Optima Express IDX vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

OVERVIEW Optima Express turns your real estate website into a marketing machine with a sleek, modern property search experience that rivals the national portals. And you get many more unique features you won’t find anywhere else to turn new leads into closing clients and work more efficiently. See what clients are saying > FAST, EASY INTEGRATION No framing, wrappers, or subdomains are required, so all IDX listing content is indexed directly on your domain. A number of IDX pages are provided for your site, and many features including listing galleries, map search, market reports, and lead capture forms can be added to your own pages with shortcode. All IDX content adopts the styling of your WordPress theme, and you can easily configure the look you want with design settings for photos, maps, colors and lead capture – or take it further with custom CSS. FEATURE HIGHLIGHTS IDX Property Search & Lead Capture Built on decades of property search design experience, Premium Search provides a search experience buyers and sellers love. They can search locations by name, draw custom locations on a map, and register to save their searches or favorite listings on your site. Listing alert emails with your branding provide the latest active & sold listing activity, keeping your leads returning to your site. You can create any number of Markets (saved searches) for your target locations and criteria, and display up-to-date listing galleries on your site for each Market. Learn more > MarketBoost – Automated Website & Email Reports Position yourself as the local expert with always-current listing reports for sold, active & open homes in all your targeted markets.We also crunch the numbers on prices, inventory, and timing for each of your targeted markets. Email report campaigns attract new subscribers, keeping them up-to-date and returning to your site. Learn more > Widgets & Shortcode In addition to the different IDX website pages provided with Optima Express, a variety of features can be added to your site using widgets & shortcode, such as property search options, listing galleries, lead capture forms, and more. Learn more > Integrations Connect your account with other online apps and services to work more efficiently. Learn more > Optima Leads – Real Estate Agent App Optima Leads, our companion app for agent account plans, keeps all of your leads’ information and property interests on your mobile device so you can work your leads any time, any place. Learn more > Real Estate CRM for Agents (optional) Automated text & email followup campaigns help you jump start enagement with new leads. Lead ratings, task management, calendar sync, any many more features all come together to make sure your business stays on track with your goals. Learn more >. SETUP GUIDE Visit our Quick Start Guide to access the Optima Express Setup Guide and other resources including our Knowledge Base, tutorial videos, and recorded webinars. Optima Express offers many ways to use shortcodes which are discussed in our article WordPress Shortcodes for Real Estate Websites. CONTACT You can contact us through live chat on our website during business hours, send us an email, or schedule a demo.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.