reports ✅ Email Marketing, Automation & Abandoned Carts ✅ Customer Cohorts & Order Segmenting ✅ Product & Stock/Inventory Reporting ✅ Cost Tracking & Profit Insights ✅ WooCommerce Subscriptions Reporting ✅ Data Exports to CSV 💥 And so much more… 📊 Advanced Analytics & Reports Metorik gives you over 75 built-in reports, to track every aspect of your WooCommerce store — orders, revenue, refunds, subscriptions, customers, products, taxes, sources, carts and more. Real-time dashboards. Filter and segment any report, in real-time. Compare time periods and see growth trends. Automated email reports and Slack digests for you or your team. 👉 Learn more about Metorik’s Reporting “Metorik is a great tool. We love the ease with which we can identify precisely what’s happening in our WooCommerce store, from easy real-time reporting to looking at abandoned carts and more. Best yet, the team at Metorik are super supportive – what more can a business ask for?” ★★★★★ – Joan, Big Rick’s BBQ Sauce 💌 Email Marketing, Automation & Abandoned Carts Leverage your store data and send hyper-targeted automated email campaigns directly from Metorik — no third-party subscriptions or extra integrations required. One-off broadcasts and newsletters. Automated flows like welcome emails or cart recovery. Dynamic coupons and product suggestions. Replace Woo’s transactional emails. Real-time syncing with your store — no lists to import/export. Rock-solid deliverability with Postmark. Syncs all WordPress users, even non-customers, and includes custom fields. “Not only is it fast and a huge time saver, we used Metorik to create several new customer segments and send targeted email promotions. It paid for itself several times over in the first week.” ★★★★★ – Robby McCullough, Co-Founder, Beaver Builder 👥 Customer Cohorts & Order Segmenting Segment your WooCommerce data like never before — with over 500+ filters you can mix and match filtering across different resource types and with powerful AND/OR logic. Create precise segments matching customer, order, product, or subscription data. Filter by lifetime value, location, product history, and more. Combine logic (AND/OR) for advanced queries. Save and reuse segments for reports or email campaigns. Export your segments to CSV, even on schedule. 👉 Learn more about Segmenting “There’s not many examples of software this powerful and easy to use, and the forward roadmap looks super exciting as well. Bravo Metorik, and thank you for giving us whole new perspectives on our business.” ★★★★★ – Chris Caley, Co-Founder, No Pong 👕 Product & Stock/Inventory Reporting See what’s selling, forecast inventory, and track performance by product or variation, category, brand, tag or attribute. See which products are trending or slowing down. Track units sold, refunds, and margins. Identify top-performing categories or collections. Filter by customer segment, region, or marketing source. See which products are most-abandoned at checkout. See how many days left stock you have. 👉 More on Metorik’s Product Reports “Integrating Metorik with our WooCommerce store and utilizing its data with our physical stores and inventory management system has been a game-changer for us. Metorik has become the cornerstone of our data-driven decision-making process…” ★★★★★ – Chris Cox, Marketing, AllBlacks 💸 Cost Tracking & Profit Insights Move beyond sales and understand what you’re really earning. Metorik’s Profit Reports combine product costs, shipping costs, transaction costs, and even advertising costs to calculate your store’s true profitability — automatically. Track profit by product, category, customer, country or marketing channel. Factor in shipping, fees, and advertising costs. Spot your most (and least) profitable areas. Monitor margins in real-time. 👉 Metorik Costs & Profit Reports 📅 WooCommerce Subscriptions Reporting The Subscription Reports WooCommerce doesn’t show you. Metorik delivers the crystal-clear subscription metrics; MRR, Churn, LTV, Cohorts, vital for your subscription-based business to survive and grow in a competitive landscape. Track MRR, churn, renewal rates, and subscriber growth. Analyze plan performance and customer lifetime value. Identify renewal opportunities and at-risk subscribers. Export or segment data with ease. Email new subscriptions, or follow-up failed renewal orders with Metorik Engage. 👉 See what better Subscription Reports can do “We’ve just switched to WooCommerce Subscriptions with Metorik for reporting from Chargify. Can’t believe how much better it is – game changer for us. Reporting apps can be such hard work to set up but you’ve nailed the usability and UI. Great work!” ★★★★★ – Matt Wilkinson, Founder, Bizink Online 📤 Exports to CSV, even on schedule Need to share your data? Metorik makes it effortless. Metorik’s exporting tools let you get data out of your store in a clean, customizable CSV, lightning-fast, and even on-schedule. Export any dataset – orders, customers, products, subscriptions. Create unlimited saved segments of filtered data, set to export on schedule. Recurring exports that run automatically (daily, weekly, monthly). Customize columns and included data, even custom fields and line items. All exports run on Metorik’s servers with zero load on your store. 👉 See more on Exporting ⚡ Designed for WooCommerce, built for speed Metorik was built specifically for WooCommerce with store owners in mind. It syncs your data over to our high-performance infrastructure so you can get insights to better understand your store inside and out — without slowing it down. The Metorik Helper plugin installs only two files (under 100kb total). Syncing happens automatically and efficiently. All reports, processing & exports happen on Metorik’s servers. “I. Love. Metorik. It’s that simple, I am soooo glad I stumbled across their software while looking for a powerful analytics program for my e-commerce site. I hated using Woo’s built-in analytics program – but Metorik is super-accurate, fast and helps me make better decisions. Oh, and their customer support is second to none. Thanks guys!” ★★★★★ – Mark Collard, Founder, Playmeo 🔗 Integrations to get the full picture Metorik seamlessly integrates with your advertising, analytics, and customer support systems, so you can get a clear picture of your store’s true performance. Integrations include: Analytics & Advertising — Google, Microsoft, Meta, TikTok, Pinterest, or csv syncing. Customer Support — Intercom, Zendesk, Gorgias, HelpScout, FreshDesk, GrooveHQ. Shipping — ShipStation, WooCommerce Shipment Tracking. Costs — WooCommerce COGS Plugin and native WooCommerce costs support. ❤️ Loved and Trusted by Thousands of Stores Metorik is trusted by thousands of WooCommerce stores, all around the world, to manage their WooCommerce store data, better understand their customers, and to help them grow — all from one fast, intuitive platform. “I can’t imagine ever running a WooCommerce shop without Metorik ever again!” ★★★★★ – Andrew Wilder, Nerdpress “Metorik makes it so simple to understand the data. This is a must-have for any WooCommerce store.” ★★★★★ – Michael Tieso, Yerbamatero “Metorik is by far the best source for pulling all of your WooCommerce data together. It makes finding orders and customers easy, and we use it for marketing, product research, pricing, and customer support. Every month they come out with even more amazing features making it easier for us to make data driven decisions for our store. And their support is stellar. Couldn’t recommend more.” ★★★★★ – Hilary Torn, Head of Growth, Fern Valley Farms “Metorik has been a total lifesaver helping us deal with our WooCommerce data (which is sometimes very difficult to keep track of!)” ★★★★★ – Nikki, Ohne “Metorik is one of the most important pieces of software that we’ve bought for our ecommerce store(s). I wish we’d bought it when we first started as it would have solved so many problems. Easily the first thing I would recommend to anyone wanting to use WooCommerce.” ★★★★★ – Sean, Web Operations, Molino 👉 See more reviews here 🚀 Ready to level up your Woo store? Let’s get started: Click Install and activate this plugin. Create or log in to your Metorik account. Connect and start exploring your store’s data in minutes. 👉 Try Metorik free for 30 days – no credit card required.

Pinny’s Simple SMTP is a ultra lightweight SMTP plugin weighing in at just 4KB. It’s simple to use, highly secure, and includes all the basic features you need to send emails reliably. 🚀 Super Easy 30-Second Configuration Tired of bloated setup wizards, “Connect Account” popups, and endless menus? Pinny’s Simple SMTP is designed to be invisible. We removed the fluff so you can get back to work. 1. Enter your Host & Port. 2. Enter your Login. 3. Click Save. That’s it. You are done. There is no complex UI to learn. No dashboards to manage. It is a true “Set and Forget” solution that just works. Unlike most SMTP plugins (which are typically 2MB+ in size), Pinny’s Simple SMTP is ultra-lightweight, easy to set up, and never compromises on security. We ensure your sensitive credentials are always protected with automatic encryption—no more storing passwords in plain text. This plugin is different. It’s smaller than a favicon, works with any mail provider, and takes just seconds to set up. Features: Ultra Lightweight (4KB): This is the a ultra lightweight SMTP plugin. It has zero impact on your site speed. Encrypted Security: We take security seriously. Your SMTP password is encrypted in the database using native WordPress salts. We never store credentials in plain text. Dead Easy Setup: No confusing wizards or tutorials needed. Just enter your Host, Port, and Login, then click Save. All Basic Features: Supports TLS/SSL, custom ports, “From” email/name overrides, and includes a 1-Click Test Email tool. Zero Bloat: No ads, no dashboard widgets, no usage tracking, and no upsells. wp-config Configuration Mode: For added security, define SMTP settings in wp-config.php and lock the admin UI. ⚙️ Advanced: Configure SMTP via wp-config.php Pinny’s Simple SMTP supports configuration directly from wp-config.php, allowing administrators and developers to lock SMTP settings and prevent changes from the WordPress dashboard. When enabled, the plugin automatically switches the admin interface to read-only mode. To enable this mode, add the following constants to your wp-config.php file define('PINNYS_SMTP_FORCE', true); define('PINNYS_SMTP_ENABLED', true); define('PINNYS_SMTP_HOST', 'smtp.gmail.com'); define('PINNYS_SMTP_PORT', 587); define('PINNYS_SMTP_ENCRYPTION', 'tls'); define('PINNYS_SMTP_AUTH', true); define('PINNYS_SMTP_USERNAME', '[email protected]'); define('PINNYS_SMTP_PASSWORD', 'your_app_password'); define('PINNYS_SMTP_FROM_EMAIL', '[email protected]'); define('PINNYS_SMTP_FROM_NAME', 'Your Website'); Once PINNYS_SMTP_FORCE is enabled: SMTP settings are loaded from wp-config.php The WordPress settings page becomes read-only Dashboard changes cannot override your configuration Note: If PINNYS_SMTP_FORCE is not defined, the plugin behaves normally and settings can be configured from the WordPress dashboard. 🛡️ The “Zero-Retention” Security Promise Pinny’s Simple SMTP is built on a strict security philosophy: WordPress is a CMS, not an Email Archive. Most SMTP plugins log every email sent from your site into your WordPress database. While this seems convenient, it introduces massive security risks, database bloat, and privacy violations. We feature a Zero-Retention Architecture. We connect, deliver, and vanish. Here is why this is safer for you: 1. The Security Risk (Why we don’t log) Storing email logs in your database creates a high-value target for hackers. The “Big Hack” Reality: In 2024 and 2025, major SMTP plugins (such as Post SMTP) suffered critical vulnerabilities (CVE-2023-6875 and CVE-2025-11833). Hackers were able to bypass authentication, trigger password reset emails, read the plugin’s email logs to capture the reset link, and take over the entire website. Our Fix: You cannot steal what isn’t there. By not logging emails, Pinny’s Simple SMTP renders this entire class of “Account Takeover” attacks impossible. 2. The Database & Privacy Problem Bloat: Transactional logs grow indefinitely. A busy store sends thousands of emails a month. Storing these in wp_options or custom tables slows down your site and bloats your backups. GDPR & Privacy: Your database should not permanently store customer PII (Personally Identifiable Information) like password reset links, purchase receipts, or private contact form messages. If your site is compromised, those logs are a leak waiting to happen. 3. The Right Way to Log If you need to track email delivery, do it where it belongs: At your Email Provider. Gmail / Google Workspace: Has a “Sent” folder and comprehensive audit logs. SendGrid / Mailgun / SES: These services are built to archive millions of emails securely, with proper rotation policies and access controls. Microsoft / Outlook: Native “Sent Items” retention. Pinny’s Simple SMTP keeps your WordPress database clean, fast, and secure by letting your email provider do its job. 🚫 The “Anti-Bloat” Architecture: Why We Rejected OAuth Pinny’s Simple SMTP is built on a strict performance philosophy: Do not load code you do not use. The industry standard is to force users into OAuth (Log in with Google/Microsoft). While this looks fancy, for a WordPress plugin, it is technically inferior to standard SMTP. Here is why we deliberately stripped OAuth out of Pinny’s: 1. The “Universal Adapter” Trap (Bloat) Most users connect to one provider (e.g., just Gmail). However, to support OAuth, other plugins must bundle massive SDK libraries for 10–15 different services (Google, Microsoft, Amazon, Yahoo, Zoho, etc.). The Result: You install megabytes of vendor code just to send a simple email. Our Fix: Pinny’s uses standard SMTP. We don’t force you to host 14 unused API libraries on your server just to use the 15th. This keeps our codebase at ~4KB. 2. The Complexity Risk (Security) In security, Complexity is the Enemy. OAuth flows require redirects, token storage, refresh tokens, and constant API updates. Every external library added to a plugin increases the “Attack Surface”—more code means more places for bugs to hide. The Reality: If a plugin’s bundled “Google API Client” has a vulnerability, your site is at risk—even if you are using Outlook. Our Fix: We use native WordPress functions. No external dependencies. No third-party SDKs. No supply-chain vulnerabilities. 3. The Reality of “Shared OAuth Infrastructure” Many plugins advertise “one-click OAuth login” for Gmail or Microsoft 365. To provide this convenience without requiring users to create their own developer credentials, these plugins typically authenticate through a shared OAuth application (Client ID and Secret) owned by the plugin developer. This creates several potential risks including: Shared API rate limits OAuth quotas apply to the shared application, not your individual site. Abuse impact If other sites using the same OAuth application send spam or violate provider policies, the provider may restrict or flag the application, potentially affecting all connected users. Application suspension When the shared OAuth application is disabled or restricted by the provider, authentication will fail for every site using it. Developer infrastructure dependency Some plugins route OAuth authentication through servers operated by the plugin developer. If that infrastructure experiences downtime, users may be unable to connect accounts or refresh authentication tokens. Maintenance risk OAuth integrations require ongoing API updates. If a plugin is abandoned and the OAuth application is not maintained, authentication may eventually stop working. Pinny’s Simple SMTP avoids these dependencies entirely by using direct SMTP authentication, allowing your site to communicate directly with your mail server without shared OAuth infrastructure. 4. App Passwords: The Superior Choice We use App Passwords (Standard SMTP Authentication). This is the secure, recommended method for server-side mailing (Gmail/Workspace & Microsoft 365). Strictly Scoped: An App Password usually only has permission to send mail. Unlike an OAuth token (which can sometimes be scoped too broadly), an App Password cannot be used to change your account settings or read your Drive files. Instantly Revocable: If you suspect a breach, you can revoke that specific App Password instantly from your Google/Microsoft dashboard without changing your main login credentials. Zero Downtime: OAuth tokens expire or disconnect if the API changes. App Passwords work until you say stop. Pinny’s Simple SMTP chooses stability over shiny buttons. Enter your Host, Port, and App Password → Save. Done.