Murls Discounts – Flexible Discounts for WooCommerce vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Murls Discounts gives WooCommerce store owners a simple, powerful way to incentivise customers to pay the way you prefer — bank transfer, cash on delivery, or any other gateway — by automatically applying a discount the moment they select it at checkout. No coupon codes. No manual steps. The discount just appears, the customer is happy, and you save on payment fees. 👉 Learn more and see it in action: murls.co/murls-discounts Why shop owners love it Running a WooCommerce store means balancing payment processing fees against customer experience. Credit card and PayPal transactions eat into your margins. Bank transfers and cash payments cost you almost nothing — but customers won’t choose them unless there’s a reason to. Murls Discounts gives them that reason automatically. Set a 2% discount for bank transfer, and customers see it the moment they hit checkout. They switch. You save. Everyone wins. No developer needed. No coupon codes to manage. Set it up in under 2 minutes. What you can do Per-gateway discounts Set a different discount rule for every payment method in your store. 5% off for bank transfer, 3% for cash on delivery, nothing for credit card — entirely your choice. Percentage or fixed amount Choose between a percentage of the cart total (e.g. 10% off) or a flat fixed amount (e.g. $5 off). Works correctly in any currency. Cap how big a discount can get Offering 10% off is great — until someone orders $5,000 worth of stock. Set a maximum discount amount and the percentage stops growing once it hits your ceiling. 10% off with a $50 cap means a $200 order saves $20, and a $2,000 order still only saves $50. Your margin stays protected on large orders. Limit to specific product categories Only want to discount Electronics but not Clothing? Enable category scope, pick your categories, and the discount applies only to those items. Sub-categories are covered automatically — selecting “Electronics” covers “Laptops”, “Phones”, and every child category beneath it. Include or exclude mode Two ways to scope your discount: apply it to selected categories only, or apply it to everything except selected categories. Great for protecting high-margin products. Exclude specific products by SKU Need to keep one particular product out of the deal? Add its SKU to the exclusion list and it is never discounted, even if it sits in an eligible category. Minimum order amount Set a minimum spend before the discount kicks in. You also choose what counts toward that minimum — the customer’s full cart, or only the products that qualify for the discount. Date range scheduling Running a Christmas promotion? Set a start and end date/time on any gateway rule. The discount turns itself on and off automatically. No need to remember to disable it. Promotional messages Show a friendly message in the cart and at checkout telling customers about the available discount. Nudge them toward your preferred payment method before they reach the payment selection screen. 30-day analytics dashboard See at a glance how much you have saved in payment fees over the past 30 days, how many orders used a discount, and which rules are currently active. Live checkout preview The admin panel shows a real-time preview of exactly what your customer will see at checkout as you type — the discount line, the label, the amount — before you save anything. Built for everyone Whether you are a solo shop owner, an e-commerce manager running multiple stores, or a developer setting things up for a client — Murls Discounts is designed to be understood and used without reading documentation. Every field has a plain-English label. Every section has a one-line explanation of what it does. The live preview removes all guesswork. And because all settings are per-gateway and stored independently, you can have as many rules as you have payment methods. Works everywhere WooCommerce does Classic Checkout — full support for the traditional WooCommerce checkout page Block Checkout — full support for the modern Gutenberg block-based checkout Classic Cart — discount fee appears in cart totals Block Cart — discount fee appears in block cart totals Mini Cart — compatible HPOS (High-Performance Order Storage) — fully declared compatible All payment gateways — works with any gateway registered in WooCommerce, including Stripe, PayPal, bank transfer, cash on delivery, cheque, and any third-party gateway plugin Full feature list Per-gateway percentage discounts Per-gateway fixed amount discounts Custom fee label at checkout with [percent] and [amount] placeholders Maximum discount cap on percentage rules (optional) Minimum order amount condition (optional) Minimum counted against full cart or eligible products only Category scope — include or exclude specific product categories Automatic ancestor category matching (parent covers all children) SKU-level product exclusions Date range scheduling with start and end date/time Promotional customer messages (cart + checkout) Live checkout preview in the admin as you configure 30-day analytics: total saved, orders with discount, active rules Classic Checkout + Block Checkout support HPOS compatible Translation-ready (.pot file included) Clean uninstall — removes all data on deletion No external services, no phone-home, no subscription required Privacy & Data Murls Discounts does not collect, transmit, or share any data externally. All discount rules and analytics are stored in your own WordPress database. No third-party services are used. The plugin does not make any outbound HTTP requests. Support & Documentation Full documentation, setup guides, and support are available at murls.co/murls-discounts.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.