Matomo Site Kit vs Connect Matomo – Analytics Dashboard for WordPress

Matomo Site Kit is the ultimate WordPress plugin for integrating Matomo Analytics – the leading open-source, privacy-focused alternative to Google Analytics. Whether you use Matomo Cloud or self-hosted Matomo On-Premise, this plugin provides everything you need for comprehensive website analytics while respecting your visitors’ privacy. Why Choose Matomo Site Kit? Privacy-First Analytics – Full GDPR, CCPA, and PECR compliance out of the box No Data Sampling – 100% accurate data, unlike Google Analytics You Own Your Data – No third-party data sharing Ad-Blocker Resistant – Server-side tracking bypasses most ad blockers WooCommerce Ready – Complete ecommerce tracking for your online store Three Powerful Tracking Methods Choose the tracking method that best fits your needs: Classic JavaScript Tracking – Traditional Matomo tracking with full feature support using _paq.push(). Best for most websites. Matomo Tag Manager (MTM) – Advanced tag management with dataLayer integration. Perfect for marketing teams who need flexible trigger and variable management. Server-Side PHP Tracking – Privacy-friendly tracking that works even when JavaScript is disabled or blocked. Ideal for GDPR-focused websites and bypassing ad blockers. Complete Feature List Analytics Dashboard * Real-time analytics overview in WordPress admin * Visits, page views, bounce rate, and session duration * WordPress Dashboard widget for quick stats * Per-post and per-page analytics metabox WooCommerce Ecommerce Tracking * Product view tracking with SKU, name, price, and categories * Category page view tracking * Add to cart and remove from cart events * Cart update tracking * Complete order tracking with revenue, tax, and shipping * Works with all three tracking methods Site Search Tracking * Automatic WordPress search tracking * Search keyword capture * Category filter detection * Search result count * Zero configuration required Automatic Annotations * Create Matomo annotations when content is published * Select which post types trigger annotations * Customizable format with variables: {post_type}, {title}, {url}, {author} * Live preview in settings Privacy & GDPR Compliance * Consent mode options (requireConsent, requireCookieConsent) * Privacy opt-out shortcode [matomo_opt_out] * Server-side tracking for cookieless analytics * Exclude tracking by user role * Compatible with cookie consent plugins Advanced Features * User ID tracking with SHA256 hashed email * Heartbeat Timer for accurate time-on-page measurement * DataLayer integration for Tag Manager (Matomo config + page context: page_type, post_type label, taxonomies, locale, login status, post_id) * AI Bot Tracking – Track visits from AI assistants (ChatGPT, Perplexity, Claude, etc.) separately in Matomo (requires Matomo 5.7+) * Bot detection and filtering * Noscript fallback for JavaScript-disabled browsers * DNS prefetch and script preloading for performance * Matomo Cloud and On-Premise support Perfect For Bloggers who want simple, privacy-respecting analytics WooCommerce stores needing detailed ecommerce insights Agencies managing multiple client websites Enterprise organizations with strict data privacy requirements GDPR-conscious website owners in the EU Marketing teams using Matomo Tag Manager Matomo Cloud vs On-Premise This plugin works seamlessly with both: Matomo Cloud – Hosted solution at matomo.cloud, no server management needed Matomo On-Premise – Self-hosted on your own server for complete data ownership

Version 1.1.7 includes a security related fix, it is highly recommended to update to this or a later version. If you are not yet using Matomo On-Premise, Matomo Cloud or hosting your own instance of Matomo, please use the Matomo for WordPress plugin. This plugin uses the Matomo API to show your Matomo statistics in your WordPress dashboard. It’s also able to add the Matomo tracking code to your blog and to do some modifications to the tracking code. Additionally, WP-Matomo supports WordPress networks and manages multiple sites and their tracking codes. To use this plugin the Matomo web analytics application is required. If you do not already have a Matomo setup (e.g., provided by your web hosting service), you have two simple options: use either a self-hosted Matomo or a cloud-hosted Matomo by InnoCraft. Requirements: PHP 7.0 (or higher), WordPress 5.0 (or higher), Matomo 4.0 (or higher) Languages: English, Albanian, Chinese, Dutch, French, German, Greek, Hungarian, Italian, Polish, Portuguese (Brazil). Partially supported: Azerbaijani, Belarusian, Hindi, Lithuanian, Luxembourgish, Norwegian, Persian, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian What is Matomo? Learn more. First steps Learn how to install your own Matomo instance: Requirements, Installation. If you need support about Matomo, please have a look at the Matomo forums. Finally, you can start setting up WP-Matomo. Shortcodes You can use following shortcodes if activated: [wp-piwik module="overview" title="" period="day" date="yesterday"] Shows overview table like WP-Matomo’s overview dashboard. See Matomo API documentation on VisitsSummary.get to get more information on period and day. Multiple data arrays will be cumulated. If you fill the title attribute, its content will be shown in the table’s title. [wp-piwik module="opt-out" language="en" width="100%" height="200px"] Shows the Matomo opt-out Iframe. You can change the Iframe’s language by the language attribute (e.g. de for German language) and its width and height using the corresponding attributes. [wp-piwik module="post" range="last30" key="sum_daily_nb_uniq_visitors"] Shows the chosen keys value related to the current post. You can define a range (format: lastN, previousN or YYYY-MM-DD,YYYY-MM-DD) and the desired value’s key (e.g., sum_daily_nb_uniq_visitors, nb_visits or nb_hits – for details see Matomo’s API method Actions.getPageUrl using a range). [wp-piwik] is equal to [wp-piwik module=”overview” title=”” period=”day” date=”yesterday”]. Credits and Acknowledgements Graphs powered by Chart.js (MIT License). All translators at Transifex and WordPress. Anyone who donates to the WP-Matomo project, including the Matomo team! All users who send me mails containing criticism, commendation, feature requests and bug reports – you help me to make WP-Matomo much better! Thank you all!