If-So Dynamic Content – Elementor & All Page Builders Personalization vs HTML Forms & Contact Form for WordPress

Looking for a simple yet powerful display conditions or visibility control solution (that actually works with page caching)? If-So is the premier conditional logic and personalization plugin for WordPress. It lets you dynamically show, hide, or swap content based on who your visitor is, where they are located, and how they interact with your site. While generic visibility add-ons break under strict server caching or force you to exclude pages from your cache, If-So is built from the ground up to deliver fast, cache-immune marketing automation across all page builders. 🚀 Key Features at a Glance If-So is the most comprehensive geotargeting, personalization and conditional logic plugin for WordPress. It combines enterprise-level features with a simple, no-code setup: Simple Setup – Configure and launch your first campaign in under 60 seconds. No coding. For All Page Builders – Universal shortcode system brings dynamic functionality to any editor or theme setup. Elementor and Gutenberg Integration – For quick element, widget, and block visibility control. 360° Geolocation Solution – Highly accurate IP-to-location, HTML5 geolocation, and visitor self-selection. Advanced Conditional Logic – Unlimited visibility rules based on visitor data. WooCommerce Integration – Target buyers by location, cart items, history, or total spend. Built-in Analytics & A/B Testing – Track real-time views, measure conversions, and optimize. Behavioral Segmentation – Assign visitors to dynamic audiences and deliver a cohesive, personalized journey across multiple pages. 🌍 360° Geolocation – Straight Out of the Box Deliver highly accurate localized experiences with absolutely no setup required. Enjoy ultimate flexibility in determining a visitor’s location by combining premium IP-to-location mapping, a precise HTML5 geolocation API, and user self-selection forms. Show, Hide, or Swap Content: Instantly personalize text, banners, images, or pricing fields for specific countries, cities, states, or continents. Geolocation Redirects: Automatically route visitors to country-specific landing pages or localized subdomains. Geo-Blocking: Restrict, lock, or grant access to specific elements or pages based on geographic regions. Geo Pop-ups: Trigger lightweight, location-specific pop-up overlays tailored directly to local audiences. And more; take your personalization further with advanced options like Dynamic Keyword Insertion (Geo DKI), auto-local time displays, timezone-based scheduling, and more. Discover all geolocation capabilities >> 🛠️ Elite Visibility Control for All Page Builders Compatible with any page builder and WordPress setup, If-So offers deep visual integration for top editors alongside a flexible shortcode system for everything else: Elementor Native – Adds a dedicated “If-So Display Conditions” tab to every widget, section, column, or flexbox container. Gutenberg Native – Set smart conditional visibility rules directly on core WordPress blocks. For All Page Builders – Use dynamic triggers and shortcodes to easily apply conditional content inside Divi, Bricks, Breakdance, and more. 🧪 Built-In A/B Testing & Conversion Analytics Run split tests on any page element and measure exactly which version converts better — directly inside WordPress, no third-party tools required. Test Anything – Headlines, CTAs, images, entire sections, pop-ups, or any trigger-based content element. Built-In Conversion Tracking – Define your own conversion goals and measure results per version, right inside your dashboard. Two Report Views – Analyze results by conversion goal or by trigger, depending on what question you’re trying to answer. Cache-Compatible – Tests run reliably even on fully cached sites, with no impact on page speed. Learn more about A/B Testing >> WHY MARKETING EXPERTS CHOOSE IF-SO 100% Page Cache Immune: Unlike generic visibility plugins that break when caching is enabled, If-So uses advanced page-load handling to ensure dynamic content renders perfectly alongside WP Rocket, LiteSpeed, Cloudflare, or server-level caching. Built-In A/B Testing & Analytics: Run split tests on any page element and track exactly which version converts — views, conversions, and conversion rate per version, right inside your WordPress dashboard. No Google Analytics setup required. Zero Complex Rules: Create advanced multi-layered personalization loops in under 60 seconds without writing a single line of code. HOW IT WORKS Using Elementor or Gutenberg Select any widget, element, or block in your editor. Open the If-So Conditions panel on the side menu. Choose your condition (e.g., Geolocation -> Country is United States) and input the variation. Using Any Other Page Builder Go to the If-So dashboard and click Add New Trigger. Select your target rules and enter the personalized version. Define your default fallback content. Copy the shortcode and place it anywhere on your layout. WHICH CONDITIONS CAN BE SET WITH IF-SO? 🎯 Powerful Display Conditions & Personalization Rules Choose from our massive library of native conditions to target your audience. You can combine multiple rules using smart conditional logic to build the ultimate personalized user experience. 🌍 Geotargeting: * Country-level detection – Target visitors by country. * City-level precision – Personalize down to specific cities. * State & Region tracking – Adapt content by state or province. * Continent grouping – Apply broad rules for entire continents. * IP Address & Ranges – Filter or target specific IP networks. 📣 Traffic & Marketing: * UTM Parameters – Target by Source, Medium, Campaign, and Content. * Google Ads Campaigns – Personalize dynamically via GCLID tracking. * Referral Site URL – Display content based on the originating site. * Search Engine Referrers – Adapt for Google, Bing, or Yahoo traffic. * URL Query Strings – Read custom parameters straight from the URL. 👤 Visitor Behavior: * Logged-in Status – Swap elements for members vs. public guests. * WordPress User Roles – Tailor views for Admins, Authors, or Customers. * New vs. Returning – Welcome fresh eyes or reward repeat visitors. * Page View Frequency – Trigger shifts based on site interaction history. * Dynamic A/B Testing – Set automated split percentage distribution. 🕒 Time & Context: * Exact Date & Time – Schedule time-sensitive sales or deadlines. * Weekly Schedules – Set recurring hours or daily specials. * Local Time Zone – Display schedules aligned with the visitor’s clock. * Current Page Path – Set contextual triggers for specific sections. * Custom Sessions – Store temporary parameters during user visits. 💻 Technology & Data: * Device Type – Optimize explicitly for Mobile, Tablet, or Desktop. * Browser & OS – Target Chrome, Safari, iOS, Android, and more. * Language Detection – Read browser languages automatically. * Cookies & Local Storage – Hook into your own custom browser data. 🔌 E-Commerce & Extensions: * Show/Hide Products by Location – Restrict or display specific items based on regional availability. * WooCommerce Cart Products – Target specific items chosen by shoppers. * WooCommerce Cart Value – Upsell dynamically based on total cart value. * WooCommerce Order History – Identify and reward high-value lifetime buyers. * Membership Tiers – Native rules for MemberPress, Wishlist, and PMPro. * Advanced Data Sync – Seamlessly read fields from ACF, Forms, and LearnDash. 👤 Behavioral Audiences & User Segmentation Don’t just personalize a single element — build a cohesive user journey. If-So allows you to automatically assign visitors into predefined audiences based on their location, traffic source, or on-site interactions. Once grouped, you can deliver tailored content variations across multiple pages throughout their entire session. Learn more about Audiences >> 🚀 Powerful Extra Features Discover the advanced tools that make If-So the ultimate conversion optimization suite for WordPress: Dynamic Keyword Insertion (DKI) – Drop real-time values instantly into your text blocks. Display the visitor’s city/country, capture UTM parameters, or show auto-localized event times using smart shortcodes. See DKI options >> User Self-Selection Forms – Let visitors choose their own experience. Embed intuitive dropdown filter forms that allow users to select their own segment or target audience choice. Learn more >> Conditional Pop-ups – Launch lightweight, high-converting overlays that trigger dynamically based on any chosen If-So targeting condition. Learn more >> Dynamic Content from CSV – Scale your personalization effortlessly. Manage thousands of geo-targeted locations, regional details, or translation variables using a simple spreadsheet upload. Learn more >>

Narrative Forms is the HTML form plugin for WordPress. Instead of dragging boxes around a builder, you write plain semantic HTML, or paste it straight from an AI like ChatGPT, Claude, or Gemini, and Narrative Forms turns it into a real form with fast AJAX form submissions and stored, exportable data. Any input with a name attribute is saved. That is the whole idea: forms are just HTML, so there is no field type registry, nothing proprietary to lock you in, and no ceiling on what your form can be. If you want a clean, fast, developer friendly HTML form plugin, a simple contact form, or a custom form that a heavy form builder cannot easily produce, this is it. It stays lightweight, loads its assets only on pages that contain a form, and is built to scale to millions of submissions. Everything it does is free, with no premium tier: the AI form builder, conditional logic, webhooks with delivery logs and retries, a REST API, require login, schedule windows, and hosted share links are all included at no cost. Why an HTML form plugin beats a drag and drop builder Most WordPress form plugins lock you into a drag and drop form builder and a fixed list of field types. If the builder does not offer a field, you cannot have it. Narrative Forms is an HTML form plugin with no field registry: a field is simply an HTML element with a name. Need a multi step layout, an unusual input, a custom widget, or markup your designer already wrote? Paste it in and it works. You keep full control of the markup, the classes, and the look, so your contact form or custom form renders exactly the way you built it. Drag and drop made sense years ago. Today you describe what you want or paste what you already have. No builder, no bloat, and no fighting a clunky UI to recreate a form you can already picture. That is why people who outgrow a drag and drop form builder move to a real HTML form plugin. Build forms with AI, built in or pasted from ChatGPT, Claude, or Gemini Because forms are just HTML, any large language model can build one for you, and Narrative Forms gives you two ways to use that. The built in AI form builder writes the form HTML for you right inside WordPress: open a form, click Generate with AI, describe what you want, and keep refining it by chatting. You bring your own API key for an OpenAI compatible provider such as DeepSeek, OpenAI, or OpenRouter, so you stay in control of the model and the cost. You can also paste from anywhere: ask ChatGPT, Claude, or Gemini for a form and drop the HTML in, because there is no proprietary field format to satisfy. Either way, the plugin stays model agnostic, ships with no AI key, and contacts no AI service until you add one; see the Privacy and External services sections for what is sent and when. Everything in the free HTML forms plugin The free HTML forms plugin is a complete forms solution, not a teaser. Here is what every install includes: Fast AJAX form submissions. Forms submit without a page reload, and there is a graceful fallback when JavaScript is turned off, so the form never breaks for a visitor. AJAX form submissions also keep your pages cache friendly, because the page can stay static while the form posts in the background. A built in HTML editor. One click field buttons generate the markup for common fields, and a live preview shows the form as you type. Write the HTML by hand, scaffold it quickly with the buttons, or paste a form an AI wrote for you. The editor never hides your markup behind a visual builder, so what you see is what ships. A built in AI form builder. Describe the form you want and let AI write the HTML for you inside WordPress, then keep refining it by chatting. You bring your own API key for an OpenAI compatible provider (DeepSeek, OpenAI, OpenRouter, or a custom endpoint), so you control the model and the cost. Your key is stored for administrators only and is never exposed to visitors. Conditional logic. Show or hide any field based on what the visitor enters, using simple match rules. A hidden required field is dropped from validation automatically, so a conditional logic rule never blocks a submission. Email notifications. Send a clean, readable email for every form submission, to yourself or any address, in plain text or HTML. Each field is formatted tidily, and you can route different forms to different inboxes with separate email actions. Webhook actions with delivery logs, retries, and templates. Send form data to any URL when the form is submitted, with no code, and add more than one webhook per form so one submission can fan out to several services. Every webhook call is recorded in a delivery log, failed calls retry automatically with backoff, and reusable webhook templates ship with one click Discord, Slack, and Microsoft Teams presets plus custom JSON payloads and request headers. REST API. Read and manage your form submissions programmatically through a REST API (namespace nrfm/v1), authenticated by a capability check or an API key you generate. Connect your forms to another app, a dashboard, or your own tooling. File upload form fields. Accept a file upload field with a maximum file size and a maximum number of files per field. Uploaded files are stored safely in the WordPress media folder and recorded with the submission, so building a file upload form is one paste of HTML away. Stored form submissions and CSV export. Optionally keep every submission in a fast, indexed database table that you browse in the admin. Run a CSV export of your form submissions at any time; the export streams in batches, so it works even with very large numbers of submissions and never times out. Save and resume. Let visitors save a long form as a draft and continue later from a private resume link. Drafts expire automatically and are cleared once the form is submitted. Submission notifications. An unread badge on the Forms menu and the submissions list flags new entries, so a fresh form submission never slips by. Require login. Restrict any form to logged in users only, with your own message and login link for signed out visitors. Schedule windows. Open and close a form automatically on the dates and times you set, with separate messages for before it opens and after it closes. Direct share links. Give any form its own hosted URL, so you can share a working form without adding it to a page or copying a shortcode. Layered spam protection. Stop bots with a honeypot, a time trap that rejects instant submissions, a same origin referrer check, a limit on the number of links in a message, and an optional rate limit per IP. You can also switch on Cloudflare Turnstile for a privacy respecting CAPTCHA. This spam protection adds no third party tracking to your site. Custom messages and redirects. Set your own success and error messages, redirect to any URL after a successful submit, and use template tags so the form behaves exactly how you want. Clean, optional styling. A calm, minimal stylesheet ships with the plugin and is on by default, and you can switch it off in one click if your theme or custom CSS should own the look. Semantic wrapper classes keep your theme in charge of how your HTML form appears. Every output is escaped and every input is sanitised, following WordPress coding and security standards, so the plugin stays review safe and secure. Send form data anywhere with webhooks and a REST API Narrative Forms is built to move your form submissions wherever they need to go. Add a webhook action with your endpoint URL and every submission is delivered to that webhook, so you can connect a form to Zapier, Make, a CRM, Discord, Slack, Microsoft Teams, or your own service without writing code. A webhook delivery log shows every call and its response, failed webhooks retry automatically with backoff, and webhook templates let you shape a custom JSON payload with one click presets for Discord, Slack, and Teams. When you would rather pull data than push it, the REST API exposes your form submissions under the nrfm/v1 namespace, protected by a capability check or an API key. Add conditional logic to show or hide fields, require login to restrict a form, and schedule windows to open and close it automatically, and your form data never gets stuck in the admin. Contact forms, custom forms, and every form in between Narrative Forms is a general purpose form plugin, so the same HTML first workflow covers almost any form: a simple contact form, a lead capture or support request form, a job application, an RSVP, a survey, a registration form, a file upload form, or a custom form with a layout a drag and drop builder cannot easily produce. Because a field is just an HTML element with a name attribute, you paste the HTML, give the fields names, and the form is live with AJAX form submissions, stored data, conditional logic, and CSV export. There is no template to fight and no field type you cannot add, which is the difference between an HTML form plugin and a drag and drop form builder, and the same lightweight form plugin scales from a handful of submissions a month to millions over time. Developer friendly HTML form plugin Narrative Forms is built for people who like control. Prefill fields with template variables such as {{ user.email }}, {{ get.utm_source | default:’direct’ }}, or {{ site.name }}, using providers like user, URL parameters, post, site, and date, each with filters such as default, upper, lower, date, and truncate. On the front end, public JavaScript events (nrfm-submit, nrfm-submitted, nrfm-success, nrfm-error) let you push conversions to Google Tag Manager or your dataLayer, show a toast, or run any custom logic with a tiny nrfm.on() helper. Filters and actions sit at every decision point, including the form HTML, validation, and webhook request arguments, and a REST API is available for reading and managing form submissions, so you can extend this HTML form plugin without forking it. Built to scale to millions of form submissions Narrative Forms is engineered for sites that collect a lot of data. Form submissions live in a dedicated, indexed database table rather than bloated post meta, so lookups stay fast as the table grows. Repeated reads are cached, queries are paginated and bounded, CSV export streams in batches, and heavy work can run in the background so the front end stays quick. Whether you collect ten form submissions a month or millions over time, this lightweight form plugin is designed to stay responsive. Scaling to millions describes the architecture, indexed storage, caching, and bounded queries, rather than a benchmarked guarantee. Who this HTML forms plugin is for Developers and agencies who want a contact form or custom HTML form they fully control, without a heavy builder. Anyone who uses an AI assistant: generate the HTML with the built in AI form builder or paste it from ChatGPT, and you are done. Site owners who need reliable form submissions, email notifications, webhooks, file upload forms, and CSV export without the bloat. Teams that want conditional logic, require login, scheduled forms, and a REST API without paying for a premium tier. Teams that have outgrown a drag and drop form builder and want a faster, lighter way to build forms. Common uses include contact forms, lead capture, support requests, job applications, RSVPs, surveys, file uploads, registrations, and multi field custom forms with conditional logic that a drag and drop builder cannot easily produce. Publish form submissions with Frontend Submissions (Views) Most form plugins keep submissions locked in the admin. The Narrative Forms Frontend Submissions add on turns your form submissions into front end content with reusable Views: display any form’s submissions as a public directory, a testimonial wall, a photo gallery, a job board, an event timeline, or product reviews, with instant search, pagination, single pages, per field privacy, and approval moderation. Frontend submission display is the one paid add on and it requires the free Narrative Forms plugin. Collect with the form, publish with a View. Learn more at https://narrative-forms.com/?utm_source=wordpress.org&utm_medium=readme&utm_campaign=free Privacy Narrative Forms uses the Appsero SDK to collect some telemetry data, but only after you confirm it. This helps us troubleshoot problems faster and make product improvements. The Appsero SDK does not gather any data by default. It only starts collecting basic telemetry when you allow it through the admin notice. We collect the data to ensure a great experience for all of our users. Integrating the Appsero SDK DOES NOT IMMEDIATELY start gathering data, and never without your confirmation. Learn more about how Appsero collects and uses this data. External services This plugin connects to external services only in these optional cases. Each is off until you enable or allow it. Cloudflare Turnstile (optional CAPTCHA). Only if you enable Turnstile. The browser loads https://challenges.cloudflare.com/turnstile/v0/api.js to render the widget, and on submit the server posts the token, your secret key, and the visitor IP to https://challenges.cloudflare.com/turnstile/v0/siteverify. Terms: https://www.cloudflare.com/website-terms/ Privacy: https://www.cloudflare.com/privacypolicy/ Webhooks (optional, configured by you). Only if you add a Webhook action. After a successful submission, the form fields plus limited metadata (timestamp, IP address, user agent, referrer) are sent to the exact URL you configure. The destination is your choice, so consult that service’s terms and privacy policy. Appsero (optional usage analytics). Off until you allow it in the admin notice. It then sends basic environment details (site URL, WordPress and PHP versions, active theme and plugins, locale, admin email) to https://api.appsero.com. No form submissions or visitor data are sent. Privacy: https://appsero.com/privacy-policy/ AI form builder (optional, configured by you). Off until you add an API key. It contacts your chosen provider only when you click Generate, sending your instruction text and the current form markup to that provider’s chat completions endpoint. No form submissions or visitor data are ever sent, and your key is stored for admins only. Supported endpoints: DeepSeek https://api.deepseek.com (Privacy: https://cdn.deepseek.com/policies/en-US/deepseek-privacy-policy.html), OpenAI https://api.openai.com (Privacy: https://openai.com/policies/privacy-policy/), OpenRouter https://openrouter.ai (Privacy: https://openrouter.ai/privacy), or any OpenAI compatible endpoint you configure.