Optima Express IDX vs Yoast SEO – Advanced SEO with real-time guidance and built-in AI

OVERVIEW Optima Express turns your real estate website into a marketing machine with a sleek, modern property search experience that rivals the national portals. And you get many more unique features you won’t find anywhere else to turn new leads into closing clients and work more efficiently. See what clients are saying > FAST, EASY INTEGRATION No framing, wrappers, or subdomains are required, so all IDX listing content is indexed directly on your domain. A number of IDX pages are provided for your site, and many features including listing galleries, map search, market reports, and lead capture forms can be added to your own pages with shortcode. All IDX content adopts the styling of your WordPress theme, and you can easily configure the look you want with design settings for photos, maps, colors and lead capture – or take it further with custom CSS. FEATURE HIGHLIGHTS IDX Property Search & Lead Capture Built on decades of property search design experience, Premium Search provides a search experience buyers and sellers love. They can search locations by name, draw custom locations on a map, and register to save their searches or favorite listings on your site. Listing alert emails with your branding provide the latest active & sold listing activity, keeping your leads returning to your site. You can create any number of Markets (saved searches) for your target locations and criteria, and display up-to-date listing galleries on your site for each Market. Learn more > MarketBoost – Automated Website & Email Reports Position yourself as the local expert with always-current listing reports for sold, active & open homes in all your targeted markets.We also crunch the numbers on prices, inventory, and timing for each of your targeted markets. Email report campaigns attract new subscribers, keeping them up-to-date and returning to your site. Learn more > Widgets & Shortcode In addition to the different IDX website pages provided with Optima Express, a variety of features can be added to your site using widgets & shortcode, such as property search options, listing galleries, lead capture forms, and more. Learn more > Integrations Connect your account with other online apps and services to work more efficiently. Learn more > Optima Leads – Real Estate Agent App Optima Leads, our companion app for agent account plans, keeps all of your leads’ information and property interests on your mobile device so you can work your leads any time, any place. Learn more > Real Estate CRM for Agents (optional) Automated text & email followup campaigns help you jump start enagement with new leads. Lead ratings, task management, calendar sync, any many more features all come together to make sure your business stays on track with your goals. Learn more >. SETUP GUIDE Visit our Quick Start Guide to access the Optima Express Setup Guide and other resources including our Knowledge Base, tutorial videos, and recorded webinars. Optima Express offers many ways to use shortcodes which are discussed in our article WordPress Shortcodes for Real Estate Websites. CONTACT You can contact us through live chat on our website during business hours, send us an email, or schedule a demo.

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Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site. Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools. AI tools built into your workflow Yoast’s AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves. Yoast AI Generate: creates five SEO-friendly titles and meta descriptions instantly, with one-click regeneration for more options. Yoast AI Optimize: suggests improvements to keyphrase placement, including introduction, distribution, and density, with the option to apply or dismiss each edit. 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Performance improvements that help reduce load times. Crawl settings to manage how bots access your site and reduce unnecessary server load. Every update delivers ongoing technical SEO enhancements automatically. Keep your website in perfect shape Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site’s SEO health: Cornerstone content tools to organize and prioritize your key pages. Front-end SEO inspector to view and edit titles, descriptions, and schema live. SEO roles to delegate plugin access securely across your team. Regular 2-week update cycle, so you stay compatible with the latest SEO standards and search engine changes. Powerful integrations Yoast SEO works seamlessly with popular WordPress tools: Google Site Kit: access insights from Search Console, Analytics, and PageSpeed inside WordPress. Advanced Custom Fields (ACF): combine with ACF Content Analysis for Yoast SEO for advanced field optimization. Elementor: use full Yoast SEO functionality inside Elementor’s editor. Algolia: improve internal search accuracy and performance. Semrush: discover and optimize for high-value keywords. Wincher: track keyword positions and trends in Google Search. Jetpack: manage SEO and social previews in one place. Easy Digital Downloads (EDD): improve digital product visibility with integrated schema. Mastodon: verify your website on Mastodon with Yoast SEO Premium. WooCommerce: optimize ecommerce SEO with the dedicated WooCommerce extension. Yoast SEO Premium: AI-powered SEO for WordPress Yoast SEO Premium builds on everything above with advanced automation, AI tools, and professional support. It helps you optimize efficiently for both traditional search and AI-driven discovery. What it helps you tackle: Keeping pace with algorithm changes and AI search. Reaching the right audience. Automating redirects, crawl controls, and internal linking. 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One seat included. 24/7 premium support from SEO specialists. Included at no extra cost: Yoast Local SEO: help nearby customers find you, with local schema, a store locator, and opening hours management. Yoast Video SEO: help Google understand your videos, with video sitemaps and schema. Yoast News SEO: help your news content get discovered in Google News and Top Stories. Yoast WooCommerce SEO: advanced SEO for online stores Yoast WooCommerce SEO builds on Yoast SEO Premium with ecommerce-specific tools for your store’s visibility. Key ecommerce features: WooCommerce-specific XML sitemap that excludes non-shopping content. Product structured data for rich results, including price, reviews, and availability. Canonical URL management to prevent duplicates. Ecommerce-focused content analysis for GTINs, SKUs, and short descriptions. AI Generate for ecommerce: optimized titles and meta descriptions for product and category pages, at page level or drafted in bulk for products and categories. What that gets you: Better product visibility through automated structured data. More efficient crawling for large catalogs. Time saved through metadata templates and automation. Metadata across your whole catalog without editing rows one at a time. Built for WooCommerce, trusted by thousands of online stores worldwide. For developers Yoast SEO is built with developers in mind. With modern APIs, hooks, and a unified indexables system, you can extend or integrate SEO functionality across custom themes, plugins, or headless setups. REST API Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data. Learn more about the REST API. Surfaces API Access SEO data directly in code via YoastSEO()->meta->for_current_page(). Supports titles, descriptions, canonicals, and schema. Read the Surfaces API documentation. Metadata API Use the Metadata API to filter, override, or extend meta tags with WordPress hooks such as wpseo_title, wpseo_metadesc, and wpseo_canonical. Schema API The Schema API lets you modify or extend Schema.org graph pieces, including Article, Organization, Person, Breadcrumb, and WebPage entities. Abilities API integration Let AI tools, dashboards, and automated workflows read Yoast SEO data programmatically, including SEO, readability, and inclusive language scores for recent posts. Block editor compatibility Yoast SEO integrates directly with the WordPress block editor. It outputs schema for HowTo and FAQ blocks by default, and you can extend schema for custom blocks. Indexables At the core of Yoast SEO lies the indexables system, unifying all SEO data for faster queries and consistent metadata across outputs. Ongoing support and education Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin. We are committed to helping you grow your SEO skills: Yoast SEO Academy: free and premium SEO courses, included in all paid plans. Yoast SEO blog, newsletter, and webinars. Yoast SEO Update podcast for the latest SEO insights. Bug reports on GitHub, for issue tracking rather than support. Yoast SEO: built to make search optimization accessible, reliable, and ready for the future of AI search.