Tracking and Consent Manager – WP Full Picture vs Metrilo – WooCommerce Growth Platform

WP Full Picture is a tracking manager for WordPress and WooCommerce. It lets you install tracking tools, display a GDPR-compliant consent banner and block tracking until visitors give their consent. WP Full Picture replaces: Tracking plugins, like PixelYourSite, Pixel Manager for WooCommerce or Google Site Kit, GTM plugins, like GTM4WP, Consent Management Platforms, like CookieBot, CookieYes, Complianz and others. 🎁 WHAT’S INCLUDED 16 ready-to-use integrations with tools like Google Analytics, Google Ads, Meta Pixel, and more Built-in, pre-configured consent banner Google Consent Mode v2 and Microsoft UET Consent Mode support Google Tag Manager integration Comprehensive WooCommerce tracking …and much more 🧩 INTEGRATIONS Connect all your favorite tracking and analytics tools in minutes — no coding, no chaos. WP Full Picture comes with ready-to-use integrations that help you understand your visitors, optimize your campaigns, and grow your business — all while staying compliant. Google Analytics learn more Google Ads learn more Meta Pixel learn more Pinterest Ads tag learn more Hotjar learn more Twitter / X learn more Microsoft Advertising learn more Microsoft Clarity learn more LinkedIn Insights Tag learn more TikTok Pixel learn more Plausible Analytics learn more Matomo learn more Inspectlet learn more Crazy Egg learn more PostHog (installation only) Simple Analytics (installation only) Need something else? Install more tools with the built-in Google Tag Manager integration (advanced) or a Custom Integrations module (quick and simple). All tools installed with outhese modules work seamlessly with the built-in consent banner and consent management system — so every tool runs in full compliance. 🍪 CONSENT BANNER WP FP comes with a GDPR-compliant consent banner that just works — no setup headaches, no cookie scans, no limits. It comes with Google Consent Mode v2 and Microsoft UET Consent Mode built-in, so you can safely collect traffic insights, run ad campaigns and track conversions. The banner automatically manages all your tracking tools that you installed with WP Full Picture, ensuring your site stays compliant with privacy laws while you keep gathering valuable data. No complicated setup. No third-party cookie scanners. 👁️ ADVANCED TRACKING With WP Full Picture you can track: WooCommerce events (see below) Clicks in affiliate links, contact links, buttons and other page elements Form submissions Views of popups, ads and pricing tables Page types, categories, tags User roles and statuses and more You can track it with the tools installed with WP FP or push this data to Google Tag Manager’s dataLayer. Whatever you prefer. [PRO] With WP Full Picture Pro, you go one step further and unlock business-oriented features like: Server-side tracking with Meta CAPI and Measurement Protocol Google Tag Gateway via Cloudflare Advanced Matching / Enhanced conversions tracking Custom events builder Visitor scoring (for measuring the quality of traffic sources) Metadata tracking JavaScript error tracking and more 🛒 WOOCOMMERCE TRACKING WP Full Picture tracks all major WooCommerce events in 14 tracking tools, including Google Analytics, Google Ads, Meta Pixel, and Google Tag Manager. It tracks key actions like: Product views and list views Additions to cart Starting checkout Completed purchases Coupon usage and more Every event includes detailed product information for accurate conversion tracking and smarter ad targeting. [PRO] The Pro version adds: Status-based order tracking (for higher accuracy) Server-side tracking with Meta Capi and Measurement Protocol (to better avoid ad blockers) Enhanced conversions and advanced matching (for better conversion attribution and ad optimisation) 📈 STATISTICS IN WP ADMIN With WP Full Picture, you can embed reports with statistics from Google Looker Studio, Databox, and other BI platforms – directly in your WP admin. 💎 WP FULL PICTURE FREE vs PRO See Free vs Pro comparison Quizz: Check if Pro is for you

Metrilo is a growth platform for the modern product brands with a long-term strategy and looking for profitability. Metrilo offers tools for marketing optimization, customer management, engagement and retention as well as email and feedback gathering automation. It facilitates growth through usable data and unique focus on driving repeat sales. Tailored to be used by brand founders, agencies and small marketing teams. The extension connects easily to your WooCommerce store and processes sales and marketing data into ready-to-use reports and rich customer insights, including historical data – Metrilo will make past orders and old customers accessible for reactivation, too! Then, you can monitor how your store is doing via the dashboard with all key metrics in real time. The Marketing performance, Revenue and Products reports show opportunities for optimization. The Customer Database makes your first-party customer data usable for segmentation and engagement via emails or retargeting. The Retention feature helps you understand the customer lifecycle and loyalty to drive more repeat sales. And finally, the emails – manual and automated, utilize all data to reach customers at the right time with the right message. Metrilo opens up opportunities to grow your revenue without spending more on marketing. Account & Pricing An account is required to use the Metrilo extension. For a free trial, please visit our sign up page. Additional fees apply. Pricing is available on our pricing page. Features: Metrics Dashboard – all essential KPIs up-to-date in real time Analytics > Revenue – see what brings you sales and is worth investing in Analytics > Products – for better product management Analytics > Retention – monitor the customer lifecycle and loyalty to be able to drive more repeat sales Email > Automation – tailored email engagement on autopilot based on all this data Customer Database – complete profiles of all your customers and numerous filtering options for segmentation Grow In Sales With Your Existing Customer Base By understanding your customers better, you will uncover untapped opportunities for engagement of those who have already purchased from you. Monitor their customer journey Create specific segments to engage post-purchase based on behavior See what incentives drive loyalty and get to know your most loyal fans Grow With Long Lasting Customer Relationships Metrilo’s powerful personalized emails engage better, build relationships and drive repeat sales. Send effective data-driven emails Segment your customer base meaningfully and tailor the experience Automate engagement – content drips, replenishment, abandoned carts, etc. Gather feedback automatically – and measure customer satisfaction Metrilo helps you understand, engage with, and grow your WooCommerce store. The platform unlocks growth through customer retention, which brings marketing costs down and improves ROI. Metrilo is built for brands looking to scale and to build long-lasting customer relationships. We do just that. Getting started only takes a minute and your data is ready to help you grow. The official Metrilo plugin connects your WooCommerce store with the Metrilo platform in less than 5 minutes. It is a self-standing platform that tracks data in real time and reports are accurate to the minute without slowing down your website. You can start growing your brand today – your insights will be available immediately as soon as you start your trial at metrilo.com. Sign up now for free and get all-inclusive 14-day trial. We provide Ask-Us-Anything support. You are more than welcome to get in touch with us anytime using the live chat on our website.