Matomo Analytics – Powerful, Privacy-First Insights for WordPress
Version 5.11.1 and above include an important security related fix, it is highly recommended to update to this version. Already a Matomo On-Premise or Matomo Cloud user? You need to use the Connect Matomo plugin instead of this plugin. For all you WordPress website owners wanting an easier way to get customer insights to grow your business, you can now get the solution the professionals use, for free! Matomo Analytics is the #1 used Google Analytics alternative that offers a powerful range of features, security and protects the privacy of your users. This enables you to learn how to improve your website, make the right decisions for your business and stand out in the crowd in a safe and trustworthy way. Matomo’s mission is to give control and data ownership back to the user. By hosting web analytics on your own servers there’s no third-parties taking ownership, no on-selling of data and no-one looking in. This means when you install Matomo in a matter of a few clicks, you’re in full control. It’s also easier for you to get insights from Matomo Analytics with it’s time-saving interface design and out-of-the-box features, which require less manual configuration than Google Analytics. Matomo is free, secure and open – your ethical user insights platform. How Matomo Analytics for WordPress solves problems: 100% data ownership, no one else can see your data All data is stored in your WordPress and not sent to any third party or different country Super easy to install. No coding or technical knowledge needed #nocode Free to use forever Designed to save you time as an out-of-box solution (including many Ecommerce stores) Protects the privacy of your users GDPR Manager No data sampling Opportunities to extend with an ever-growing marketplace Supports over 50 languages Comes equipped with Matomo Tag Manager How Matomo focuses on privacy: Superb user privacy protection Heaps of features to anonymize data and IP addresses WP shortcode to embed an opt-out feature into your website Features to export and delete data for GDPR Ability to configure data retention Ultimately, Matomo lets you: learn who your customers are and their needs; understand what content works and how engaged your audience is; identify which marketing channels give you the highest ROI and invest with confidence in channels that convert for your business; and discover blockages and fix pain points for confused visitors to ensure they become satisfied customers. Features include: Ecommerce features (supports WooCommerce, Easy Digital Downloads and MemberPress out of the box) Campaign tracking Visitor profiles Tag Manager Dashboards Segmentation Real time reports Transitions JavaScript error tracking Extensive geolocation reports / maps Many different visualisations Row evolution Report comparisons Export features See the most drastic changes within a given time period Supports WP Rest API And hundreds of other features Easily give your colleagues access to your reports if / when needed Easily exclude certain roles, visitors and pages from being tracked Supports WordPress Multisite. (Note: Tag Manager feature does not work in MultiSite.) Import historical data from Google Analytics or WP Statistics Premium paid features: Heatmaps & Session Recordings Form Analytics Media Analytics Funnels SEO features – Keyword rankings Custom reporting Cohorts Users flow Prerequisites and technical requirements: Running Matomo Analytics on your server can use significant resources. Whenever someone visits your WordPress website, your server will need to serve your WordPress pages to the user, as well as tracking the user journey in Matomo, resulting in an additional request for each page view. The minimum PHP memory limit is 128Mb, but we recommend to use a higher limit (memory_limit = 256M). PHP 7.2 at minimum is required. From Matomo 6 onwards, PHP 8.1, MySQL 8.0 or MariaDB 10.6 will be required at minimum. If your server does not meet those requirements, the plugin will not update to Matomo 6 and will tell you what needs upgrading. If you have high traffic website, or manage a lot of websites with WordPress MultiSite, we recommend installing Matomo On-Premise or signup to Matomo Cloud and install the Connect Matomo plugin instead. Needing to know more before you install? Have a read through the most popular FAQs to ensure you’re making the right choice for you. Over 1 million websites in over 190 countries are using Matomo already. Join the revolution too! Install Matomo on your WordPress website completely free and take back full control of your data! Third party resources we use: After activating this plugin, it will download a Geolocation database (DBIP-City.mmdb) from DB IP into your uploads directory. The DB-IP database is distributed under the Creative Commons Attribution 4.0 International License. This database is needed to detect the location of your visitors based on their IP. When you enter a URL in the SEO ranking widget, then a request with the entered URL may be sent to Google, Alexa, Bing, and other SEO providers. Credits The entire Matomo team and everyone who contributed André Bräkling who is the Author of the Connect Matomo plugin
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Globe Visitors Counter
Globe Visitors Counter (Lite) adds a beautiful, fast, iframe-isolated 3D visitor globe to any WordPress site. It instantly shows your audience geography — fully locally, privately, and without any third-party tracking. This Lite version is designed for clarity, speed, and instant visual feedback — especially on landing pages and campaign pages. Use Case: Instant Visual Feedback for Advertising Campaigns The situation You have a product or a service. You launch an advertising campaign: Google Ads Facebook / Instagram TikTok banner ads email campaigns any other traffic source All traffic is sent to one landing page. Usually what comes next is boring: tables, charts, numbers, dashboards, “we’ll analyze it later”. The solution You place Globe Visitors Counter Lite directly on the landing page. No server setup. No external analytics. No configuration. And you start seeing your traffic with your own eyes. How it works (very simple) You launch the ads Visitors arrive at the page Each real visitor appears as a dot on the globe — in real time, from their actual location The globe comes alive and instantly shows: – whether people are coming at all – which countries and regions react – whether the campaign works or misses completely No dots — ads don’t work. Dots appear — ads are alive. Why Lite is perfect for landing pages Lite is not deep analytics. It’s a visual “life indicator”. Perfect when you need: – fast visual feedback – immediate confirmation that traffic is real – zero setup and zero learning curve – a simple “wow effect” for clients, teams, or investors You watch, not analyze. Key Features Interactive 3D Land-Cover globe included out of the box Real-time visitor logging using a tiny local JSON file Historical dots displayed automatically Zero configuration, works with all themes & editors Shortcode-based, easy placement on any page No cookies, no remote APIs, GDPR-friendly Ultra-fast loading thanks to iframe sandboxing How It Works When a page with the shortcode is opened, the plugin loads a fully self-contained viewer from: /wp-content/uploads/visitors-lite-landcover/ Each visit is logged locally as a minimal record (timestamp + coordinates + city + country) into: visitors.json Everything stays on your server. No tracking pixels. No third-party analytics. No cookies. Why Use It Ideal for landing pages and product launches Visualizes global audience instantly Safe for cached pages and CDNs Works even on heavily optimized sites When You May Need the Full Version Lite is intentionally simple and fast. If you need: – long-term statistics – multiple pages or sites – extended visitor history – advanced visual modes and skins – more control and customization …then the Full (Pro) version may be a better fit. Lite remains perfect for single pages, launches, tests, and quick visual validation. Tester Program (optional) We are tuning defaults and performance for upcoming builds. If you want to enable advanced features during testing at no cost (extra visual modes, effects, skins), join via Support: https://wordpress.org/support/topic/looking-for-testers-free-advanced-features-for-feedback/ Usage Shortcode: [visitors_globe_lite title=”VISITORS” width=”100%” height=”600″] Attributes: – title — optional caption above the globe – width — iframe width (100% or fixed px) – height — iframe height in px Place the shortcode anywhere — Classic or Block editor.