YS LeadGen – Popup Builder, Popup Maker & Form Builder for WordPress | Lead Generation, vs Ninja Forms – The Contact Form Builder That Grows With You

Forms that grow with your business As one of WordPress’ oldest form builders, we’re proud to serve users from around the world, from all walks of life, and from different stages of online growth. From the small businesses and local nonprofits that make up the core Ninja Forms user base to universities, hospitals, and even Fortune 500 companies, we’ll scale with you from startup to wherever you’re aiming for. We’re committed to offering as many free, open source tools as we can get away with to back you up in the extremely price-conscious early days. As you grow, pick and choose only the premium features you need as you need them. We’ll grow with you from there for as far as you want to take us. We’re also committed to respecting your privacy and time. No unsolicited emails or aggressive marketing. No paywalling basic features or scraping private data. We offer a fully staffed team of support experts and a comprehensive library of plugin documentation for all users, free and paid, to help keep you collecting the submissions that move your business forward. We look forward to seeing where you’ll take us! All the basics without the paywalls When you’re starting out, even little expenses add up quickly. That’s why Ninja Forms core will always be free and open source. It’s why we try to offer as much in core as we can to cover your basic needs at no cost. Here’s a peek at some of what core has to offer. Form Building Features – 24+ FREE drag-and-drop form fields – Customize fields with default values, specialty text, and much more – Favorite and reuse any customized field – Calculations: assign values to fields and calculate totals – Merge tag system for pre-populating fields and passing field data between forms – Configurable per-field submission storage for easy GDPR compliance – Email notifications on submission (as many as you like, free!) – Customizable success messages (supports links and downloads!) – Redirect to new page after submission – Customize callbacks to WP action hooks on submit – Spam Protection: full integration with Google reCAPTCHA & Akismet – Configurable form display settings – Form restriction settings – Unique field validation – Unlimited forms & submissions – Form Templates – Form Import / Export – Shareable forms (share the form via link without it being attached to a page) – No aggressive marketing, pushy review asks, constant popups, or unsolicited emails – Responsive and mobile friendly – SEO friendly Submission Management Features – Unlimited FREE submissions – Configurable submissions display – Search and filter by field – Search and filter by submitted value – Search and filter by submission date – Edit submitted values – Refire any email notification from any submission – Export to CSV – Bulk submissions export – Automated WordPress GDPR integration for export & delete data requests – Mark fields as PII and selectively not store specific data – All submissions stored locally on YOUR server only unless you specify otherwise – We never see or collect your field or submission data Dozens of buildable form types – Contact form – Email form – Calculation form – Lead form – Quiz form – Mortgage or Payment Calculator forms – Quote and Cost Calculator forms – Health and Fitness Calculator forms – Polling form – Survey form – Lead Magnet Download form – Event Registration form – Sales form – Appointment form – Booking form – Entry form – Order form – Lesson Plan form – Job Application form – RSVP form – Request form – Feedback form – Support form – GDPR Export or Delete Data Request forms …and many more! You get more than just a plugin – Fully documented – Regular updates – FREE technical support – Privacy and security minded – Accessibility focused – Translated into 24+ languages by the WordPress Polyglots team – Long term partners of WPML for even more translations! – Ecosystem aware: we know it’s not just you and Ninja Forms. We do our best to communicate and play nice with others. Pick and choose just what you need as you need it As you start to grow, so does what you need out of your forms. But there’s no need to dive into the deep end right away and spend more than is practical. All premium features are contained in add-ons to the core form builder and can be purchased independently. When you find yourself wanting just one or two things, you can grab just what you need without paying for extras. When you’re ready for more, our membership plans bundle popular features together in budget friendly packages. Select from 40+ add-ons across multiple categories: Advanced Form Features – Advanced Datepicker – Conditional Logic – File Uploads – Layout & Styles – Multi Step Forms – Save Progress – User Analytics – User Management Submissions Extended – Excel Export – Front End Posting – PDF Form Submissions – Scheduled Submissions Export Accept Payments – Authorize.net – Elavon – PayPal official partner – Recurly – Stripe Email Marketing – Active Campaign – AWeber – Campaign Monitor – CleverReach – Constant Contact – ConvertKit – EmailOctopus – Emma – Mailchimp – MailPoet CRMs – Capsule – CiviCRM – HubSpot *official partners – Insightly – OnePageCRM – PipelineDeals – Salesforce – Zoho CRM Notifications & Workflow – ClickSend SMS – Help Scout – Slack – Trello – Twilio SMS Automation – Webhooks – Zapier official partners The sky’s the limit on what you can build with add-on features, but here are some of the most popular forms we see in the wild: Payment forms Donation forms Signup forms User Registration form Newsletter forms CRM forms User Registration form Login forms Upload forms Google Sheets forms Post Creation forms Notes We’ve been standing by our product and our users for over a decade, working to make your experience the best it can be. We’re one of the only form builders around that offers support for all users, whether you’ve made a purchase or not. If you have any questions or suggestions, we’re always happy to hear from you. We have a dedicated support team with team members that span four continents standing by to help with technical questions every Monday to Friday. General feedback is always welcome too. It’s a big part of how we figure out what to do next, so chime in any time! You’ll always have a direct line to us right here! Additional Branding and Trademark Information Ninja Forms® is a registered trademark of Saturday Drive INC. We are a WordPress forms or WP forms builder, not to be confused with the independent WPForms brand for WordPress. All official Ninja Forms add-ons and memberships can be found on our official website, ninjaforms.com.

Powerful Free Version | Optional PRO Upgrade | Pricing Most website visitors leave without signing up, subscribing, or buying anything. YS LeadGen helps you turn more of them into email subscribers, leads, and customers — using popups and forms you build yourself, right inside WordPress. No coding. No monthly subscription. No limit on how many people sign up. Why WordPress users pick YS LeadGen: ✅ A real free plugin, not a demo – the free version isn’t a limited trial; you can run full campaigns with it ✅ No limit on subscribers – your email list can grow as big as you want, and it still costs nothing ✅ Your leads stay on your own website – names and emails are saved in your WordPress database, not sent to another company by default ✅ Nothing extra to sign up for – no separate account, no other website to log into; everything happens in your WordPress dashboard ✅ 13+ ways to reach visitors – popups, slide-ins, forms, spin wheels, quizzes, and more, all in one plugin ✅ PRO available if you want more – a one-time payment (not a subscription) unlocks extra templates and advanced tools, whenever you’re ready Build Beautiful Popups with an Easy Visual Builder YS LeadGen comes with an intuitive drag-and-drop-style builder that lets you create custom popup and form designs in minutes. Add text, images, countdown timers, and buttons while previewing your changes live. No coding, no confusion — just simple, visual control over how your campaign looks and behaves. Every design is fully responsive, so your popups look great on desktop, tablet, and mobile. Choose from Multiple Campaign Types YS LeadGen gives you the flexibility to design campaigns that fit your goals: Lightbox popups for email opt-ins and offers Exit intent popups for visitors about to leave Floating bar / announcement bars for site-wide messages and promo codes Corner slide-ins that don’t cover the page Inline signup forms placed directly inside your content Spin-to-win coupon wheels for interactive offers Multi-step forms that break long forms into easy steps Quizzes that deliver a personalized result Countdown timers that create urgency around a sale Content lockers for gated content and downloads Social proof popups showing recent activity Video popups for YouTube, Vimeo, or self-hosted video Floating badge buttons that open a popup on click Each style feels modern and non-intrusive, keeping visitors engaged without hurting their experience. Every campaign is fully responsive out of the box, and since phones don’t have a mouse to track, mobile exit intent uses a fast scroll-up gesture or back-button tap instead — so you don’t lose that last chance to convert on mobile traffic. Smart Targeting & Trigger Controls You decide exactly where, when, and to whom your campaigns appear. Use smart targeting options like: Page-level targeting – show on specific pages, posts, categories, or WooCommerce products Device targeting – show or hide on mobile, tablet, or desktop Location targeting – target visitors by country or city Traffic source targeting – target visitors from a specific search engine, ad, or referral On-site retargeting – stop showing offers to visitors who already converted Rule combinations – combine conditions with AND/OR logic Trigger your campaigns with behavior-based controls such as: Exit intent – when a visitor is about to leave Time delay / scheduling – after a set amount of time, or during a scheduled period Scroll depth – after a visitor reaches a chosen percentage of the page Click trigger – on a button, link, image, or menu item These options let you build campaigns that appear at the right moment without annoying your audience. Built for WooCommerce If you run a WooCommerce store, YS LeadGen helps you engage shoppers at the moments that matter most: Cart triggers – show a popup when a product is added to the cart Checkout triggers – display a message when shoppers reach checkout Cart value rules – trigger campaigns based on cart value or selected products Dynamic coupons – generate and apply a discount code on signup Cart recovery emails – follow up with shoppers who leave without buying Product recommendations – show related products or bestsellers inside a campaign Add a countdown timer to any campaign to push flash sales and limited-time offers over the line, and schedule campaigns with set start and end times so seasonal promotions run automatically — even while you’re offline. Forms and Payments Use the built-in form tools to collect exactly the information your business needs: Custom form fields – build contact and lead forms with the fields you choose Direct payments – collect payments inside a form via Stripe, PayPal, or Square Test mode – test payment forms before going live Works with other form plugins – add popup triggers and tracking to Contact Form 7, WPForms, Gravity Forms, or Fluent Forms Stunning Templates for Every Campaign No design experience? No problem. YS LeadGen includes a large library of pre-made templates crafted to look professional and convert effectively. Every template is customizable with your own branding, colors, and fonts, so you can launch a polished campaign in minutes instead of hours. Browse the full template library to see what’s available. Measure Success with Detailed Analytics YS LeadGen’s analytics dashboard helps you track performance in real time, including: Campaign analytics for views, conversions, and leads Cart recovery and coupon performance for WooCommerce Form performance and conversion rates Centralized lead management across all your campaigns These insights help you optimize designs, adjust targeting, and continuously improve results. Integrate with Your Favorite Tools YS LeadGen connects seamlessly with the tools you already use: Email marketing – Mailchimp, HubSpot, Brevo, Klaviyo, ActiveCampaign, MailerLite, Kit, GetResponse, AWeber, Drip, and Omnisend Webhooks – send lead data to Zapier, Make, or other services Analytics – track campaign events in Google Analytics 4 Page builders – Elementor, Divi, Gutenberg, Bricks, Beaver Builder, and Oxygen These integrations help you sync data, manage leads, and automate follow-ups — saving time while improving marketing results. Privacy and Trust Built In GDPR cookie consent – a built-in banner can block tracking scripts until a visitor consents Age verification – an optional age-check gate for restricted content or products Spam protection – Google reCAPTCHA helps block unwanted bot submissions A/B testing – compare two versions of a campaign to see which converts better Built for Your Whole Team, Powered by Your Own Data Business owners capture leads and recover lost sales. Designers build fully branded popups that match the site. Developers manage every campaign directly in WordPress — with no separate SaaS platform required. All of it runs on your own WordPress database. Subscriber and lead data stays on your site, not an outside company’s servers, so there’s no monthly bill that grows with your list and no subscriber limit, ever. YS LeadGen is also built for speed: popup code only loads on pages with an active campaign, so every other page on your site loads exactly as fast as it did before. What’s Free vs. What’s in PRO The free plugin is not a limited trial. It includes real campaign building with no subscriber cap, so most people can run their entire lead generation strategy on the free version alone — PRO is there if you want extra templates or automation later. Included free, no time limit: Visual popup and form builder Lightbox, exit intent, floating bar, slide-in, and inline campaigns Spin-to-win, quiz, content locker, and video popups Countdown timers and campaign scheduling Page-level, device, and location targeting Exit intent, scroll, click, and time-delay triggers Full WooCommerce cart and checkout triggers Custom form builder with payment fields Campaign analytics and lead management dashboard GDPR cookie consent and age verification A/B testing Email marketing and webhook integrations PRO adds (one-time lifetime pricing, no subscription): Extra premium templates and design assets Advanced automation and AI-assisted features Priority support See the full pricing breakdown for details. PRO is entirely optional — most users never need to upgrade to run effective campaigns. Try It, Then Decide The live demo lets you build a real campaign in your browser — no account required. The documentation includes step-by-step setup guides, and the template library gives you hundreds of ready-made designs to launch faster. Grow your list, capture more leads, recover lost sales, and keep full ownership of your data — all from inside WordPress. Privacy YS LeadGen runs entirely on your WordPress website. The plugin does not collect personal information unless you configure forms or connect third-party services. Depending on the integrations you enable, visitor information may be processed by third-party email marketing platforms or marketing services that you choose to connect. You remain in full control of your website data, customer information, and marketing campaigns. Review your website’s privacy policy and applicable regulations to ensure compliance with local privacy laws.