Notifal – AI Popup Builder & CRO Engine vs OptinCraft – Drag & Drop Optins & Popup Builder for WordPress

Onboarding | Notifal Pro | Templates Library | Free Configuration | Community Most Visitors Leave Without Buying. Notifal Is Built to Change That. A regular popup plugin shows the same message to everyone. Notifal is different: it’s a conversion rate optimization (CRO) engine that reads live data, your content, your visitors, and on eCommerce sites, your products, cart, and orders too, and turns it into the kind of real-time, persuasive messaging that actually moves people to act. Picture this on a blog: “5 readers commented on this post this week.” On a site with a lead form, consultation request, or any custom post type, “Someone just requested a consultation.” On a product page: “23 people bought this in the last 7 days” or “Only 5 left in stock.” These aren’t static banners you write once and forget. They’re live, data-driven notifications that update automatically, built with Notifal’s dynamic tags reading directly from your site’s real content, posts, pages, comments, custom post types, and on WooCommerce stores, products, carts, and orders too. That’s the difference between a popup plugin and a CRO engine. Notifal gives you both: the design freedom of a popup builder, and the real-time intelligence, on any kind of site, to make every notification actually convert. 🎯 Create stunning, goal-driven notifications in minutes 📊 Track performance with built-in advanced analytics 🎨 Design freely with Elementor, WordPress Block Editor, or the Notifal HTML Builder ⚡ Launch faster with 100+ ready-to-use templates 🤖 Generate HTML templates with AI using built-in Notifal tags and your brand colors 🧩 Generate complete OnPage notifications with AI, including HTML template, appearance, timing, behavior, and display rules, then import in one paste 🧠 Smart Targeting for context-aware dynamic content on every page [PRO] 🔴 Live social proof and engagement notifications powered by real site data, any post type, any custom field 🛒 Cart-aware upsells, cross-sells, and abandonment recovery for WooCommerce stores Real Conversion Scenarios You Can Build Today This is what separates Notifal from a basic popup plugin, every one of these is built from features already inside Notifal, combining dynamic tags, real site data, and display rules. Works on any WordPress site, with extra firepower if you run WooCommerce. On any site, blog, SaaS, agency, lead-gen, or portfolio: 🔥 Live Activity & Social Proof: “5 people commented on this post this week” or “Someone just requested a consultation,” built from Comment tags or the Post Type Tag Generator, which can read custom fields from any custom post type, lead forms, booking requests, applications, anything your site or another plugin stores as a post type. Shown as a corner badge or floating element right where the action happens. 🚪 Exit Intent Recovery: Catch visitors the moment they’re about to leave with a lead magnet, a discount, or a related-content suggestion, before they’re gone for good. ⭐ Customer Reviews & Comments, Live: Notifal reads real WordPress comments and WooCommerce product reviews directly with Comment tags, both blog post comments and product reviews live on your site count, shown as a floating badge or popup the moment a new one comes in. 🌟 Trust Badges (Google, G2, Trustpilot): Showcase your ratings from external services like Google, G2, or Trustpilot using ready-made templates designed for each. These are template based, not a live feed, you add your own rating and review count, Notifal handles the design and placement. 📈 New Content & Activity Alerts: Surface new posts, new comments, or new reviews automatically so your site always feels active. With WooCommerce, all of the above plus: ⏳ Scarcity & Urgency: “Only 5 left in stock” using Product tags, paired with an arrow or pulse animation, shown only when stock is genuinely low. 🛒 Live Cart & Order Social Proof: “Sarah and 5 others bought {product_name} this week. Only 3 left in stock” combines Order tags for social proof, Product tags for live stock urgency, and an Ajax Add to Cart button, all in one notification, reinforcing trust and urgency at the exact moment a visitor is deciding to buy. 💰 Cart-Aware Upsells: The Cart Products content source rotates product tags from what’s actually in the visitor’s cart, related items, upsells, and cross-sells, refreshing in real time as the cart changes. No more generic “you might also like” with random products. 📦 Cart Abandonment Recovery: Trigger cart-based display rules by total, item count, or applied coupons to recover visitors before checkout. Every scenario above runs through Notifal’s own engine: dynamic tags, Smart Targeting, and display rules working together. No external CRO tool, no separate plugin stack. Not Just Software. A Team That Optimizes With You. Most popup plugins hand you a builder and leave you to figure out what actually works. Notifal goes further: request a Free Configuration, and our team reviews your site, sets up the notifications most likely to convert for your specific traffic and goals, then keeps watching Notifal’s own analytics, impressions, click rate, close rate, conversion rate, to refine the wording, timing, and placement over time. It’s CRO as an ongoing process, not a one-time setup. One Plugin. Endless Possibilities. From growing your email list to preventing cart abandonment, from building social proof to boosting engagement, Notifal adapts to your conversion goals. No matter what type of website you run, eCommerce store, blog, SaaS, agency, or portfolio, there’s a notification strategy waiting to transform your results. Here’s what you can create with Notifal: 📧 Grow Email List: Newsletter Sign-up Form – Email Sign-Up Discount – Exit Intent Email Capture – Scroll-Based Email Capture 💰 Increase Sales: Discounted Products Showcase – Discount Coupon Popups – Exit Intent Coupon Code – First Purchase Coupon Code – Cross-Selling Recommendations – Cart-Based Product Notifications (WooCommerce) ⭐ Build Trust & Social Proof: Recent Sales & Buyers Notifications – Google Rating – G2 Rating – Trustpilot Rating – Customer Testimonials 🚀 Boost Engagement: New Post Announcement – New Product Announcement – New Post Comment Notification – New Product Review Notification – Scroll-Based Add Comment Form – Exit Intent Post Share Button – Exit Intent Post Suggestions 🔄 Recover & Retain Visitors: Idle User Pop-Up – Exit Intent Email Capture – Exit Intent Coupon Code – Exit Intent Contact Info – Exit Intent Post Suggestions – Exit Intent Post Share Button – Cart Exit Pop-Up 📱 Promote Your Social Channels: Promote YouTube Video – Promote YouTube Channel – Social Media Follow Buttons 🛒 Prevent Cart Abandonment: Cart Exit Pop-Up 💬 Communicate with Visitors: WhatsApp Button – All-in-One Chat Widget – Click to Call Button – Exit Intent Contact Info – Inactive User Support Button 📈 Grow Average Order Value (AOV): Free Shipping Progress Bar – Cross-Selling Recommendations – Cart Upsells & Cross-Sells via Cart Products Content Source (WooCommerce) 👥 Grow Your User Base: Sign-Up Pop-Up 🔒 Content Blocking & Access Control: Age Verification Pop-Up – Registration Required Pop-Up Whatever your conversion goal, Notifal has a notification for it. Five Display Types, One Engine A popup isn’t always the right tool. Sometimes the highest-converting placement is a small badge next to your price, or a subtle bar at the top of the page. Notifal gives you five display types so the message fits the moment instead of forcing every notification into the same modal: 🪟 Popup Modal: For high-attention moments like exit intent or a first-purchase offer. 🎈 Floating Element / Side Box: Persistent but non-intrusive, ideal for chat buttons, ratings, or ongoing offers. 📛 Corner Badge: Small, low-friction social proof badges that don’t interrupt browsing. 📰 Top Bar Banner: Site-wide announcements, shipping thresholds, or sitewide promotions. 🔔 Toast Notification: Brief, real-time pop-ins, perfect for “someone just bought this” style alerts. 🔥 With +100 Ready-to-Use Templates, Launch in Minutes, Not Hours Designing popups from scratch takes time. Finding the right layout, choosing colors, writing copy, positioning elements, it all adds up. With Notifal’s Template Library, you don’t have to start from a blank canvas. Choose from 100+ professionally designed, ready-to-use notifications and get your popup live in just a few clicks. 🎨 Templates for Every Need: Our library covers all 11 use cases. From growing your email list to preventing cart abandonment. No matter your goal, you’ll find a template that fits. 🏢 Designed for Every Industry: Running an online store? A blog? A SaaS platform? A local business website? Notifal templates are built for diverse industries, so you’ll always find something that matches your brand and audience. 🖼️ Multiple Themes & Layouts: Minimal and modern. Bold and colorful. Clean and professional. Browse through different visual styles and layouts to find the perfect match for your website’s aesthetic. ⚡ Ready in Clicks, Not Hours: Pick a template. Import and customize if you want. That’s it. Your high-converting pop-up is live. 🆕 Always Growing: Our design team continuously adds new templates to the library. New trends, new use cases, new ideas. You’ll always have fresh options to choose from. Stop designing from scratch. Start converting faster. Browse the library. Pick a template. Go live. 📊 Know What’s Working and Fix What’s Not with Analytics Guessing doesn’t grow businesses, data does. Notifal’s built-in advanced analytics gives you complete visibility into how your notifications perform, so you can optimize for maximum results. 💵 Revenue Generated: See the real monetary impact of each notification, proof of your ROI. 👀 Impressions [PRO]: See exactly how many times each notification has been displayed to visitors. 👥 Total Users [PRO]: Track the number of unique visitors who have seen your popups. ❌ Close Rate [PRO]: Identify which notifications visitors are dismissing, and refine your approach. 🖱️ Click Rate & Total Clicks [PRO]: Measure engagement and understand what drives visitors to take action. 🎯 Conversion Rate [PRO]: Know precisely how many viewers are converting into subscribers, buyers, or leads. 📅 Campaign-based analytics filters [PRO]: Impressions, clicks, close rate, conversions, and other key performance data based on the campaign your notifications belong to, so you can measure full campaign performance with clarity. Data-driven decisions. Real results. Design Your Way. No Limits. Why learn a new builder when you can use the one you already love? Notifal integrates seamlessly with Elementor, the WordPress Block Editor, and its own HTML Builder, giving you complete design freedom. 🎨 Elementor Users: Build your popups and notifications using Elementor’s powerful drag-and-drop interface. Use any widget you want. Forms, images, buttons, countdown timers, WooCommerce elements, and more. 📝 Block Editor Users: Don’t use Elementor? Design stunning notifications using the native WordPress Block Editor. Add any block you need. Paragraphs, headings, images, buttons, columns, shortcodes, or third-party blocks. 💻 HTML Builder Users: Prefer code, AI, or a lightweight workflow? Open the Notifal HTML Builder, a fullscreen workspace where you paste self-contained HTML (with embedded styles), parse it, tweak text and colors visually, preview live, and save. Use the built-in AI prompt to generate ready-to-paste templates: it includes your brand color, Notifal dynamic tags ({product_name}, {user_first_name}, cart tags, and more), display-type guidance, and copy rules so tools like ChatGPT or Claude return HTML you can drop straight into the builder. Your favorite builder or AI-assisted HTML. Your creative control. Unlimited possibilities. 🔗 With Dynamic Tags Create Once. Update Never. Static popups are limited. Every new product, every new sale, every new comment, you’d have to create a new notification manually. Notifal’s Tag Generator changes that. With dynamic tags, you create a notification once, and its content updates automatically based on real-time data. This is the engine behind every social proof and sales notification example above. 🔄 How Tags Work Instead of writing static text like: “New Offer for You” You write: “New Offer for You, {user_name}”. Now every visitor sees their own name. Sara sees “New Offer for You, Sara”. Alex sees “New Offer for You, Alex”. With tags, you can pull in product names, prices, discount percentages, order details, cart totals, coupon codes, comment content, usernames, and more, fully personalized, real-time notifications. 🏷️ Three Powerful Tag Categories 📝 WordPress Tags: Dynamically insert Post, Page, Comment, and User data into your notifications. 🛒 WooCommerce Tags: Pull real-time Order, Product, and Cart data including {cart_total}, {cart_item_count}, {cart_coupons}, and {cart_checkout_url}, the foundation for sale announcements, abandoned-cart reminders, and discount popups. Combine with the Cart Products content source to rotate product tags from items in the visitor’s cart, related products, upsells, and cross-sells. ⚙️ Post Type Tag Generator [PRO]: Have custom post types? Generate your own tags based on any post type in your database. Complete flexibility. 🧠 Smart Targeting: Dynamic Content That Follows the Visitor Generic dynamic notifications pull from your entire catalog or content library. That’s powerful, but on a product page, a visitor expects relevance, not a random item from somewhere else on your site. Smart Targeting connects your notification’s content source to the page your visitor is actually viewing. On a single product page, show that product’s data first. On a category archive, surface items from that category. On a blog post, pull related posts from the same tags or categories. How Smart Targeting Works Notifal reads the dynamic tags in your notification template and automatically scopes the content source to what matches the current page. On singular pages, the viewed product, post, or custom post type entry is prioritized first. On taxonomy archives, content is drawn from the category, tag, or product category your visitor is browsing. When no contextual match exists, you decide whether to fall back to your standard content source filters or hide the notification until a relevant match appears. Smart Targeting Controls 📍 Context-Aware Content Source: Limit dynamic content to items related to the current product, post, custom post type, or taxonomy archive. 🎯 Current Page Priority: On single product, post, and custom post type pages, the item being viewed is shown first before the scope widens. 📂 Archive & Taxonomy Targeting: Category, tag, and product category archives surface content from the archive your visitor is browsing. 🔢 Category Depth Control: Set how far smart targeting widens, from the current query only (level 0) through parent categories and page hierarchy (up to 10 levels). 🛒 Orders & Comments via Parent Content: Order and comment dynamic tags inherit context from the product or post on the current page. 🔄 Smart Fallback: Choose whether to fall back to standard content source filters when no contextual match exists, or hide the notification until a relevant match is found. 🏷️ Template-Aware Detection: Smart Targeting activates automatically based on the dynamic tags in your notification template, no manual entity mapping required. 🛒 Cart Products Content Source, Turn Every Cart Into a Sales Opportunity A visitor who adds something to their cart is one step away from buying. Notifal’s Cart Products content source lets your dynamic notifications pull product data directly from the visitor’s live WooCommerce cart, so every popup, floating …

PRO – Up to 65% OFF | Roadmap Grab attention, capture leads, and boost conversions fast. OptinCraft makes building high-converting optins & popups effortless with a simple drag-and-drop canvas builder in a fully WordPress-friendly environment. No coding, just results. Build Beautiful Popups with Drag & Drop Simplicity OptinCraft comes with an intuitive drag & drop builder that lets you create custom optin & popup designs easily. You can add text, images, countdown timers, and buttons while previewing your changes live. No coding, no confusion: just simple, visual control over your popup’s look and behavior. Every design is 100% responsive, so your popups look great on desktop, tablet, and mobile. Choose from Multiple Popup Styles OptinCraft gives you flexibility to design Popups that fit your campaign goals perfectly. You can use: Lightbox popups for email subscriptions or offers Floating bar popups for announcements or notifications Slide-in popups to promote new deals Sidebar popups for persistent visibility Each popup style feels modern and non-intrusive, keeping your visitors engaged without hurting their experience. Drag & Drop Canvas Builder in the Shadow of Gutenberg At first glance, it feels like you’re working in Gutenberg but it’s actually a powerful drag & drop canvas editor that works like Canva. Every click, every move flows naturally, letting creativity take the lead. Interesting, right? Mobile-specific Popups That Perform A large number of traffic comes from mobile users. OptinCraft ensures your popups are fully optimized for mobile screens, loading fast and displaying beautifully. You can even create mobile-specific popups to deliver device-targeted experiences. That means smoother engagement, better conversions, and a more enjoyable browsing experience for every visitor. Multi-Step Campaign A Multi-Step Campaign guides prospects through a structured journey that increases engagement and conversions by breaking the opt-in process into simple, intentional steps. Instead of asking for too much information upfront, OptinCraft captures micro-commitments first, then uses conditional logic and smart segmentation to deliver highly relevant messages and follow-ups. This approach reduces friction, improves lead quality, and allows you to personalize nurturing sequences based on user behavior and intent, resulting in higher opt-in rates, stronger trust, and better overall campaign performance. Smart Targeting & Trigger Controls OptinCraft gives you complete control over where, when, and to whom your popups appear. Use smart targeting options like: Device targeting (desktop, mobile, tablet) Page-level targeting (show popups on specific pages) Conditional display (custom rules for visibility) Target new visitors or returning visitors (PRO) Geo-location targeting (PRO) Trigger your popups with behavior-based controls such as: On page load After inactivity Click count Page Scrolled (PRO) On page exit intent optin (PRO) Custom selector click (PRO) On hover (PRO) These options let you build campaigns that appear at the right time without annoying your audience. Create Urgency with Timers and Schedules You can boost conversions by adding countdown timers to your popups. Perfect for flash sales or limited-time offers, timers add urgency and drive instant action. OptinCraft also lets you schedule popups with specific start and end times. Run seasonal promotions, limited-time events, or recurring announcements even when you’re offline. Stunning Templates for Every Campaign No design experience? No problem. OptinCraft includes a bunch of pre-made templates crafted to look professional and convert effectively. Each template is customizable with your branding, colors, and fonts. You can use Google Fonts to personalize your popups and match your website style. These ready templates save hours of design work and help you launch beautiful popups in minutes. Measure Success with Detailed Analytics OptinCraft’s powerful analytics dashboard helps you track performance in real-time. You can view: Campaign analytics for impressions, clicks, and conversions Device-wise data to see which popups perform best on mobile or desktop Country-wise analytics Page-wise and browser-wise analytics These insights help you optimize your designs, adjust targeting, and continuously improve your campaigns. Integrate with Your Favorite Tools OptinCraft connects seamlessly with your existing favorite tools, making automation easy. Available integrations include: Email Notification (Free) WooCommerce (PRO) EDD (Easy Digital Downloads) (PRO) SureCart (Upcoming) FluentCart (Upcoming) Mailchimp (PRO) Zoho CRM (PRO) FluentCRM (PRO) HubSpot (Upcoming) ActiveCampaign (Upcoming) MailPoet (Upcoming) Kit (formerly ConvertKit) (Upcoming) MailerLite (Upcoming) Google Sheets (PRO) Webhook (PRO) Zapier (Upcoming) Pabbly (Upcoming) FlowMattic (Upcoming) Slack (Upcoming) WPML (Upcoming) These integrations help you sync data, manage leads, and automate follow-ups, saving time while improving marketing efficiency. Seamless Compatibility with Popular Page Builders OptinCraft works hand-in-hand with your favorite design tools. Whether you’re crafting pages with Elementor, Gutenberg, Bricks, Beaver Builder, Brizy, Oxygen, Breakdance, or Divi, OptinCraft integrates flawlessly to fit your workflow. No clunky add-ons, no style mismatches, just seamless harmony between your design vision and conversion goals. Build and launch campaigns directly within your existing page builder environment, ensuring perfect alignment across your entire website. A/B Testing Made Simple Find what converts best with A/B testing. Test different headlines, designs, triggers, or layouts and see which one performs better. This feature helps you understand your audience’s behavior and optimize campaigns for maximum conversions. (Upcoming) You can deliver personalized experiences, increase engagement, and drive long-term results. Free Features You’ll Love Drag & Drop Popup builder Lightbox, floating bar, slide-in, and sidebar popups Mobile-specific popups Newsletter popup Countdown timers Conditional display Device and page-level targeting Campaign analytics Google Fonts support On-page load & inactivity triggers Campaign duplicate Multi-device responsive design Verification code / One-time password (OTP) (Upcoming) Built for Performance and Simplicity OptinCraft is optimized for speed and built with clean code that won’t slow down your website. Every popup loads fast and adjusts smoothly to your layout. The user-friendly dashboard ensures even beginners can create campaigns without confusion. With constant updates and improvements, OptinCraft stays aligned with modern WordPress standards. Get in Touch With Us Join Our Facebook Community | Facebook Page | LinkedIn Privacy Policy OptinCraft uses Appsero SDK to collect some telemetry data upon user’s confirmation. This helps us to troubleshoot problems faster & make product improvements. Appsero SDK does not gather any data by default. The SDK only starts gathering basic telemetry data when a user allows it via the admin notice. We collect the data to ensure a great user experience for all our users. Integrating Appsero SDK DOES NOT IMMEDIATELY start gathering data, without confirmation from users in any case. Learn more about how Appsero collects and uses this data.