Matomo Site Kit vs WooCommerce

Matomo Site Kit is the ultimate WordPress plugin for integrating Matomo Analytics – the leading open-source, privacy-focused alternative to Google Analytics. Whether you use Matomo Cloud or self-hosted Matomo On-Premise, this plugin provides everything you need for comprehensive website analytics while respecting your visitors’ privacy. Why Choose Matomo Site Kit? Privacy-First Analytics – Full GDPR, CCPA, and PECR compliance out of the box No Data Sampling – 100% accurate data, unlike Google Analytics You Own Your Data – No third-party data sharing Ad-Blocker Resistant – Server-side tracking bypasses most ad blockers WooCommerce Ready – Complete ecommerce tracking for your online store Three Powerful Tracking Methods Choose the tracking method that best fits your needs: Classic JavaScript Tracking – Traditional Matomo tracking with full feature support using _paq.push(). Best for most websites. Matomo Tag Manager (MTM) – Advanced tag management with dataLayer integration. Perfect for marketing teams who need flexible trigger and variable management. Server-Side PHP Tracking – Privacy-friendly tracking that works even when JavaScript is disabled or blocked. Ideal for GDPR-focused websites and bypassing ad blockers. Complete Feature List Analytics Dashboard * Real-time analytics overview in WordPress admin * Visits, page views, bounce rate, and session duration * WordPress Dashboard widget for quick stats * Per-post and per-page analytics metabox WooCommerce Ecommerce Tracking * Product view tracking with SKU, name, price, and categories * Category page view tracking * Add to cart and remove from cart events * Cart update tracking * Complete order tracking with revenue, tax, and shipping * Works with all three tracking methods Site Search Tracking * Automatic WordPress search tracking * Search keyword capture * Category filter detection * Search result count * Zero configuration required Automatic Annotations * Create Matomo annotations when content is published * Select which post types trigger annotations * Customizable format with variables: {post_type}, {title}, {url}, {author} * Live preview in settings Privacy & GDPR Compliance * Consent mode options (requireConsent, requireCookieConsent) * Privacy opt-out shortcode [matomo_opt_out] * Server-side tracking for cookieless analytics * Exclude tracking by user role * Compatible with cookie consent plugins Advanced Features * User ID tracking with SHA256 hashed email * Heartbeat Timer for accurate time-on-page measurement * DataLayer integration for Tag Manager (Matomo config + page context: page_type, post_type label, taxonomies, locale, login status, post_id) * AI Bot Tracking – Track visits from AI assistants (ChatGPT, Perplexity, Claude, etc.) separately in Matomo (requires Matomo 5.7+) * Bot detection and filtering * Noscript fallback for JavaScript-disabled browsers * DNS prefetch and script preloading for performance * Matomo Cloud and On-Premise support Perfect For Bloggers who want simple, privacy-respecting analytics WooCommerce stores needing detailed ecommerce insights Agencies managing multiple client websites Enterprise organizations with strict data privacy requirements GDPR-conscious website owners in the EU Marketing teams using Matomo Tag Manager Matomo Cloud vs On-Premise This plugin works seamlessly with both: Matomo Cloud – Hosted solution at matomo.cloud, no server management needed Matomo On-Premise – Self-hosted on your own server for complete data ownership

WooCommerce is the open-source ecommerce platform for WordPress. Our core platform is free, flexible, and amplified by a global community. The freedom of open-source means you retain full ownership of your store’s content and data forever. Whether you’re launching a business, taking brick-and-mortar retail online, or developing sites for clients, use WooCommerce for a store that powerfully blends content and commerce. Create beautiful, enticing storefronts with themes suited to your brand and industry. Increase revenue with an optimized shopping cart experience that converts. Customize product pages in minutes using modular product blocks. Showcase physical and digital goods, product variations, custom configurations, instant downloads, and affiliate items. Sell subscriptions, bookings, or memberships, with our developer-vetted extensions. Rise to the top of search results by leveraging WordPress’ SEO advantage. Build on a platform that scales. Get flexible ecommerce for high-volume stores. ALL THE TOOLS YOU NEED TO SELL Built-in tools and popular integrations help you efficiently manage your business operations. Many services are free to add with a single click via the optional Setup Wizard. Choose how you want to get paid. Conveniently manage payments from the comfort of your store with WooPayments (Available in the U.S., U.K., Ireland, Australia, New Zealand, Canada, Spain, France, Germany, and Italy). Securely accept credit cards, mobile wallets, bank transfers, and cash thanks to 100+ payment gateways – including Stripe, PayPal, and Square. Configure your shipping options. Print USPS labels right from your dashboard and even schedule a pickup with WooCommerce Shipping (U.S.-only). Connect with well-known carriers such as UPS and FedEx – plus a wide variety of delivery, inventory, and fulfillment solutions for your locale. Simplify sales tax. Add WooCommerce Tax or similar integrated services to make automated calculations a reality. Grow your business, add features, and monitor your store on the go WooCommerce means business. Keep tabs on the performance metrics most important to you with a powerful and flexible central dashboard built into WooCommerce. Expand your audience across marketing and social channels with Google Ads, HubSpot, Mailchimp, and Facebook integrations. You can always check out the in-dashboard Marketing Hub for fresh ideas and tips to help you succeed. Enhance store functionality with hundreds of free and paid extensions from the WooCommerce Marketplace. Our developers vet each new extension and regularly review existing extensions to maintain Marketplace quality standards. We are actively looking for products that help store builders create successful stores. Manage your store from anywhere with the free WooCommerce mobile app (Android and iOS). Spoiler alert: Keep an ear out for the slightly addictive “cha-ching” notification sound each time you make a new sale! Own and control your store data – forever With WooCommerce, your data belongs to you. Always. If you opt to share usage data with us, you can feel confident knowing that it’s anonymized and kept secure. Choose to opt-out at any time without impacting your store. Unlike hosted ecommerce solutions, WooCommerce store data is future-proof; you’re free to export all your content and take your site to any platform you choose. No restrictions. Why developers choose (and love) WooCommerce Developers can use WooCommerce to create, customize, and scale a store to meet a client’s exact specifications, making enhancements through extensions or custom solutions. Leverage hooks and filters to modify or create functionality. Integrate virtually any service using a robust REST API and webhooks. Design and build custom content blocks with React. Inspect and modify any aspect of the core plugin code. Speed up development with a lightning-fast CLI. The core platform is tested rigorously and often, supported by a dedicated development team working across time zones. Comprehensive documentation is updated with each release, empowering you to build exactly the store required. Be part of our growing international community WooCommerce has a large, passionate community dedicated to helping merchants succeed – and it’s growing fast. There are WooCommerce Meetups in locations around the world that you can attend for free and even get involved in running. These events are a great way to learn from others, share your expertise, and connect with like-minded folks. WooCommerce also has a regular presence at WordCamps across the globe – we’d love to meet you. Contribute and translate WooCommerce is developed and supported by Automattic, the creators of WordPress.com and Jetpack. We also have hundreds of independent contributors, and there’s always room for more. Head to the WooCommerce GitHub Repository to find out how you can pitch in. WooCommerce is translated into multiple languages, including Danish, Ukrainian, and Persian. Help localize WooCommerce even further by adding your locale – visit translate.wordpress.org. Connection to WooCommerce.com You can connect your store to WooCommerce.com to manage your subscriptions on WooCommerce Marketplace and receive product updates without leaving WordPress admin. Connection also enables installation of purchased products right from WooCommerce.com and streamlines access to technical support. If you’d like to learn about what data is gathered and how it is used, please refer to our Privacy Policy.