Metrics Query vs Matomo Site Kit

This Google Analytics for WordPress plugin enables you to track your site using the latest Google Analytics tracking code and allows you to view key Google Analytics stats in your WordPress install. In addition to a set of general Google Analytics stats, in-depth Page reports and in-depth Post reports allow further segmentation of your analytics data, providing performance details for each post or page from your website. The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events. Credits This plugin forked from Google Analytics Dashboard for WP Created by Alin Marcu and forked by Yehuda Hassine Google Analytics Real-Time Stats Google Analytics reports, in real-time, in your dashboard screen: Real-time number of visitors Real-time acquisition channels Real-time traffic sources details Google Analytics Reports The Google Analytics reports you need, on your dashboard, in your All Posts and All Pages screens, and on site’s frontend: Sessions, organic searches, page views, bounce rate analytics stats Locations, pages, referrers, keywords, 404 errors analytics stats Traffic channels, social networks, traffic mediums, search engines analytics stats Device categories, browsers, operating systems, screen resolutions, mobile brands analytics stats In addition, you can control who can view specific Google Analytics reports by setting permissions based on user roles. Google Analytics Tracking Installs the latest Google Analytics tracking code and allows full code customization: Universal Google Analytics (analytics.js) tracking code Global Site Tag (gtag.js) tracking code Enhanced link attribution Remarketing, demographics and interests tracking Page Speed sampling rate control User sampling rate control Cross domain tracking Exclude user roles from tracking Accelerated Mobile Pages (AMP) support for Google Analytics Ecommerce support for Google Analytics User privacy oriented features: IP address anonymization option to follow Do Not Track (DNT) sent by browsers support for user tracking opt-out Google Analytics Dashboard for WP enables you to easily track events like: Downloads Emails Outbound links Affiliate links Fragment identifiers Telephone Page Scrolling Depth Custom event categories, actions and labels using annotated HTML elements With Google Analytics Dashboard for WP you can use custom dimensions to track: Authors Publication year Publication month Categories Tags User engagement Actions and filters are available for further Google Analytics tracking code customization. Google Tag Manager Tracking As an alternative to Google Analytics tracking code, you can use Google Tag Manager for tracking: Google Tag Manager code Data Layer variables: authors, publication year, publication month, categories, tags, user type Exclude user roles from tracking Accelerated Mobile Pages (AMP) support for Google Tag Manager Accelerated Mobile Pages (AMP) features Google Tag Manager basic tracking Google Analytics basic tracking Automatically removes amp/ from Google Analytics tracking page URL Scrolling depth tracking Custom dimensions tracking User sampling rate control Form submit tracking File downloads tracking Affiliate links tracking Hashmarks, outbound links, telephones and e-mails tracking Custom event categories, actions and labels using annotated HTML elements Google Analytics Dashboard for WP on Multisite This plugin is fully compatible with multisite network installs, allowing three setup modes: Mode 1: network activated using multiple Google Analytics accounts Mode 2: network activated using a single Google Analytics account Mode 3: network deactivated using multiple Google Analytics accounts Localization You can translate Metrics Query on translate.wordpress.org.

Matomo Site Kit is the ultimate WordPress plugin for integrating Matomo Analytics – the leading open-source, privacy-focused alternative to Google Analytics. Whether you use Matomo Cloud or self-hosted Matomo On-Premise, this plugin provides everything you need for comprehensive website analytics while respecting your visitors’ privacy. Why Choose Matomo Site Kit? Privacy-First Analytics – Full GDPR, CCPA, and PECR compliance out of the box No Data Sampling – 100% accurate data, unlike Google Analytics You Own Your Data – No third-party data sharing Ad-Blocker Resistant – Server-side tracking bypasses most ad blockers WooCommerce Ready – Complete ecommerce tracking for your online store Three Powerful Tracking Methods Choose the tracking method that best fits your needs: Classic JavaScript Tracking – Traditional Matomo tracking with full feature support using _paq.push(). Best for most websites. Matomo Tag Manager (MTM) – Advanced tag management with dataLayer integration. Perfect for marketing teams who need flexible trigger and variable management. Server-Side PHP Tracking – Privacy-friendly tracking that works even when JavaScript is disabled or blocked. Ideal for GDPR-focused websites and bypassing ad blockers. Complete Feature List Analytics Dashboard * Real-time analytics overview in WordPress admin * Visits, page views, bounce rate, and session duration * WordPress Dashboard widget for quick stats * Per-post and per-page analytics metabox WooCommerce Ecommerce Tracking * Product view tracking with SKU, name, price, and categories * Category page view tracking * Add to cart and remove from cart events * Cart update tracking * Complete order tracking with revenue, tax, and shipping * Works with all three tracking methods Site Search Tracking * Automatic WordPress search tracking * Search keyword capture * Category filter detection * Search result count * Zero configuration required Automatic Annotations * Create Matomo annotations when content is published * Select which post types trigger annotations * Customizable format with variables: {post_type}, {title}, {url}, {author} * Live preview in settings Privacy & GDPR Compliance * Consent mode options (requireConsent, requireCookieConsent) * Privacy opt-out shortcode [matomo_opt_out] * Server-side tracking for cookieless analytics * Exclude tracking by user role * Compatible with cookie consent plugins Advanced Features * User ID tracking with SHA256 hashed email * Heartbeat Timer for accurate time-on-page measurement * DataLayer integration for Tag Manager (Matomo config + page context: page_type, post_type label, taxonomies, locale, login status, post_id) * AI Bot Tracking – Track visits from AI assistants (ChatGPT, Perplexity, Claude, etc.) separately in Matomo (requires Matomo 5.7+) * Bot detection and filtering * Noscript fallback for JavaScript-disabled browsers * DNS prefetch and script preloading for performance * Matomo Cloud and On-Premise support Perfect For Bloggers who want simple, privacy-respecting analytics WooCommerce stores needing detailed ecommerce insights Agencies managing multiple client websites Enterprise organizations with strict data privacy requirements GDPR-conscious website owners in the EU Marketing teams using Matomo Tag Manager Matomo Cloud vs On-Premise This plugin works seamlessly with both: Matomo Cloud – Hosted solution at matomo.cloud, no server management needed Matomo On-Premise – Self-hosted on your own server for complete data ownership