Optimus – WordPress Image Optimizer vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

WordPress Image Optimizer Optimus reduces the file size of uploaded media files automatically. Depending on the image and format, reductions in size of up to 70% are possible. Several kilobytes can be saved per image—these savings contribute positively to the performance of the blog website. What’s most impressive about the compression technology: the quality of the images is maintained. There are three different versions of Optimus: Optimus (Free) as base version with limitations (e.g. max of 100kb) Optimus HQ (Premium) with expanded functionality for personal projects Optimus HQ PRO (Premium) as professional solution for customer websites More details about the features and the pricing model on optimus.io How does it work? During the uploading process of images to the media library, the Optimus plugin simultaneously sends the images to the Optimus server, where the incoming material is processed and sent back in optimized form. Afterwards, the Optimus plugin saves the image version with a reduced file size in the media library. The optimization of images – including thumbnails – is conducted in the background and outside of the view of the user. The image compression gains per file are displayed by Optimus within the media library in form of a percentage value, see screenshot. Superfluous information that is saved by image processing programs and is not even necessary for displaying the image is extracted from image files. This way, the quality of the graphics remains intact while the image size can be reduced significantly. If you wish, Optimus keeps all author, EXIF and copyright information contained within the photos — the compressional gains will be correspondingly lower. Optimus supports the conversion of images to the new WebP image format. It is recommended to use the WordPress Cache Enabler plugin to integrate the converted WebP images. Features Progressive JPEGs Reduction of file size during the upload Optimization of all preview images of a photo No adjustments to code necessary Optional: no removal of EXIF and IPTC metadata Optional: HTTPS connection for the image transfer (Optimus HQ) Optional: conversion to the WebP image format (Optimus HQ) Faster load times for blog pages Support for WooCommerce WordPress multisite-support Bulk optimization (optimize existing images) Privacy After the image optimization and transfer process, the Optimus server immediately deletes all the temporarily stored files. No files are stored! The Optimus servers are located in Germany. Tips Photos should always be saved as JPEGs rather than PNGs. The PNG format works well for illustrations, JPEG on the other hand is the right choice for photographs. Another reason: the size reduction always works more quickly for JPEGs. Your images have been optimized using Desktop tools such as ImageOptim (Mac) or PNGGauntlet (Win) before you upload them? Optimus has the significant benefit of also minimizing the thumbnails (=preview images) created by WordPress. After all, themes almost always integrate thumbnails rather than original images. System Requirements PHP >=5.6 WordPress >=4.6 Allow outbound connections Storage Utilization Backend: ~ 0,19 MB Frontend: ~ 0,01 MB Website optimus.io Author KeyCDN

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.