Cloudinary – Deliver Images and Videos at Scale vs Optimus – WordPress Image Optimizer

Boost the performance of your WordPress site by optimizing your images and videos with the Cloudinary WordPress Plugin. WordPress developers, content creators, and administrators can efficiently create, manage and deliver images and videos. The plugin scales from individual blogs to enterprise sites that deliver hundreds of thousands of images and videos and that need to be accessed across a variety of devices. What can Cloudinary do for you? Automatically optimize and transform all your new and existing images and videos through best-in-class algorithms that improve site performance and SEO rankings. Check out some examples! Rapidly edit assets, via AI, that deepen engagement through capabilities such as smart cropping, thumbnail generation, automated transcoding, and more. Deliver dynamically created responsive images across various devices and different resolutions. Utilize lazy loading and customizable placeholders to load images that are viewed by your users. Support both headless and UI-based WordPress deployments, maintaining flexibility in website development. Maintain compatibility with popular page builders. Provide end-to-end support for the WooCommerce plugin. Stream videos using the Cloudinary Video Player, featuring advanced capabilities to enhance user engagement. Present a responsive and interactive Product Gallery for creating captivating visual experiences. About Cloudinary’s award-winning plugin makes automating your image and video workflows easy, offering a variety of features. Supporting nearly two million developers and over 10,000 customers, Cloudinary enables companies to manage, transform, optimize and deliver image and video assets. The Cloudinary Plugin supports all these capabilities, providing users with a true plug-and-play solution. Getting started takes only minutes using the intuitive onboarding wizard. Learn more about the plugin with the Cloudinary Academy – Introduction to Cloudinary for WordPress Administrators After deployment, users can access a dashboard that provides insights into optimization metrics and data usage. The Cloudinary Plugin is based on an architecture that supports any type of site including business, enterprise and personal. Optimize your site performance and user experience by achieving faster page load times and implementing advanced auto-responsive delivery. This not only improves your Google page rankings but also enhances Core Web Vitals, and Lighthouse scores. By leveraging features such as video and image optimization, advanced responsive design, customizable lazy loading, and built-in CDN support, you can publish content faster while consistently delivering engaging user experiences. The Plugin supports both headless and UI-based development models, and allows you to customize development and extend functionality with the Cloudinary Plugin actions and filters. Moreover, you can create engaging visual experiences with automated quality and encoding settings, video and image resizing and cropping via AI, comprehensive transformations and effects, and seamless delivery to any device in any resolution or pixel density. Getting Started To use the Cloudinary Plugin and all the functionality that comes with it, you will need to have a Cloudinary Account. If you don’t have an account yet, sign up now for a free Cloudinary Programmable Media account. You’ll start with generous usage limits and when your requirements grow, you can easily upgrade to a plan that best fits your needs. Upon account creation you can plug in your account credentials and customize your configurations as desired. That’s it. About Cloudinary Read more about Cloudinary: Our website Blog Feature guides DAM solution Detailed documentation Image transformations documentation Video transformations documentation Cloudinary FAQ Cloudinary Academy – Introduction to Cloudinary for WordPress Administrators

WordPress Image Optimizer Optimus reduces the file size of uploaded media files automatically. Depending on the image and format, reductions in size of up to 70% are possible. Several kilobytes can be saved per image—these savings contribute positively to the performance of the blog website. What’s most impressive about the compression technology: the quality of the images is maintained. There are three different versions of Optimus: Optimus (Free) as base version with limitations (e.g. max of 100kb) Optimus HQ (Premium) with expanded functionality for personal projects Optimus HQ PRO (Premium) as professional solution for customer websites More details about the features and the pricing model on optimus.io How does it work? During the uploading process of images to the media library, the Optimus plugin simultaneously sends the images to the Optimus server, where the incoming material is processed and sent back in optimized form. Afterwards, the Optimus plugin saves the image version with a reduced file size in the media library. The optimization of images – including thumbnails – is conducted in the background and outside of the view of the user. The image compression gains per file are displayed by Optimus within the media library in form of a percentage value, see screenshot. Superfluous information that is saved by image processing programs and is not even necessary for displaying the image is extracted from image files. This way, the quality of the graphics remains intact while the image size can be reduced significantly. If you wish, Optimus keeps all author, EXIF and copyright information contained within the photos — the compressional gains will be correspondingly lower. Optimus supports the conversion of images to the new WebP image format. It is recommended to use the WordPress Cache Enabler plugin to integrate the converted WebP images. Features Progressive JPEGs Reduction of file size during the upload Optimization of all preview images of a photo No adjustments to code necessary Optional: no removal of EXIF and IPTC metadata Optional: HTTPS connection for the image transfer (Optimus HQ) Optional: conversion to the WebP image format (Optimus HQ) Faster load times for blog pages Support for WooCommerce WordPress multisite-support Bulk optimization (optimize existing images) Privacy After the image optimization and transfer process, the Optimus server immediately deletes all the temporarily stored files. No files are stored! The Optimus servers are located in Germany. Tips Photos should always be saved as JPEGs rather than PNGs. The PNG format works well for illustrations, JPEG on the other hand is the right choice for photographs. Another reason: the size reduction always works more quickly for JPEGs. Your images have been optimized using Desktop tools such as ImageOptim (Mac) or PNGGauntlet (Win) before you upload them? Optimus has the significant benefit of also minimizing the thumbnails (=preview images) created by WordPress. After all, themes almost always integrate thumbnails rather than original images. System Requirements PHP >=5.6 WordPress >=4.6 Allow outbound connections Storage Utilization Backend: ~ 0,19 MB Frontend: ~ 0,01 MB Website optimus.io Author KeyCDN